meta-scriptTones And I Talks Her New Album 'Welcome To The Madhouse,' Opens Up About The Menace Of Online Bullying | GRAMMY.com
Tones And I

Tones And I

Photo: Giulia McGauran

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Tones And I Talks Her New Album 'Welcome To The Madhouse,' Opens Up About The Menace Of Online Bullying

Australian indie-EDM sensation Tones And I just released her debut album and most personal work to date, 'Welcome to the Madhouse.' But she won’t be going on social media to enjoy the attention—and here, she courageously opens up about the online bullying

GRAMMYs/Aug 11, 2021 - 11:07 pm

Tones And I used to perform in a completely vulnerable state—alone, afterhours on the streets of Byron Bay, surrounded by soused barcrawlers. "On the street, I put myself in positions where, in the middle of the night, drunk and disorderly people are everywhere," the singer/songwriter born Toni Watson tells GRAMMY.com over Zoom. "And still, no one has yelled or said profanities like they do online."

How could this be possible? It's called deindividuation—when people join up with mobs, they do things they wouldn't do alone. This goes triple for social media, where you can pick any name you want and replace your face with a pickup truck avatar. Under cover of anonymity, these types have tormented Tones And I to the point of sending death threats, prompting fear for her family.

"I just feel like it's getting to the point where a whole bunch of artists are going to start talking about it," she says. "It's a good thing to bring up. We have a voice."

Tones And I uses her voice in two ways—her literal one calls attention to Instagram vultures and her musical one sings about her deepest fears, joys and anxieties. Those feelings permeate her new album, Welcome To The Madhouse, which was released July 16. Its songs, like "Fly Away," "Fall Apart" and "Dark Waters"—which she wrote at various points in her life—paint a complicated portrait.

With all her challenges in the music business, does the good still outweigh the bad for Tones And I? Find her answer below—along with ruminations on her busking past, losing a loved one and overcoming hatred to find peace.

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This interview has been edited and condensed for clarity.

Nice to meet you. Where are you located?

I'm back in Byron Bay, where I used to busk.

What was in your repertoire?

"Dance Monkey," actually. I played that for almost a year before I released it. I was never going to release it. That and four other originals. The rest was a bit of Disclosure, a lot of Chet Faker.

Usually, when you busk, you go for something a 65-year-old in flip-flops might know. I respect the more obscure choices.

Yeah, also, I busked with synthesizers and loop pedals, so it wasn't your typical [setup]. 

One time, the whole power in the town went out and none of the buskers were connected to the powerpoints in the stores. I was the only busker that kept going. Everyone flooded into the streets and had to get out of the buildings because the power was out in town. The whole road was full with a thousand people and no one could see anything. The girls were holding their phone lights over my keyboard to keep playing. Everyone was singing "Hey Ya!" in the street. It was sick.

What was it like to watch your breakout hit grow from a busking environment?

Yeah, it was insane. Crazy.

I used to do this cover of "Forever Young" [by Alphaville] and every time I played it, people would get up and start dancing. I wanted a song that was my own that you could dance to, so originally, I just wrote that song for my friends. I didn't even want to release music, to be honest. I didn't think there was anything good from releasing music because I didn't know any better. I just wanted to busk.

Tell me about the palette of colors you used for Welcome To The Madhouse—the inspirations behind its making.

That's really hard. I've always said that every song I write is inspired by some mood or even another song, but this album was definitely not a mood for me.

The fact that it's turned into a nicely wrapped box with a bonnet because I called it Welcome To The Madhouse and the music is depressed, happy then sad—I made it like that so it would all fit into that album nicely, but the reason is it was also written over the last two years. 

I've got songs from when I first got to Byron Bay, before I started busking, when I started busking, when I went on my first world tour and when [my friend] passed away. It was from such different times that there's no way this album was going to be one mood, or one time in my life.

When I wrote "Fly Away," the lyrics were so genuinely honest to how I was feeling. It could be quite sad, but I wanted to have a moment in that song where it felt really happy and very up-and-about and made you feel good. But, if you want to listen to it properly, you can listen to the slower version where I took that production out. It can show you that there's a really sad side to the song. It became my good friend's funeral song when he passed away.

