meta-scriptTrisha Yearwood On Touring With Garth Brooks, Voice Health & Christmas | GRAMMY.com
Trisha Yearwood

Trisha Yearwood

interview

Trisha Yearwood On Touring With Garth Brooks, Voice Health & Christmas

GRAMMY winner reveals the secret to creating music that resonates with fans and the candy bar her hubby needs in the recording studio

Recording Academy/Oct 13, 2017 - 03:26 am

Trisha Yearwood got her start opening up for Garth Brooks in the early 90’s. “I learned so much from being on the road with him, it was unreal,” she tells GRAMMY.com Twenty-six years later, the GRAMMY-winning songstress is still looking to the country crooner as her music career muse. The duo, who married in 2005, are constantly collaborating with one another. “We always sing on each other’s records,” Yearwood reveals, adding that her husband is notorious for pushing her out of her vocal comfort zone. Her wailing vocals at the end of Brooks’ rendition of “Shameless,” for instance, occurred when the country star pushed his wife to be more “raw and gritty.” And Brooks often turn to Yearwood for her honest opinions when he’s in the process of crafting new tunes. “It’s great to have somebody to bounce things off of and to be honest with you that you trust to be like ‘Yeah you need to sing that again,’” says Yearwood.

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GRAMMY.com caught up with Yearwood at the launch of her William Sonoma food line partnership to discuss how she refuses to record any track that she can’t personally relate to, how setting the vibe in the studio helped her and Brooks to record a Christmas album in the midst of a Southern summer heat wave, and the secret to staying relevant decades after her career launched.

You’ve had a lot of exciting projects coming out lately, including your new food line at William Sonoma. As an entertainer, how important is it for you to eat well?
I struggle with my weight so I’m always trying to find ways to eat healthier and that’s very important for an entertainer. If you take care of your overall body by trying to eat healthy, exercise, and sleep, then your voice stays healthy. I don’t really have time to have a cold every couple of weeks so I really do find if I eat healthy and get my rest, then my voice stays healthy too.

Are there other things that you do to keep your voice in optimal shape?
It’s basically the things your mom told you to do. Get plenty of sleep, drink water, take care of your body. I try to associate what’s happening with what I’m eating and so I try to stay away from dairy before I perform. I notice that if I have cream in my coffee or cheese on something, that I have to clear my throat more. You don’t sing through your nose, you sing through your diaphragm, which is way down there and if you breathe from that space, then what comes out of your mouth should not be taxing on your throat. That’s always one of those things that, thank God, I always did and when I found out about it as an adult, I was like, “Oh cool I always do that.” I never had any – knock on wood – major vocal troubles.

You are currently on the road with Garth. What goes into curating that show?
Garth is not like other boys so there is not a tour like this. We are about to hit our three-year mark of this tour. It always starts with the music. It’s really the Garth Brooks tour with Trisha Yearwood. I come out in the middle and do my set and it’s a much more abbreviated version of an evening with me when I do my own show. So for me, it’s thinking you’re going to be out there, you’re coming out with a big bang, what songs do I have to do? I couldn’t get out of the building without doing “She’s in Love With The Boy” and “How Do I Live” and “XXX’s And OOO’s” and “Walk Away Joe.” So you kind of figure out what the songs are going to be and then you figure out how you make those songs bigger and better. For Garth it’s second nature, He’s always done these big tours and he’s used to a bigger scale. I’m used to theaters, I love theaters where if you say something in the background, I can hear you and we can have a conversation. Stepping into this arena is a lot different for me and it’s a big space. You’re trying to get into the back row but the back row is a lot farther back than it is in a theater. We’ve incorporated a video screen to make it interactive for people at the show. I think that helps create an energy that makes my portion of the show very fun for me.

