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Recording Academy Announces Hispanic Heritage Month 2020 Virtual Programming

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Recording Academy Announces Hispanic Heritage Month 2020 Virtual Programming

This series of panel discussions will honor the past, celebrate the present, and recognize the future of the Latinx community and its impact on music

GRAMMYs/Sep 28, 2020 - 08:35 pm

The Recording Academy has announced seven Hispanic Heritage Month virtual programs that will feature members of the Academy, alongside music journalists and other music industry professionals. 

The panels will be hosted on the Academy’s official YouTube channel, GRAMMY.com and across select social media platforms. The first event kicks off Tuesday, September 29, 2020. Each program will premiere on the Recording Academy’s official YouTube and Facebook pages at 3 pm PT / 6 pm ET on the listed date. 

Check out the full schedule:

9/29 — GRAMMY U Masterclass with Maria Elisa Ayerbe – Powered by Mastercard® 
10/5 — Quick Conversation: The History & Globalization of Latin CCM   
10/7 — Quick Conversation: How Political Uprisings & Their Influence on Latin Music 
10/9 — Bringing La Cultura to the Masses 
10/12 — Writing OURstory: The Journalists Covering The New Latinx Musical Explosion 
10/13 — Industry Insights: Building the Right Team with Snow Tha Product 
10/14 — Care for the Culture: Afro-Latinas in Music 

GRAMMY U Masterclass with Maria Elisa Ayerbe – Powered by Mastercard®
Recording Academy Florida Chapter Governor and audio engineer Maria Elisa Ayerbe demonstrates how to record quality audio with accessible gear in a home environment. 

The History & Globalization of Latin Contemporary Christian Music 
In this Quick Conversation presented by the Recording Academy’s Washington, D.C. chapter, Latin GRAMMY nominated singer Lucía Parker shares the heritage, influence and evolution of worship music in Latin America and Spanish-speaking communities in the United States. 

How Political Uprisings & Their Influence on Latin Music
Licensed clinical social worker and therapist, Cecilia Esquivel, LCSW-C, explores the role of music in the social injustice movements of Latin America in this installment of the Quick Conversation series presented by the Recording Academy’s Washington, D.C. chapter. Esquivel, who is also the co-owner of Maryland-based InTune Recording Studio, will also explore the intersection of Latin music and social activism in the United States.

Bringing La Cultura to the Masses
Being in the room is one thing, but having a seat at the table is another. Latinx music industry executives have trail blazed various areas of the industry and continue to shape the landscape of Latin music around the world. So, as technology creates room for the rise of the independent artist, what is their role and how are they pushing the evolution of Latin music forward? This conversation will also provide insight on the different perspectives of the “Latinx experience,” industry trends, support groups and resources. 

Writing OURstory: The Journalists Covering the New Latinx Musical Explosion
We are living in one of the most exciting eras for Latin music. As technology is helping Latin artists break barriers like never before, Latinx journalists are helping break barriers in music journalism and media as well. This candid conversation will gather some of the storytellers covering the cultural moments shaping Latinx music and media today. The panelists will also share their experiences navigating predominantly white publications and industries, and the unique skills they bring to the industry as multicultural journalists. 

Industry Insights: Building the Right Team with Snow Tha Product
Whether you’re an indie artist or a signed artist, building the right team to support the business of your artistry is an important decision. Rapper Snow Tha Product, along with members of her team, sit for a candid conversation to chat about the importance of aligning with a manager, publicist, and agent that understands your culture, goals, and vision. The event will be moderated by media personality Jessica Flores.

Care for the Culture: Afro-Latinas in Music
Presented by the Recording Academy’s Florida Chapter, this conversation will feature a panel of Afro-Latina artists as they dive into the history and culture of Afro-Latinidad, and share how their identities empower and shape their careers in music.

Luis Fonsi To Maluma: Who Will Win Record Of The Year Latin GRAMMY?

Maluma

Photo: C Flanigan/Getty Images

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Luis Fonsi To Maluma: Who Will Win Record Of The Year Latin GRAMMY?

Cast your vote. Who will voters choose for Record Of The Year at the 18th Latin GRAMMY Awards?

GRAMMYs/Oct 1, 2017 - 08:57 pm

Including the likes of Shakira and Carlos Vives to Natalia Lafourcade, Marc Anthony, Jesse & Joy, and Alejandro Sanz, the previous Latin GRAMMY winners for Record Of The Year reads like a who's who of Latin music. This year's nominees are no different.

With Rubén Blades' sensual "La Flor De La Canela," Luis Fonsi featuring Daddy Yankee's song of the summer "Despacito," Residente's impactful "Guerra," Ricky Martin with Maluma's Vente Pa' Ca," and Jorge Drexler's "El Surco," among others, this year's class of 18th Latin GRAMMY Awards nominees for Record Of The Year is loaded.  

