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Can CDs Make A Comeback? Reevaluating The CD At 40

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Can CDs Make A Comeback? Reevaluating The CD At 40

The CD was first commercially released 40 years ago and may be having a whole new coming-of-age. With sales on the rise and collectors showcasing their pride across social media, the format might rewind to its glory years.

GRAMMYs/Jun 13, 2022 - 04:10 pm

For decades, a CD was something you could hold in your hand or carry with you in a semi-sleek binder that might move from your home to your car. Once you got past the surprisingly difficult shrink wrap, you proudly displayed your collection with the spines facing out. And when your favorite CD got scratched, it was the worst day ever.

"I know you just ripped the packaging off your CD/If you like me, you reading the credits right now," says Jay-Z on "Hova Song," the intro from his 1999 album Vol. 3 The Life and Times of S. Carter. The activities Jay-Z refers to may be foreign to most music fans in 2022.

To think that there was a period of time where artists routinely sold millions of albums on compact disc is almost unbelievable in 2022. Today, No. 1 album sales are generally the result of streams, only a small portion of physical sales accounting for hits.

Although CDs have primarily been replaced by all-you-can-consume music streaming services, something interesting happened in 2021:  CD sales rose for the first time in almost two decades, driving over $580 million in revenue for the music industry. While that pales in comparison to the $12.3 billion earned from streaming, the figure is still significant.

"We've been pleasantly surprised to see there is still a CD customer at this store," says George Flanagan, who manages the popular New York City record store Rough Trade. “It's less than 10 percent of our business, but that's very much in line with the smaller selection we carry."

The music industry has its biggest stars to thank for last year's bump in CD sales. Notable releases by superstar artists such as BTS, Taylor Swift, Olivia Rodrigo and Adele had passionate fans buying up CD versions of their new releases. Adele's 2021 album, 30, sold over 5 million copies worldwide in its first year — 880,000 of those sales were in the form of physical CDs.

But who is still buying CDs, spurring the format's first growth year since *NSYNC was still topping charts. The surprising answer is Gen Z — those born in the mid to late 1990s through early 2000s, when CD players were about to be rendered nearly obsolete with thedebut of Apple's iPod in October 2001.  That same generation has been gobbling up new releases in the CD format, taking TikTok todisplay their collections proudly.

And CDs aren’t the only physical music format from the past that are sparking renewed interest. In 2021, vinyl record sales grew for the 15th consecutive year to $1 billion in revenue. Cassette sales had their highest sales numbers since 2003, selling 200,000 units, a 20 percent increase over 2020.

“What I've been struck with lately is that some younger customers seem to give the same reverence to CDs as they do with vinyl," notes Flanagan. "I think this stems from the fact that they've come of age in a world where music consumption is all digital, so any physical format potentially holds an equal level of mystique."

As younger generations rediscover compact discs, and sales of the format begin to generate notable revenue for the music industry, it begs the question: Can CDs make a real comeback?

A Love Affair With CDs

To answer this question, one must go back to what made CDs revolutionary in the first place. The compact disc was invented in 1979 and the first commercially released CD (Billy Joel's 52nd Street) was released in Japan on Oct. 1, 1982. Following the cassette tape era that debuted in the '60s and peaked in 1989, CDs brought significantly more convenience for the music consumer.  CDs allowed listeners to skip directly to songs with ease, held more data,  and allowed for additional creativity with customized artwork on the actual disk.

From the red lipstick kiss on Aerosmith’s Honkin on Bobo cover to the cartoon Vicodin pill on Eminem's groundbreaking debut, The Slim Shady LP, CDs became a canvas for artistic expression and allowed fans to delve into an entire body of work — which had arguably been missing since vinyl LPs went out of style.

Over 940 million CD units were shipped in the US in 2000  — an industry peak. That year's staggering sales numbers were a confluence of pop culture phenomenon, due in part to *NSYNC's No Strings Attached (which sold over 9 million units, highlighting the boy band craze) and Eminem's The Marshall Mathers LP (over 7 million units). MTV’s "Total Request Live" — a music video countdown show shot above New York City'’s Times Square — averaged 780,000 viewers per episode that year, and was a must-visit for the pop stars of the day to talk about their new releases, furthering album sales.

"The CD was a total boom for the music industry — people purchased 17,18, 19-track albums to listen to one or two songs repeatedly," says Brian Zisook, SVP Operations at music streaming service Audiomack. "[But] it wasn't ideal for the cash-strapped consumer."

At an average of $15 (or the equivalent of $25 today), the economics of purchasing an entire album on CD to hear a handful of songs was hard to justify in 2000. But the one thing the CD era offered, which is challenging in the streaming era, is tangible value.