You actually started out opening for Garth back in the day. What have you learned from him over the years that you’ve taken with you into your career?
The very first tour that I was on in ’91, I was opening for him. I had one song on the radio and he was just entering the Garth Brooks phenomenon phase. He was just starting to explode and it was such a huge time in his career so to be the opening act was a huge opportunity to be in front of those fans. I was lucky because the first artist I toured with was him and he taught me, just by watching him, so many things. The thing that I took away the most was how he treated people. To this day, now knowing him 27 years later, he treats people with respect, no matter if you’re the President of the United States or you’re the guy who is taking out the trash in the building. There is no difference in the way that he treats people. He’d also be right there beside you helping you take out the trash or opening the door for you. He’s always been that guy and that’s who he is. I think I always thought that when people become famous and successful, they don’t do anything for themselves anymore. They have somebody that drives them around, somebody does their grocery shopping, someone does their laundry and I watched the biggest star in country music do all his own stuff. My theory is if you’re a nice person, then success gives you an opportunity to be a nice person on a grander scale. I really don’t think success makes people assholes. I think that’s kind of who you are and then I think success gives you a greater platform to be an asshole.

Are you working on any new material these days?
This leg of the tour will end in December and we’ll figure out what’s next. The intensity of these shows and this tour has been a lot. The only thing I’ve written on the calendar for January is sleep and I have that written on the calendar for every single day but that’s when I want to start a new record. I’m just starting to listen to songs. That’s the one thing, in all of these wonderful things that I do, that I have really missed. It’s kind of been impossible and new music has been on the backburner for a while but it’s time. I am so anxious to get in the studio and make some new music so that will definitely be happening in the first part of the year.

What’s the secret to constantly creating new content that resonates with your fans?
I think it’s very selfish honestly. I think the first person that it has to resonate with is you. As an artist, if you’re making music for any reason other than the fact that it’s a song that moves you first, then your kind of selling out. I’ve always had this theory that if I record a song because somebody tells me that it’s going to be a hit but I don’t like it, it doesn’t feel like me, then you are kind of screwed either way. If it’s a huge hit then you sing a song that you hate every single night and if it’s not a hit, then you basically sold your soul for no reason. It’s really a very personal connection to songs and then you make that record. This is how I do it, without thought of “is this going to get played on the radio?” or “is this going to be a hit?” You basically choose songs that you love and then once that album is done you go “OK now what is the best way to get it out to as many people as we can? What songs seem like they are the ones that more people will resonate with?” And you have to kind of put it out there and take your chance. It’s like if you’re a painter or a sculptor; you have to do what moves you and then you hope it moves other people.

You and Garth did a Christmas album together last year. What’s it like when the two of you are in the studio together?
Well the Christmas album was mostly things that you would know – a combination of things from the past and more recent songs. Garth wrote a few songs himself and then he and I wrote a song together called “What I’m Thankful For” that became a very special piece because James Taylor came and sang on it. The coolest thing about the Christmas album to me was it’s my favorite holiday. Garth and I have always sung on each other’s records even if we haven’t done duets but this was the first chance where we got to sing together all day long. It was a joy. We got to drive to the studio together and drive home together and in between just have fun. The studio, if you do it right, should be a place that really is a sanctuary and a place that you get to really enjoy and be creative. I always look forward to those days because you know you’re going to get to have fun. You don’t know what you’re going to create until you leave that night. You won’t know until you’ve done it so it’s really fun. One of my favorite things in the whole process of the music business is the recording process – just taking a song that you like and then turning it into yours and sometimes those things turn into songs that become iconic songs and you are like “man when we recorded it we just liked it. We had no idea where it was going to go.” That’s a really cool part for me.

Do you and Garth push each other out of your comfort zones in the studio? Who is more notorious for doing that?
I think Garth has always been good at pushing me outside of my comfort zone. I go back to a song called “Shameless” that he recorded that was a Billy Joel song. He wanted this harmony at the end of the song. It’s on the fade when you’re going into the next record on the radio. He wanted me to do this wailing high kind of crazy thing and I’m like, “I’m game.” So I go in and I do what I thought would be great. I thought he would be crying it was so good. I was like, “That is amazing!” and he’s like, “This sounds effortless. I want you to push. I want it to be raw and gritty.” Basically, he pushed and pushed until I got angry with him and we were not a couple at this point. We were just friends and I was pissed. He said, “No. Just one more time.” At that time I was so mad that I said, “Fine here you go” and I just hit this thing and just wailed out of anger and of course that was the one. He’s like, “That’s it! That’s it!” So when I hear “Shameless” and I hear that wailing thing on the end, people are like, “Oh man I didn’t know that was you. It just sounds so different” and I’m like, “I was really mad.” But I love it. I think he was right. I would not have gotten to that level had I not been pushed.

