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Can CDs Make A Comeback? Reevaluating The CD At 40

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Can CDs Make A Comeback? Reevaluating The CD At 40

The CD was first commercially released 40 years ago and may be having a whole new coming-of-age. With sales on the rise and collectors showcasing their pride across social media, the format might rewind to its glory years.

GRAMMYs/Jun 13, 2022 - 04:10 pm

For decades, a CD was something you could hold in your hand or carry with you in a semi-sleek binder that might move from your home to your car. Once you got past the surprisingly difficult shrink wrap, you proudly displayed your collection with the spines facing out. And when your favorite CD got scratched, it was the worst day ever.

"I know you just ripped the packaging off your CD/If you like me, you reading the credits right now," says Jay-Z on "Hova Song," the intro from his 1999 album Vol. 3 The Life and Times of S. Carter. The activities Jay-Z refers to may be foreign to most music fans in 2022.

To think that there was a period of time where artists routinely sold millions of albums on compact disc is almost unbelievable in 2022. Today, No. 1 album sales are generally the result of streams, only a small portion of physical sales accounting for hits.

Although CDs have primarily been replaced by all-you-can-consume music streaming services, something interesting happened in 2021:  CD sales rose for the first time in almost two decades, driving over $580 million in revenue for the music industry. While that pales in comparison to the $12.3 billion earned from streaming, the figure is still significant.

"We've been pleasantly surprised to see there is still a CD customer at this store," says George Flanagan, who manages the popular New York City record store Rough Trade. “It's less than 10 percent of our business, but that's very much in line with the smaller selection we carry."

The music industry has its biggest stars to thank for last year's bump in CD sales. Notable releases by superstar artists such as BTS, Taylor Swift, Olivia Rodrigo and Adele had passionate fans buying up CD versions of their new releases. Adele's 2021 album, 30, sold over 5 million copies worldwide in its first year — 880,000 of those sales were in the form of physical CDs.

But who is still buying CDs, spurring the format's first growth year since *NSYNC was still topping charts. The surprising answer is Gen Z — those born in the mid to late 1990s through early 2000s, when CD players were about to be rendered nearly obsolete with thedebut of Apple's iPod in October 2001.  That same generation has been gobbling up new releases in the CD format, taking TikTok todisplay their collections proudly.

And CDs aren’t the only physical music format from the past that are sparking renewed interest. In 2021, vinyl record sales grew for the 15th consecutive year to $1 billion in revenue. Cassette sales had their highest sales numbers since 2003, selling 200,000 units, a 20 percent increase over 2020.

“What I've been struck with lately is that some younger customers seem to give the same reverence to CDs as they do with vinyl," notes Flanagan. "I think this stems from the fact that they've come of age in a world where music consumption is all digital, so any physical format potentially holds an equal level of mystique."

As younger generations rediscover compact discs, and sales of the format begin to generate notable revenue for the music industry, it begs the question: Can CDs make a real comeback?

A Love Affair With CDs

To answer this question, one must go back to what made CDs revolutionary in the first place. The compact disc was invented in 1979 and the first commercially released CD (Billy Joel's 52nd Street) was released in Japan on Oct. 1, 1982. Following the cassette tape era that debuted in the '60s and peaked in 1989, CDs brought significantly more convenience for the music consumer.  CDs allowed listeners to skip directly to songs with ease, held more data,  and allowed for additional creativity with customized artwork on the actual disk.

From the red lipstick kiss on Aerosmith’s Honkin on Bobo cover to the cartoon Vicodin pill on Eminem's groundbreaking debut, The Slim Shady LP, CDs became a canvas for artistic expression and allowed fans to delve into an entire body of work — which had arguably been missing since vinyl LPs went out of style.

Over 940 million CD units were shipped in the US in 2000  — an industry peak. That year's staggering sales numbers were a confluence of pop culture phenomenon, due in part to <em>NSYNC's No Strings Attached (which sold over 9 million units, highlighting the boy band craze) and Eminem's The Marshall Mathers LP* (over 7 million units). MTV’s "Total Request Live" — a music video countdown show shot above New York City'’s Times Square — averaged 780,000 viewers per episode that year, and was a must-visit for the pop stars of the day to talk about their new releases, furthering album sales.

"The CD was a total boom for the music industry — people purchased 17,18, 19-track albums to listen to one or two songs repeatedly," says Brian Zisook, SVP Operations at music streaming service Audiomack. "[But] it wasn't ideal for the cash-strapped consumer."

At an average of $15 (or the equivalent of $25 today), the economics of purchasing an entire album on CD to hear a handful of songs was hard to justify in 2000. But the one thing the CD era offered, which is challenging in the streaming era, is tangible value.

There was something special about driving to the mall and going to your favorite record store, sometimes waiting excitedly in line for a hot new release on a Tuesday morning. Because of their relatively high cost, buying a CD was something special, and consumers had to be discriminatory with their album purchases, potentially giving them more sentimental value. Today, outlets like California's popular Amoeba Records carry significant new and used CD stock, while CDs remain the format of choice in Japan.

