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Report: Ticket Sales For Tours Thrived In 2018's Digital Music Environment

Ed Sheeran

Photo: Kevin Mazur/Getty Images

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Report: Ticket Sales For Tours Thrived In 2018's Digital Music Environment

Live music takes on richer meaning as fans relate to their favorite artists through streaming and social media

GRAMMYs/Dec 19, 2018 - 02:29 am

Digital music and the internet have changed everything, but 2018's thriving concerts and music events ticketing demonstrates how it's paying off in the real world, too, especially for top touring acts such as Beyoncé, Jay-Z, Ed Sheeran, and Taylor Swift. The top 25 concert tours reported over $3 billion in sales, up $500 million compared to 2017, an increase of 20 percent.

"We had the perfect storm with the perfect artists," promoter Louis Messina told Billboard. His 2018 success stories included $266 million from the U.S. dates for the Reputation Stadium Tour, making Taylor Swift the artist with the top U.S. annual ticket grosses ever. International dates and sales added to the bottom line's demonstration that the internet and its digital connections have not replaced the live music experience — they've given it a new context.

Jay-Z scored another first as his 4:44 Tour came in at 25 with a $45 million take from 30 shows while The Carters' On The Run II Tour came in at No. 3, taking in $254 million from 48 dates. That's the first time ever that a single artist appeared in a year's top 25 tours twice.

"Because of the ways tickets are priced and distributed," said Live Nation Senior VP Touring Omar Al-Joulani, "a lot of veteran artists are seeing some of the highest grosses of their careers."

One key is the science of analytics and how digital data has informed what cities artists decide to perform in, what top prices can be charged for seats, and even low-priced ticket sales for some appearances. Instead of looking for fast sell-outs, this marketing science is described as a "steady as she goes" approach.

"Streaming music and video is driving all demand right now," said Marc Geiger, head of music at William Morris Endeavor. He's had a front-row seat for the digital revolution, which has come a long way since he co-founded Lollapalooza and the web-based ARTISTdirect. "Anyone can listen to anything at any time, anywhere, and that has allowed more fans to have relationships with artists," he said.

Billboard details how leaders like AEG and Live Nation, and its Ticketmaster Verified Fan program, don't settle for playing catch-up while digital keeps changing the rules. Festivals and genre-specific events are using the same techniques to give fans a reason to go live in a big way. Looking ahead at 2019, it's clear the online and in-person music experiences can not only coexist, but they help stoke each other's flame.

Find Out Who Helmed The Top Grossing Tours Of 2018

Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

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Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY

Director Allen Hughes' four-part documentary takes home Best Music Film honors for its portrayal of the unlikely partnership that changed the music business

GRAMMYs/Jan 29, 2018 - 02:09 am

The team behind The Defiant Ones celebrated a big win for Best Music Film at the 60th GRAMMY Awards. The crew awarded include director Allen Hughes and producers Sarah Anthony, Fritzi Horstman, Broderick Johnson, Gene Kirkwood, Andrew Kosove, Laura Lancaster, Michael Lombardo, Jerry Longarzo, Doug Pray & Steven Williams.

In a year rife with quality music documentaries and series, the bar has been set high for this dynamic category. The Defiant Ones is a four-part HBO documentary telling the story of an unlikely duo taking the music business by storm seems better suited for fantastical pages of a comic book, but for engineer-turned-mogul Jimmy Iovine and super-producer Dr. Dre, it's all truth.The Defiant Ones recounts their histories, their tribulations and their wild success. These include first-hand accounts from those who were there in Iovine's early days, such as Bruce Springsteen and U2's Bono, as well as those on board when Dre and Iovine joined forces, such as Snoop Dogg and Eminem.

The competition was stiff as the category was filled with compelling films such as One More Time With Feeling, Two Trains Runnin', Soundbreaking, and Long Strange Trip. 

