During Miami Music Week in March 2016, Steve Aoki sat down with the Florida Chapter to talk music. Celebrating the spirit of his 20-year old DIY label Dim Mak Records, his energy discussing bands and artists he's worked with is inspiring. He also shares insights into using YouTube as well as customizing every performance, for example when he can shout out, "Here's a new one for you that no one else has heard." The freedom of new electronic gear and online connection with fans makes DJ-ing and having your own label natural, for people who want to do things their way, but showing your audience you care hasn't changed. "The most important thing is the musical story that you tell," Aoki said. "Not necessarily the entertainment that you bring but you've got to bring the musical story first and make sure that narrative and the ebb-and-flow of that is really going to bring people to emotional peaks."