"CDs remain a core element of Amoeba's sales and identity, as our second most popular format behind only Vinyl LPs,"  Jim Henderson, co-owner of Amoeba Music, tells GRAMMY.com. "They travel well, and sound great, and the small booklets, though not as powerful or attractive as LP jacket liner notes and full scale artwork, are compelling, and easy to flip through and enjoy."

It's not just the physical attachment to the music that has been lost in the streaming era. In some ways, streaming has made the playlist more valuable than the music itself. Clicking like on a song provides significantly less emotional attachment for a consumer than buying and holding a CD, cassette or vinyl record. In the physical format era, fans invested in their favorite artists.

"I think because vinyl, CDs and cassettes are tangible products, die-hard fans will continue to buy them," says Navjosh Singh, GRAMMY member and Founder and Editor of HipHop-N-More.com. "If not to play, then more like a collectible item."

The Uphill Battle For The CD Comeback 

But challenges remain for the CD format to have a proper regeneration, including the fact that CD players are more difficult than ever to find.

A lack of new CD players on the market may stall the format's return, notes Zisook. "They have been removed from laptop computers and cars. In particular, I don't see record labels believing the juice is worth the squeeze," he continues. "Limited manufacturing is much more expensive and would likely only be a discussion among the highest-earning acts on a roster."

Even for artists from the golden era of CD sales, a return to the format's glory days seems unlikely. Buckshot, a legendary rap artist known for fronting groups like Black Moon and Boot Camp Clik, doesn't see a proper comeback as tech evolves.

"CDs had their moment," Buckshot tells GRAMMY.com. "Due to tech, we advance every two years. Somewhere a kid is thinking of new tech to give us a better user experience with music. Mp3s killed CDs, streaming killed the mp3, and now the blockchain will and is killing streaming due to ownership."

The impacts of blockchain and NFTs on the music industry remain to be seen, but one thing that can't be disputed is the convenience of streaming. Who can forget needing to carry CD booklets with you or in your car? Or the pain you felt when you lent your disc to a sibling who scratched it, rendering the album unplayable?  Or how about losing your CD booklet and a large portion of your collection? Streaming makes listening to music seamless and easy. And in a world where people are already stretched for time, that's tough to beat.

"It's tough to add value to a CD because ultimately, it's a lot of effort to put it to use," says Singh. "Versus streaming which you can have ready anytime, anywhere without other things to carry and worry about. It's millions of songs in your palm. "

Amoeba's Henderson remains hopeful that CDs will become embraced by the masses once again. "I can envision a time where the CD market rebounds to former glory and the merits of the format are once again widely celebrated," he continues. "Artists like Tyler, The Creator and Frank Ocean have released CDs long before or in lieu of vinyl, examples of contemporary powerhouses helping keep CDs relevant."

It seems unlikely that music will return to the days of trips to the mall for the latest CD releases and record store listening booths, but 2021 sales data shows us that music fans still hunger for an emotional and physical attachment to their favorite music and artists. Once the most widely consumed physical music artifact, CDs have returned to being something special, cherished and celebrated amongst the most passionate music fans.

"The one thing they offered was the ability to play music without a need for the internet," says Buckshot. "It's never bad to keep a stash because you never know."

Long live the disc, man. 

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9 Essential Jack Harlow Collaborations: Drake, Lil Wayne, Saweetie, Lil Nas X & More
(L-R): Jack Harlow and Lil Nas X perform at the 2022 GRAMMYs.

Photo: Rich Fury/Getty Images for The Recording Academy

list

9 Essential Jack Harlow Collaborations: Drake, Lil Wayne, Saweetie, Lil Nas X & More

As Jack Harlow releases his third album, 'Jackman,' revisit some of the most epic — and star-studded — collabs he's delivered in the past several years, from Eminem to Justin Timberlake.

GRAMMYs/Apr 28, 2023 - 08:40 pm

Long before Jack Harlow was one of rap's buzziest stars, he was making music for his middle-school classmates. Even at just age 12, he knew the art of collaboration, teaming up with a friend to create his first album, and later creating a rap collective with other pals. Fast forward 13 years later, and he's teaming up with some of the biggest stars in the industry.

Harlow has counted several superstars as collaborators since signing with Atlantic Records in 2018; just the track list of his second album, 2022's Come Home the Kids Miss You, featured the likes of Drake, Lil Wayne, Justin Timberlake, and Pharrell Williams. So when Harlow surprised fans with the announcement of his third studio album, Jackman, just days before its April 28 release, it was easy to assume he'd deliver more star-studded tracks. 

But upon the album's arrival, there was not a collaboration to be found. Based on Harlow opting to use his birth name as the title of his latest release, it's not all that surprising that he opted to take the no-features route this time around — and even without collaborators, he sounds more confident than ever.

Although Jackman didn't add to Harlow's reputable lineup of guest stars, he has quite the roster already, whether from his own projects or featuring on another artist's track. To celebrate Harlow's new music, GRAMMY.com revisits some of his most memorable collaborations so far.

