On May 23 and May 26 Amazon offered digital downloads of Lady Gaga's new album Born This Way for 99 cents, presumably in an effort to draw attention to its new Cloud Drive music service, which offers customers who purchase an album 20 gigabytes of free storage space. That spurred what seemed like a digital music bonanza when two weeks later the online retailer sold digital copies of the original Broadway cast recording of the hit musical "The Book Of Mormon" for $1.99 from June 9–12.

Amazon ate the cost of the price cuts while boosting album sales, maintaining artist and label revenues and also drawing bargain-hunting customers to its site. But a controversy lurked underneath: Was such a radical price point encouraging people to buy more music, or simply devaluing it further in an era of rampant illegal downloading?

There is little doubt that Amazon's digital promotion of Born This Way helped Lady Gaga achieve first-week sales of 1.1 million units, marking the largest sales week since 50 Cent's The Massacre rung up sales of 1.14 million units in 2005, according to Nielsen SoundScan. And on the digital sales front, Born This Way earned the highest sales week for a digital album and became the eighth best-selling U.S. digital album of all time with 440,000 units sold.

But Lady Gaga told The Wall Street Journal in June that, as far as digital music was concerned, her album was not worth more than the 99 cents Amazon charged. "It's invisible," she said. "It's in space. If anything, I applaud a company like Amazon for equating the value of digital versus the physical copy, and giving the opportunity to everyone to buy music." Lady Gaga also noted that Amazon graciously covered the price difference on the sale, ensuring that she would not lose money on the deal.

Thanks to Amazon's $1.99 promotion, The Book Of Mormon — which garnered GRAMMY-nominated composer/lyricist Robert Lopez, Trey Parker and Matt Stone an award for Best Original Score (Music and/or Lyrics) Written for the Theatre at the 2011 Tony Awards in June — reentered the Billboard 200 at No. 3 during the promotion, becoming the highest-charting Broadway cast album, and the first Top 10, since 1969. With 61,000 units sold during the week ending June 12, the album also notched the largest sales week for a cast album since Nielsen SoundScan began tracking data in 1991. That more than doubled the high estimates of 25,000 units that Amazon representatives offered to musical producers Anne Garefino and Scott Rudin. For the duo, however, the promotion was not about getting ahead in sales or profits.

"We're a live experience, not an album," says Rudin, "So for most people who don't live in New York, and for the many people who want to see it right away and are going to have to wait a while, the cast album is meant to be kind of an ambassador of the show. We basically broke even on it, and it was a way for people to sample the show."

It was also a way to give back to those who already supported the show.

Amazon selling digital albums at low cost is not a new trend. In April 2009 Apple moved from selling all songs in its iTunes Store at 99 cents each to a tiered pricing model that includes songs priced as low as 69 cents. That same month Walmart's online music store began selling songs for as low as 64 cents. And earlier this year Amazon lowered its song prices to 69 cents each. Amazon's monthly discounted $5 albums, some of them massive classical compilations or catalog rock and pop releases such as Prince's 1999, Radiohead's Hail To The Thief and Joni Mitchell's For The Roses, are also commonplace.

Other online retailers such as eMusic offer subscription-based services that offer the customer an allotment of downloads for a monthly fee. EMusic subscriptions start at $11.99 per month with individual song prices starting at 50 cents each.

In an effort to offer customers a wide variety of choices and help introduce them to new music or artists, Amazon is also offering deals on indie music, with more than 400 digital albums on sale through July. There is even an occasional deal on new releases such as the Airborne Toxic Event's All At Once, which was on sale for $4.99 for a limited time in June, and Them Crooked Vultures' self-titled debut album, which received a daylong $2.99 promotion in 2010.

Silvio Pietroluongo, Billboard's director of charts, notes that the Lady Gaga promotion was obviously larger in terms of the artist and the scope, but says its positive effects are dubious.

"It's certainly not sending a great message as to what the true value of an album is, and when I say album [I mean] physical," says Pietroluongo. "It doesn't help. I think everybody has a good idea of what they are willing to spend, if anything, on music, but if there are some that are still casual consumers, they may dive in at 99 cents but not pay $3.99, $5.99 or $9.99. It would be worse if we saw this consistently. It would send more mixed signals if the price started to vary day by day. If we start seeing albums priced a certain way on Tuesday [for instance], [and] then lowering the price on Friday or Saturday, that's really going to start to set things in a negative way in terms of music consumption."

Amazon seems optimistic at this point.

"We strive to offer the very best price, selection and convenience," Amazon said in a statement. "We are pleased to offer customers music at a very low price, and ultimately, by offering the product at such a compelling price point, we believe it will actually generate more sales for artists in the long run."

For the digital retailer, the benefits of ultra-low pricing seem clear, at least for the moment: more customers drawn to the site for potentially additional purchases. For the music industry however, low-priced promotions may be a mixed bag of greater exposure on one hand, but a detrimental effect on music's perceived value on the other.

Will such promotions ultimately prove to be a boon for music, or a risky proposition for its bottom line?

(Bryan Reesman is a New York-based freelance writer.)

GRAMMY-nominated singer/songwriter, producer and percussionist Sheila E. has certainly had a glamorous life — and has done a lot with it. 

