The GRAMMYs took center stage during the music portion of the annual South by Southwest festival taking place March 11–16 in Austin, Texas. The 28th installment of SXSW featured keynote addresses from GRAMMY winners Neil Young and Lady Gaga, and interactive panels and performances by approximately 2,200 regional, national and international artists, among other activities.
The Recording Academy presented and/or participated in several events, including a special showcase at the Gibson Showroom Austin featuring the winners of Amplifier Center Stage: A GRAMMY U Initiative. This event featured performances by winners Jessica Faith, Bonavox and Eyango, as well as singers/songwriters Aloe Blacc and Allen Stone. Additional Recording Academy-affiliated panels included Artists' Role In Homeland Security, Path To A GRAMMY and It's Only Rock And Roll: Fifty Years Of The Rolling Stones, among others.