At the 2015 GRAMMY Block Party in Austin, rap master Talib Kweli spoke about his 2014 direct-to-fans release Gravitas. A critic's darling, Kweli was an early part of Kanye West's rise to fame and collaborated extensively with Mos Def, notably as the group Black Star and its 1998 self-titled album. "It's adapt or die, right?" Kweli asked in Austin. "It becomes on us as artists to find and cultivate our fan base and keep them engaged."