The child of percussionist Pete Escovedo and goddaughter of legendary timbalero Tito Puente, Sheila Escovedo has been energizing stages for most of her life. First performing as a child, Sheila was one of few female percussionists in the 1970s and '80s, and rose to the upper echelons of the music industry — performing alongside Marvin Gaye, Michael Jackson, Lionel Richie, Herbie Hancock and Diana Ross. Whether in session or onstage, her dynamism and inventiveness continually made Sheila the star of the show. 

"I think outside the box," Sheila E. tells GRAMMY.com. "You just come up with ideas and it doesn't have to be traditional. It just has to be from your heart, a feeling that makes sense, that compliments whatever song it may be." 

Sheila's energy and unique approach to playing drums, timbale, and percussion caught the attention of Prince, a unique artist in his own right. The two spent decades as creative partners – Sheila acting as the Purple One's drummer, producer, musical director and, for a time, romantic partner; Prince shepherded her 1984 solo debut, A Glamorous Life, into being — and worked together until his death. Among her lasting contributions to their musical legacy, Sheila performed on the Purple Rain sessions and toured the album, and her vocals appear on "Erotic City." The two duetted on Sheila's 1986 single "A Love Bizarre" and, fittingly, got engaged in the middle of a performance.

In addition to her list of impressive accomplishments (which include co-founding the educational nonprofit Elevate Oakland), Sheila E has released eight albums as a solo artist. Her ninth, Bailar, finds the one avenue Sheila had yet to pursue: salsa. 

Recorded in Miami with a cast of local musicians, the 10-track record features originals and covers in both Spanish and English, and its lead single — an energetic cover of Celia Cruz's "Bemba Colorá featuring Gloria Estefan & Mimy Succar — fittingly has Sheila playing percussion, timbale and singing. 

"This is the best record I've ever done. I feel that good about it," she says. Ahead of Bailar's April 5 release, Sheila E. spoke with GRAMMY.com about creating music in a new idiom, the importance of collaboration, and finding space in music. 

This interview has been edited for clarity.

You've been working in the funk, R&B and pop space for years. What brought you to salsa now?

I've wanted to do a salsa record for a long time. My bucket list is extensive, and then I met [GRAMMY-winning producer and timbale player] Tony Succar in 2015… he did a project and took Michael Jackson songs and flipped them into salsa. I said, "Man, if I ever do my salsa record, we have to do it together because you understand."

I'm bringing that Oakland vibe to salsa. My dad was a Latin jazz artist — that's the foundation of who I am —  however, he also played salsa music in the house. I grew up listening to Tito Puente, Mongo Santamaria, Ray Barretto, Eddie Palmieri, Celia Cruz and Tito Rodriguez, and the Fania All-Stars.  Our whole family loves salsa dancing.

There was music that I had written for an R&B album that I didn't release, and I said we can take some of this and flip it into salsa. This is another side of me that I'm excited about sharing with the people. 

Bailar sounds like something you would hear in New York or Miami, but there's something slightly different about it. What are you bringing to this record that might be different from another salsa band?

Salsa is very demanding. It's specific and traditional; there are things that are supposed to be played in specific sections of a song — whether it's a conga rhythm, a timbal rhythm, a cowbell rhythm. The element of the Bay Area and the Latin jazz with a little bit of funk, that was me [adding something new]. 

I always wanted to do "Bemba Colorá." I did a rumba in front of it and took a conga solo, and when I got to the half-time of that song, I said, "I want to take a drum solo." I don't think anyone has taken a drum solo or have even played drums on this song…especially a woman. Just adding different elements like that, as well as the way that I mix: where I place the horns and where I place the percussion and where the bells are and where the drums are. 

Tony Succar and I produced this record together. I did a couple of arrangements [and] co-wrote seven of the 10 songs. The songs that I had already written were arranged, but then we wanted to flip them into salsa. 

Are there any other songs on this record that you're particularly proud of?

All of them. Every one is a different story. The only woman that I could think of to call [for "Bemba Colorá"] was Gloria Estefan; she's like my sister. Mimi Succar is a new and upcoming artist, so we had her to sing as well, and the three of us just had a blast. 

[Also] playing "Anacaona," which is a song I used to hear [by] Fania All-Stars and Cheo Feliciano. My dream was to have Rubén Blades sing on my record; he sang that song and I started crying. I was just overwhelmed. 

["El Rey del Timbal"] was one song that I had played with Tito [Puente] and my dad many times. When Tony sent me the demo, I listened to it and was like, "We got to go way faster than that. If Tito was playing it, he would've played it this way, and I know because I've played it with him."  So I started taking a solo, banging my legs while I was listening to it through the phone, and I just kept going faster, and then Tony's like, "Are you serious? This is 200-something BPMs." 

It was perfect for me taking the timbale solo, but when I had to then overdub and play all the parts on the bells and everything, it was so fast, I was like, What was I thinking? The horn section had it worse. A trumpet player yelled on the track  — "Ahh!" —  and I boosted him yelling [on the final mix], because that's real stuff.  It took everything for them. 

I'd love to hear a little bit about your relationship with Tito Puente and any important musical lessons he taught you, especially now that you're coming out with an album that's very much influenced by his work.

He was such an influence. He was amazing. He did so much for us as a family, musically, as well as being our friend and growing up listening to him. He and my dad met when they were 18, and having him around the house when I was growing up, I didn't even know he was.  