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My condolences. Can I ask what happened?

So, we'd all just gone away together because we had this tiny little moment in Australia where there was no COVID. We got back and we were at the beach all day for one of our good friend's birthdays. That morning, I got a call at 6 a.m. He drove into a pole and flung through the windshield and hit the road and died.

I'm OK with talking about it because people like to pretend online that he did it to himself. They don't know what's going on, so I guess maybe if I just say it once, people will understand that it was nothing like that. He was an amazing, happy person and he got into a car accident.

That's absolutely awful. Tell me about him in life, though. What kind of a person was he? What did he mean to you?

Well, he was probably the one in the group that brought everyone together—the girls and the boys. He was the loudest one, but in the nicest way. He wasn't rude or obnoxious. He was fair to everyone. He never got involved in anything if anyone was having any arguments. He wasn't just the closest one to the younger ones, like us, but also the parents. There are a lot of different places around his world that are really significantly hurt by this. He's got such a good heart.

Anyway, I met him probably 10 to 12 years ago, growing up. He's dealt with a lot in that time. His dad passed away. His brother's got cerebral palsy, so at the moment, I'm housing his brother. I've got his brother in a place where he can live on his own because he told me before he died that was one thing he wanted to do—to get his brother out of his grandparents' house because they were getting too old to deal with it.

It's a weird balance between expressing yourself and making a commercial product. How did your response to this translate into the tunes?

Well, there was a period where I originally tried to write songs about the person that he was, but that was too hard for me. So, when I wrote "Fall Apart," I wrote about the fact that we can't really deal with it yet in the way I wanted to. I tried the way I wanted to talk about him and who he was with the world in the music, which is the way a lot of musicians would talk.

I tried to talk about him, but I couldn't. So, I wrote "Fall Apart," which is really about how much we miss him and we're thinking about him.

People online were saying his death was his own fault? What's wrong with them?

There's a lot of stuff online, especially when I release anything. Online sucks. It brings people to a place where they don't know what happened, so they just create a story. Everyone does. If you don't give people enough information, they're going to create a story.

The story was that he was sad. [Beneath] the photos we would put up remembering him, they would say things like "Look how sad he looks!" and all that. I [even had to] convince his mom that he was a happy person. I'm trying to tell his mom, who wants more clarity, that he was a really happy person. I had to lock down that he would never do that.

Do you deal with other types of online bullying outside of your friend?

The fact that you ask makes me feel really good, because I thought I was famously known for it. It's really bad. I'm off social media, which sucks. Being a new artist, you're excited. It's so hard. You want to be authentic. Sometimes, it does affect you a little bit when there's whole, huge videos on their YouTube accounts about you. They also make them about other artists, too.

I need to realize, at the end of the day, it feels like it's always me because I am me. But there are other people, too. There are so many people who are going through it. It's just that I am me. I'm upset about things that happen to me. But when I see someone say something about another artist, I'm automatically really frustrated toward that person because it's absolutely freaking horrible. It's not about me for a second.

Tones And I. Photo: Giulia McGauran​

Speaking stranger-to-stranger, I don't think you "need" to do anything in response. This is a cruel environment. The onus is on online bullies to cease their behavior, not on you.

Thanks for saying that. It makes me feel better. I just don't want my family—my nana and pa—to see that. They're so proud of me when I see them and I would never share that stuff with them. And now, they see it and it's so sad. I don't want my papa to see that stuff online and my nana. It gets pretty outrageous. I keep my head down. I talk about what I care about, but I don't go on comments and stuff. If I looked for it, I'd probably not come out of the house.

The reason I decided to become a busker and not a YouTube artist is that I wanted to play live. I wanted to play on the street. On the street, I put myself in positions where, in the middle of the night, drunk and disorderly people are everywhere, and still, no one has yelled or said profanities like they do online. 

If you decide to stop on the street, that's your call. You can walk on, just like you can swipe away. But no one yells out s*** before they leave in front of everyone because they're held accountable, right in the moment, for what they do. Online stuff is really tricky. Everyone is like a warrior.