I don’t think I do that with him because he already pushes himself so hard that he’s already got that part down. In the studio, I’m the friend that will say, “I think you want to listen to that one line. It’s not quite there on pitch.” You need someone to go “Can you listen to this and tell me that it’s OK?” It’s great to have somebody to bounce things off and to be honest with you that you trust to be like “Yeah you need to sing that again.”

When you write new material, what is that environment like for you?
It happens in different ways. I am not the writer that Gath is. I think he is probably always writing. For me, because my biggest musical influences were people like Linda Ronstadt and Patsy Cline who really didn’t write very much, I’ve not written as much as Garth but he helps me. Like the Thanksgiving song on the Christmas album, that came about because I needed a song for the Thanksgiving episode of my cooking show. If you look up Thanksgiving songs on the Internet, there just really aren’t any. He was the one that said, “Let’s write it” and I said, “I’m good at telling a story but I’m not good at writing.” And he’s like, “Well tell me a story. Tell me what’s important in your life.” He takes my words and he makes them beautiful. I love writing with him because he just gets that. With other people, I have a book of titles and thoughts – a line here and a line there. You go in and write with somebody and they might go “Oh I like that one. Let’s write that.” And that’s how it starts and you work all day on something and sometimes it turns into something, sometimes not.

The one thing that I will say as an artist who listens to a lot of songs is I think that back in the day, maybe 20 years ago, writers had publishers who really pushed them to not settle for the first thing they wrote and really rework and rework to get those lines perfect. I’ll hear songs today and say, “They’re good songs but they are not finished.” It’s like somebody wrote down the first thing that came into their head and it’s good but it needs to be continued to be worked on. As an artist listening to songs, I wish publishers would push writers to rewrite and to keep working and to just hone it and get it perfect.

What are your studio must-haves that help create the perfect zone for writing and recording?
Garth calls them his vitamins and power drink and that’s M&Ms and Dr. Pepper. If you walk in the studio right now and he’s recording, there will be M&Ms and Dr Pepper in there because that’s his thing when he’s working. He has a sweet tooth. I don’t eat a ton when I’m recording because if you are super full, then you can’t really sing. On studio days I’ll eat light. I’ll eat a salad or something that keeps me going but is not heavy. But two things that I don’t live without in the studio are coffee and water. I’ll drink coffee all day if I’m not careful. I have a deal with myself that for each cup of coffee; I have to drink a cup of water. Those are the things I can’t imagine being in the studio without. 

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Composite graphic with the logo for GRAMMY Go on the left with four photos in a grid on the right, featuring (clockwise from the top-left) CIRKUT, Victoria Monét, Recording Academy CEO Harvey Mason jr., and Janelle Monáe
Clockwise from the top-left: CIRKUT, Victoria Monét, Recording Academy CEO Harvey Mason jr., and Janelle Monáe

Graphic & Photos Courtesy of GRAMMY GO

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Recording Academy & Coursera Partner To Launch GRAMMY GO Online Learning Initiative

Class is in session. As part of the Recording Academy's ongoing mission to empower music's next generation, GRAMMY Go offers digital content in specializations geared to help music industry professionals grow at every stage of their career.

GRAMMYs/Apr 17, 2024 - 05:01 pm

The Recording Academy has partnered with leading online learning platform Coursera on GRAMMY GO, a new online initiative to offer classes tailored for music creators and industry professionals.