The biggest thing was we would go to New York, my dad and I, and we would sit in with Tito at the Palladium and the Corso. And back then, you'd have four bands playing in one night until 6 in the morning. And they would jump from one club to the other. It was the most stressful time because, as jazz artists, we didn't hardly sit in with salsa bands. I was like, "But papa, I don't know the clave, I don't understand what bell pattern or what conga pattern to play." He goes, "Don't worry about it. You don't listen to those guys. You just go play you."

So he kept encouraging [me]: it doesn't matter, you have the heart to go ahead. And my pops would say the same thing: We might not understand it technically, but we play it from our heart. [Tito] always encouraged me, and I got to play with Celia, Tito and [bassist] Cachao [Lopez] at the same time.

What a dream come true. Tito introduced me to all of these musicians as well, but really just telling everybody, "You be quiet and just let Sheila play."

Read more: Celebrating Tito Puente's Centennial: 10 Essential Songs By The Mambo King

Bailar is a bit more celebratory than your last album, 2017's Iconic: Message 4 America, which was heavily political. Obviously we continue to live in increasingly fraught times; why was it important for you to put more positive messages out into the world? One of your tracks is even called "Possibilities."

We are living in hard times, and it's challenging. Things are changing every single day. And everyone is going through something every single day.  One of the things that has been such a blessing to me is the gift of music. I don't take it for granted. To be able to share music and at least make people happy for the five minutes that you listen to this song or the entire record…is healing.

Many times in my shows, people end up crying. It's emotional, and music brings joy. It lifts you up. It brings you to a place of happiness and love, and we just want you to have a good time. But the joy that I get to be able to do this, it heals me too. And I just thought it was important.

Your work and relationship with Prince is so extensive and deep. What would you consider the peak of your creative partnership?

I don't think there ever was. We continued to grow and just kept experimenting on different sounds, and recording and jamming. We first jammed together in 1977 when he came to my house. We either recorded or played together [on] so many songs. There's still tons of stuff in the vault…I counted at least 200 songs I played on that I haven't even heard yet.

We were always jamming, coming up with something, or recording. A lot of times I would engineer for him as well; it's just he and I [in the room] most of the time. I taught myself some engineering when I was growing up; I saved all my money and started buying recording gear so I could learn how to write and produce myself when I was in my teens. 

So when I started to record with [Prince], I had already recorded songs on tape before. Being in the studio with him, we would see who could stay up the longest, who's going to fall asleep first. We would catch each other [falling asleep] almost at the same time. 

*You also worked with Prince on your debut album, 1984's The Glamorous Life. You'd been working so much as a musician up to that point already that it's interesting to think of it as your debut. How did you work on that project together?*

We had already been jamming and playing together before we did all that. And I had been out on tour with so many artists beforehand; when we first met, I was already touring with George Duke in the mid-'70s. [Prince was] like, "I've been watching you and I'm following your career, and maybe one day we could do something together." 

He started doing all these albums, and then he becomes the Prince that we all know. He changed every record, which was amazing musically. At the time [we recorded Glamorous Life], he was at Sunset Sound [recording studio and] he had all the rooms going at the same time. We just went in and started recording.

Prince was very involved in getting me the deal with Warner Brothers. He just one day said, "You want to do the record now?" And I was like, "Yeah, I think I'm ready. Let's do it." It was that simple. We went into the studio and we were pretty much done with my record, from top to bottom, in a week.

We just stayed in there, literally no sleep. We were so excited. We had so much fun.

Back then, I wasn't really playing drums a lot. I wanted to make sure that my percussion was in the forefront, and he knew that too. That's how Glamorous Life came about, to showcase me in a light that I wasn't really a singer. I was a percussion player leading my band, playing timbales, which no one really understood because, in pop culture, no one had done that. 

So it took even a minute for [Warner Brothers] to understand releasing the record. They wanted to release "Belle of St. Mark" first as the single and not "Glamorous Life"; I had to fight them on it because I said, "'Glamorous Life' is a song that is important to me, and it showcases me as a percussionist and a singer. If I do 'Belle of St. Mark,' it's only me singing. I'm not even playing percussion."

I would love to hear about other musical collaborators who are a big part of your story.

I've been able to play with so many people: George Duke and my dad, and [drummer] Billy Cobham, [bassist] Alfonso Johnson, and it went on. Then [jazz guitarist] Lee Ritenour and [jazz pianist] Patrice Rushen and all of these other artists; Herbie Hancock…. Then you go switch over to Marvin Gaye, and then you go to Brooks & Dunn. I just hopped all over the place with Con Funk Shun and sitting in with so many people and recording. When we do these events, you get to sit and play with Phil Collins and Elton John; I'll just play percussion, I'll be the backup. I don't need to be in the front. Part of what I love is I get to be on both sides.

I can be a team player and play with a group, which is so exciting. Or if you want to feature me, that's fine. That's kind of what had happened throughout my life; anyone that I performed with would just say, "Sheila, you just go out in the front." They would push me out there. Marvin Gaye is like, "Sheila, you take over. I'm going to go back and change." He made it a part of his show. And then same thing with Lionel Richie. Everyone would just feature me, it became that thing. Everyone has influenced me in some sort of way.

You're out there being featured and just putting so much into your performances. You have this incredible amount of energy. What powers you?

God's given me the gift and point-blank. I am forever grateful to be able to do what I get to do because of that gift. I don't take it for granted. 