There was something special about driving to the mall and going to your favorite record store, sometimes waiting excitedly in line for a hot new release on a Tuesday morning. Because of their relatively high cost, buying a CD was something special, and consumers had to be discriminatory with their album purchases, potentially giving them more sentimental value. Today, outlets like California's popular Amoeba Records carry significant new and used CD stock, while CDs remain the format of choice in Japan.

"CDs remain a core element of Amoeba's sales and identity, as our second most popular format behind only Vinyl LPs,"  Jim Henderson, co-owner of Amoeba Music, tells GRAMMY.com. "They travel well, and sound great, and the small booklets, though not as powerful or attractive as LP jacket liner notes and full scale artwork, are compelling, and easy to flip through and enjoy."

It's not just the physical attachment to the music that has been lost in the streaming era. In some ways, streaming has made the playlist more valuable than the music itself. Clicking like on a song provides significantly less emotional attachment for a consumer than buying and holding a CD, cassette or vinyl record. In the physical format era, fans invested in their favorite artists.

"I think because vinyl, CDs and cassettes are tangible products, die-hard fans will continue to buy them," says Navjosh Singh, GRAMMY member and Founder and Editor of HipHop-N-More.com. "If not to play, then more like a collectible item."

The Uphill Battle For The CD Comeback 

But challenges remain for the CD format to have a proper regeneration, including the fact that CD players are more difficult than ever to find.

A lack of new CD players on the market may stall the format's return, notes Zisook. "They have been removed from laptop computers and cars. In particular, I don't see record labels believing the juice is worth the squeeze," he continues. "Limited manufacturing is much more expensive and would likely only be a discussion among the highest-earning acts on a roster."

Even for artists from the golden era of CD sales, a return to the format's glory days seems unlikely. Buckshot, a legendary rap artist known for fronting groups like Black Moon and Boot Camp Clik, doesn't see a proper comeback as tech evolves.

"CDs had their moment," Buckshot tells GRAMMY.com. "Due to tech, we advance every two years. Somewhere a kid is thinking of new tech to give us a better user experience with music. Mp3s killed CDs, streaming killed the mp3, and now the blockchain will and is killing streaming due to ownership."

The impacts of blockchain and NFTs on the music industry remain to be seen, but one thing that can't be disputed is the convenience of streaming. Who can forget needing to carry CD booklets with you or in your car? Or the pain you felt when you lent your disc to a sibling who scratched it, rendering the album unplayable?  Or how about losing your CD booklet and a large portion of your collection? Streaming makes listening to music seamless and easy. And in a world where people are already stretched for time, that's tough to beat.

"It's tough to add value to a CD because ultimately, it's a lot of effort to put it to use," says Singh. "Versus streaming which you can have ready anytime, anywhere without other things to carry and worry about. It's millions of songs in your palm. "

Amoeba's Henderson remains hopeful that CDs will become embraced by the masses once again. "I can envision a time where the CD market rebounds to former glory and the merits of the format are once again widely celebrated," he continues. "Artists like Tyler, The Creator and Frank Ocean have released CDs long before or in lieu of vinyl, examples of contemporary powerhouses helping keep CDs relevant."

It seems unlikely that music will return to the days of trips to the mall for the latest CD releases and record store listening booths, but 2021 sales data shows us that music fans still hunger for an emotional and physical attachment to their favorite music and artists. Once the most widely consumed physical music artifact, CDs have returned to being something special, cherished and celebrated amongst the most passionate music fans.

"The one thing they offered was the ability to play music without a need for the internet," says Buckshot. "It's never bad to keep a stash because you never know."

Long live the disc, man. 

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records
Eminem

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4 Reasons Why Eminem's 'The Slim Shady LP' Is One Of The Most Influential Rap Records

Eminem’s major label debut, 'The Slim Shady LP,' turns 25 on Feb. 23. The album left an indelible imprint on hip-hop, and introduced the man who would go on to be the biggest-selling artist of any genre in the ensuing decade.

GRAMMYs/Feb 23, 2024 - 03:44 pm

A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days

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10 Halloween Songs That Have Won GRAMMYs: "Thriller," "Ghostbusters" & More
Ray Parker Jr performs "Ghostbusters" for Freeform's "31 Nights of Halloween Fan Fest" in 2019.

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10 Halloween Songs That Have Won GRAMMYs: "Thriller," "Ghostbusters" & More

With Halloween celebrations in full swing this Oct. 31, revisit 10 eerie or ghoulishly titled songs that have all been awarded music's top honor, from the 'Exorcist' theme to Eminem and Rihanna's "The Monster."

GRAMMYs/Oct 31, 2023 - 12:56 pm

If the holiday of trick or treating, pumpkin carving, and decorating your front porch with skeletons is your favorite of the year, then you'll no doubt already have a playlist stacked with creepy and kooky, mysterious and spooky bangers ready to fire up on Oct. 31. But if you want to add a bit of prestige to your supernatural soundtrack, there's another list of Halloween-friendly songs to check out — one that highlights another celebrated annual occasion.