DaBaby, Tory Lanez, and Lil Wayne — "Whats Poppin" (Remix)

Harlow released six mixtapes and two EPs in the many years leading up to his breakthrough hit "Whats Poppin," the lead single off his debut studio album, 2020's Thats What They All Say. Though "Whats Poppin" certainly isn't the only of Harlow's raps to reflect on the joys of being rich and famous, his hard-hitting delivery on the new remix verse is a standout among the rest.

And with the help of DaBaby and Tory Lanez on the remix as well, the song reached No. 2 on the Billboard Hot 100 — an impressive feat for his first-ever entry on the chart. Not only did the song's commercial success put him on the map, but it nabbed Harlow his first GRAMMY nomination in 2021, for Best Rap Performance.

Drake — "Churchill Downs"

Named after Louisville's iconic racetrack, "Churchill Downs" is a heartfelt ode to Harlow's hometown; the music video was even filmed at the 2022 Kentucky Derby. Backed by a flute-driven beat, the standout track off Harlow's sophomore album, Come Home the Kids Miss You, is a perfect embodiment of his humble beginnings: "All that time in the kitchen finally panned out/ I put some flavor in a pot and took the bland out/ I know my grandpa would have a heart attack if I pulled a hunnid grand out," he raps.

Meanwhile, Drake's guest verse — which calls out the pitfalls of fame — is considered one of his best in recent years, likely due to the level of vulnerability the Canadian rapper is showing nearly two decades into his career.

The rags-to-riches tale resonated with fans and critics alike: "Churchill Downs" cracked the top 10 of Billboard's Hot R&B/Hip-Hop Songs chart, and earned the pair a GRAMMY nomination for Best Rap Song in 2022.

Lil Nas X — "Industry Baby"

Lil Nas X recruited Harlow for his multi-platinum single "Industry Baby," a pulsing track laden with triumphant horns and braggadocious lyrics. Accompanied by a provocative music video where both rappers break out of prison while donning bright pink jumpsuits, the song strategically followed Lil Nas X's legal battle with Nike. But the Kentucky rapper's verse arguably steals the show with brow-raising bars, including "I sent her back to her boyfriend with my handprint on her a— cheek."

The boisterous tune helped Harlow earn his first of two No. 1s on the Hot 100; his second came in 2022 with his solo track "First Class."

Saweetie — "Tap In" (Remix)

Harlow was one of three rap stars Saweetie recruited for the remix of her Too Short-sampling single "Tap In," which also featured Post Malone and DaBaby.

While the SoCal rapper isn't shy about flaunting her physical attributes ("Lil' waist, fat a—") and being able to "bag a eight-figure n—," Harlow just seems happy to be there. "I just crossed over to Top 40/ I can't even say 'Whats poppin?' now 'cause it got corny," he spits before telling listeners that his verse for Saweetie got him "horny."

Big Sean — "Way Out"

A solid single choice following "Whats Poppin" and "Tyler Herro," Harlow and Big Sean's "Way Out" is as straightforward and braggadocious as it is club-ready. Just under three minutes in length, Sean's guest verse does not disappoint — it's packed with punchlines, such as "I'm anointed, I'm the boss/ I done came out of pocket so much/ You thought that I was disjointed."

Lil Wayne — "Poison"

Lil Wayne was no stranger to AutoTune before teaming up with Harlow, but some critics disapproved of his use of it on "Poison," a track from Come Home the Kids Miss You. Even so, his rhyme about stealing someone's girl is pretty iconic: "I might have to jack your b— 'cause I be on my Harlow sh—."

Despite what critics have to say, clearly Wayne enjoys working with Harlow — "Poison" marked their third collab, following the "Whats Poppin" remix and 2020 single "P— Talk" alongside City Girls and Quavo.

Pharrell Williams — "Movie Star"

On "Movie Star," Harlow ditches his humble persona to rap about enjoying the perks of his then-newfound superstardom: money, women, and designer clothes. "Can't imagine being you, ooh, I'd hate to be it / I'm done fakin' humble, actin' like I ain't conceited / 'Cause, b—, I am conceited," he declares on the track produced by the legendary Pharrell Williams, a true indicator that an artist has made it in the music industry.

After Williams adds some of his flair to the chorus, both stars trade off rhymes in the song's final verse. "But do it jiggle though?" Williams asks. Harlow's response? "I feel like the whole damn city know."

Justin Timberlake — "Parent Trap"

The dark side of fame theme resurfaces in "Parent Trap," a collaboration with Justin Timberlake, who lends his signature southern drawl to the chorus. "Every sky can't be blue/ It's hard to see when you're walkin' in the grey/ So many flights, look at how the time flew," he sings.

Though it may not quite measure up to Harlow's top-tier duet with Drake on "Churchill Downs," which tackles similar subject matter, the collab is a fitting one — Harlow referenced NSYNC in "Tyler Herro" just two years prior.