You have musical directed the Obama's Festival Latina, the Recording Academy's Tribute to Prince, and of course, you were his musical director for many years. Does that work require a special set of musical muscles?

When it comes to music and just being an artist, whatever you put into it is what you get out. I would always do the homework that was needed to play with an artist — learn all the music — so when I walked into a situation, I would walk in with confidence. I wasn't a great reader at all; it was really all by ear. That preparation is everything. 

Putting together my first ever band during that time in the early '80s, I knew what I wanted. [Today] I'm able to put together projects and put the right people together. For some people, it's just a gig and for me, it's more than that. It's a lifestyle and it's family and it's trust and it's respect. 

How did you choose the music for "Let's Go Crazy: The GRAMMY Tribute To Prince"?

Some of the songs they already had, some of the other songs I suggested. Almost everything that they were going to play, I knew and I had a lot of the original music. I had a lot of the samples; I had Prince's vocals. There were things that I had that could help in some of the arrangements, and a lot of the arrangements I used from my show. 

You try to adjust to make sure that [the artists] shine and that they feel comfortable, because everyone was really nervous. I had many conversations with people making sure, "Is this a good key for you?" Making sure that "You don't have to sing it like Prince. This is your representation of who you are and you happen to be doing a Prince song and no one's going to judge you for it." 

Speaking of collaborative efforts, The Greatest Night in Pop music doc came out recently. What do you remember from recording "We Are the World"? 

I kind of didn't want to do it because, initially, we were on the Purple Rain tour [and] we were exhausted. At some point I thought,  Do I even belong in that caliber of people? 

[At the "We Are The World" session,] everyone was hanging out, everybody was really cool. No one had a huge entourage. I was excited to meet people I hadn't met before. One of the people I was excited about meeting was Cyndi Lauper. I loved her. I wanted to meet Bruce Springsteen, the boss. 

In that moment of being in that room with everyone, and it was just amazing to [think], Wow, we're going to do something incredible to be able to raise money for people who are starving.  Then you just take a breath and you do what you do, and then things happen.

Do you think that you have changed or contributed to the sound of percussion in R&B and pop music?

My style is my style. Different artists from the Bay — Sly and the Family Stone, Carlos Santana, my dad's band [Azteca], Grateful Dead, Tower Of Power, of course, Pointer Sisters — listening to all those bands and being able to watch their rehearsals when I was a teenager influenced me. 

The key was being adaptable to what needed to be for that specific song. You have to make up your own beats, because being a percussion player is like [working on] a beautiful painting that's already painted and they're asking you to put one color in there or you see a space — what would you put in that space? 

It's not about playing all over the place and playing something that doesn't belong. You have to figure out those spaces and, to me, the most important part of music is space. That space is what allows a song to breathe.

I would use different things even in the studios; I didn't use all of the right mics all the time. I would bite on an apple and sample it and put that sound on top of the snare. I just experimented. I started on pots and pans, and I used keys, and I used a spray bottle can that blows out air to clean your computer as a high hat. Everything can be musical. 

One of the biggest things is Michael Jackson's "Don't Stop 'Till You Get Enough." Quincy [Jones] had called me and said, "Michael wants this kind of sound, I don't know what it is, bring all your toys." I brought everything. I ended up getting two bottles and I poured water in it, and I used the holder to play the triangle on the sides of the bottle. So "Don't Stop 'Till You Get Enough" has those bottles.  

You just come up with ideas and it doesn't have to be traditional. It just has to be from your heart, a feeling that makes sense, that compliments whatever song it may be.

Are there any other female percussionists out there right now that you see carrying the torch that you lit?

Oh my God. There are so many drummers right now. I go on social media frequently throughout the week, and I try to find at least someone new and DM them and say, "You're amazing. God bless you. Thank you for your gift. Keep doing what you're doing," and people freak out. 

That's part of my job, to continue to encourage the young people to keep playing. 

You've mentioned in previous interviews that you've dealt with a lot of harassment throughout your career as a woman playing an instrument that women don't traditionally play. I'd like to know how you continued to move forward and own your vision in an industry, and in an era, where women are often belittled or posited as like sex objects.

When I first started, I didn't know it was a big deal that I was one of few — or one of one — that was doing what I was doing. In the Bay Area, you see a lot of women playing percussion. In Berkeley, we all go and hang out at the park and everyone plays and it's like 20 or 30 of us and whoever brings their instrument, they just jam with us.

Coming to L.A. and recording with other artists, when I walked into a room, the drummer would say, "Can you get me a cup of coffee?" And I'm like, "I'll get it for you but I'm not the receptionist or anything. I'm the percussion player." They would freak out. 

When that first started happening and things were being said that were really rude and bad, I would go back to my parents. They would just say, "You just keep doing what you're doing. They're jealous or they're mad because you're there, or they've never seen anyone like you. You have a gift and you just go ahead. You learn the music, know what you have to do, so when you walk in with confidence, it's not an issue." A lot of the time, those musicians were not prepared, and I was, and they hated me even more because I knew everything. 

I got so much joy out of performing. And even with all the nos and the nastiness and the stuff that was being said [like], "Hey, if you sleep with me," all of these other things. It just made me stronger. You keep pushing through; you just keep playing. 

When you find your passion and that's your purpose, no one can stop you.  I stand on that word.