I hope the good outweighs the bad for you in this business.

Yeah, it does. It does. I just feel like it's getting to the point where a whole bunch of artists are going to start talking about it. It's a good thing to bring up. We have a voice. Whether I'm the biggest artist in the world or the smallest, I think it's really important to mention it. I always tell my friends that kindness stops bullies.

Give me a line on Welcome To The Madhouse that carries special weight for you.

I would say the bridge of "Dark Waters": "I don't see the world I got / But I keep rolling on / 'Cause I am never happy with enough / Until I'm drowning from it all." That song I wrote at the point where "Dance Monkey” had just gone No. 1, so I was at the peak of my "Holy s***!"-ness. My first billboard in Times Square. I had just gone to the States and played sold-out shows. I had just started a Europe tour as well.

And then, I got to a point where—I don't know why, but I was so sad. Maybe because my dreams as a busker, I had been pulled from that really quickly. Like, "Cool, we had fun. Let's do this." I didn't know why I was so sad. I kept trying to do more and more things, like "This will make me happy," but then it wasn't. I think I needed to be home and be grounded and see my friends. I got picked up and flung around the world. But that's where that line comes from.

Do you have a message for your trolls and haters?

I love you! Hopefully, we can meet in person one day. I just announced a U.S. tour, so if you want to come meet me in person, that's fine. Tickets are open for everyone. We don't discriminate at Tones And I shows. Also, I hope you listen to the album if you haven't. It isn't all the same, so I guess there's a song for—I'm not going to say everyone—the majority of you if you listen and pay attention. I had fun making it and I hope you guys enjoy it.

That's very magnanimous of you. No implied threat in there.

[Knowing laugh.] No, no. No, no.

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Curtis Jones, aka Cajmere & Green Velvet, performing live. Jones is wearing dark sunglasses amid a dark background and green strobe lights.
Curtis Jones performs as Green Velvet

Photo: Matt Jelonek/WireImage

interview

Dance Legend Curtis Jones On Cajmere, Green Velvet & 30 Years Of Cajual Records

As Green Velvet and Cajmere, DJ/producer Curtis Jones celebrates everything from Chicago to acid house. With a new party and revived record label, Jones says he wants to "shine a light on those who sacrificed so much to keep house music alive."

GRAMMYs/Apr 17, 2024 - 02:19 pm

Curtis Jones is a dance music legend, whose multiple monikers only begin to demonstrate his deep and varied influence in the genre.

Jones has been active as a producer and DJ for decades, and is among a cadre of dance music acts forging a connection between the genre's origins and its modern iterations. Crucially, he  joined Chicago house legends Honey Dijon and Terry Hunter on Beyoncé's house-infused RENAISSANCE, providing a sample for "Cozy." He’s also produced tracks with house favorites Chris Lake and Oliver Heldens, and DJed with Dom Dolla and John Summit.

Jones contributed to the aforementioned collaborations, young and old, as Green Velvet. He’s been releasing dance hits like "Flash" and "Answering Machine" under that name since the mid- '90s. He is also currently a staple of the live circuit, his signature green mohawk vibing in clubs and festivals around the globe — including at his own La La Land parties in Los Angeles, Denver, Orlando, and elsewhere.

Green Velvet is appropriately braggadocious, even releasing the popular "Bigger Than Prince" in 2013. But by the time Jones had released the heavy-grooving tech house track, his artistry had been percolating for decades as Cajmere.

Where Green Velvet releases lean into acid house and Detroit techno, Cajmere is all about the traditional house sound of Jones’ hometown of Chicago. When Jones first debuted Cajmere in 1991, Chicago’s now-historic reputation for house music was still developing. Decades after the original release, Cajmere tracks like "Percolator,” have sustained the Windy City sound via remixes by prominent house artists like Will Clarke, Jamie Jones, and Claude VonStroke.

"I love doing music under both of my aliases, so it’s great when fans discover the truth,” Jones tells GRAMMY.com over email. Often, Jones performs as Cajmere to open his La La Land parties, and closes as Green Velvet. 