This partnership empowers the next generation of the music community with practical, up-to-the moment digital content that provides wisdom for both emerging and established members of the industry. Continuing the Academy’s ongoing mission to serve all music people, courses cover a variety of specializations tailored to creative and professional growth. 

GRAMMY GO on Coursera includes courses taught by Recording Academy members, featuring GRAMMY winners and nominees and offers real-life lessons learners can put to work right away.

Starting today, enrollment is open for GRAMMY GO’s first Coursera specialization, "Building Your Audience for Music Professionals," taught by Joey Harris, international music/marketing executive and CEO of Joey Harris Inc. The course features Rock & Roll Hall of Fame inductee and five-time GRAMMY winner Jimmy Jam, 10-time GRAMMY nominee Janelle Monáe and three-time GRAMMY winner and the 2024 GRAMMYs Best New Artist Victoria Monét. This foundational specialization will help participants gain the skills, knowledge and confidence to build a strong brand presence and cultivate a devoted audience within the ever-changing music industry. 

The partnership’s second course, launching later this summer, aims to strengthen the technological and audio skills of a music producer. "Music Production: Crafting An Award-Worthy Song" will be taught by Carolyn Malachi, Howard University professor and GRAMMY nominee, and will include appearances by GRAMMY winner CIRKUT, three-time GRAMMY winner Hit-Boy, artist and celebrity vocal coach Stevie Mackey, five-time GRAMMY nominee and Recording Academy CEO Harvey Mason jr., and 15-time GRAMMY winner Judith Sherman. Pre-enrollment for "Music Production: Crafting An Award-Worthy Song" opens today.

"Whether it be through a GRAMMY Museum program, GRAMMY Camp or GRAMMY U, the GRAMMY organization is committed to helping music creators flourish, and the Recording Academy is proud to introduce our newest learning platform, GRAMMY GO, in partnership with Coursera," said Panos A. Panay, President of the Recording Academy. "A creator’s growth path is ongoing and these courses have been crafted to provide learners with the essential tools to grow in their professional and creative journeys."

"We are honored to welcome GRAMMY GO, our first entertainment partner, to the Coursera community," said Marni Baker Stein, Chief Content Officer at Coursera. "With these self-paced online specializations, aspiring music professionals all over the world have an incredible opportunity to learn directly from iconic artists and industry experts. Together with GRAMMY GO, we can empower tomorrow's pioneers of the music industry to explore their passion today."

GRAMMY GO also serves as the music community’s newest digital hub for career pathways and editorial content that provides industry insights for members of the industry; visit go.grammy.com for more. For information and enrollment, please visit the landing pages for "Building Your Audience for Music Professionals" and "Music Production: Crafting An Award-Worthy Song."

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National Recording Registry Announces Inductees

Photo: Library of Congress

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National Recording Registry Inducts Music From The Notorious B.I.G., Green Day, Blondie, The Chicks, & More

Recordings by the Cars, Bill Withers, Lily Tomlin, Doug E. Fresh and Slick Rick, and the all-Black 369th U.S. Infantry Band after World War I are also among the 25 selected for induction.

GRAMMYs/Apr 17, 2024 - 12:54 am

As a founding member of the National Recording Preservation Board, the Recording Academy was instrumental in lobbying and getting the board created by Congress. Now, the Library of Congress has added new treasures to the National Recording Registry, preserving masterpieces that have shaped American culture.

The 2024 class not only celebrates modern icons like Green Day’s punk classic Dookie and Biggie Smalls' seminal Ready to Die, but also honors vintage gems like Gene Autry’s "Rudolph, the Red-Nosed Reindeer" and Perry Como’s hits from 1957. These recordings join over 650 titles that constitute the registry — a curated collection housed within the Library’s vast archive of nearly 4 million sound recordings. 

Librarian of Congress Carla Hayden announced these additions as essential pieces of our nation’s audio legacy, each selected for their cultural, historical, or aesthetic importance. This selection process is influenced by public nominations, which hit a record number this year, emphasizing the public's role in preserving audio history.