Which song do you think will take home the Latin GRAMMY for Record Of The Year? Cast your vote below.

Remember When? Marc Anthony's "I Need To Know" Nets Latin GRAMMY

Marc Anthony

Photo: Todd Plitt/Hulton Archive

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Remember When? Marc Anthony's "I Need To Know" Nets Latin GRAMMY

Singer/songwriter takes home the first Latin GRAMMY ever awarded for Song Of The Year

GRAMMYs/Sep 24, 2017 - 08:00 pm

Thanks to the crossover popularity of Latin artists such as Ricky Martin, Enrique Iglesias and Shakira in the late '90s, salsa master Marc Anthony was soon to join the Latin hot flash with his first English crossover album, which was self-titled.

The result of Marc Anthony was not only his first Billboard Hot 100 Top 5 hit, "I Need To Know," but it also landed the singer his first-ever Latin GRAMMY Award, and the distinction of earning the very first Latin GRAMMY for Song Of The Year in 2000 for the Spanish version of the catchy tune, "Dímelo."

Anthony has gone on to win an additional four Latin GRAMMYs and two GRAMMY Awards. In 2016 he was honored as the Latin Recording Academy Person of the Year for his outstanding achievements as an artist and for his philanthropic work.

Listen to GRAMMY.com's Hispanic Heritage Month 2022 Playlist: Featuring Latin Music Hits & Classics From Anitta, Selena, Bad Bunny, Shakira & More
(L-R): Selena, Bad Bunny, Anitta, Celia Cruz, Cardi B

Source Photos: Jim McHugh © 1994, Gladys Vega/ Getty Images, Marco Ovando, Jean Paul Aussenard/Wireimage.com, Flo Ngala

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Listen to GRAMMY.com's Hispanic Heritage Month 2022 Playlist: Featuring Latin Music Hits & Classics From Anitta, Selena, Bad Bunny, Shakira & More

In honor of Hispanic Heritage Month, GRAMMY.com highlights the riveting, celebratory sounds of Latin music in a genre- and era-spanning playlist featuring iconic songs from Jennifer Lopez, Karol G, Maná, Marco Antonio Solís, and many more.

GRAMMYs/Sep 15, 2022 - 08:02 pm

Latin music isn't a genre — it's a culture. And 80 years of thriving Ibero-American sounds spanning across the Americas, the Caribbean, Spain, and Portugal are evidence of its ever-growing prominence. That's reflected in our 61-track playlist celebrating Hispanic Heritage Month 2022.

Unbeknownst to nearly no one, Latin music, in both the Hispanophone and Lusophone styles, exploded onto the global mainstream in the last five years. When Luis Fonsi's and Daddy Yankee's GRAMMY-nominated global hit "Despacito" broke the internet, the sound crossed into international borders — and markets — like never before. Today, Bad Bunny is one of the biggest stars on the planet, with his glorious, record-breaking, chart-topping, and hit-making streak still going strong.

Read More: 11 Essential Bad Bunny Collaborations: Drake, Rosalía, Cardi B, Bomba Estéreo & Others

Yet formidable contributions Stateside have continued since the golden age of boleros: New York's Mexican/Puerto Rican trio Los Panchos pioneered the romantic, nylon-driven ballad style in the '40s. In 1958, 17-year-old Ritchie Valens turned a son jarocho song into a rockabilly classic ("La Bamba"); Carlos Santana has played a key role in the evolution of Latin rock since Woodstock in the late-'60s; New York Latin troupe Fania All-Stars globalized salsa and Caribbean-rooted rhythms in the late '60s. Lest anyone forget Tejano icon Selena and her techno cumbia or the so-called "Latin explosion," led by Jennifer Lopez, Ricky Martin, Shakira, and Marc Anthony, both in the '90s.

Read More: Latin Music's Next Era: How New Festivals & Big Billings Have Helped Bring Reggaeton, New Corridos & More To The Masses

Although reggaeton and música urbana superstars like Bad Bunny, J Balvin and Karol G continue to reign almighty on the global Latin pop scene, there is a growing number of promising, diverse voices within the Latin music soundscape bubbling up today. Honduran-born SoundCloud creator Isabella Lovestory is spearheading a provocative neo-reggaeton style of her own; Colombia's Ela Minus is giving her defiant electronic sound an exciting darkwave edge; and Mexican viral rapper Santa Fe Klan is resurrecting cumbia sonidera within the rap en español circuit.

The Latin beat goes on, and you can explore its ongoing sonic evolution in our Hispanic Heritage Month 2022 playlist on Spotify, Apple Music, Amazon Music, and Pandora. Playlist powered by GRAMMY U.