Eminem and Cordae — "Killer" (Remix)

In late 2020, Harlow told GQ that he "grew up listening to Eminem" and idolized him, so it must have been surreal and full-circle when he got to join forces with the 15-time GRAMMY-winning rapper a mere six months later.

Rising to the challenge, Harlow holds his own alongside Em and then-fellow newcomer Cordae, demonstrating strong lyrical wordplay — particularly with lines like "I'm eatin' pizza in Little Italy, damn, I used to hit Caesars."

Even alongside his biggest heroes, Harlow has proven his natural ability to command attention — and though it's just him on the mic on Jackman, he seems poised and ready to see who's next.

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8 Artists Who Were Inspired By Their Teachers: Rihanna, Adele, Jay-Z & More
John Legend sings for students at Duke Ellington School of the Arts in 2012.

Photo: Sarah L. Voisin/The Washington Post via Getty Images

list

8 Artists Who Were Inspired By Their Teachers: Rihanna, Adele, Jay-Z & More

In honor of Music In Our Schools Month this March, take a look at how teachers made a heartwarming impact on superstars like Katy Perry and John Legend.

GRAMMYs/Mar 16, 2023 - 03:55 pm

Before Rihanna, Billy Joel and Jay-Z became some of the biggest names in music, they were students just like the rest of us. Without some particularly special teachers, they might not be the superstars they are today, and they all remember who first encouraged them.

Within the past few years, Rihanna made a special trip to a cricket match in England to reunite with her old P.E. teacher from Barbados, who she calls her "MVP"; Joel traveled back to his New York hometown to honor the teacher who said he should be a professional musician; and Jay-Z told David Letterman that his sixth grade English teacher made him fall in love with words. 

In honor of Music In Our Schools Month — which raises awareness for supporting and cultivating worthwhile music programs in K-12 — GRAMMY.com highlights eight artists who have praised their teachers for making a lifelong impact.

Billy Joel

After watching Joel tackle Tchaikovsky's Piano Concerto No. 1 in B-flat Minor, Op. 23, his high school music appreciation teacher Chuck Arnold suggested that he consider music as a career.

"He said to me, you should be a professional musician," Joel recalled of his Hicksville High School mentor during a 1996 event at C.W. Post College. "Now, for a teacher to say that, it's like condemning someone to a life of poverty, drug taking, alcoholism and failure.

"A teacher is telling me this," he added seriously. "It had a huge influence on me."

In 2022, Joel was on hand to congratulate Arnold during the dedication of the Charles "Chuck" Arnold Theatre at the school. "This is for the coolest teacher there ever was," he praised.

Lizzo

In 2019, CBS Sunday arranged a surprise visit with the singer and Manny Gonzales, the former band director at her alma mater, Elsik High School in Houston. She told the network that Gonzales helped her get a scholarship to study classical flute at University of Houston.

"You told my ass!" Lizzo exclaimed as she squeezed him. "You were like, 'Get it together, girl, 'cause you are special. Apply yourself!' Those moments meant so much to me."

Lil Jon

The Atlanta DJ/producer and king of crunk has done more than take parties to the next level — he has invested in the educational future of children in Africa by building two schools in Ghana with the non-profit organization Pencils of Promise. He credits a mentor at Frederick Douglass High School in Atlanta for sparking his brain when he was a teenager.

"It was my music teacher [who inspired me to dream bigger]," he said in a 2019 interview with Yahoo! "I wanted to play drums, and if I didn't play drums, I wouldn't make music, and drums are the foundation for what I do."

Rihanna

Roddy Estwick was Rihanna's P.E. teacher in Barbados and is now the assistant coach of the West Indies cricket team. The two had an emotional reunion at the 2019 Cricket World Cup in England.

"He made a lasting impact on my life and he really offered great advice to me and many others when we were at school at Combermere," she told Barbados Today amid their reunion. "I just wanted to let everyone know what he meant to me in my development and what he did for us back at school in Barbados." Essence reported that Rihanna described him as, "My mentor, my champ, my MVP" on her Instagram stories.

John Legend

The Ohio native credits his English teacher Mrs. Bodey at North High School in Springfield for setting him on the path that culminated in his music career.

"Until her class, I hadn't believed in my ability as a writer," Legend shared in a 2017 op-ed for Huffington Post. "She recognized my potential and showed me that I could write with creativity, with clarity, with passion."

He continued, "Mrs. Bodey, along with a few other teachers, helped me gain confidence in my skills and pushed me to challenge myself. They pushed me to graduate second in my class. They pushed me to deliver the speech at our graduation. They pushed me to earn a scholarship to the University of Pennsylvania, to hone my writing as an English Major and, ultimately, toward a successful career as a songwriter."

Adele

The singer was reunited with the most pivotal teacher in her life during her "An Audience with Adele" concert special in 2021. While the singer took questions from the crowd, actress Emma Thompson asked Adele if she had a supporter or protector in the past.

"I had a teacher at [south London high school] Chestnut Grove, who taught me English. That was Miss McDonald," Adele said. "She got me really into English literature. Like, I've always been obsessed with English and obviously now I write lyrics… She really made us care, and we knew that she cared about us."