Living Legends: Cuban Pianist & Composer Chucho Valdés On Developing "The Creation," Growing Up On The Island & Loving Dizzy Gillespie

After Dua Lipa kicked off the 2024 GRAMMYs with an awe-inspiring medley of her two new songs, country star Luke Combs followed with a performance that spawned one of the most memorable moments of the night — and one that exemplified the magic of the 66th GRAMMY Awards.

Combs was joined by Tracy Chapman, whose return to the stage marked her first public performance in 15 years. The two teamed up for her GRAMMY-winning hit "Fast Car," which earned another GRAMMY nomination this year thanks to Combs' true-to-form cover that was up for Best Country Solo Performance. The audience went wild upon seeing a resplendent, smiling Chapman strum her guitar, and it was evident that Combs felt the same excitement singing along beside her.

Chapman and Combs' duet was a powerful display of what the 2024 GRAMMYs offered: veteran musicians being honored and new stars being born.

Another celebrated musician who made a triumphant return was Joni Mitchell. Though the folk icon had won 10 GRAMMYs to date — including one for Best Folk Album at this year's Premiere Ceremony — she had never performed on the GRAMMYs stage until the 2024 GRAMMYs. Backed by a band that included Brandi Carlile, Allison Russell, Blake Mills, Jacob Collier, and other accomplished musicians, the 80-year-old singer/songwriter delivered a stirring (and tear-inducing) rendition of her classic song "Both Sides Now," singing from an ornate chair that added an element of regality.

Later in the show, Billy Joel, the legendary rock star who began his GRAMMY career in 1979 when "Just the Way You Are" won Record and Song Of The Year, used the evening to publicly debut his first single in 17 years, "Turn the Lights Back On." (He also closed out the show with his 1980 classic, "You May Be Right.") It was the latest event in Joel's long history at the show; past performances range from a 1994 rendition of "River of Dreams" to a 2022 duet of "New York State of Mind" with Tony Bennett. The crooner, who died in 2023, was featured in the telecast's In Memoriam section, where Stevie Wonder dueted with archival footage of Bennett. And Annie Lennox, currently in semi-retirement, paid tribute to Sinéad O'Connor, singing "Nothing Compares 2 You" and calling for peace.

Career-peak stars also furthered their own legends, none more so than Taylor Swift. The pop star made history at the 2024 GRAMMYs, claiming the record for most Album Of The Year wins by a single artist. The historic moment also marked another icon's return, as Celine Dion made an ovation-prompting surprise appearance to present the award. (Earlier in the night, Swift also won Best Pop Vocal Album for Midnights, announcing a new album in her acceptance speech. To date, Swift has 14 GRAMMYs and 52 nominations.)

24-time GRAMMY winner Jay-Z expanded his dominance by taking home the Dr. Dre Global Impact Award, which he accepted alongside daughter Blue Ivy. And just before Miley Cyrus took the stage to perform "Flowers," the smash single helped the pop star earn her first-ever GRAMMY, which also later nabbed Record Of The Year.

Alongside the longtime and current legends, brand-new talents emerged as well. Victoria Monét took home two GRAMMYs before triumphing in the Best New Artist category, delivering a tearful speech in which she looked back on 15 years working her way up through the industry. Last year's Best New Artist winner, Samara Joy, continued to show her promise in the jazz world, as she won Best Jazz Performance for "Tight"; she's now 3 for 3, after also taking home Best Jazz Vocal Album for Linger Awhile last year.

First-time nominee Tyla became a first-time winner — and surprised everyone, including herself — when the South African starlet won the first-ever Best African Music Performance GRAMMY for her hit "Water." boygenius, Karol G and Lainey Wilson were among the many other first-time GRAMMY winners that capped off major years with a golden gramophone (or three, in boygenius' case).

All throughout GRAMMY Week 2024, rising and emerging artists were even more of a theme in the lead-up to the show. GRAMMY House 2024 hosted performances from future stars, including Teezo Touchdown and Tiana Major9 at the Beats and Blooms Emerging Artist Showcase and Blaqbonez and Romy at the #GRAMMYsNextGen Party.

Gatherings such as A Celebration of Women in the Mix, Academy Proud: Celebrating LGBTQIA+ Voices, and the Growing Wild Independent Music Community Panel showcased traditionally marginalized voices and communities, while Halle Bailey delivered a GRAMMY U Masterclass for aspiring artists. And Clive Davis hosted his Pre-2024 GRAMMYs Gala, where stars new and old mingled ahead of the main event. 

From established, veteran artists to aspiring up-and-comers, the 2024 GRAMMYs were a night of gold and glory that honored the breadth of talent and creativity throughout the music industry, perfectly exemplifying the Recording Academy's goal to "honor music's past while investing in its future." If this year's proceedings were any indication, the future of the music industry is bright indeed. 

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From lighting technicians to audio engineers to writers, hundreds of people make the GRAMMYs possible. Whether these professionals are on stage or working behind the curtain, all of these vital roles help produce Music’s Biggest Night.

Another vital role on GRAMMY night is that of trophy holder, where one is tasked with bringing out the physical golden gramphones and winner envelopes to presenters. Trophy holders then usher the award recipient off the stage after their speech. Representatives from GRAMMY U’s Atlanta (Jasmine Gordon), Texas (Pierson Livingston), Pacific Northwest (Chloe Sarmiento), and Chicago (Rachel Owen) Chapters were selected to be trophy holders at the 2024 GRAMMYs Premiere Ceremony, and went behind the scenes.