While the GRAMMYs might not yet have awarded Rob Zombie, Jukebox the Ghost, or And You Will Know Us by the Trail of the Dead, it has embraced the odd musical spooktacular in several forms. In 1988, for example, it gave Halloween obsessive Frank Zappa Best Rock Instrumental Performance for Jazz from Hell. A year later, it handed Robert Cray Band Best Contemporary Blues Recording for Don't Be Afraid of the Dark. And it's also dished out goodies (of the statuette, rather than the sweet, variety) to the likes of Mavis Staples' "See That My Grave Is Clean," Chick Corea's "Three Ghouls," and Mastodon's "A Sultan's Curse."

With Halloween 2023 fast approaching, here's a closer look at ten other tracks which left the music industry's biggest awards show completely bewitched.

Stevie Wonder — "Superstition" (1974)

It seems unlikely that Stevie Wonder walked under a ladder, crossed a black cat, or 'broke the lookin' glass' while recording "Superstition" — the squelchy Moog-funk classic kickstarted his remarkable run of 25 GRAMMY Awards when it won both Best Rhythm and Blues Song and Best R&B Vocal Performance Male in 1974. Taken from what many consider to be his magnum opus, Talking Book, "Superstition" also gave Wonder his first No. 1 hit on the Hot 100 in over a decade. And the soul legend further leaned into its supernatural theme in 2013 when he appeared as a witch doctor in a Bud Light Super Bowl commercial soundtracked by the Tamla favorite.

Mike Oldfield — "Tubular Bells" (1975)

Incredibly, considering how perfectly it complements all-time classic horror The Exorcist, Mike Oldfield's prog-rock epic Tubular Bells was recorded long before director William Friedkin came calling. Mike Oldfield, then aged only 19, used a variety of obscure instruments across its two mammoth pieces. Yet, it's the brilliantly creepy Steinway piano riffs which open Side One that are still most likely to bring anyone who experienced the movie's hysteria in a cold sweat. Oldfield was rewarded for helping to scar a generation of cinemagoers for life when a condensed version of his eerie masterpiece picked up the Best Instrumental Composition GRAMMY.

The Charlie Daniels Band — "The Devil Went Down to Georgia" (1980)

The Charlie Daniels Band certainly proved their storytelling credentials in 1979 when they put their own Southern country-fied spin on the old "deal with the devil" fable. Backed by some fast and furious fiddles, "The Devil Went Down to Georgia" tells the tale of a young musician named Johnny who bumps into Beelzebub himself during a jam session in the Peach State. Experiencing a downturn in soul-stealing, the latter then bets he can win a fiddle-off, offering an instrument in gold form against Johnny's spiritual essence. Luckily, the less demonic party proves he's the "best that's ever been" in a compelling tale GRAMMY voters declared worthy of a prize, Best Country Vocal Performance By A Duo Or Group.

Michael Jackson — "Thriller" (1984)

The 1984 GRAMMYs undeniably belonged to Michael Jackson. The King of Pop picked up a whopping 11 nominations for his first blockbuster album, Thriller, and then converted seven of them into wins (he also took home Best Recording for Children for his narration on audiobook E.T. The Extra-Terrestrial). Remarkably, the title track's iconic John Landis-directed video didn't feature at all: its making of, however, did win Best Music Film the following year. But the song itself did pip fellow superstars Prince, Billy Joel, and Lionel Richie to the Best Male Pop Vocal Performance crown. Jackson would also win a GRAMMY 12 years later for another Halloween-esque anthem, his Janet Jackson duet "Scream."

Duran Duran — "Hungry Like the Wolf" (1984)

Produced by Colin Thurston, the man behind another early '80s Halloween-friendly classic, (Bow Wow Wow's "I Want Candy"), "Hungry Like the Wolf" cemented Duran Duran's status as MTV icons. Alongside their much raunchier earlier clip for "Girls on Film," its jungle-themed promo was also responsible for giving the Second British Invasion pin-ups the inaugural GRAMMY Award for Best Music Video, Short Form; it featured on the Duran Duran compilation that was crowned Best Video Album, too. Frontman Simon Le Bon had been inspired to write their U.S. breakthrough hit by Little Red Riding Hood, giving the new wave classic its sinister, and appropriately predatory, edge.

Ray Parker Jr. — "Ghostbusters" (1985)

Ray Parker Jr. not only topped the Hot 100 for four weeks with his ode to New York's finest parapsychologists, he also picked up a GRAMMY. Just don't expect to hear "who you gonna call?" in the winning version: For it was in the Best Pop Instrumental Performance where "Ghostbusters" reigned supreme. The fact that Parker Jr. wrote, performed, and produced the entire thing meant he still took home the trophy. However, Huey Lewis no doubt felt he should have been the one making the acceptance speech. The blue-eyed soulman settled out of court after claiming the spooky movie theme had borrowed its bassline from "I Want a New Drug," a track Ghostbusters' director Ivan Reitman admitted had been played in film footage intended to inspire Parker Jr.