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"The Library of Congress is proud to preserve the sounds of American history and our diverse culture through the National Recording Registry," Hayden said. "We have selected audio treasures worthy of preservation with our partners this year, including a wide range of music from the past 100 years, as well as comedy. We were thrilled to receive a record number of public nominations, and we welcome the public’s input on what we should preserve next."

The latest selections named to the registry span from 1919 to 1998 and range from the recordings of the all-Black 369th U.S. Infantry Band led by James Reese Europe after World War I, to defining sounds of jazz and bluegrass, and iconic recordings from pop, dance, country, rock, rap, Latin and classical music.

"For the past 21 years the National Recording Preservation Board has provided musical expertise, historical perspective and deep knowledge of recorded sound to assist the Librarian in choosing landmark recordings to be inducted into the Library’s National Recording Registry," said Robbin Ahrold, Chair of the National Recording Preservation Board. "The board again this year is pleased to join the Librarian in highlighting influential works in our diverse sound heritage, as well as helping to spread the word on the National Recording Registry through their own social media and streaming media Campaigns."

Tune in to NPR's "1A" for "The Sounds of America" series, featuring interviews with Hayden and selected artists, to hear stories behind this year’s picks. Stay connected to the conversation about the registry via social media and listen to many of the recordings on your favorite streaming service.

For more details on the National Recording Registry and to explore more about the selections, visit The Library of Congress's official National Recording Registry page.

National Recording Registry, 2024 Selections (chronological order)

  1. "Clarinet Marmalade" – Lt. James Reese Europe’s 369th U.S. Infantry Band (1919)

  2. "Kauhavan Polkka" – Viola Turpeinen and John Rosendahl (1928)

  3. Wisconsin Folksong Collection (1937-1946)

  4. "Rose Room" – Benny Goodman Sextet with Charlie Christian (1939)

  5. "Rudolph, the Red-Nosed Reindeer" – Gene Autry (1949)

  6. "Tennessee Waltz" – Patti Page (1950)

  7. "Rocket ‘88’" – Jackie Brenston and His Delta Cats (1951)

  8. "Catch a Falling Star" / "Magic Moments" – Perry Como (1957)

  9. "Chances Are" – Johnny Mathis (1957)

  10. "The Sidewinder" – Lee Morgan (1964)

  11. "Surrealistic Pillow" – Jefferson Airplane (1967)

  12. "Ain’t No Sunshine" – Bill Withers (1971)

  13. "This is a Recording" – Lily Tomlin (1971)

  14. "J.D. Crowe & the New South" – J.D. Crowe & the New South (1975)

  15. "Arrival" – ABBA (1976)

  16. "El Cantante" – Héctor Lavoe (1978)

  17. "The Cars" – The Cars (1978)

  18. "Parallel Lines" – Blondie (1978)

  19. "La-Di-Da-Di" – Doug E. Fresh and Slick Rick (MC Ricky D) (1985)

  20. "Don’t Worry, Be Happy" – Bobby McFerrin (1988)

  21. "Amor Eterno" – Juan Gabriel (1990)

  22. "Pieces of Africa" – Kronos Quartet (1992)

  23. Dookie – Green Day (1994)

  24. Ready to Die – The Notorious B.I.G. (1994)

  25. "Wide Open Spaces" – The Chicks (1998)


21 Albums Turning 50 In 2024: 'Diamond Dogs,' 'Jolene,' 'Natty Dread' & More

The GRAMMY Hall Of Fame returns to celebrate its 50th anniversary with an inaugural gala and concert taking place Tuesday, May 21, at the NOVO Theater in Los Angeles
The GRAMMY Hall Of Fame returns to celebrate its 50th anniversary with an inaugural gala and concert taking place Tuesday, May 21, at the NOVO Theater in Los Angeles

Image courtesy of the GRAMMY Museum

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The GRAMMY Hall Of Fame Returns To Celebrate 50th Anniversary: Inaugural Gala & Concert Taking Place May 21 In Los Angeles

Following a two-year hiatus, the GRAMMY Hall Of Fame returns to celebrate its 50th anniversary with an inaugural gala and concert on Tuesday, May 21, at the NOVO Theater in Los Angeles. Ten recordings will be newly inducted into the Hall this year.

