meta-scriptMeet the First-Time GRAMMY Nominee: Camilo Talks Road To Latin Pop Stardom, Career Highlights & Working With Wife Evaluna | GRAMMY.com
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Camilo 

Photo: Cristian Saumeth

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Meet the First-Time GRAMMY Nominee: Camilo Talks Road To Latin Pop Stardom, Career Highlights & Working With Wife Evaluna

Camilo also spoke to GRAMMY.com about his breakout past year, going viral on TikTok, and working with superstars Shakira and Bad Bunny

GRAMMYs/Mar 13, 2021 - 06:34 am

Camilo had the breakthrough new acts dream of when he made the move from songwriter to artist last year. After flirting briefly with fame in Colombia as a young teen singer, Camilo was dropped from his label with only two albums under his belt. Years later, he gave full-time songwriting a shot when he joined his future brothers-in-law’s, Venezuelan duo Mau y Ricky’s, music sessions. Together, they had a hand in writing hits like Becky G and Natti Natasha's 13-times Platinum "Sin Pijama." Later, Camilo even broke out on his own to co-write smashes for Bad Bunny, Anitta, Karol G, and Lali.

In late 2018, it was Mau y Ricky who were a catalyst for Camilo’s career as an artist when they thrust him (and his signature handlebar mustache) into the spotlight with a vocal feature on their global hit "Desconocidos." Fresh off that success, Camilo signed a new record contract with Sony Music Latin in early 2019. His breakthrough single "Tutu" with Pedro Capó received a co-sign from Colombian superstar Shakira when she jumped on the remix. The song only further propelled Camilo into popstar status; His music became like a breath of fresh air in the Latin music industry dominated by flashy reggaeton with his fusion of romantic, bubbly pop songs and reggaeton influences. 

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In 2020, he continued to work on his artistry and his quirky niche between Latin pop and reggaeton. His efforts resulted in his third album, Por Primera Vez, which feels to him like his debut. The title track is a duet with his wife Evaluna Montaner, who he married right before the COVID-19 pandemic. (While in quarantine with Evaluna, the videos they posted dancing to his songs went viral on TikTok. He's the most followed Latin music artist on the platform with over 22.1 million followers.)

Just two years after “Desconocidos,” Camilo, now an artist who boasts millions of views on YouTube, earned his first Latin GRAMMY nomination and win as an artist: Best Pop Song for "Tutu." The Colombian musician was still taking in the win when he found out Por Primera Vez is a nominee in the Best Latin Pop or Urban Album for the 2021GRAMMY Awards show. 

"It was a mind-blowing moment," Camilo tells GRAMMY.com about hearing his album called out as a nominee. "As a team, we were still processing the blessing of winning my first Latin Grammy. I didn't have time to process that and then boom! The nomination. It's a great honor."

In an interview over Zoom, Camilo chatted with GRAMMY.com about his nomination, working with Bad Bunny, and his new album, Mis Manos.

What's the difference between writing for yourself and writing for another artist?

It's completely different. It's about the spirit that you put into the song. Songs are like pictures of the soul. When I'm writing with another artist for their project, I want to be a channel for them to take out from inside of them those things that they needed new eyes to see. When I'm writing for myself, I'm diving into my own essence and identity.

You wrote with Bad Bunny on "Si Estuviésemos Juntos." What was that experience like?

I really admire Bad Bunny. I love his music. I think he's one of the greatest. I'm there as a songwriter because of Tainy's generosity. I've been working with Tainy for a long time. Tainy took from one of the musical ideas and textures that we were recorded before in another session. He decided to use that as part of the creation of the vibe of "Si Estuviésemos Juntos." I would really love to say that I wrote the lyrics and the melody with Bad Bunny in-person, but I didn't. I would love to do that sometime. I'm very grateful to Bad Bunny and Tainy for letting me be a part of that.

How did your life change after releasing "Desconocidos" with Mau y Ricky?

That was the first music video that came out with me as an artist after like four or five years of being in the studio and writing and producing anonymously. It's one of their biggest songs and one of my biggest songs. It opened up my thirst of pursuing a career in the music again, not only in the studio but to be out there.  

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Por Primera Vez was your reintroduction to the music industry. How do you feel about the album being nominated for a GRAMMY?