Ralph Stanley — "O Death" (2002)

Traditional Appalachian folk song "O Death" had previously been recorded by the likes of gospel vocalist Bessie Jones, folklorist Mike Seeger, and Californian rockers Camper Van Beethoven, just to name a few. Yet it was Ralph Stanley's 2002 version where GRAMMY voters first acknowledged its eerie a cappella charms. Invited to record the morbid number for the Coen brothers' period satire O Brother, Where Art Thou, the bluegrass veteran won Best Male Country Vocal Performance at the 2002 ceremony, also picking up a second GRAMMY alongside the likes of Alison Krauss, Gillian Welch, and Emmylou Harris when the soundtrack was crowned Album Of The Year.

Skrillex — "Scary Monsters and Nice Sprites" (2012)

David Bowie fans may well feel aggrieved that his post-punk classic "Scary Monsters (and Super Creeps)" was entirely ignored by GRAMMY voters, while the bro-step banger it inspired was showered with awards. The title track from EP Scary Monsters and Nice Sprites added Best Dance Recording to Skrillex's 2012 haul: the asymmetrically haired producer also walked away with Best Dance/Electronica Album and Best Remixed Recording: Non-Classical for his work on Benny Benassi's "Cinema." Packed with speaker-blasting beats, distorted basslines, and aggressive synths, Skrillex's wall of noise is enough to scare anyone off their pumpkin pie.

Eminem and Rihanna — "The Monster" (2015)

Who says lightning can't strike twice? Just four years after picking up five GRAMMY nominations for their transatlantic chart-topper "Love the Way You Lie," unlikely dream team Eminem and Rihanna once again joined forces for another hip-pop masterclass. Unlike their previous collab, however, "The Monster" didn't go home empty-handed, winning Best Rap/Sung Collaboration at the 2015 ceremony. The boogeyman hiding under the bed here, of course, isn't a Frankenstein-esque creation, but the mix of paranoia, self-doubt, and OCD that leads the Real Slim Shady into thinking he needs a straitjacket.

Jason Isbell — "If We Were Vampires" (2018)

While the Twilight franchise may have failed to add a GRAMMY to its trophy cabinet, it did pick up several nominations. But four years after the Team Edward vs Team Jacob saga wrapped up, folk hero Jason Isbell proved mythical bloodsuckers weren't a barrier to awards success. Emerging victorious in only the fifth ever Best Americana Roots Song category, "If We Were Vampires" is a little less emo than the various Twilight soundtracks. Still, as a love song dedicated to wife Amanda Shires, and the quiet acceptance that the Grim Reaper will inevitably end their story, it's certainly no less emotional.  

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016
Kendrick Lamar

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GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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GRAMMY Rewind: Watch Eminem Show Love To Detroit And Rihanna During His Best Rap Album Win In 2011
Eminem at the 2011 GRAMMYs.

Photo: Michael Caulfield/WireImage

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GRAMMY Rewind: Watch Eminem Show Love To Detroit And Rihanna During His Best Rap Album Win In 2011

To celebrate the 50th anniversary of hip-hop, relive the moment Eminem took home a Best Rap Album gramophone for his iconic album, 'Recovery.'

GRAMMYs/Aug 18, 2023 - 05:00 pm

Despite being at the top of the rap game, Eminem's personal life has been far from steady. In 2009, the Detroit native exposed his struggle with addiction (and an eventual stint in rehab) on his LP, Relapse. One year later, he dropped one of the most iconic albums of his career, Recovery, which is lauded for its vulnerability and accountability — and became a prime influence to the current generation of introspective rappers, including hit-makers like Machine Gun Kelly and NF.

In honor of hip-hop's 50th anniversary, revisit the evening Eminem won Best Rap Album for Recovery at the 2011 GRAMMYs. It marked his second win in a row in the category, as Relapse had won the year prior.

"Okay, this is crazy," Eminem said as he took the stage. After thanking all of those involved with the album, he gave a special shout-out to his "Love The Way You Lie" collaborator. "I want to thank Rihanna, too, for helping propel the album to where it's at right now."

Eminem went on to thank Interscope Records, Dr. Dre, his Aftermath Entertainment family, and his fans. Last but not least, Eminem had to give a shout out to his hometown: "What up, Detroit! Stand up!" he cheered.

To date, Eminem has won 15 GRAMMYs, six of which were for Best Rap Album. And though he and Rihanna didn't win any GRAMMYs together for their first collaboration

Press play on the video above to watch Eminem's complete acceptance speech for Best Rap Album at the 2011 GRAMMYs, and check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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