But beyond a few scattered performances and new tracks, Cajmere has remained dormant while Green Velvet became a worldwide headliner, topping bills in Mexico City, Toronto, Bogotá and other international dance destinations. He’s only shared two original releases as Cajmere since 2016: "Baby Talk,” and "Love Foundation,” a co-production with fellow veteran Chicago producer/DJ Gene Farris.

This year, Jones is reviving Cajmere to headliner status with his new live event series, Legends. First held in March in Miami, Jones' Legends aims to highlight other dance music legends, from Detroit techno pioneers Stacey Pullen and Carl Craig, to Chicago house maven Marshall Jefferson. 

"My intention is to shine a light on those who sacrificed so much to keep house music alive," Jones writes. "The sad reality is that most of the legendary artists aren’t celebrated or compensated as well as they should be."

Given that dance music came into the popular music zeitgeist relatively recently, the originators of the genre — like the artists Jones booked for his Legends party — are still in their prime. Giving them space to perform allows them to apply the same innovation they had in the early '90s in 2024.

Jones says the Miami Legends launch was an amazing success."Seeing the passion everyone, young and old, displayed was so inspiring."

Curtis Jones Talks House, Cajmere & Green Velvet performs at Legends Miami

Curtis Jones, center, DJs at the Miami Legends party ┃Courtesy of the artist

The first Legends party also served as a celebration of Cajual Records, the label Jones launched in 1992 as a home for his Cajmere music. Over the past three decades, Cajual has also released tracks from dance music veterans such as Riva Starr, as well as contemporary tastemakers like Sonny Fodera and DJ E-Clyps. 

Furthermore, Jones’ partnership with revered singers such as Russoul and Dajae (the latter of whom still performs with him to this day) on Cajual releases like "Say U Will” and "Waterfall” helped to define the vocal-house style.

Like the Cajmere project, Cajual Records has been moving slower in recent years. The label has only shared four releases since 2018. True to form, though, Jones started another label; Relief Records, the home of Green Velvet's music, shared 10 releases in 2023 alone.

Jones says he's been particularly prolific as Green Velvet because "the genres of tech house and techno have allowed me the creative freedom I require as an artist."

Now Jones is making "loads of music” as Cajmere again and recently signed a new distribution deal for Cajual Records. The true sound of Chicago is resonating with audiences in 2024, Jones says, adding "it's nice that house is making a comeback."

Jones remembers when house music was especially unpopular. He used to call radio stations in the '80s to play tracks like Jamie Principle's underground classic "Waiting On My Angel,” only to be told they didn’t play house music whatsoever. In 2024, house music records like FISHER’s "Losing It” were certified gold, and received nominations for Best Dance Recording at the 66th GRAMMY Awards. Jones is embracing this popularity with open arms.

Read more: The Rise Of Underground House: How Artists Like Fisher & Acraze Have Taken Tech House, Other Electronic Genres From Indie To EDC

"The new audience it’s attracting is excited to hear unique underground-style house records now. This is perfect for my Cajmere sets,” Jones says. "I never saw Green Velvet being more popular than Cajmere, and both sounds being as popular as they are even today.” 

While Jones is finding success in his own artistic endeavors, he points to a general lack of appreciation for Black dance artists in festival bookings. Looking at the run-of-show for ARC Festival, a festival in Chicago dedicated to house and techno music, legendary artists play some of the earliest slots. 

For the 2023 edition, Carl Craig played at 3 p.m on Saturday while the young, white John Summit, closed the festival the same night. In 2021, the acid house inventor, Chicago’s DJ Pierre, played the opening set at 2 p.m. on Saturday, while FISHER, another younger white artist, was the headliner.

In 2020, Marshall Jefferson penned an op-ed in Mixmag about the losing battle he is fighting as a Black DJ from the '90s. He mentions that younger white artists often receive upwards of $250,000 for one gig, whereas he receives around $2,000, despite the fact that he still DJs to packed crowds 30 years after he started.

Jones is doing his part to even the playing field with Legends, and according to him, things are going well after the first edition. "Seeing how much respect the fans have for the Legends was so special,” Jones says. "Hopefully they become trendy again.” 