This nomination is something that's really important to me. Por Primera Vez is a body of work that represents me. For it to be nominated as one of the favorite Latin albums during a difficult season for humanity with 2020 and the crazy s*it, it's an honor. It's a confirmation that I was doing the right thing. [This album] was honest. It was full of passion and love.

What did you learn from Shakira when you worked on the "Tutu" remix with her?

I learned a lot of things. She's all the time focused on the little details. She pays attention to the details as if her whole career depends on those little details. Not only working on the song, but also when we performed it live at the closing of the David Cup Finals. I was watching her pay a lot of attention to the lights, to the cameras, and to the volume. I was taking notes in my head. I was like, "Oh my God, I can see why she's so big."

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What were you thinking when you won the Latin GRAMMY for Best Pop Song for "Tutu"?

That was a beautiful night. It was a great surprise because that was the first Latin Grammys where I was nominated as an artist. The year before I was nominated as a songwriter with a song ["Querer Mejor"] I wrote with Juanes and Alessia Cara. The first time you're there and you're introducing yourself as an artist and you receive this award that you've been dreaming about since you were a child, it was very inspiring. For the industry and your colleagues to let you know that you're one of their favorites and to recognize the effort and the pursuit of excellence that you're doing with your music, that was a great compliment for me and my career.

Ricky Montaner [from Mau y Ricky] told us that he busted his lip while celebrating your Latin GRAMMY win.

[Laughs.] There's a video of that moment too! I saw it. My family was screaming and jumping around. During the hugs, he was biting his lip and then that happened. He was like, "Bro, I broke my mouth because of your Grammy, but I'm so happy that you won."

How different was it to make Mis Manos versus making Por Primera Vez?

Por Primera was like a first seed. With [Mis Manos], I'm looking into the deepest roots of who I am, who I have been, and who I want to be. This album is all written, produced, organized, played, recorded, and delivered with my hands mostly. It's a collaboration of a couple of friends that have been there for me. It's all about trusting what God had put into my hands.

"Machu Picchu" is your second song with Evaluna. What's the experience like to make music with your wife?

It's awesome. It's beautiful because she's not only my wife, but she's my favorite artist. As her husband, I really enjoy watching her be excellent. But as her No. 1 fan in the world, I really wanted to see Evaluna in a sexier song. She's so sexy and she's proud of it. She wanted to show that and share that. It's an honor and I really feel glad that I'm the one who can be present next to her showing that side. The people received that video with a lot of love.

Tell us about the ranchera song "Tuyo y Mío" that you made with Los Dos Carnales.

Regional Mexican music is Mexican, but in Colombia, we all feel that it is our own too. Mariachi music, Norteño music, boleros, and ranchera, we feel that it's part of our identity too. I grew up listening to that. My parents celebrated with that kind of music all the time like during Christmas. I really needed to explore that sound because I was curious. I love it. I enjoy it. I consume regional Mexican music all the time. In a way, I wanted to honor the way Mexico has warmly received and welcomed my music in their houses and their lives. This is like an homage to them.

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Your songs have gone viral on TikTok. What do you think about your music connecting on there with millions of people?

TikTok is a huge social media platform. In this pandemic, people needed something like TikTok to celebrate or not take life so seriously. My music was part of those excuses that people had to laugh and dance and celebrate life. Part of the success of my last album Por Primera Vez was because of TikTok. People were in their houses facing a lot of challenges and intense moments. Maybe their favorite moment of the day was opening TikTok to dance to my songs from this album. My songs through TikTok were like a refuge for a lot of people who were facing dark times, including myself. This pandemic was a huge challenge for me, my marriage, and my family. My songs were my refuge. 

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La Santa Cecilia poses for a photo together in front of a step and repeat at the GRAMMY Museum
La Santa Cecilia

Photo: Rebecca Sapp/Getty Images for The Recording Academy

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La Santa Cecilia Celebrates Their 'Alma Bohemia' With Documentary Screening & Performance At The GRAMMY Museum

In a documentary screening detailing the making of their album 'Cuatro Copas' followed by a discussion and live performance at the GRAMMY Museum, La Santa Cecilia recounts years of making music and friendship.

GRAMMYs/Apr 9, 2024 - 06:32 pm

"Oh no, I’m going to start crying again," says La Santa Cecilia singer La Marisoul during a touching scene in Alma Bohemia, the documentary directed by Carlos Pérez honoring the Los Angeles band’s 15 year anniversary. 