The real preparation actually commences before the show lands on screens back home. Prior to GRAMMY Sunday, the four representatives visited the Peacock Theater to get the rundown on stage positions, proper handling of the GRAMMY Award, proper attire for the event, and various other subtle details that would normally go unnoticed.

On the day of the show, trophy holders arrived for their 10 a.m. call time, receiving a final rehearsal of the show with the backing music and stage lights. Post-rehearsal, they headed into hair and makeup for final touch-ups to become camera-ready. From then, focus shifts to getting into place and calming restless nerves before the show kicks off at noon.

"At first there were so many nerves taking over my body," said Jasmine Gordon, Atlanta Chapter Rep. "But, as soon as I walked on stage there was a rush of excitement and happiness that took over."

This year, following an opening performance from Pentatonix, Jordin Sparks, Larkin Poe, J. Ivy, and Sheila E., host Justin Tranter introduced the GRAMMY U Representatives as they lined up on the stage. From there, the show commenced and winners were announced.

Before trophy holders take the stage, the envelopes are meticulously triple-checked to make sure they are representing the right category and a GRAMMY is placed in their hands. The envelope is given to the presenter to announce the winner. 

As the audience applauds and the winner makes their way to the stage from their seat, the presenter trades the envelope for the golden gramophone which they give to the winner. While the trophy holder typically stands in the shadows to the side of a presenter like Jimmy Jam or Natalia Lafourcade, they occupy a very important and visible place on the GRAMMY stage.

After an approximately 45-second acceptance speech, trophy holders escort the winner backstage for photos and media.  The trophy holders rinsed and repeated that routine dozens of times,handing off golden gramophones and escorting artists such as Billie Eilish, boygenius, and Tyla. 

Chicago GRAMMY U Rep Rachel Owen shared that one of her favorite moments included being on the side stage, standing right next to music icon Joni Mitchell when she won the GRAMMY for Best Folk Album.

"I’ll never ever forget the moment Joni Mitchell won for Best Folk Album. Everyone was cheering her on and she just got so happy, I feel so lucky to have witnessed that moment," Owen says. "I hadn’t realized before how close I would be to the winners; it was a great surprise."

Reflecting on the ceremony, the GRAMMY U Representatives shared how surreal the entire experience was for them and their professional development.

"Being right with artists as they win or right after they won was such a surreal experience," says Owen. "The overwhelming joy I got to witness from so many artists was contagious, I simply had an amazing time."

Rewatch The 2024 GRAMMYs Premiere Ceremony In Full: Featuring Performances From Pentatonix, Jordin Sparks, Robert Glasper, Brandy Clark, Laufey & Many More

Women shined particularly bright at Music's Biggest Night this year. As Trevor Noah put it in his monologue: "There’s a band that has already won today called boygenius, it’s three women. That’s how good a year it is for women."

Beyond boygenius' first GRAMMY wins, the conversation about female artists' legacy at the 2024 GRAMMYs had been building since the nominations were announced, when it was revealed that seven of the eight nominees for Album Of The Year were women. The majority of the performers for the 66th GRAMMY Awards were also women, including the legendary Joni Mitchell, Billie Eilish, SZA, and Dua Lipa. And several female artists were on the precipice of making history (chief among them, Taylor Swift, who later became the first ever four-time winner of Album Of The Year.

The results of the ceremony were no less centered on the ladies. At the Premiere Ceremony, Julien Baker, Phoebe Bridgers, and Lucy Dacus won three of the six Rock Categories for their work as boygenius. Lainey Wilson nabbed Best Country Album, Joni Mitchell won Best Folk Album, and Victoria Monét won Best R&B Album and Best New Artist. Gaby Moreno, Karol G and Tyla nabbed trophies as well.

As the night went on, that tally continued. In fact, other than Producer Of The Year and Songwriter Of Year, a woman won every category in the General Field, including Billie Eilish's "What Was I Made For?" winning Song of the Year and Taylor Swift's Midnights pulling off the big fourth Album Of The Year win.

From every corner of the room, Music’s Biggest Night was filled with powerful women taking the spotlight. Here are eight moments where women ruled the 2024 GRAMMYs — with no sign of this reign ending.

Taylor Swift Hits Lucky Number 13 (And 14, Too)

While it’s true that Taylor Swift’s name has been at the center of what feels like 98 percent of music in the past year, and that continued at the 2024 GRAMMYs. Much speculation ahead of the 66th GRAMMY Awards came down to whether she would make history by winning her fourth Album Of The Year award.

Adding to the excitement, the iconic Celine Dion surprised the world and took the stage to announce the winner for the night’s final award, and it happened: "Taylor Swift."

Rather than bask in her own glory, Swift seemed shocked, fumbling to get a high-five and hug connected with close friend and uber-producer Jack Antonoff. And her acceptance speech made it clear that while she appreciated and was honored by the award, she wasn’t about to rest on any laurels, no matter how massive they may be.

"I would love to tell you that this is the best moment of my life, but I feel this happy when I finish a song, or when I crack the code to a bridge I love, or when I'm shot-listing a music video, or when I'm rehearsing with my dancers or my band, or getting ready to go to Tokyo to play a show," she said. "For me the award is the work. All I wanna do is keep being able to do this. I love it so much, it makes me so happy."