GRAMMYs/Mar 5, 2024 - 02:00 pm

Following a two-year hiatus, the GRAMMY Museum and Recording Academy are reinstating the GRAMMY Hall Of Fame on its 50th anniversary. The momentous event will be celebrated with an inaugural gala and concert on Tuesday, May 21, at the NOVO Theater in Los Angeles; tickets and performers for the event will be announced at a later date. As part of the return, 10 recordings, including four albums and six singles, will be newly inducted into the GRAMMY Hall Of Fame later this year.

The GRAMMY Hall Of Fame was established by the Recording Academy's National Trustees in 1973 to honor recordings of lasting qualitative or historical significance that are at least 25 years old. Inductees are selected annually by a special member committee of eminent and knowledgeable professionals from all branches of the recording arts with final ratification by the Recording Academy's National Board of Trustees. There are currently 1,152 inducted recordings in the GRAMMY Hall Of Fame. View the full list GRAMMY Hall Of Fame past inductees.

This year, the GRAMMY Museum’s GRAMMY Hall Of Fame Gala will be the first of what will become an annual event, and includes a red carpet and VIP reception on the newly opened Ray Charles Terrace at the GRAMMY Museum, followed by a one-of-a-kind concert at the NOVO Theater in Downtown Los Angeles.

The inaugural gala and concert is produced by longtime executive producer of the GRAMMY Awards, Ken Ehrlich, along with Chantel Sausedo and Ron Basile and will feature musical direction by globally renowned producer and keyboardist Greg Phillinganes. For sponsorship opportunities, reach out to halloffame@grammymuseum.org.

Keep watching this space for more exciting news about the GRAMMY Hall Of Fame!

2024 GRAMMYs: See The Full Winners & Nominees List

Gold Music Alliance Photo 1
Kev Nish, Jon Yip, Harvey Mason, jr., Grace Jun Baca, Frankie Yaptinchay, Bing Chen, Hiba Irshad, and Dr. Annie V. Lam

Photo: Anna Webber / Getty Images

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Inside The Inaugural Gold Music Alliance GRAMMY Week Reception, Highlighting Growth And Visibility Within The Music Industry

The Recording Academy's new GRAMMY Week event, presented in collaboration with Gold House and Pacific Bridge Arts Foundation, celebrated Pan-Asian contributions to the music industry and beyond.

GRAMMYs/Feb 2, 2024 - 01:51 am

In the midst of GRAMMY Week, The Recording Academy, Gold House and Pacific Bridge Arts Foundation came together for the first-ever Gold Music Alliance reception — an intimate, yet powerful celebration of the Pan-Asian community's vast contributions to the music industry.

"This is the first gathering, but it's definitely not going to be the last," promised Harvey Mason jr., CEO of the Recording Academy, in opening remarks at the Jan. 31 event, which was held at the Fairmont Century Plaza in Century City, California. "We're going to continue to grow, we're going to continue to evolve. This organization and this group of constituents, music makers — it's going to be a powerful platform to make a difference. The importance of this group is so the Academy can listen and learn and understand."

As the son of Harvey Mason Sr. — the acclaimed jazz drummer from Fourplay and original drummer of Herbie Hancock's The Headhunters — Mason jr.'s entire life has revolved around music. Even though he's always been immersed in sound, Mason jr. understands that he needs to keep his ears open to other perspectives within the industry.

"We don't know everything that's going on in every group of music makers or music people," he said, "so having different groups being able to get together, have insight and give us feedback — how can we serve better? How can we represent your group, your constituency, your community better? We need to understand what's missing, what's lacking, how can we get it better?"

Harvey Mason jr. at Gold Music Alliance Reception 2024

Harvey Mason jr. speaking with guests at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images

"Thank you, Harvey, for listening," said Jonathan Yip, who is currently serving as a Trustee, and is the first AAPI+ Trustee elected to the Recording Academy's National Board of Trustees from the Los Angeles Chapter. "You nailed it! That is exactly what we need. We need allies and, with you and the Recording Academy backing us and what we're trying to do here, it means everything to us. So thank you very much for that.

