Lil Mosey lives the type of high life most 18-year-olds can only daydream about. At the tender age of 15, the Seattle-bred rapper garnered worldwide internet acclaim with his 2017 debut single, "Pull Up." The track, which has since accumulated more than 33 million YouTube views for its official music video, went gold this past May. Not bad for a teenager.

But in Lil Mosey's eyes, living life in the fast lane at such a young age wasn't a choice—it was his only reality. 

"I feel like growing up, struggling and surviving at a young age, I realized, 'Well, I don't have it like other people do, so I got to figure it out. I got to do something so my mom, my family don't got to worry about nothing," he tells GRAMMY.com. "So at a young age, I started realizing some stuff that other people don't realize … My mind's a lot older than 18.

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Propelled by the success of "Pull Up," Lil Mosey dropped out of high school while in the 10th grade and relocated to Los Angeles to chase his music dreams. Things started to move quickly: He was handling "real-life business things" at 15 and taking major label meetings on his 16th birthday. 

Fast-forward to 2018: Lil Mosey's debut album, Northsbest, officially introduced the then-16-year-old sensation to the world. The gold-certified album spawned the platinum single "Noticed." Lil Mosey had arrived.

The fast-rising rapper, who just hit legal age of majority in January, returns in 2020 with Certified Hitmaker (AVA Leak), an expanded version of his 2019 sophomore album, Certified Hitmaker. Released last month, AVA Leak is fueled by breakout single and song-of-the-summer contender "Blueberry Faygo," a platinum-selling Top 10 U.S. hit; "Top Gone" with Lunay; and "Back At It" featuring Lil Baby, the latter of which earned an official shout-out from former President Barack Obama on his 2020 summer playlist. 

"I'm just a little-ass kid, and a grown-ass president know about me. That's crazy," Lil Mosey exclaimed. 

GRAMMY.com checked in with Lil Mosey to talk about the staying power of "Blueberry Faygo," his experience as a teenage rap sensation and the life lessons he's learned along the way. 

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What's it like growing up so fast and blowing up so big at such a young age?

I feel like growing up, struggling and surviving at a young age, I realized, "Well, I don't have it like other people do, so I got to figure it out. I got to do something so my mom, my family don't got to worry about nothing."

So at a young age, I started realizing some stuff that other people don't realize. And then sh*t happened when I was like 15. I moved out to L.A. by myself and I started dealing with ... real-life business things that grown-ups did at 15. My mind's a lot older than 18.

Do you ever feel like you're missing out on "normal teenager stuff"? Like prom, bullsh*tting with your high school homies, getting in trouble in school?

No, I ain't even going to lie. I stopped going to school and stuff. I never even went to the school dance or nothing like that. I ain't even miss it.

You're not in school?

No. I'm tired of going to school. I plan on going back to school ... Once my music career started blowing when I was 15 years old, I said, "F**k it, I'm going to L.A." I dropped out, but I was doing online school for a little. I started touring, I started losing focus on that sh*t, but I'm definitely gonna go back and get my diploma.

When did you realize you wanted to be a rapper?

Probably when I was like 13.

How did you get to that decision?

When I got into music, I just started watching how [people] were really living. I started falling in love with that high life, what the lifestyle could be like. It's legal, so I was like, "This is a good way for me to live my dreams." So I was like, "If they could do it, I could do it, too."

So I just did it. Started getting better. Everything you do, you got to put 100 percent into it. If you don't put 100 percent into it, it's not going to work out like you want it to. I did that every day at home ... Woke up, went to school late, left school early and just went home, started working. If I wasn't working, then I wasn't making money.

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Was your family supportive of your decision to follow that path? What did your mom think when you told her you were going to quit school and follow your rap career?

She didn't want me to. It took me a minute to convince her. I was telling her, "Trust me, it's going to work out." I started to convince her. Really, I just had to just tell her, "I know you don't want me to go, but I'mma just go, because I got you. I'mma let you know, it's going to work out. I know it's going to work out."

And then she let me go, and I just left ... She started to come around with me, taking label meetings. She's like "Yeah, you did it."

What does she think of your career choice now?

She just wants me to be the best person I can be. If I'm happy, she's gonna be happy.

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Your career took off in 2018 when you were around 16.

Yeah, it really took off right when I was like 15, just 'bout to turn 16. I was in New York taking label meetings on my birthday ... It was like a good-ass birthday present for me.

So you're 15 going on 16 when things started popping off for you. When was the moment when you realized you had "made it"?

I mean, there's been times where I've said, "I made it." But at the end of the day, I know I'm not where I want to be. I know I can do better. I can be bigger than this. I can make more money than this. So once I'm to the point where I'm really, like, I'm doing this for fun, it's not even because I'm worried about, "I need to get here." It's just more fun, because I'm already where I want to be. That's when I'mma be like, "Alright, I'm where I wanna be."