The story of Curtis Jones is already one of legend, but it is far from over. "I feel it’s my duty to continue to make creative and innovative tracks as well as musical events. I love shining the light on new upcoming and emerging artists as well as giving the originators their proper dues,” Jones says. 

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Empress Of
Empress Of

Photo: Bethany Vargas

interview

Empress Of Is Here 'For Your Consideration': How Heartbreak, Horniness & Self-Acceptance Led To An Actualized Album

"How can we make it hot?" Empress Of wondered while writing her new album. Out March 22, 'For Your Consideration' is at once dancefloor ready and introspective. "I take my career very seriously, but I also am having a laugh at how absurd it is."

GRAMMYs/Mar 20, 2024 - 01:21 pm

Inspiration can strike anywhere — something that Empress Of learned during a night out at a strip club. 

The singer/songwriter and L.A. native returned to the studio the next morning, raring to work that energy into her new album. "I came into the studio, like, ‘Guys, I went to a strip club. I gave a beautiful woman money. That is the energy for today,’" she says with a laugh. "Almost to a fault, everything can be an inspiration." Her upcoming album, the ecstatic For Your Consideration (due March 22), was spurred by that type of sultry stimulus and winks knowingly at the seductive glitz of her Hollywood home.

Born Lorely Rodriguez, Empress Of debuted in 2015 with the sublime Me and has since perfected a formula of avant pop songwriting, high-energy electronic textures, and bold poetics across two further albums. But a distinct change powers For Your Consideration, in part powered by a surreal heartbreak: the press release accompanying the album’s announcement details having been broken up with by a film director, only to wind up bombarded by his "For Your Consideration" campaign for the Oscars. 

As such, For Your Consideration embraces the strengths of her first three records, while bringing a renewed immediacy to every facet. The house and R&B influences are distilled to their essence on some tracks, while others lavish in lush experimental pop. Lyrically, Rodriguez opts for raw, sensual tales of love, lust, and loss — sung in both Spanish and English. 

Nearing the release of For Your Consideration, Empress Of spoke with GRAMMY.com about finding inspiration from Raya dates and early ‘00s club music, losing your naivety, and finding her Lady Gaga transformation.

As an L.A. native, how has your perception of the entertainment industry shifted over the last few years? Was that something that had any impact on the way that you grew up and envisioned your future?

It's funny, I never saw L.A. as "the stars" and all that. But on this record, I'm embracing that L.A., or embracing that side of myself. I see "For Your Consideration" billboards everywhere. And now I'll have a "For Your Consideration" next year. But it’ll be like, "For your consideration: For Your Consideration." I think it's funny. I'm poking fun at it on this album. 

I don't think I've ever been so lighthearted with my album art and how I promote myself. I've always felt like an "indie darling." Maybe a little serious. And here I'm like 10 years into doing this, this is my fourth album, and I'm like, Let's ride a shooting star over Los Angeles. Let's be her. Let's send the message, and the message is she's a shooting star.

It feels as if you're introducing another side of yourself within this almost satirical and intensely contemporary conception of "the artist." It’s as if you needed to build to this level of poking fun, and now you’re comfy enough to.

For sure. And I think confidence is something you hear on the album. Even just working with this photographer, she was like, "If we're going to do this…you need to give me camp. You need to give me laughing, throwing your head back." 

I couldn't be serious on this album cover. And what I love about that is like, yes, I take my career very seriously, but I also am having a laugh at how absurd it is what we do.

I think there's a big misconception in art that you have to be stoic when you’re theorizing and contextualizing. The signs of having fun can actually be much stronger than projecting something more intense.

I think it's like you said: I'm comfortable. And there's also something when you speak about an album that you know is good. There might've been other times in my career where I was not as assured in something, like maybe I was doing something new. But even on this record, I'm doing something new. I worked with tons of producers and songwriters and all that, but I know it's a good album. If I didn't make it, I would want to listen to it.

You did work with some incredible songwriters for the album. There's never a moment where I hear something and think it sounds unlike you or out of place.

