GRAMMY-winning reggae artist Shaggy was on board for the Los Angeles Chapter's Jamrock Reggae Cruise and shared his sense of how reggae needs to make itself felt as a global force. "I'm about reggae music being global and taking it across barriers and boundaries," said Shaggy. "We need more of that, we need to be more of a force to be reckoned with." There are no radio stations dedicated to reggae, so stage shows and promotion have to be that much more effective. Equally, Shaggy believes releasing new recordings is a vital part of doing what it takes to get reggae's message out there — perform and record. He feels touring by itself doesn't give reggae the lift it deserves.