What does success look like to you? Is it money? Streams? Touring?

I already realized money don't buy happiness. If people say that, then they lost; they don't know what they're talking about. Money can help you and your family, which will make you happy. But at the end of the day, there's always something that can actually make you real happy inside ... Yeah it feels good, but with money, there comes a lot of problems that make you unhappy, so you got to find other things that make you happy.

Music, that's probably the biggest thing that makes me happy. Once I found music, I got addicted to music, like it was a drug or something. Music—that's all I do. If I'm not recording, I'm making beats. If I'm not making beats, then I'm probably worried about some money situation, like, "How can I get my money?"

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In between when things started to pop off for you in 2018 to now in 2020, what have been some of the life lessons you've learned in those two years?

Stack your money and flip your money. It's always been, like, flip your money back. Once I got my first check, I was like, "Damn, I'm up right now." But then I realized, you can't really have too much stuff, but you can. It gets to a point where it's like, if you don't wear that jacket, what's the point of having that jacket? So if I know I'm not going to even wear that sh*t more than a couple of times, then I'm not even going to buy that. I just started moving smarter ... with my money. I started thinking, "This n***a got a billion dollars. He's moving like this? Alright, well I need to start moving a little different."

I'm a rapper, it's sort of different because I gotta be an influence to everybody ... At the end of the day, if you got money and you're going to keep growing and get more money, that's not a good thing to worry about. The clothes, that sh*t's cool. But a billion dollars, that sounds a lot better. What are you going to do with a billion dollars? Make more money, and you got money to just buy whatever the hell you want to get, until you get to the point where you're like, "I'll buy whatever I feel like and it won't even pain me." 'Cause money goes fast. You start spending and it goes fast.

People are calling your track, "Blueberry Faygo," one of the unofficial songs of the summer, which is hitting a little different this year since we're in a pandemic. Do you think we're going to get an official song of the summer this year?

Fo' sho', 'cause people still care about summer. Regardless, people still going to be sharing with their friends, even if they inside. Summer's almost over, though. You right, actually; you speaking some facts right now. I don't even know if there is a song of the summer ...

Do you think "Blueberry Faygo" will take the song of the summer throne?

Sh*t, hopefully. That's for the people to decide. Definitely it hit ... At the end of the summer, it might get that title.

You released "Blueberry Faygo" in February. It hit top 10 in the U.S., and it keeps sneaking back up in the charts a few months after its release. What is it about "Blueberry Faygo" that resonates so much with rap fans?

I honestly think it's just a feel-good song. It's something fresh, some sh*t nobody heard before ...

I feel like that's what people need right now.

Yeah, in these times, that's what I be trying to spread a lot. I've got some songs that I haven't put out yet that I'm speaking on how my life has been. I like having fun with my music, so if it's not talking about having fun … then it's going to be about something real.

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The 2020 XXL Freshman Class dropped last month. You were featured in the 2019 XXL Freshman Class. What do you think about this year's group of artists?

There's a lot of artists on the list. I f**k with Fivio [Foreign]. Polo G, he's hard as f**k, too. I really didn't pay attention too much. I only seen a couple of freestyles and stuff, but I seen a few of them, definitely. Polo G, he definitely going to be a big-ass artist soon; he already a big artist. There's a bunch of artists on there I actually don't know. They picked a pretty good list.

When you were growing up, did you look up to the XXL Freshman Class?

I watched YG on XXL when he was coming up, and now he's who he is now. Mac Miller, he was on XXL ... Being on XXL is ... it's crazy. Seeing me, DaBaby, Megan Thee Stallion—we all went up. There was a lot of people on that list that went up. It goes to show.

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You've worked with a lot of other big artists like Lil Baby, Gunna, Trippie Redd. What's the first thing you look for when you're picking your collaborators?

Do I genuinely like the music? If I don't really genuinely like the music, then I wouldn't even probably work with the person. It's really just about the music for me—if I like the song, I like the person's music. After that, do I like them as a person? Are they cool? They can be the biggest person in the world, [but] if I don't fuck with who they are and I don't like they music, then I won't even want to make a song with them.

While we're on that topic, who are some of the next-wave rappers on your radar right now? Who are some other artists you want to work with in the future?

BandKidjay, he's definitely one of 'em, rising artist. Jae Lynx, he's from Rhode Island; he's fire ... I wanna work with Drake; that'd be crazy. We would make a hit together, I already know we would. And Ariana Grande; that'd be lit.

Did you see that former President Barack Obama plugged your song, "Back At It," on his 2020 summer playlist?