"When I first moved out to LA in 2001, I worked at a couple different record labels, and when I would go in there, I didn't see anybody that looked like me," Yip, a two-time GRAMMY winner for his producing work as part of Stereotypes on "That's What I Like" by Bruno Mars, which took home golden gramophones for Song Of The Year and Best R&B Song in 2018, added. "But, what I did notice 20 years forward, I see a lot, and I think the growth of our community within the music industry is something to be proud of."

Yip acknowledged how important it is to have the Recording Academy's support in pushing the Gold Music Alliance initiative, which he said will "help bridge the gaps in the future and the younger people in our community to give them opportunities to be creative." And the GRAMMY Week reception wasn't just impactful because of the promise in the room, but because it's a moment that the community has long hoped for. 

"We've all been in the music industry where we've always wanted a voice, we've always wanted that visibility," Yip noted. "So for us to be here, to be able to reach out to the community and let them know that it's accessible, that we're here and we have a voice — that to me is a huge moment."

With its mission grounded in lifting Asian founders, creative voices, and leaders, Gold House has played a pivotal role in working with major media companies to help reshape screens in TV and film, with successes like Beef and Everything Everywhere All at Once. Now, the nonprofit organization is bringing its passion to the music business by sponsoring the Inaugural Gold Music Alliance GRAMMY Week reception.

"We all know that awards are so critically important to all of our creative industries, and voting bodies have historically looked very singular," noted Gold House CEO Bing Chen. "So we are so excited to be able to diversify, not just for representation, but for creative excellence, the next waves of artists, producers, musicians and companies."

DJ Virman at Gold Music Alliance Reception 2024

DJ Virman at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images

As Frankie Yaptinchay, Amazon Music's Senior Product Manager, Audience Development & Creative Partnerships,  added, the hope and vision of the Gold Music Alliance is that it will be around for generations to come.

"I think the big thing the Gold Music Alliance is doing is we want to build accessibility," said Yaptinchay, who also serves as governor of the Pacific Northwest chapter of the Recording Academy. "We want to build accessibility, for not only us and the creators, and executives, but for the next generation. We want to use the vehicle that the Recording Academy has built and the prestige and share that with our community. I think this is our time to be visible, our time to speak up, and I'm really really excited we can do this.”

"We are all about uplifting the next generation in music," agreed Annie Lam, executive director of Pacific Bridge Arts Foundation. The nonprofit was founded by Far East Movement, the first Asian-American group to top the Billboard Hot 100 charts with their 2010 party hit "Like a G6". The group's Kev Nish is integrated in every aspect of the event, serving as PBA's Chair of the Board and founder, a Gold House board member, and the Recording Academy's Los Angeles Chapter Governor; his bandmate DJ Virman provided the musical accompaniment for the reception.

"The work that we do is really shaped by their journey and experiences," Lam continued, highlighting some of their programs, including The Bridging Arts Talk, which features GRAMMY nominees, GRAMMY winners and music executives. "We are so proud that all of these leaders are part of our network to give back, because we know the value of mentorship and how important they are and we are working step by step to knock down those barriers. We're still fighting the good fight and hope that you will continue to work with us to keep up with the movement."

Before the event came to a close, Grace Jun Baca, Recording Academy Director of Governance, Member & Industry Relations, expressed her thanks for those who helped make the event a success.

"Tonight was made possible because of the support of Ryan Butler, VP DEI and DEI's DREAM (Diversity Reimagined by Engaging All Musicmakers) Initiative, serving underrepresented groups at the Academy, and of course the ultimate green light from CEO Harvey Mason, jr. Like Harvey said, this is only the beginning. There's much more to come!"

The Recording Academy's Los Angeles Chapter Honored Its Musical Family At 2024 GRAMMY Nominee Celebration