How Bad Bunny Is Putting Latin Trap On The Map

Bad Bunny

Photo: Steven Ferdman/Getty Images

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How Bad Bunny Is Putting Latin Trap On The Map

The young Puerto Rican rapper is bringing Latin trap to the mainstream with countless hits, many of them big collabs, all before putting his first album out

GRAMMYs/Oct 13, 2018 - 03:16 am

There's a lot of buzz around Bad Bunny, whose been putting out hit after hit the last two years, several alongside pop heavy hitters, and has successful toured across the U.S., all before releasing a debut album. The Puerto Rican rapper born Benito Antonio Martínez Ocasio is taking on the world by storm with his punctuating deep voice, playful style and ultra-catchy brand of Latin trap, a Spanish-language take on Atlanta-born trap music.

Bad Bunny has put out several solo hit songs of his own, but his raps, all of which are in Spanish, can be heard all over, including on Cardi B's No. 1 hit—and one of the biggest songs of the summer—"I Like It." The 24 year old star is clearly a master collaborator, with the lists of artists he has worked with ever-growing, he will keep spreading his sound and his name far and wide.

It almost seems as if Bad Bunny has magically appeared center stage over the last few months, taking over the U.S. airwaves with no prior warning, gaining new fans and new collab partners at blazing speed. The truth is that he has been putting out plenty of hit songs, primarily with Spanish language artists since 2016, primarily in the Latin trap and reggaeton spaces, but it was his feature on GRAMMY-nominated rapper Cardi B's "I Like It," which also features Latin GRAMMY-winning reggaeton star J. Balvin, that really put Bad Bunny center stage in English-language music market.

The song, released in May as the 4th single from Cardi B's debut album, Invasion of Privacy, earned all three stars a No. 1 hit, and has remained on the Billboard Hot 100 for the past 26 weeks. The hit may have been the first time many English-speaking Americans were exposed to Bad Bunny, and the collab has no doubt helped grow his English-language fan base. The rapper is growing momentum at a time where Spanish-language music has been increasingly penetrating American pop music, as we saw with "Despacito" in 2017. Now that he has gotten everyone's attention, Bad Bunny is not slowing down.

The buzz around the rapper started in 2016 when one of the self-produced songs,"Diles," he uploaded to his SoundCloud, gained popularity and launched a loyal following, including from Puerto Rican reggaeton artist DJ Luian, who signed him to his label Hear The Music. After getting signed, he released a remix of the track featuring established reggaeton artists Arcángel, Farruko and Ñengo Flow, along with up-and-comer Ozuna.

Bad Bunny continued to gain momentum in the Spanish-language market, working with more heavy-hitters, including GRAMMY nominee and Latin GRAMMY winner—and all-around reggaeton-legend—Daddy Yankee, on Yankee's 2017 DJ Luian-produced track, "Vuelve." Bad Bunny has been at the forefront of the growing Latin trap and reemerging reggaeton music scenes, with the music continuing to gain popularity among both Spanish speaking and non-Spanish speaking music listeners in the U.S. and around the world.

On Sept. 27 Marc Anthony, Will Smith and Bad Bunny formed a somewhat-unlikely yet very enticing trio with their upbeat single "Está Rico." The song features passion-filled Spanish language singing from GRAMMY and Latin GRAMMY winner Anthony and playful English language rapping from GRAMMY winner Smith, parsed with Bad Bunny's deep baritone Spanish language raps. This song is fun and playful and shows not only the versatility of Bad Bunny, but that everyone, even long-established artists like Anthony and Smith, want to work with him. It also made fans hope for more collabs with the Latin trap star.

On Oct. 11 many dreams came true when Bad Bunny released a track, "Mia," with the one and only GRAMMY winning rapper Drake. Just a day after its release the song is already trending big, with over 2.5 million views for the music video on YouTube. Drake surprised fans by delivering his ever-smooth raps all in (impeccable) Spanish, making the song completely Spanish language. We will have to wait and see if "Mia" can earn Bad Bunny another No. 1 hit, but it seems like signs point towards yes.

It is quite impressive how much momentum the young Latin trap star has made without having released his debut studio album yet. And while it feels like pretty much everyone wants to collab with him now, he is a strong, vibrant artist in his own right, and has put out several big solo songs, including his breakout hit "Diles" and "Estamos Bien," which he released this June. "Estamos Bien," which translates to "we're good" is a triumphant, celebratory track that gained almost 100 million views in several weeks.

In September he performed the song on the "Tonight Show" with Jimmy Fallon and dedicated it to the Hurricane Maria victims in his native Puerto Rico, asking others to follow him in supporting the still-recovering island. Even as Bad Bunny rises to the top he stays 100 percent himself, standing proudly in his Puerto Rican and Latino identity, paving the way and making space for other young Latino rappers.