Attention Music Fans: Take The GRAMMY Challenge NOW On KIK And Facebook Messenger

Pearl Jam Named Record Store Day 2019 Ambassadors

Pearl Jam

Photo: Kevin Mazur/WireImage.com

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Pearl Jam Named Record Store Day 2019 Ambassadors

Pearl Jam's Mike McCready says "if you love music," record stores are the place to find it

GRAMMYs/Feb 13, 2019 - 04:05 am

Record Store Day 2019 will arrive on April 13 and this year's RSD Ambassadors are Pearl Jam. Past ambassadors include Dave Grohl, Metallica, Run The Jewels (Killer Mike and El-P), and 61st GRAMMY Awards winner for Best Rock Song St. Vincent.

McCready was also the 2018 recipient of MusiCares' Stevie Ray Vaughan Award

The band was formed in 1990 by McCready, Jeff Ament, Stone Gossard, and Eddie Vedder, and they have played with drummer Matt Cameron since 2002. They have had five albums reach No. 1 on the Billboard 200 and four albums reach No. 2.

"Pearl Jam is honored to be Record Store Day's Ambassador for 2019. Independent record stores are hugely important to me," Pearl Jam's Mike McCready said in a statement publicizing the peak-vinyl event. "Support every independent record store that you can. They're really a good part of society. Know if you love music, this is the place to find it."

With a dozen GRAMMY nominations to date, Pearl Jam's sole win so far was at the 38th GRAMMY Awards for "Spin The Black Circle" for Best Hard Rock Performance.

Pearl Jam will be performing on March 3 in Tempe, Ariz. at the Innings festival, on June 15 in Florence, Italy at the Firenze Rocks Festival and at another festival in Barolo, Italy on June 17. On July 6 Pearl Jam will headline London's Wembley Stadium.

Seattle's Museum Of Pop Culture To Host Pearl Jam Exhibit

Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Photos: WireImage.com

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Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs

Also see James Fauntleroy, Reba McIntire, Latroit, and more after they stepped off the GRAMMY stage

GRAMMYs/Jan 29, 2018 - 05:39 am

What do artists do the moment they walk off the GRAMMY stage from presenting, accepting an award or performing? Now, you can find out.

Take a peak at Album Of The Year GRAMMY winner Bruno Mars, 60th GRAMMY Awards Host James Cordon, Cardi B minutes before her electrifying performance of "Finesse," and more!

Also see Best Pop Duo/Group Performance GRAMMY winners Portugal. The Man posing with their first career GRAMMY Award, Best Roots Gospel Album GRAMMY winner Reba McIntire right after she walked offstage, Best R&B Song GRAMMY winner James Fauntleroy, Best Remixed Recording GRAMMY winner Latroit, and many more, with these photos from backstage during the 60th GRAMMY Awards.

Getting The Latest Music News Just Got Easier. Introducing: GRAMMY Bot. Find it On KIK and Facebook Messenger 

Original Misfits Unleash One Night Only L.A. Reunion Show

Glenn Danzig

Photo: Daniel Boczarski/Getty Images

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Original Misfits Unleash One Night Only L.A. Reunion Show

Dark punk legends to play first show with Glenn Danzig and Jerry Only since last year's Riot Fest reunion

GRAMMYs/Aug 22, 2017 - 05:28 am

There's big news today for punk-rock fans aware that the Misfits made much more than just T-shirts.

The massively influential punk band announced a special show touted as the "only 2017 performance in this world… or any world" and billed as "The Original Misfits" in Los Angeles at the Forum on Dec. 30.

This will be the first Misfits show featuring original singer Glenn Danzig and original bassist Jerry Only with long-time guitarist Doyle Wolfgang von Frankenstein since the band reunited for a pair of Riot Fest appearances in Chicago and Denver in 2016. Last year's Riot Fest gigs, which featured drummer Dave Lombardo, marked the first time in 33 years the original Misfits members played together.

"OK Los Angeles, you've waited almost 35 years for this, here's your chance to see the "Original Misfits" in this Exclusive L.A. only performance." said Glenn Danzig. "No Tour, No BS, just one night of dark metal-punk hardcore brutality that will go down in the history books. See you there."

Tickets for this "one night only" show go on sale Friday, August 25.

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