Age is confidence. And being older and having done four albums now, I just don't really doubt anything. I don't think I've compromised or was in a situation where a producer was pushing too much of themselves on a song. I feel like I was a very good leader on this album where even though I wasn't at the laptop or making the beats or whatever, I was able to convey what I wanted to make.

I agree with you about age — I know when I was young I would push myself and had this strange confidence because I was naïve! But as you grow older, you see a more complex picture. Thematically, does it feel like this captures that romantic, cyclical sense of longing and then having and then losing? 

Totally. You have that naive confidence when you're younger. When you're older, you have confidence about not caring anymore. Naiveness turns into "I don't give a f—." That is even more power in itself. 

The romantic themes and feminine themes on the record, the themes about wanting to be wanted and wanting to feel good, but being okay with letting it go — a lot of the lyrics are just a little bit more direct than I would have ever said them. An earlier me would drown it in metaphor. And I don't feel like I'm drowned in metaphor. It's like who I am right now. If you went on a date with me, I wouldn't be trying to present a version of myself that you would like. You would just get me. 

A lot of these songs were written with me using [the dating app] Raya for the first time and going on dates. [Laughs.] It's weird. It helps with when you're writing songs, because I'm tired of presenting a version of myself that someone can understand. Either you get it or you don't.

 But getting there takes a lot of sifting through your own personal crap doesn’t it? 

Oh my God. Yeah. There was a 27-year-old version of me that was like, [nervous muttering]. And now I'm just kind of like, "Yes, there's a lot of intention and a lot of art direction, vision, but to me it feels less safe, and I like that."

I feel like there's a sweet spot in an artist's career when they become less safe. And I have seen it before in other artists and I'm like, Cool. This is an evolution for you. I don't know if I'm quite there. I don't know if I'm at the Lady Gaga point of less safe, but I feel like it takes time.

I was struck by the level of detail you went into in the runup to the album, talking about the heartbreak you experienced with a film director. Do you feel like being that direct and transparent helped you just push past it and move through it instead of getting stuck in metaphors?

Everyone always loves my breakup songs. I get so many comments from fans being like, "Your song got me through my breakup." The song I have with Muna, "What's Love," is a breakup song — a "breakup song but I'm not broken." It feels like my "thank u, next." Like, yes, I'm heartbroken, but I learned so much in it.

Completely. And now you can really go and sing it to the masses and have the story be your triumph. Does that ever get uncomfy, though, having people run up to you like, "I loved your most painful traumatic moment!"

No — once music is out, it belongs to people, and it's up to them for interpretation. If I broke up with someone or if I was mourning someone and had to go and play this song about them on tour, it would be difficult. But when I sing the songs, they kind of feel like someone else's songs. When I’m on tour and I sing my songs, it's like I'm singing a song that I added to my playlist.

How far into the writing and concepting did you get before you started working with someone like Rina Sawayama or Muna?

I wrote a lot of these songs during a summer, and then going into fall, going into sessions, I knew I wanted to start everything with my voice. I feel like the voice is the most important instrument. No matter what producer or songwriters, I was like, "Can you just turn the microphone on, and can I just beatbox and hum and sing, and we just chop it up and make some world?" 

I was like, "I just want to write hot songs. I want to write horny songs. I want to write fun songs. I want to be on stage and I want to be sexy and I want to evoke this sensuality." And so when I was writing, I was just like, "Okay, how can we make it horny?" 

That’s so fun, especially because you’re doing it by being unapologetically dedicated to what you needed in that moment.

I wrote these songs over two years, but I definitely remember being in the studio and coming up with ideas with these songwriters and just being like, "How can we make it hot? I just want to feel hot."

There’s this incredible duality to your music that makes me think of artists like Björk — this ability to bounce between really lux, almost ballad-y melodies, and then you can get really club-ready. And then, you've got some electronic textures. Who were your influences here, and how did you go about harnessing that wide spectrum so cohesively?