As it turns out, there are many reasons to be emotional about this film — and the very existence of La Santa Cecilia in the contemporary Latin music landscape. Fittingly, Alma Bohemia was received enthusiastically by the capacity audience during an exclusive screening on April 3 at the GRAMMY Museum’s Clive Davis Theater in Los Angeles. 

Formed by La Marisoul (real name is Marisol Hernández), bassist Alex Bendaña, accordionist and requinto player José "Pepe" Carlos and percussionist Miguel "Oso" Ramírez, La Santa Cecilia was for years one of the best kept secrets in the Los Angeles music scene.  As close friends and musicians, they won over audiences with an organic, down-to-earth sound and a lovely songbook that draws from traditional formats such as bolero, ranchera and nueva canción.

Alma Bohemia follows the making of La Santa’s 2023 album, Cuatro Copas Bohemia en la Finca Altozano. A celebration of the band’s longevity, the session also functions as a subtle, yet powerful musical experiment. It was recorded at the Finca Altozano in Baja California, where the band members stayed as guests of celebrated chef Javier Plascencia — a longtime fan.

Argentine producer Sebastián Krys — the band’s longtime collaborator — calls this his Alan Lomax experiment. The album was recorded live on tape with a variety of strategically placed microphones capturing hints of ambient sonics — a sweet afternoon breeze, the clinking of glasses, the musicians’ banter, the soft sounds that accompany stillness. 

From the very beginning, the making of Cuatro Copas mirrors the band’s bohemian cosmovision: A communal approach where the quartet — together with carefully selected guest stars — get together to share the magic of creation, the unity of like-minded souls, homemade food, and more than a couple of drinks. In effect, the bottles of mezcal and never ending rounds of toasting quickly become a running joke throughout the documentary.

La Marisoul’s fragile lament is enveloped in spiraling lines of mournful electric guitars with soulful understatement on the track "Almohada." Guest artists liven things up, with Oaxacan sister duo Dueto Dos Rosas adding urgency to "Pescadores de Ensenada," while son jarocho master Patricio Hidalgo ventures into a lilting (yet hopeful) "Yo Vengo A Ofrecer Mi Corazón," the ‘90s Argentine rock anthem by Fito Páez.

Visibly delighted to be part of the bohemia, 60-year-old ranchera diva Aida Cuevas steals the show with her rousing rendition of "Cuatro Copas," the José Alfredo Jiménez classic. "Viva México!" she exclaims as the entire group sits around a bonfire at night, forging the past and future of Mexican American music into one.

Read more: La Santa Cecilia Perform "Someday, Someday New"

Following the screening, the band sat down for a Q&A session hosted by journalist Betto Arcos. Sitting on the first row, a visibly moved young woman from El Salvador thanked the band for helping her to cope with the complex web of feelings entailed in migrating from Latin America. La Santa’s songs, she said, reminded her of the loving abuelita who stayed behind.

"We love the old boleros and rancheras," said La Marisoul. "We became musicians by playing many of those songs in small clubs and quinceañeras. It’s a repertoire that we love, and I don’t think that will ever change."

Carlos touched on his experience being a member of Santa Cecilia for about seven years before he was able to secure legal status in the U.S. When the band started to get concert bookings in Texas, they would take long detours on their drives to avoid the possibility of being stopped by the authorities. Carlos thanked his wife Ana for the emotional support she provided during those difficult years.

Ramírez took the opportunity to acknowledge producer Krys for being an early champion of the band. "He had a vision, and he made us better," he said, flashing forward to a recent edition of the Vive Latino festival. "There were about 12,000 people to see us," he said. "And they were singing along to our tunes."

"The band is just an excuse to hang out with your friends," added La Marisoul just before La Santa performed two live songs. Her voice sounded luminous and defiant in the theater’s intimate space, always the protagonist in the group’s delicately layered arrangements.

"The first time I got to see the finished documentary, I felt proud of all the work we’ve done together," said producer Krys from his Los Angeles studio the day after the screening. "On the other hand, there’s a lot of work ahead of us. I believe La Santa Cecilia deserves wider exposure. They should be up there among the greatest artists in Latin music."

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Karol G
Karol G

Photo: Patricia J. Garcinuno / WireImage / Getty Images

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Mañana Y Siempre: How Karol G Has Made The World Mas Bonito

'Mañana Será Bonito' may have been the vehicle for Karol G's massive year, but the 2024 GRAMMY nominee for Best Música Urbana Album has been making strides in reggaeton, urbano and the music industry at large for a long time.

