At the 63rd Annual GRAMMY Awards, the safety of our nominees, performers, presenters and staff is our first priority. Due to the COVID-19 pandemic, we find ourselves working on a drastically different format and updated processes compared to previous years as we adhere to strict guidelines and protocols to ensure everyone's safety. For your convenience, we have listed frequently asked questions and answers below to help guide nominees, managers, and publicists through the new plans and protocols.
*PLEASE NOTE: All details and guidelines listed below are subject to change. Please check back for regular updates as we continue to provide information leading up to Music's Biggest Night.
GRAMMY AWARDS PREMIERE CEREMONY & TELECAST
Will the Premiere Ceremony and Telecast have live audiences?
To ensure everyone's safety as we navigate the COVID-19 pandemic, we are unable to host any live audiences. We are excited and honored to say we will celebrate this year's nominees on March 14, 2021.
12 p.m. PT / 3 p.m. ET: 63rd GRAMMY Awards Premiere Ceremony virtually on GRAMMY.com
5 p.m. PT / 8 p.m. ET: 63rd GRAMMY Awards Telecast live on CBS
Will all nominated artists be allowed on-site to receive their GRAMMY award in the event they win?
No. Due to strict COVID-19 policies, at this time only those with a scheduled role will be permitted on-site.
Since there is no on-site audience, can current nominees participate in their category reads and potentially accept their award in the Premiere Ceremony or Telecast virtually?
The Recording Academy will contact all current nominees with further information. If you have any additional questions related to your nomination please contact email@example.com.
How can an artist present or perform on the Premiere Ceremony or Telecast?
We appreciate your interest in participating in the 63rd GRAMMY Awards. Please direct Premiere Ceremony and Telecast on-site participation questions to firstname.lastname@example.org.
How many categories will be announced at the Premiere Ceremony and Telecast?
Approximately 70-75 GRAMMY Awards are presented during the Premiere Ceremony. During the GRAMMY Awards 9-14 categories are presented during the telecast.
When can nominated artists expect their categories to be announced on the Premiere Ceremony and/or Telecast?
The Premiere Ceremony run-of-show will be shared during the virtual publicist meeting prior to the show (details regarding this meeting can be found in the publicist section below).
The telecast show run-down is ever-changing; therefore, we will not be able to share this information prior to the telecast.
Where can I watch the Premiere Ceremony and Telecast
The Premiere Ceremony will take place virtually this year on GRAMMY.com beginning at 12 p.m. PT / 3 p.m. ET. on Mar. 14. The telecast airs Mar. 14 on CBS at 5:00 p.m. PT / 8:00 p.m. ET.
PUBLICIST INFORMATION / MEDIA OPPORTUNITIES
The artist I represent is scheduled to perform or present in person at the 63rd GRAMMY Awards. Can I apply for a publicist credential to accompany them on-site?
No. This year the formal credentialing process is not taking place as we are adhering to strict safety guidelines and protocols due to COVID-19, therefore minimizing the amount of individuals allowed on-site.
Will there be a traditional red carpet and media center at the 63rd GRAMMY Awards?
There will not be a traditional red carpet or media center on-site at the 63rd GRAMMY Awards. However, there will be virtual media opportunities available in advance of the GRAMMYs for nominees as well as virtual day-of media opportunities for winners.
All media opportunities will be detailed in communication sent to nominees, performers, and presenters in the next eight weeks.
We encourage all nominees, presenters, performers, and winning artists to take advantage of this year's media opportunities.
Will there be a virtual publicist meeting where I can obtain information surrounding media opportunities if my artist wins a GRAMMY?
We will host a virtual meeting for publicists of nominees, performers, and presenters during which we will provide essential information regarding the media opportunities available. A list of participating media will be shared during this time along with the premiere ceremony run-of-show. Details regarding date and time of the meeting will sent to contacts we have on file for all nominees, presenters and performers in the next eight weeks.
Please contact email@example.com for more information regarding virtual media opportunities and media-related questions.
Will there be any official GRAMMY Week events?
To ensure everyone's safety, we are unable to host any in person events. Stay tuned to GRAMMY.com for news on Recording Academy-sanctioned virtual events happening during GRAMMY Week. All confirmed virtual events are by invitation only. Invitations for each event will provide detailed RSVP instructions.
What language should I use when posting about the 63rd GRAMMY Awards?
Please familiarize yourself with our messaging rules, which can be found here.
For nominated artists:
Honored to be among the nominees for the 63rd #GRAMMYs. Thank you to @RecordingAcad, dreams do come true.
For congratulating other nominated artists:
Congrats to _____. So many talented artists announced by @RecordingAcad as nominees for the 63rd #GRAMMYs. Can't wait to celebrate together!
General tune-in info:
I'm excited to join the @RecordingAcad and the entire music community at the 63rd #GRAMMYs Sun March 14, 2021 on @CBS!
Where can my artist obtain the official nominee social media toolkit?
How do I find and/or tag the official Recording Academy accounts on Social Media?
Please see URLs below to our official social media accounts. Make sure you look for our verified check mark next to our profile name, tag us, and use the correct hashtag. This makes it more likely for us to amplify your post!