I was listening to a lot of music from the early 2000s. I was listening to this band called Koop, and their album Waltz for Koop which has Yukimi Nagano on it. I was listening to Des’ree’s "You Gotta Be. I was listening to the Romeo + Juliet soundtrack, with the Cardigans. I was listening to a lot of Pharrell and the Neptunes. I always listen to Saint Etienne. I just love the sexiness of being in a club in the early 2000s.

I was struck by how much singing in Spanish was emphasized on this album. Was that something you set out to do at the outset of the record?

On your fourth album, you’re like, How else can I make this exciting for myself? I’ve never written this much music on an album in Spanish. And I wanted to write with co-writers who write in Spanish. 

Just being in the room with them and thinking of themes and song titles that go with that flirty sexiness, like "Sucia" which means dirty, and "Fácil" which means easy, and "Preciosa" which means precious. It’s so fun. It made writing this album so exciting for me. For "Preciosa," the night before I had gone to a strip club and I came into the studio, like, "Guys, I went to a strip club. I gave a beautiful woman money. That is the energy for today. Let’s write a song." [Laughs.

Almost to a fault, everything can be an inspiration, whether it’s being objectified as a woman or being heartbroken or being on a Raya date and having a one-night stand. I hate and love that everything turns into a song.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Franc Moody
Franc Moody

Photo: Rachel Kupfer 

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A Guide To Modern Funk For The Dance Floor: L'Imperatrice, Shiro Schwarz, Franc Moody, Say She She & Moniquea

James Brown changed the sound of popular music when he found the power of the one and unleashed the funk with "Papa's Got a Brand New Bag." Today, funk lives on in many forms, including these exciting bands from across the world.

GRAMMYs/Nov 25, 2022 - 04:23 pm

It's rare that a genre can be traced back to a single artist or group, but for funk, that was James Brown. The Godfather of Soul coined the phrase and style of playing known as "on the one," where the first downbeat is emphasized, instead of the typical second and fourth beats in pop, soul and other styles. As David Cheal eloquently explains, playing on the one "left space for phrases and riffs, often syncopated around the beat, creating an intricate, interlocking grid which could go on and on." You know a funky bassline when you hear it; its fat chords beg your body to get up and groove.

Brown's 1965 classic, "Papa's Got a Brand New Bag," became one of the first funk hits, and has been endlessly sampled and covered over the years, along with his other groovy tracks. Of course, many other funk acts followed in the '60s, and the genre thrived in the '70s and '80s as the disco craze came and went, and the originators of hip-hop and house music created new music from funk and disco's strong, flexible bones built for dancing.

Legendary funk bassist Bootsy Collins learned the power of the one from playing in Brown's band, and brought it to George Clinton, who created P-funk, an expansive, Afrofuturistic, psychedelic exploration of funk with his various bands and projects, including Parliament-Funkadelic. Both Collins and Clinton remain active and funkin', and have offered their timeless grooves to collabs with younger artists, including Kali Uchis, Silk Sonic, and Omar Apollo; and Kendrick Lamar, Flying Lotus, and Thundercat, respectively.

In the 1980s, electro-funk was born when artists like Afrika Bambaataa, Man Parrish, and Egyptian Lover began making futuristic beats with the Roland TR-808 drum machine — often with robotic vocals distorted through a talk box. A key distinguishing factor of electro-funk is a de-emphasis on vocals, with more phrases than choruses and verses. The sound influenced contemporaneous hip-hop, funk and electronica, along with acts around the globe, while current acts like Chromeo, DJ Stingray, and even Egyptian Lover himself keep electro-funk alive and well.

Today, funk lives in many places, with its heavy bass and syncopated grooves finding way into many nooks and crannies of music. There's nu-disco and boogie funk, nodding back to disco bands with soaring vocals and dance floor-designed instrumentation. G-funk continues to influence Los Angeles hip-hop, with innovative artists like Dam-Funk and Channel Tres bringing the funk and G-funk, into electro territory. Funk and disco-centered '70s revival is definitely having a moment, with acts like Ghost Funk Orchestra and Parcels, while its sparkly sprinklings can be heard in pop from Dua Lipa, Doja Cat, and, in full "Soul Train" character, Silk Sonic. There are also acts making dreamy, atmospheric music with a solid dose of funk, such as Khruangbin’s global sonic collage.