Miss McDonald then surprised Adele on stage, and the singer was brought to tears — a touching highlight of the special. She even told her former teacher that she still has the books from her class!

Katy Perry

While Perry has admitted that she wishes she had a better overall education, her former music school teacher gave her confidence to pursue singing seriously.

"I'm kind of bummed at this stage that I didn't have a great education because I could really use that these days," she said in a 2014 interview with Yahoo! "There was a teacher named Agatha Danoff who was my vocal teacher and music teacher at the Music Academy of the West. It was very fancy and I didn't come from any money… and she always used to give me a break on my lessons. I owe her a lot of credit and I appreciate that she looked out for me when I didn't have enough money to pay."

Jay-Z

Picture a young Shawn Carter — now better known as Jay-Z —  with his head stuck in a dictionary.

"I had a sixth grade teacher, her name was Ms. Lowden and I just loved the class so much," Jay-Z said during his appearance on My Next Guest Needs No Introduction with David Letterman in 2018. 

He later realized how much Renee Rosenblum-Lowden, who taught him at Intermediate School 318 in the Williamsburg neighborhood of Brooklyn, had an influence on his passion for language. "Like, reading the dictionary and just my love of words," he explained. "I just connected with her."

"I knew he was extremely bright, but he was quiet," Rosenblum-Lowden told Brut in 2019, sharing that he scored at the 12th-grade level on a sixth-grade reading test.

"He's been very kind," she added. "Every famous person has a teacher who probably influenced them, and I wish they would all shout out the way Jay-Z did."

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Meet Tobias Jesso Jr., The First-Ever GRAMMY Winner For Songwriter Of The Year
Tobias Jesso Jr. at the 2023 GRAMMYs.

Photo: Alberto E. Rodriguez/Getty Images for The Recording Academy

interview

Meet Tobias Jesso Jr., The First-Ever GRAMMY Winner For Songwriter Of The Year

"I felt the weight of what it meant," the man behind the curtain of massive songs by Adele, Harry Styles, Marcus Mumford and more says about his win in the brand-new GRAMMY category.

GRAMMYs/Mar 2, 2023 - 11:10 pm

Tobias Jesso Jr. wanted to know how to write a hit song, so he read How to Write a Hit Song. Not that he needed to figure out how to break into the mainstream: he had already written a tune with Sia and Adele that cracked the Billboard Hot 100. But in an effort to take his young career seriously — that of writing behind the curtain for the stars — he cracked open the book at a café.

Just then, a voice: "What the hell are you doing?" He glanced up. It was Sia.

"She was like, 'Why are you reading that?' and I was like, 'I honestly don't know,'" Jesso remembers with a laugh. "I think I just put the book away from that point on and was like,
OK, I don't need the books. And I just felt like there's been a different one of those lessons at every step of the way where I'm just like, Man, I think this is what I got to do, and then I just figure it out."

Since that exchange, Jesso has written with a litany of contemporary stars: John Legend, Shawn Mendes, Pink, Haim, Harry Styles — the list goes on. (As per the latter, he co-wrote "Boyfriends" on Harry's House, which was crowned Album Of The Year at the 2023 GRAMMYs.) 

And at said ceremony, he received a historic honor — the first-ever golden gramophone for Songwriter Of The Year. As Evan Bogart, Chair of the Songwriters & Composers Wing, recently toldput it to GRAMMY.com: "We're looking for which songwriters have demonstrated, first and foremost, that they're considered a songwriter first by the music community. We want to recognize the professional, hardworking songwriters who do this for a living."

Read More: Why The New Songwriter Of The Year GRAMMY Category Matters For The Music Industry And Creator Community

Clearly, Jesso fits the mold, and possesses technical chops worthy of How to Write a Hit Song. But his realization — that he can literally throw out the rulebook — speaks volumes as to his flexible, collaborator-first and fun-first process. 

"I get into a room and I really want to enjoy the people, and the songs will come if we're all just being honest," he tells GRAMMY.com. "If you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper." 

And while working his interpersonal and collaborative magic, he keeps his ears and imagination open — a momentary trifle can become the heart of a song. It happened with Cautious Clay's "Whoa," which came from messing with some, well, whoas. 

"It was a little silly at first," says Jesso,the songwriter whose first output was "inappropriate" high-school joke songs. "But now it wasn't silly anymore."

GRAMMY.com sat down with Jesso about his creative beginnings, the experience of working alongside pop titans, and how his inaugural GRAMMY win for Songwriter Of The Year happened during the happiest, most creatively fruitful period of his burgeoning career.

This interview has been edited for clarity.

How did it feel to take home the golden gramophone — the first ever in this category?

It felt tremendous. It felt amazing. It's such an honor to have received it, and I felt the weight of what it meant. I get really stage frightened, and so I kept telling myself there's no way I was going to win, just so I wouldn't be nervous or anything like that. 

But weirdly, when I did win, I was very not nervous. I don't know how to put it, but it was the opposite of what I thought I would feel. I don't know if I've never been awarded something so prestigious. My elementary school did a piece on me after I won the GRAMMY, and it was sort of largely a "We didn't see any talent at all" kind of thing.