GRAMMYs/Feb 1, 2024 - 04:16 pm

For Karol G, 2023 was a watershed year. Her fourth album, Mañana Será Bonito, peaked at No. 1 on the Billboard Hot 200 and took home the golden gramophone for Album Of The Year at the Latin GRAMMYs. Her many milestones also included a Rolling Stone cover, and signing with Interscope. At the 2024 GRAMMYs, Mañana Será Bonito is nominated for Best Música Urbana Album. 

The Colombian singer and songwriter was suddenly everywhere in 2023, but this moment is the culmination of a long, steady rise. Karol G has been on the scene for some time, and changing it for the better just by being who she is: an extremely talented woman making waves in a genre still dominated by men.  

Karol G has been a pivotal figure in the world of urbano since 2017, when she collaborated with Bad Bunny on the Latin trap single "Ahora Me Llama." It was a transformative moment for both artists, whose careers took off precipitously after its release. The track led Ms. G’s aptly titled debut album, Unstoppable, which went multi-platinum and peaked at No. 2 on both the U.S. Top Latin Albums and U.S. Latin Rhythm Albums charts. At the 2018 Latin GRAMMYs, Karol was awarded Best New Artist

2024 GRAMMYs: Explore More & Meet The Nominees

Although she came out of the gate in an unstoppable fashion, Karol G's chart-topping debut was the result of years of touring and recording. The artist born Carolina Giraldo Navarro was no overnight success.

She started singing as a teenager growing up in Medellín and, after signing to Colombia's Flamingo Records, chose the name Karol G and began releasing music. Early on, she flew to Miami for a meeting with Universal Records, but they chose not to sign her on the basis that a woman would not be successful making reggaeton — a severe miscalculation, that belies female pioneers and a blossoming roster of contemporary acts

Thankfully, she ignored them. A year after "Ahora Me Llama" and Unstoppable, Karol G won her first Latin GRAMMY. 

The star’s determination makes her a role model, but Karol G's career has also been defined by an inspiring integrity around her principles and artistic vision. By now, it is a well-known anecdote that she turned down the song "Sin Pijama" because it references marijuana use. Karol does not smoke, so the lyrics would not have been authentic to her as a person, or as an artist. 

This authenticity has doubtless been key to Karol G's success. Rather than try to fit an established mold, she brings a uniquely sunny swagger and sporty style to reggaeton. She projects a powerful and feminine energy, and her music often expresses a healthy sense of sexual independence and self-empowerment. This is an intentional part of her message, especially to her female fans.

"They teach us it’s wrong to celebrate ourselves for something we have," she told Rolling Stone of her musical messaging. "And it’s not. We have to be the first ones to give ourselves credit."

Like early collaborator Bad Bunny, Karol G is able to reach a global audience without having to change the language she sings in, her genre of choice, or her messages. Case in point: One of her 2023 accomplishments was becoming the first Latina to headline a global stadium tour, and the highest-grossing Latin touring artist of the year.

She also became the first Latina to headline Lollapalooza and, in between record-breaking tour dates, saw her song "WATATI" featured on Barbie The Album. (The soundtrack is nominated for Best Compilation Soundtrack For Visual Media at the 66th GRAMMY Awards.)

In November, she closed out her big year with a sweep of the Latin GRAMMYs: Mañana Será Bonito received the award for Best Música Urbana Album and Album Of The Year; her Shakira collab "TQG" took home the golden gramophone for Best Urban Fusion/Performance. When she accepted her award for Best Música Urbana Album, Karol exclaimed, "How cool is it for a woman to win this?" 

Karol G’s wins made up a large part of an awards ceremony where women won big:  Shakira won Song Of The Year for her collaboration with Bizzarap, while Natalia Lafourcade won Record Of The Year and Joaquina took home Best New Artist. This was the first year that women won in all the general categories — something that suggests progress for the Latin music industry. The last time a woman won the Latin GRAMMY for Best Música Urbana Album was in 2013, when Spanish rapper Mala Rodríguez took home the award for Bruja. 

Watching the Latin GRAMMYs this year, it was easy to forget that women still have a long way to go to achieve parity with their male counterparts in the music industry. If you lost sight of that, the year-end Latin charts would bring you back to reality: Of the top 50 tracks on the Hot Latin Songs chart, 11 primarily featured women, but six of those tracks belonged to Karol G. Karol’s presence matters and she knows it. 

