PROVEN LEADER WITH MORE THAN 15 YEARS ACADEMY EXPERIENCE TO LEAD COMMUNICATIONS AND PUBLIC RELATIONS EFFORTS
Santa Monica, CAlif. (JULY 11, 2019) — The Recording Academy™ today announced that it has named Lourdes Lopez Patton as its Vice President, Communications. In this position, Lopez Patton reports directly to the Academy's President/CEO, overseeing the vision and execution of all aspects of strategic internal and external communications, including media relations, public relations, corporate communications, and reputation management.
Lopez Patton brings to the role a wealth of experience, including leadership of communications efforts at the Recording Academy and its related entities for nearly 17 years. She has overseen operations including marketing, event management, staffing, financial control, and has managed public relations for national and international member and industry events, including all official GRAMMY® Week initiatives. Additionally, she has managed all aspects of the red carpet and media center for the GRAMMY Awards® and Latin GRAMMY Awards, including design, budget, day-to-day operations, stakeholder satisfaction, volunteer coordination, and media placement, setting the gold standard in music industry special event planning.
"Lourdes has worked tirelessly over the course of her 17-year Recording Academy career to share our story with a global audience and strengthen our company brand," said Neil Portnow, President/CEO of the Recording Academy. "She is a proven leader who has demonstrated unbridled passion, creativity, and professionalism; all while possessing an impressive growth mindset. Having worked with Lourdes for many years, I am delighted to have her join our senior management team. I know she has the right skills, relationships, and experiences in place to help the Academy continue to grow."
In collaboration with the Recording Academy's leadership team, Lopez Patton will build upon the foundational elements of the organization that support all music creators, while working to enhance and expand its media presence. As head of the department, she spearheads overall communications and media relations strategy and crisis communications for the Recording Academy and her department is responsible for being one of the key voices of the Academy and all of its related entities — including MusiCaresÒ and the GRAMMY MuseumÒ. Additionally, she liaises with production partners, sponsors, talent teams, music labels and media, and continues to oversee the PR efforts for GRAMMY Week events.
Lopez Patton has more than 25 years of experience working in the entertainment and consumer goods fields. A native of Jalisco, Mexico, Lopez Patton studied at California State University Northridge and holds a bachelor of arts in journalism and a minor in marketing.
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Managing Director, Communications