So, I'd say "tremendous" would be probably the one word I would feel most aptly describes it. I'm just really, really proud of the category and its creation, and super lucky to have been a part of it at all. Especially in the year that it comes out. I was baffled that I was nominated. 

I had already felt like that rush of whoa, this amazing thing happened when I was nominated. And then winning was the next level of completely beyond what I could have ever expected.

How does the win help chart the next stage of your career?

As a songwriter, your job is to serve the artist. Your job is to serve the artist — the person who the song's for. And I think because of that, most songwriters have a very serve mentality, which generally doesn't work out well on the business side of things for you. 

I think if you took all the producers in the world and took all the songwriters in the world and tried to look at which ones are more business savvy, I'd say nine times out of 10, it's probably the producers. 

I think a lot of people — artists or songwriters among them — have imposter syndrome, feeling like they don't really know whether they belong there or they're just lucky or they have what it takes for the next one, even. If they know they had a good run or whatever, they're always going back to the well and praying that there's something in there. 

And I think this GRAMMY is almost like having a symbol of a really good run — a really good, fertile time of creativity or something. TI think the way I see it is sort of a symbol of this period of time where I had a lot of ideas, and worked really hard, and managed to somehow win this thing, which is, for me, is huge. It means a lot. 

For the songwriting community to have the award to look forward to, to have this symbol of Hey, you can be creative as a songwriter and just be a songwriter who doesn't sing and doesn't produce, and [the fact] you can get this prestigious symbol of your gifts that the world will now recognize — I think that's a wonderful thing for songwriters to have.

Take me back to the beginning of your career writing songs, either for yourself or others. The first time you really embraced this magical act of creation.

I was such a lazy songwriter for so many years because I always loved writing songs, writing songs with my friends in high school and stuff like that. But I never really wanted to play an instrument, and I never really wanted to sing them myself. 

I think probably back in high school, in 1998 or '99, it was because they were joke songs. So I probably didn't want to sing them because they were inappropriate or something. I always wanted to. The beginning for me was definitely a sort of moment of hearing Tracy Chapman when I was like, Oh, this is what I'm going to do. Not be Tracy Chapman, but write songs.

From there I was really lazy and I just tried to do as little as possible, but I had this sort of confidence that I was somehow good at it. So, I would sometimes have my friends who played guitar or my friends who played piano, or whoever was around, do the music part for me, and I could just kind of pipe in and direct where I felt like my skillset was. 

I started writing on piano for the first time when I was 27. That was a big moment for me where I was. I feel like I finally figured it out. It took me a long time: I still don't know how to play the piano, but I know I'm going to figure this out now.

I made a lot of mistakes along the way with bands and with albums or whatever. Things that just didn't exactly go the way [I planned them]; my gut was eventually telling me it just wasn't right. And then, when I started playing piano, it just finally all felt right, and I didn't think too much about it. I just sort of started doing it. 

During that time, I unfortunately had to sing to get my album out, which was sort of a means to an end. But as soon as I was able to, I ducked away from that and started writing. Then I just had a new job. I was like I got promoted or something. 

As you honed your ability and developed your craft, how did you follow that chain of connections to be able to write for who you've written for?

It's funny because Adele was the first person I worked with — [but] not in a professional way where managers and stuff like that are involved, and it's not just a friend of mine from high school or something. She was sort of my blueprint for how those things went.

I couldn't have gotten any luckier than with Adele, because her blueprint for how to do a writing session is the most pure in the game. There's nothing to hide behind. There's no producer in the room. She came to my friend's grandparents' where there are no mics; there's no studio equipment at all. There's a piano. And she just goes, "Great, let's write a song."

I don't know that that even exists much anymore. There's not even a microphone to capture what's going on, let alone one of the biggest players in the entire world doing it — just showing up, being like, "Let's write a song." And there's nothing to record her. I thought that was really cool. I'm like, "That's how I write songs. I just sit in front of a piano and just do what I think I like." And she was like, "And me too."

So, that's how we got along real great off the bat. And then from there, I would say it was just the most epic amount of failures and trial and error to figure out what the hell I was doing in every different session. I mean, I was treading water at times, and I felt like I was smoking crack sometimes, because I was so creative in a certain scenario I didn't expect to be creative in or something like that.

I think it's just this kind of learning process. There are a lot of people who are typically geared towards one style of writing. You're the country guy or you're the pop guy, or you're the ballad guy. And I could see that I was getting typecast. I was starting to get typecast, especially early on in my career because ballads, that's just the tempo that's naturally within me. It's sort of my soul tempo to just slow things down. I can write much easier in that tempo. I'll always sort of naturally progress there.

But I wanted to push the limits of that, and I wanted to figure out a way to get out of that typecast. And so I tried as quickly as I could to pick people who would be like, "Please don't play a ballad."