Karol G brings a powerful feminine energy to reggaeton and Latin trap, but also an unapologetic feminism. While this is explicit in her music, it's also clear in the creative partnerships she makes. She’s had many high profile collaborations with male artists, but just as many with a diverse roster of female artists from reggaeton OG Ivy Queen ("Leyendas") to Latin fusion pop singer Kali Uchis ("Me Tengo Que Ir," "Labios Mordidos"). In an arena so dominated by male artists, each collaboration with another woman is meaningful, but her collaborations with rising artists, such as Young Miko — who appears on the song "Dispo" from Karol’s Bichota Season — truly make a difference. 

Artists like Karol G increase the range of possibilities for artists in their wake, and for anyone in the music industry who flouts narrow expectations. Karol G knows that her victories have larger implications, and this eye toward the future has helped her reach unprecedented heights. "I understand how hard it is [for women to break through] because of how hard it was for me,"she recently told Billboard.

It wasn't easy for Karol G to get where she is today, but she has been opening doors for others — women, artists in reggaeton, artists in urbano and others —  every step of the way. From here on, the title of her album is ringing more and more prescient, and that’s mas bonito.  

2024 GRAMMY Nominations: See The Full Nominees List

First-Time GRAMMY Nominee: Pedro Capó
Pedro Capó

Photo: Sony Music Latin

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Meet The First-Time GRAMMY Nominee: Pedro Capó On Pursuing Truth And Tackling Life's Uncertainties With "La Fiesta"

Pedro Capó's La Neta is nominated for Best Latin Pop Album at the 2024 GRAMMYs, and its title translates to "The Truth." Capó shares how honoring his roots allowed him to grow.

GRAMMYs/Jan 26, 2024 - 02:12 pm

Puerto Rican singer/songwriter Pedro Capó made good use of quarantine quiet.  

With the world shut down, Capó carefully crafted his most personal and hands-on album yet, La Neta. That introspection had significant results; while Capó has spent more than a decade  writing for himself and artists like Ricky Martin, his first GRAMMY nomination offered a special validation. 

"I make music because I love it. It's who I am. It motivates me to keep doing what I'm doing," Capó tells GRAMMY.com. "To be considered by the Recording Academy is quite the achievement. It validates my path. It lets me know that I'm on the right track. I'm 43, so it's sweeter when it happens at this point."

Capó's La Neta is nominated for Best Latin Pop Album; its title translates to "The Truth." Capó was indeed operating from a place of truth, if not purity, while creating his sixth album. When stay-at-home orders were put in place in 2020, Capó built a home studio where he wrote, co-produced, and recorded La Neta. Capó often worked with his teenage son to develop the album's aural influences.

Across its 10 tracks, Capó blended the music of his youth that he grew up listening to in New York City with the rhythms from Puerto Rico. The swaggering "Hoy Me Siento Cabrón" fuses elements of grunge with a reggaeton-influenced breakdown. In the funky "FOMO," Capó translates the anxiety from the "fear of missing out" into Spanish. 

At the heart of La Neta is the feel-good "La Fiesta." At a time when people were stuck at home facing the dark reality of mortality, Capó wanted to comfort listeners with a carpe diem anthem reminiscent of Billy Joel

Although Capó has had hits before — including the global smash "Calma," which won Song Of The Year at the 2019 Latin GRAMMYs — he sees this GRAMMY nomination as a sign that honesty is the best policy. Ahead of the 66th GRAMMY Awards, Pedro Capó shares the story behind his LP, why La Neta garnered GRAMMY interest, and what's next in his career.

Seventeen years into your music career, how does it feel to receive your first GRAMMY nomination?

Elated. Grateful. [La Neta] was a homemade album. A pandemic album. Made with a lot of heart and very little expectations. It was a pure moment of photographic honesty. 

I'm happy to be embraced by the people first and foremost, and to get the highest of compliments, which comes from my peers. It's the first time I get an Anglo GRAMMY nomination, so it's pretty special seeing my name alongside people like Paul Simon, who have been so influential to me in my career. It's mind blowing. 

What about your sixth album La Neta finally garnered you a GRAMMY nomination?