There are many bands that play heavily with funk, creating lush grooves designed to get you moving. Read on for a taste of five current modern funk and nu-disco artists making band-led uptempo funk built for the dance floor. Be sure to press play on the Spotify playlist above, and check out GRAMMY.com's playlist on Apple Music, Amazon Music and Pandora.

Say She She

Aptly self-described as "discodelic soul," Brooklyn-based seven-piece Say She She make dreamy, operatic funk, led by singer-songwriters Nya Gazelle Brown, Piya Malik and Sabrina Mileo Cunningham. Their '70s girl group-inspired vocal harmonies echo, sooth and enchant as they cover poignant topics with feminist flair.

While they’ve been active in the New York scene for a few years, they’ve gained wider acclaim for the irresistible music they began releasing this year, including their debut album, Prism. Their 2022 debut single "Forget Me Not" is an ode to ground-breaking New York art collective Guerilla Girls, and "Norma" is their protest anthem in response to the news that Roe vs. Wade could be (and was) overturned. The band name is a nod to funk legend Nile Rodgers, from the "Le freak, c'est chi" exclamation in Chic's legendary tune "Le Freak."

Moniquea

Moniquea's unique voice oozes confidence, yet invites you in to dance with her to the super funky boogie rhythms. The Pasadena, California artist was raised on funk music; her mom was in a cover band that would play classics like Aretha Franklin’s "Get It Right" and Gladys Knight’s "Love Overboard." Moniquea released her first boogie funk track at 20 and, in 2011, met local producer XL Middelton — a bonafide purveyor of funk. She's been a star artist on his MoFunk Records ever since, and they've collabed on countless tracks, channeling West Coast energy with a heavy dose of G-funk, sunny lyrics and upbeat, roller disco-ready rhythms.

Her latest release is an upbeat nod to classic West Coast funk, produced by Middleton, and follows her February 2022 groovy, collab-filled album, On Repeat.

Shiro Schwarz

Shiro Schwarz is a Mexico City-based duo, consisting of Pammela Rojas and Rafael Marfil, who helped establish a modern funk scene in the richly creative Mexican metropolis. On "Electrify" — originally released in 2016 on Fat Beats Records and reissued in 2021 by MoFunk — Shiro Schwarz's vocals playfully contrast each other, floating over an insistent, upbeat bassline and an '80s throwback electro-funk rhythm with synth flourishes.

Their music manages to be both nostalgic and futuristic — and impossible to sit still to. 2021 single "Be Kind" is sweet, mellow and groovy, perfect chic lounge funk. Shiro Schwarz’s latest track, the joyfully nostalgic "Hey DJ," is a collab with funkstress Saucy Lady and U-Key.

L'Impératrice

L'Impératrice (the empress in French) are a six-piece Parisian group serving an infectiously joyful blend of French pop, nu-disco, funk and psychedelia. Flore Benguigui's vocals are light and dreamy, yet commanding of your attention, while lyrics have a feminist touch.

During their energetic live sets, L'Impératrice members Charles de Boisseguin and Hagni Gwon (keys), David Gaugué (bass), Achille Trocellier (guitar), and Tom Daveau (drums) deliver extended instrumental jam sessions to expand and connect their music. Gaugué emphasizes the thick funky bass, and Benguigui jumps around the stage while sounding like an angel. L’Impératrice’s latest album, 2021’s Tako Tsubo, is a sunny, playful French disco journey.

Franc Moody

Franc Moody's bio fittingly describes their music as "a soul funk and cosmic disco sound." The London outfit was birthed by friends Ned Franc and Jon Moody in the early 2010s, when they were living together and throwing parties in North London's warehouse scene. In 2017, the group grew to six members, including singer and multi-instrumentalist Amber-Simone.

Their music feels at home with other electro-pop bands like fellow Londoners Jungle and Aussie act Parcels. While much of it is upbeat and euphoric, Franc Moody also dips into the more chilled, dreamy realm, such as the vibey, sultry title track from their recently released Into the Ether.

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