And when I started doing that, it was, again, trial and error. I think Niall [Horan of One Direction] was the first person I worked with who was in the pop world, and he was very much an acoustic singer. So I think that I was going into that session thinking I wanted to do upbeat pop. So I don't know — you get in the door and then you just try to acclimate yourself to the environment and help out as much as you can.

I think that's the best way to put it, because you never know what you're going to be doing. You never know what the artist is going to want from you or not want from you. A lot of the job is just figuring all that stuff out and then trying to just have fun while you're doing it. I think it's just that good energy, good attitude, and good people tend to sort of gravitate together.

How would you characterize the state of your artistic journey at this point?

I would say it feels the richest, in the sense that I'm the happiest I've been working.

I've found my rhythm — my perfect work-life balance kind of thing — so I can spend time with my son. And I think because of all of the time I've spent writing songs and how many songs come out, which is not a lot compared to how much you spend writing, you kind of learn that the relationships you make in the room are really the things that you really take out of it. It can be a lot more than, "I'm just a songwriter here to serve this artist" or whatever.

Lately, probably because of all the time I've spent doing it, I get into a room and I really want to enjoy the people. And the songs will come if we're all just being honest. We all know why we're here. We don't need that pressure in the room, and we don't need the A&R sitting in the room. We can get a song, but let's just be honest and really enjoy each other's company for a while.

And I think once that starts happening, it's way, way more fruitful in the long run. Because if you take a few days or weeks to get to know somebody, all of a sudden, your songs are deeper.

As a songwriter, your job is to point out metaphors or parallels — and things that could spark some interest in an artist's mind. And the better you get to know somebody, the more amazing the writing process can be.

That's been happening a lot in my recent sessions with Dua [Lipa] and Harry, another just amazing person. He is a great guy, but we haven't done that much writing together, but we know each other mostly through Kid Harpoon — Tom [Hull], who's the best.

I'm getting to know the people, and that's the most important part for me — I'm working with the people I want to work with. That's my journey now. I'll always work with new people, but I don't need to work with people I don't really vibe with or listen to. That's not really my interest anymore, especially if I'm in it for the right reasons. I'd say it's just more intentional, and I'm being more honest.

When you walk into a room to write with somebody, what are the first steps, or operating principles?

My operating principle is: Do I want to get to know this person, and do they want to get to know me at all, or do they just want to write a song and not want to open up?

If it's somebody who seems very open to talk, that's usually a good sign. And if not, then you just do what they want. You start writing a song and that's fine too. Sometimes there's great, catchy stuff. It's not always the deepest stuff.

Maybe they're the ones writing the lyrics, so maybe it is. But my operating principle is kind of, if I'm having a good time and everyone's having a good time, we're doing something good. We're not writing a bad song. We're just not. If we were writing a bad song in this room of professionals, we wouldn't be having a good time.

And when you're having a good time, good ideas do come. Even if they are silly at first and they're more openly accepted, and everything in the room is flowing better when those channels of enjoyment are sort of open, and everyone's laughing and having fun and dancing and being silly, that's how you get creative.

I don't know of many songwriters who are just dead serious. I've maybe met a couple. So I think my operating principle is to have a good time. That's going to be the funnest day, no matter what. It's probably going to be a better song for it if you're having fun and you like the people and they like you, and everything's going well.

Why is it crucial that the Recording Academy honor not only public-facing creators, but those behind the curtain?

I won't speak for myself as much as just the amazing people who I've worked with. You can't understand what kind of work has to go into a song. It's so funny, because it's a three-minute thing that sounds like most people can do it in an hour or something, but some of these things take months of work to get right.

I think it's really important to acknowledge everyone involved in each of the processes, because to give credit to just producers and artists, and then it's like, "Yeah, but the storytellers aren't even in the room," is like the congratulating a director and an actor, and then being like, the writer is s—. It's like, what? The movie wouldn't exist without them!

That just wouldn't happen. So, it feels like the right thing. I'm a bit overwhelmed and still a bit in disbelief, but it's snowing in LA, so miracles do happen.

What would you tell a young songwriter who wants to roll up their sleeves and do this?

I would say just be a good person and keep learning. Everyone's not perfect at the start. But if I had to give one piece of advice that was super, super important to me, is the good guys are winning in the end sometimes.

Like I said, the friendships and the artists, you don't want to come in being a d—. And I don't mean that strictly for men. I just mean whoever's coming in, you want to be a nice person. I think there's a lot of good people, and there's a lot of bad people too. You find your crew — energy finds energy.

Meet Stephanie Economou, The First-Ever GRAMMY Winner For Best Score Soundtrack For Video Games And Other Interactive Media

The 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show
Bad Bunny performs at the 2023 GRAMMYs.

Photo: Kevin Winter/Getty Images for The Recording Academy

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The 2023 GRAMMYs Effect: Bad Bunny, Kendrick Lamar, Lizzo & More See Major Sales And Streams Boost After Record-Breaking Show

Take a look at the impressive gains that 2023 GRAMMYs winners and performers made in Spotify streams and album/song sales, from Beyoncé to Harry Styles.