I think it's honesty. After we had the huge hit with "Calma," I had to go through a process that was very new to me of rediscovery. Do I chase the dragon? Do I replicate the moment? Or do I go back to the studio and do exactly what I did with "Calma," which was to have fun, be honest, and express myself in a pure way? That's what I did. 

It took me back to the New York days where I lived over there and played in bars, the sounds that I used to mess around with. I went back to that aspect of my essence and it paid off. I think the connection level relies on honesty at the end of the day. That's what we did with La Neta alongside Diego Contento and Alexa Zabala. We just had fun in there and we portrayed what was happening, part of my reality at the moment. 

You were fully hands-on with this album as a co-producer and writer. Can you describe the experience of putting this album together?

Amazing! It was the album that I enjoyed the most. That's why it carries such honesty. It's really a byproduct of my walking in life. It was done in my home studio for the first time. The pandemic made me build a home studio in my house so that I can work. 

I spoke with Diego Contento, who hadn't produced before. [He is] a Berklee graduate [and] he worked at George Noriega's studio where I used to record at. I said, "Hey bro, why don't we start messing around in the studio and painting our story?" It was a lot of fun. I'm already working on the next album. La Neta taught me about that path and I definitely want to continue to explore it in such ways. 

Pop music is a very malleable genre. How did you make it your own for this album?

[By] going back to my honesty, my influences, and the things that move me. Funnily enough too, my 18-year-old kid, Jahví, kind of became an A&R of sorts or the musical director. The direction of the album comes from my bond with him. We show each other music. 

Curiously enough, that music that he's into has early '90s alternative as an influence and that's what I used to listen to when I was his age. It made sense to me to follow that direction and reconnect with my teen self and my son who is a teenager. It kept me fresh. I'm so grateful. He's my ears to the ground. 

I grew up listening from salsa and reggae to rap and blues in the New York years — all of that stuff is definitely present there. 

The biggest song from La Neta is "La Fiesta." Why do you think that millions of people have connected with that song dealing with death? 

We all have that in common. We're all going to go there. Even if we are strong in faith and have these rooted beliefs, in reality there's uncertainty. We have all this little bit of anxiety and curiosity about the mystery of that leap. It's the most natural thing in life. 

I spoke from my perspective, while also trying to find that common denominator in the human experience. People related to that, to the reality of the human condition, and also putting it in a light way.  I think we got to have the conversation and ease up a little bit about it. The unavoidable event of our departure is but an invitation to enjoy every second that we have here on this earth. 

You've also written a lot for Ricky Martin, who has won the GRAMMY Award for Best Latin Pop Album twice. What does it mean to you now that you're up for the award? 

It's wild! I remember being 17 or 18 when his Vuelve album came out and blew my mind away. I was also a big fan of Robi Draco Rosa, who was producing a whole bunch of songs on that album. When I walked into the studio to work with Ricky, it was crazy. I'm honored. 

It goes to show — and that I will tell to young artists as well — just stick to it. The possibilities are endless. The drop hits the rock so many times that it might break. I'm happy. Grateful. 

How will you celebrate if you win your first GRAMMY Award?

[By] heading back to the studio. That night I'm sure I'll have some champagne and hug my friends and call my family and celebrate it. [I'll] be present in that moment, but get back to it. 

Music is not only my job or my hobby. It's my way of expression. It's my therapy. It's my playground.

What do you want to achieve or accomplish next?

When I achieve a goal, there's a million more that come to mind. I want to write a musical theater piece. I want to go back to acting and keep growing in that area. 

Just make good music, music that impacts the world in a positive way. The way music has saved my life has been so instrumental in my evolution. I want to pay it forward as well. My channel and my way to contribute is through music. We're going to start releasing singles soon from the new album that we expect to fully drop around August. 

2024 GRAMMY Nominations: See The Full Nominees List

Edgar Barrera
Edgar Barrera

Photo: Courtesy Edgar Barrera

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Edgar Barrera, The Songwriter Behind 2023's Top Latin Hits, Shares How He Remains Grounded Amidst Success

Edgar Barrera is known for building musical bridges, blending unexpected genres and enabling fruitful collaborations. At the 2024 GRAMMYs, the prolific songwriter and producer is the only Latino nominated for Songwriter Of The Year, Non-Classical.

GRAMMYs/Jan 16, 2024 - 02:56 pm

The life of producer and songwriter Edgar Barrera was shaped by cultural dichotomy. Born in McAllen, Texas, and raised between the Lone Star state and the Mexican border town of Miguel Alemán, Barrera spent his days connecting cultures and languages, making a space for himself.