True to that word, the evening also featured Swift announcing a new album — after Midnights won Best Pop Vocal Album (her lucky number 13th GRAMMY) earlier in the night, Swift made the surprise announcement that she’d be releasing her 11th studio album, The Tortured Poets Department, on April 19.

There was something inspiring, too, about the way Swift got to the stage — practically yanking Lana Del Rey from her seat at the same table, demanding she join her onstage. "I think so many female artists would not be where they are and would not have the inspiration they have if it weren’t for the work that she’s done," Swift told the assembly. "She’s a legacy artist, a legend in her prime right now."

Always a booster of other women in the industry, of course she had to share the spotlight even with her history-making fourth Album Of The Year award in hand.

Tracy Chapman Returns To The GRAMMY Stage

Sure, it was Luke Combs nominated for Best Country Solo Performance, but he made it crystal clear that he was there because of Tracy Chapman.

"That was my favorite song before I even knew what a favorite song was," he said in a video package prior to his performance, evocatively describing trips in his dad’s pickup truck, Chapman’s self-titled debut on the cassette player. Combs loved the song so much, he explained, that he wanted to put a cover of it on his 2023 album, Gettin' Old.

He went on to laud its universal appeal, the way Chapman’s chorus gets full-throated sing-alongs no matter the listener’s background — a powerful message, considering that Combs’ recording winning the Country Music Awards' Song Of The Year award made Chapman the first Black woman to receive that honor. "To be associated with her in any way is super humbling for me," Combs said.

The show transitioned from that heartfelt praise directly to Chapman’s hand on her guitar neck, picking out that iconic acoustic riff. Thirty-five years after its initial release, there was Chapman again on the GRAMMYs stage, this time dueting with a country star clearly in awe of sharing her space, mouthing along with the lines he wasn’t singing. It was an unforgettable performance, astonishing in its ability to pull us all out of our bodies and into the spirit of music.

The Endless Allure Of SZA

"Nobody got more nominations this year than SZA," Trevor Noah announced during his opening monologue — and that was after the experimental R&B artist born Solana Rowe had already won two GRAMMYs at the Premiere Ceremony earlier in the evening.

SZA had many more special moments left in the night. She performed a section of the GRAMMY-nominated "Snooze" in a black trenchcoat and hat, and the blade-wielding rebuke triggered the transition to another smash hit from 2022’s SOS: "Kill Bill". The cinematic performance featured a squad of leather-clad woman assassins slicing and dicing a series of men in suits, as SZA effortlessly walked the stage to deliver the world’s sweetest anthem centered on homicide. (For the record, the sight of Phoebe Bridgers’ outright glee at the sight of a sword-wielding dancer standing on her table at the song’s outset has to go down as one of the night’s best moments.)

Later, she would take home the GRAMMY for Best R&B Song for "Snooze" — her tally of three awards tying for the second largest of any artist at the 66th GRAMMY Awards. SZA was handed the golden gramophone by Lizzo, the two women clearly sharing a special moment.

"Lizzo and I have been friends since 2013 when we were both on a tiny Red Bull tour, opening up in small rooms for like 100 people. And to be on the stage with her is so amazing, I’m so grateful," SZA said after sprinting onstage, having just changed out of her performance attire. The tearful, brief acceptance speech that followed showed the incredibly honest and passionate person — and performer — that she is.

Boygenius Win Their First GRAMMY Awards

For a trio of badasses like boygenius, one or two GRAMMYs just wouldn’t do. They needed an award apiece: Best Rock Performance, Best Alternative Music Album, and Best Rock Song (all handed to them by queer icon Rufus Wainwright, no less). Julien Baker, Phoebe Bridgers, and Lucy Dacus sprinted down the aisle in their matching white suits at the Premiere Ceremony, giddy, shocked, together.

Befitting the trio’s history — both together and separately — as brilliant writers and lyricists, each had their own memorable line. 

"Music saved my life. Everyone can be in a band, this band is my family," Baker said, beaming after they won the Best Rock Performance award. "We were all delusional enough as kids to think that this might happen to us one day," Dacus said with a laugh. But just two days after the public announcement that the band was going on hiatus to focus on their own solo projects, it was this quick aside from Bridgers during their acceptance for Best Rock Song that brought the warmth: "I owe these boys everything. I love you guys so much." 

Tyla Makes Africa Proud

Trevor Noah may have been the host, but he wasn't the only one bringing South African flavor to the 2024 GRAMMYs.

"What the heck!?" Tyla said earlier in the evening at the Premiere Ceremony, grinning as her Johannesburg accent dripping with gleeful shock. At just 22 years old and a month out from even releasing her debut studio album, the viral pop star was nominated in the stacked inaugural Category of Best African Music Performance, including Asake & Olamide, Burna Boy, Davido and Musa Keys, and Ayra Starr. But it was Tyla’s "Water" — an amapiano-driven pop instant classic — that took home the award.

The song had already made history, as the first South African single to reach the Billboard Hot 100 since jazz legend Hugh Masekela achieved that feat in 1968, not to mention that the song reaching number seven made Tyla the highest-charting African female solo musician in Billboard history. 

