Sponsors Announced For XIII Latin GRAMMY Awards

The Latin Recording Academy announces official partners for The Biggest Night in Latin Music
November 13, 2012 -- 1:07 pm PST

The Latin Recording Academy announced its official sponsors for the XIII Annual Latin GRAMMY Awards. Heineken, 7UP, Gucci Timepieces & Jewelry, Delta Air Lines, McDonald's, L'Oréal Paris, Jack Daniel's, MetroPCS, and Allstate have all signed on to support and promote this year's Latin GRAMMY Awards. Additionally, Univision Radio and NuevoMall.com have signed on as media partners. The Biggest Night in Latin Music will be held at the Mandalay Bay Events Center in Las Vegas on Nov. 15 and air live on the Univision Network from 8–11 p.m. EST (7 p.m. Central).

"This year we are delighted to work with a remarkable group of partners, and look forward to an exciting and joyous Latin GRAMMY season," said Latin Recording Academy President/CEO Gabriel Abaroa Jr. "The Latin Recording Academy is proud to work with these industry-leading brands as we celebrate the excellence of recorded music with The Biggest Night in Latin Music. We thank our sponsors for their support, and are thrilled to bring the Latin GRAMMYs to audiences and fans around the world."

Continuing into its 13th year of partnership, Heineken returns as the official beer sponsor of the Latin GRAMMY Awards with its marquee green-carpet arrivals area, which will feature a special live performance by Latin GRAMMY winner Fonseca. Heineken is also this year's official presenting sponsor for Latin GRAMMYs En Vivo, a behind-the-scenes, live-streamed webcast on LatinGRAMMY.com. Heineken returns as a proud partner of the 2012 Latin Recording Academy Person of the Year tribute honoring Caetano Veloso, and the official Latin GRAMMY After-Party. Local fans age 21 and older are invited back to the "Heineken House of Music," an audio and visual multisensory Latin music experience with live performances at the Mandalay Bay Hotel & Casino from Nov. 13–15.

7UP returns as the official beverage sponsor of the Latin GRAMMY Awards and surrounding events, bringing its products to the public at the Latin GRAMMY Street Parties, Latin GRAMMY Acoustic Sessions, The Latin Recording Academy Person of the Year tribute gala, and the official Latin GRAMMY After-Party. 7UP will also provide beverages and gifts to fans who are part of the "green-carpet" bleachers at the Latin GRAMMY Awards. Additionally, as part of its Latin GRAMMY partnership promotions, 7UP recently held a sweepstakes for a VIP Latin GRAMMY experience and will host a private Enrique Iglesias concert to take place the night preceding the telecast.

Gucci Timepieces & Jewelry returns as an official partner of The Latin Recording Academy. The partnership began last year with the launch of a special-edition collection of timepieces and jewelry inspired by the eclectic world of Latin music. This year, Gucci Timepieces & Jewelry will unveil the latest models in the I-Gucci Latin GRAMMY Collection at an exclusive suite where special guests will have the opportunity to preview the collection. Gucci Timepieces & Jewelry will recognize the nominees in the Best New Artist category with the special-edition I-Gucci Latin GRAMMY watch and will present the 2012 Latin Recording Academy Person of the Year, Brazil's Caetano Veloso, with a custom I-Gucci Latin GRAMMY watch set with 42 diamonds. A Gucci clock will also be featured on the LatinGRAMMY.com homepage, where fans can count down the days, hours and minutes until The Biggest Night in Latin Music.

Delta Air Lines returns as the official airline sponsor of The Latin Recording Academy, Latin GRAMMYs and The Latin Recording Academy Person of the Year tribute gala. Delta customers and members of Delta's SkyMiles frequent flyer program from Mexico and Brazil can win trips to see the Latin GRAMMYs live in Las Vegas through a variety of sweepstakes and radio promotions. Additionally, Delta is implementing a tailored in-flight Latin GRAMMY radio station featuring nominated artists, which is being promoted via its in-flight Sky magazine. Delta is also paying homage to Caetano Veloso, the 2012 Latin Recording Academy Person of the Year, by playing his music during the boarding of flights from Brazil for the month of November.