"I was born on the border. I'm always trying to adapt to Mexican or American culture, growing up in the middle of those two worlds," Barrera tells GRAMMY.com. "This is what I always end up doing in the songs and with the artists I work with, I adapt to them, I adapt to their world, I learn [from them]."

This duality and his innate code-switching ability defined his essence as a musician. In the music industry, Barrera is known among artists as a great bridge-builder between stars. He forges unexpected collaborations and blends genres in effortless ways.

For example, "Un x100to", the smasher collaboration between Grupo Frontera and Bad Bunny, became one of the biggest Latin songs of 2023. It won the Latin GRAMMY Award for Best Regional Mexican Song, climbed to the top of Spotify's global chart, and made its way to Billboard’s Hot 100’s Top 10.

The single is one of nine songs that has earned Barrera a nomination for Songwriter Of The Year, Non-Classical at the 2024 GRAMMYs. He is the only Latino in this group and has been nominated for all Spanish-language songs. "It means that Latinos are breaking those barriers and that Latin music is important to the industry," Barrera says of the nomination. "To be considered in that category is already a victory. I feel I am paving the way for a Latin songwriter to be in future nominations."

The nod came days before he received the inaugural Latin GRAMMY for Songwriter Of The Year. At the 2023 Latin GRAMMYs, Barrera received 13 nominations and won three awards, including Producer Of The Year, and was featured in a collaborative performance with Camilo, Manuel Carrasco, and IZA.

Ahead of the 66th GRAMMY Awards, Barrera discusses how his upbringing shaped his career and creative process, as well as the importance of recognition for Latinos in the music industry. 

 This interview has been edited for length and clarity.

2023 has been an excellent year for you. What are you the most grateful for?

It has been a great year in my career. I have to be thankful for life and to God. I’m grateful to say that I make a living from this.

 This is the only thing I know how to do; I am not good at anything other than making music. It is a blessing that people connect with the songs you create. What gives me the most satisfaction is knowing that people are enjoying, connecting, and experiencing the songs [I've worked on].

What did it mean to win the inaugural Songwriter Of The Year award at the Latin GRAMMYs?

I didn't think much about whether I was going to win or not. I was feeling happier and more excited because the Latin GRAMMYs were creating a category for those behind [the songs].

I said it that day they gave me the award; sometimes, the songwriter is the one who suffers the most in the entire music pyramid of how the industry is structured. The songwriter is the last one who gets paid and often doesn't get as much credit. For me, everything starts with a song. Without a good song, the artist is unknown; without a good song, the producer is unknown.

Music starts with a good song you can sing with just a guitar. That's what I like to do. I write the song, have it on guitar and vocals, and see what genre fits the best. That's why I always switch genres; I don't like to limit myself by saying that I only make urban, pop, or Mexican music. I'm not following trends but doing what feels right for the song.

What was your reaction upon discovering that you are the only nominee for Producer Of The Year, Non-Classical one competing with Spanish songs at the 2024 GRAMMYs?

I was in Madrid, and even though I knew the GRAMMY nominations were coming up, I wasn’t on top of it because it is usually tough to be nominated for those categories. I didn't expect it.

We had a Zoom with all the composers nominated in that category to get to know each other, and I kept thinking, what am I doing in this Zoom with all these people who write songs in English, country songs, rap songs, or pop songs? Here I am with my songs in Spanish.

I am happy with [the nomination] because it means that Latinos are breaking those barriers and that Latin music is important to the industry. It has become the elephant in the room that you can no longer ignore.

To be considered in that category is already a victory. I feel I am paving the way for a Latin songwriter to be in future nominations. I feel I have some responsibility; I am representing Latinos at an important moment in the industry.

Coming from Miguel Alemán, Tamaulipas, a town with 20,000 residents with no songwriters or producers, the fact that I can make music and dedicate myself to it is already a victory. Everything is a blessing and feels surreal.

You have been nominated for your work in nine songs. Is there a specific song that has brought you the most satisfaction?

They have all fulfilled something specific. For example, Karol G is a Selena [Quintanilla] fan, and she wanted to make a song in cumbia ["Mi Ex Tenía Razón"], a genre I grew up with. [The song] is like that tribute to my roots. Having an artist as big as Karol G on that song is very special.