GRAMMYs/Feb 14, 2023 - 09:58 pm

The 2023 GRAMMYs weren't just historic, they were iconic — and the numbers show it.

The telecast itself saw a 30% increase in viewership, with more than 12.4 million viewers tuning into the Feb. 5 ceremony, the best ratings since 2020 per Nielsen data. In turn, several of the night's winners and performers saw major spikes in sales and streams.

Album Of The Year winner Harry Styles returned to the top 10 of the all-genre Billboard 200 albums chart, as Harry's House — which also took home the GRAMMY for Best Pop Vocal Album — earned 38,000 equivalent album units in the U.S., a 51% gain. His previous two albums, 2019's Fine Line and his 2017 self-titled debut also made gains, the former up 15% and the latter up 11%.

Kendrick Lamar and Adele also enjoyed increases in sales and streams on several albums. Lamar — who won three GRAMMYs this year, including Best Rap Album for Mr. Morale & The Big Steppers — had a 20% gain for his fifth LP, as well as a 26% gain for 2015's To Pimp a Butterfly, 11% for 2017's DAMN., and 6% for 2012's good kid, m.A.A.d city

Adele's 30 had a 25% increase in equivalent album units, while her 2015 album 25 went up 14% and 2011 release 21 went up 10%. (30's lead single, "Easy On Me," earned Adele her fifth GRAMMY for Best Pop Solo Performance — a record in the category.)

After Beyoncé made GRAMMY history at the 2023 ceremony with her 32nd win, her Best Dance/Electronic Music Album-winning RENAISSANCE made a huge jump. The album earned 37,000 equivalent album units, up 109%, helping Bey move from No. 24 to No. 11 on the Billboard 200.

Rising jazz star Samara Joy also had a monumental night, scoring the coveted GRAMMY for Best New Artist. As a result, her 2022 album, Linger Awhile, made its debut on the Billboard 200, with an equivalent album units gain of 319% and a 5,800% increase in Spotify streams in the U.S. The project also hit No. 1 on the Jazz Albums, Traditional Jazz Albums and Heatseekers Albums charts for the first time, as well as the top 10 of the Top Album Sales and Top Current Album Sales charts.

Blues great Bonnie Raitt's win for Song Of The Year (for her 2022 track "Just Like That") served as one of the night's biggest surprises, but also served as a catalyst for some serious streams and sales success. The song spiked from about 10,000 daily on-demand streams in the U.S. on Feb. 3 to 697,000 the day after the GRAMMYs (Feb. 6) — a gain of around 6,700% — according to Luminate. The song's sales were even better, gaining more than 10,000% on Feb. 6; the rest of Raitt's discography also climbed 161%, from 333,000 on-demand U.S. streams on Feb. 3 to 869,000 on Feb. 6. 

Most of the 2023 GRAMMYs performers also celebrated sales and streams increases post-telecast. Show opener Bad Bunny saw gains on his GRAMMY-winning albumUn Verano Sin Ti (up 16%), as well as his 2020 albums YHLQMDLG (up 11%) and El Ultimo Tour del Mundo (up 8%). One of the songs Bad Bunny performed, Un Verano Sin Ti single "Despues de la Playa," also saw a 100% increase in Spotify streams in the U.S. in the hour following the telecast.

Lizzo delivered a soaring medley of her Record Of The Year-winning smash "About Damn Time" and the title track from her AOTY-nominated LP Special, the latter of which saw a 260% increase in Spotify streams in the U.S. after the show. Special also moved 11,000 equivalent album units, up 52%.

Steve Lacy won his first GRAMMY in the Premiere Ceremony, Best Progressive R&B Album for his album Gemini Rights. He also took the GRAMMYs stage for a sultry rendition of his hit "Bad Habit," all helping Lacy see a 16% increase in equivalent album units for Gemini Rights.

Sam Smith and Kim Petras also celebrated a historic win at the 2023 GRAMMYs, taking home Best Pop Duo/Group performance for their viral hit "Unholy" — marking the first win in the category by a trans woman. That moment, combined with the pair's risqué performance, helped the song see an almost 80% increase in Spotify streams in the U.S.

The heartfelt In Memoriam segment catalyzed stream increases, the biggest coming from Quavo's "Without U," which he sang in tribute to his late Migos bandmate and nephew Takeoff; the song jumped 890% in U.S. streams following the show. Fleetwood Mac's "Songbird," which Mick Fleetwood, Bonnie Raitt, and Sheryl Crow sang in honor of late Fleetwood Mac member Christine McVie, experienced an almost 100% increase in U.S. streams. 

In other U.S. Spotify stream gains for performers, Harry Styles' "As It Was," saw a more than 75% increase; Brandi Carlile's "Broken Horses" saw a more than 2,700% increase; DJ Khaled's star-studded "God Did" (featuring Jay-Z, Rick Ross, Lil Wayne, and John Legend) saw a more than 650% increase; Mary J. Blige's "Good Morning Gorgeous" saw a more than 390% increase.

Streaming numbers are from DKC News, a PR representative of Spotify.

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