McDonald's is returning for the fifth consecutive year through support of the Latin GRAMMY Street Parties and The Latin Recording Academy Person of the Year gala. Once again, McDonald's is giving customers the opportunity to attend this year's Latin GRAMMY Awards in Las Vegas to experience The Biggest Night in Latin Music firsthand through a sweepstakes. In addition to the Latin GRAMMY Street Parties, McDonald's is also taking its Fiesta Tour Truck to 15 U.S. markets to showcase its Latin GRAMMY exhibit, which features  memorabilia, music and other interactive Latin GRAMMY-related experiences.

L'Oréal Paris has announced its partnership with the Latin GRAMMYs this year as the official cosmetics sponsor. The L'Oréal Paris division of L'Oréal USA Inc. is a total beauty care company that combines the latest technology with the highest in quality for the ultimate in luxury beauty. The brand's philosophy, "Because You're Worth It," celebrates women's self-worth and inner and outer beauty. This message is represented by more than 25 international spokespeople, including Jennifer Lopez, Eva Longoria, Ximena Navarrete, and Martha Debayle. L'Oréal Paris will highlight its products, including Voluminous Power Volume 24H Mascara, at backstage touch-up stations for talent participating at the Latin GRAMMY Awards. Guests of Latin GRAMMY festivities will also have the chance to experience and take home L'Oréal Paris' products through various gifting opportunities, including The Latin Recording Academy Person of The Year tribute and the official Latin GRAMMY After-Party, the latter of which L'Oréal Paris is an Official Sponsor.

Jack Daniel's, one of America's most iconic spirit brands and part of the Brown-Forman portfolio of brands, joins The Latin Recording Academy for the first time as the official spirits sponsor for The Latin Recording Academy Person of The Year gala, the XIII Annual Latin GRAMMY Awards and official Latin GRAMMY After-Party. Jack Daniel's will partake in the exclusive celebrity VIP lounge at the Official Latin GRAMMY After-Party where it will be featured in cocktails as well as on the rocks as the official "spirit" of the night. Attendees will sample these cocktails highlighting Jack Daniel's Old No. 7 Tennessee Whiskey. Jack Daniel's will also be gifting talent and celebrities at the backstage talent gift lounge during the days preceding the telecast.

In its first year of sponsorship, MetroPCS has partnered with the XIII Annual Latin GRAMMY Awards to show its support for Hispanic arts and entertainment. MetroPCS will set up charging stations for Latin GRAMMY guests to ensure that they can stay connected. As part of the company's goal to deliver an exceptional mobile consumer experience, MetroPCS is providing a once-in-a-lifetime experience by sending fans to Las Vegas on Nov. 15 to attend the XIII Annual Latin GRAMMY Awards for two days of "unlimited" fun and music. To enter the contest, visit Univision.com and enter the search word "Metro" or "MetroPCS."

Allstate, the nation's largest publicly held personal lines insurer, returns as a sponsor of the Latin GRAMMYs. In honor of the XIII Annual Latin GRAMMY Awards, Allstate is partnering with Univison to give away 13 MP3 players with music gift cards every week on Univision.com leading up to the Latin GRAMMY telecast. To enter, fans can visit Univision.com and enter the keyword "Allstate." Additionally, Allstate has created robust TV and digital campaigns. From on-air callouts and customizable content to the latest in technology, the Univision co-viewing experience provided by Allstate is a first-ever event.

NuevoMall.com is a new Spanish-language celebrity and lifestyle destination where fans can connect with their favorite Latino stars, as well as the products, people and places that these stars love best. The Latin Recording Academy and NuevoMall.com will host the biggest celebrities in Latin music at an exclusive "Celebrity Lounge" at the official Latin GRAMMY After-Party. This private invitation-only lounge will continue to bring the glamour and excitement of the Latin GRAMMY Awards to the official after-party. Celebrities will have a chance to mingle and celebrate as they watch exciting live performances at the official after-party and enjoy many surprises.

Univision Radio, the leading Hispanic radio network in the country, is broadcasting Latin GRAMMY programming, promotions, news and events throughout the United States, including exclusive interviews from rehearsals backstage at the Latin GRAMMY Awards.

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