In songs like "Un x100to," [a collaboration between] Bad Bunny, and a band like Grupo Frontera from my hometown, [it feels special because] we have many friends and grew up with the same cultural background. Returning to McAllen, Tamaulipas, to support a local group and having one of the biggest songs of the year with one of the biggest artists of the moment is also very special to me. It shows the newcomers that it is possible to reach those places — even coming from the same place we did. I would never have thought that the song would be No. 1 worldwide.

When did you first realize that you had a talent for songwriting?

It has always been my plan. I didn't go to school; I've never had a plan B. I've always been very stubborn in what I do. 

I discovered I could write songs and liked writing songs when I was 15. I moved to Miami and started working from the bottom, lifting cables in a studio. I had to serve coffee. I went through the entire process to enjoy what is happening now. It didn't happen overnight. 

I've never let it get to my head. I have no recognition, paintings, or awards if you go to my studio. I mean nothing; there is none of that. I don't like to think about that. I'm in my house right now, and you don't see anything on the walls; they're blank. I want to work as I have since day 1.

You have won 21 Latin GRAMMYs. Where do you keep the awards?

Those awards are at my parents' house. I send everything there. I don't have any awards at my house. My wife also tells me that our home is a place to disconnect, not to continue thinking about work. That helps me to stay rooted.

To know that the day before, I could have been with the biggest artist in the world, I could be with Shakira, Karol G or Benito, whoever I am currently working with, but when I come home, I feel that I am an ordinary person who has the blessing of working with the greatest artists of the moment. Realizing that also resets you, it keeps me grounded.

Did maintaining a lower profile help you in your career as a songwriter?

I am very quiet and shy. I express myself better by writing than by speaking. I like that people gradually discover who is behind the songs. I like that some people find that I wrote a song, and they make the connection, like the movie's endings, when you start connecting all the dots. I don't like telling people I did this or that.

When working with an artist, I am very clear that I am an instrument; I work for them. I don't have any ego. When working with artists, I listen to them and help them translate what they want to say in the songs. That is my job, and I try to be a tool for them; I don't want to be the protagonist.

You are known for your ability to make unexpected connections between artists and topliners; where did this talent come from?

It comes very naturally to me; I do it unconsciously. For example, in the collaboration between Carin León and Maluma, ["Según Quién"], I ended up being the person who connected them. In their case, I sent the song to Carin's team and introduced them about a week later. We organized a meal, and I made them get to know each other before recording the song.

In ["De Vuelta Pa' La Vuelta"] by Daddy Yankee with Marc Anthony, I was with Yankee in the studio. Yankee told me he wanted to do something different, and I showed him this salsa song. He likes it and tells me he wants to record it and do it in salsa. I connected Yankee with Marc — two legends who know each other, but I will gladly make that [musical] connection if I can.

That is part of why I created my record label, Border Kid Records, which is like a border that connects [two places], like the bridge between the United States and Mexico; I am a bridge between the artists.

You are a big fan of the Swedish producer and songwriter Max Martin. What have you learned from his career?

I am Max Martin's No. 1 fan. To me, he is the greatest of all time, and what I like about him is that he is not bragging about his achievements.

It felt like such a great discovery when I found out how he was. I told my friends you like this song because this songwriter made it, so you are not a fan of the artist; you are a fan of the songwriter.

I dreamed that one day, my songs would have a similar effect in Latin music and the way people would discover me. He has always kept a shallow profile. I'm not comparing myself to him at all, but something that he has and that I also do unconsciously is constantly collaborating with people; we are always nourishing ourselves with new songwriters and producers.

I always check Max Martin's credits and see him working with new people. And that's all about not believing that you know everything but learning and always listening to new people that has something new to say.

What advice can you give to songwriters or singers starting their careers?

Always be authentic and do not follow trends. I differentiated myself from the songwriters and producers when I started because I didn't use many bad words [in my songs]. I always wanted to avoid jumping on that bandwagon, following a trend.

It is about doing things differently and creating your own trends. I am one of those who make a bachata or a merengue; when a merengue is not even trending, you make it a trend by [picking] the right artist and song.

What is Edgar Barrera's mark in music?

My lyrics are simple, honest, straightforward, and up-to-date; that's my trademark. Production-wise, if you hear a real instrument or a musician playing live, guitars, or things like that, that's always my mark.

 2024 GRAMMY Nominations: See The Full Nominees List