"If you don’t know me, my name is Tyla, I’m from South Africa, and last year God decided to change my whole life," she said, the glow of the GRAMMY gold radiating on her face.

Annie Lennox Knows We Are Never Forgotten

The In Memoriam segment inevitably provides some of the most touching moments of any GRAMMY Awards. But every once in a while, a truly special performance will stand out amidst the heartache. Such was the case with Annie Lenox’s tear-stained performance of "Nothing Compares 2 U" from the late Sinéad O’Connor. The Eurythmics vocalist sat piano-side, a tear-like streak of glitter applied below her left eye, delivering the Irish legend’s best-loved song with every ounce of gravitas the moment demanded — and then some.

"Nothing compares/ Nothing compares to you," she sang with her eyes gazing skyward, before clenching them tight, her lips quivering. And as the song rounded to a finish, Lenox raised a fist, and spoke a simple, direct sentence that the outspoken activist O'Connor surely would have appreciated: "Artists for ceasefire, peace in the world."

Joni Mitchell Proves It's Never Too Late For Firsts

When word got out that Joni Mitchell would be making her first performance at the GRAMMYs, the global anticipation for the ceremony seemed to hit a boiling point. Since recovering from a brain aneurysm in 2015, Mitchell has been stepping into the spotlight more in recent years, but the thought of her onstage at the 66th GRAMMY Awards still felt miraculous.

But then there was Brandi Carlile, extolling Mitchell’s many virtues before introducing one of the greatest singer-songwriters of all time. "Joni just turned 80 my friends, but we all know she’s timeless," Carlile smiled, noting as well that "the matriarch of imagination" had already won a GRAMMY that same evening for Best Folk Album. 

And then the lights came up on Joni, seated in a gold-framed armchair, clutching a cane with a silver cat’s head on its hilt, singing the first lines of the all-time classic "Both Sides Now." Backed by a band of GRAMMY-winning heroes in their own right (Carlile, along with SistaStrings, Blake Mills, Lucius, Allison Russell, and Jacob Collier), it seems impossible that any eye in the room could have remained dry, let alone focused anywhere except right on Mitchell, with her beating heart and sky-scraping lyricism. Even Carlile, seated at her left, couldn’t stop looking up from her guitar to smile in awe.

"Well something's lost, but something's gained/ In living every day," she sang with a soft hint of a smile, before the well of strings, clarinet, guitars, and piano brought the final chorus in. 

Miley Finally Gets Her Flowers 

With what appeared to be four outfit changes between the red carpet and the stage and a sky-high, Dolly Parton-inspired brown bouffant, pop superstar Miley Cyrus delivered her fair share of memorable moments throughout the evening. Cyrus arrived at the 66th GRAMMY Awards without any GRAMMYs to her name, despite two previous nominations, a slew of hit albums, and 11 Top 10 singles dating back 17 years — which made her two wins even more noteworthy.

The GRAMMY drought ended thanks to smash single “Flowers,"which won Best Pop Solo Performance and Record Of The Year, solidifying Cyrus’ place both in GRAMMY history and as one of the year’s most celebrated pop stars. 

The former teen star took the stage at the 66th GRAMMY Awards as well, delivering “Flowers” to a star-studded — a daunting task for anyone, even a seasoned star. But it should have come as no surprise that Cyrus would be comfortable in that spotlight, as evidenced by her joking question for the entire room (and, it seemed, viewers at home, too): "Why are you acting like you don't know this song?" 

Despite her glowing near-speechlessness at finally earning a GRAMMY, the comfortable quips didn’t stop there. "I don't think I forgot anyone, but I might've forgotten underwear... bye!" she exclaimed before zipping offstage with her brand new GRAMMY hardware.

Celine & Mariah: Presenters Make History, Too

Even when just presenting awards, powerful women were at the forefront at the 66th GRAMMY Awards. The evening’s first presenter was Mariah Carey, onstage just three days after receiving the Impact Award from the Recording Academy’s Black Music Collective. The five-time GRAMMY-winner received the honor for her art’s influence and her inspirational legacy of service — and considering the ovation in the room, that impact was felt by her peers as well as the fans watching along at home.

Carey was presenting for Best Pop Solo Performance, and used her inimitable falsetto to deliver the ecstatic announcement: "And yes, this year all five nominees are women!" The sight of Carey handing Miley Cyrus her first GRAMMY (in honor of disco-tinged bop "Flowers") was, as Miley aptly put it, "too iconic."

While that opening set the stage for women dominating the show, the other bookend to the evening’s awards proved perhaps even more tear-jerking. At the end of 2023, the update came that Celine Dion’s battle with the rare neurological disorder "stiff person syndrome" had left the legendary vocalist without full control of her muscles, sometimes causing trouble walking or even using her vocal cords. As such, the sight of her walking down the golden tunnel and up to the microphone to announce the nominees for Album Of The Year felt like a special honor in and of itself.

"When I say that I’m happy to be here, I really mean it from my heart," she said. "Those who have been blessed enough to be here at the GRAMMY Awards must never take for granted the tremendous love and joy that music brings to our lives and to people all around the world."

Dion offering those lines — that positivity and beauty in the face of unprecedented difficulty — before presenting the award that would make history for Taylor Swift felt so fitting, emblematic of the powerful women who made the evening what it was.

Check Out The Full Winners & Nominees List For The 2024 GRAMMYs