Yeah, that was crazy, man! Shout out Barack Obama, man!

First of all, who knew Barack Obama was up on the rap game like that, right? That is probably the biggest co-sign of all time. What did that moment mean to you?

Yeah, I'm just a little-ass kid, and a grown-ass president know about me. That's crazy.

What do you have on deck for the rest of 2020 and beyond?

I'm working on my next project … a mixtape. You'll probably be seeing some singles from me coming soon.

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In 2020, Megan Thee Stallion solidified herself as one of rap's most promising new stars, thanks to her hit single "Savage." Not only was it her first No. 1 song on the Billboard Hot 100, but the "sassy, moody, nasty" single also helped Megan win three GRAMMYs in 2021.

In this episode of GRAMMY Rewind, revisit the sentimental moment the Houston "Hottie" accepted one of those golden gramophones, for Best New Artist.

"I don't want to cry," Megan Thee Stallion said after a speechless moment at the microphone. Before starting her praises, she gave a round of applause to her fellow nominees in the category, who she called "amazing."

Along with thanking God, she also acknowledged her manager, T. Farris, for "always being with me, being by my side"; her record label, 300 Entertainment, for "always believing in me, sticking by through my craziness"; and her mother, who "always believed I could do it."

Megan Thee Stallion's "Savage" remix with Beyoncé also helped her win Best Rap Song and Best Rap Performance that night — marking the first wins in the category by a female lead rapper.

Press play on the video above to watch Megan Thee Stallion's complete acceptance speech for Best New Artist at the 2021 GRAMMY Awards, and remember to check back to GRAMMY.com for more new episodes of GRAMMY Rewind.

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"You don't know that people are going to 40 years later call you up and say, ‘Can you talk about this record from 40 years ago?’"

That was Cory Robbins, former president of Profile Records, reaction to speaking to Grammy.com about one of the first albums his then-fledgling label released. Run-DMC’s self-titled debut made its way into the world four decades ago this week on March 27, 1984 and established the group, in Robbins’ words, "the Beatles of hip-hop." 

Rarely in music, or anything else, is there a clear demarcation between old and new. Styles change gradually, and artistic movements usually get contextualized, and often even named, after they’ve already passed from the scene. But Run-DMC the album, and the singles that led up to it, were a definitive breaking point. Rap before it instantly, and eternally, became “old school.” And three guys from Hollis, Queens — Joseph "Run" Simmons, Jason "Jam Master Jay" Mizell, Darryl "D.M.C." McDaniels — helped turn a burgeoning genre on its head.

What exactly was different about Run-DMC? Some of the answers can be glimpsed by a look at the record’s opening song. "Hard Times" is a cover of a Kurtis Blow track from his 1980 debut album. The connection makes sense. Kurtis and Run’s older brother Russell Simmons met in college, and Russell quickly became the rapper’s manager. That led to Run working as Kurtis’ DJ. Larry Smith, who produced Run-DMC, even played on Kurtis’ original version of the song.

But despite those tie-ins, the two takes on "Hard Times" are night and day. Kurtis Blow’s is exactly what rap music was in its earliest recorded form: a full band playing something familiar (in this case, a James Brown-esque groove, bridge and percussion breakdown inclusive.)

What Run-DMC does with it is entirely different. The song is stripped down to its bare essence. There’s a drum machine, a sole repeated keyboard stab, vocals, and… well, that’s about it. No solos, no guitar, no band at all. Run and DMC are trading off lines in an aggressive near-shout. It’s simple and ruthlessly effective, a throwback to the then-fading culture of live park jams. But it was so starkly different from other rap recordings of the time, which were pretty much all in the style of Blow’s record, that it felt new and vital.

"Production-wise, Sugar Hill [the record label that released many key early rap singles] built themselves on the model of Motown, which is to say, they had their own production studios and they had a house band and they recorded on the premises," explains Bill Adler, who handled PR for Run-DMC and other key rap acts at the time.

"They made magnificent records, but that’s not how rap was performed in parks," he continues. "It’s not how it was performed live by the kids who were actually making the music."

Run-DMC’s musical aesthetic was, in some ways, a lucky accident. Larry Smith, the musician who produced the album, had worked with a band previously. In fact, the reason two of the songs on the album bear the subtitle "Krush Groove" is because the drum patterns are taken from his band Orange Krush’s song “Action.”

Read more: Essential Hip-Hop Releases From The 1970s: Kurtis Blow, Grandmaster Flash, Sugarhill Gang & More

But by the time sessions for Run-DMC came around, the money had run out and, despite his desire to have the music done by a full band, Smith was forced to go without them and rely on a drum machine. 

His artistic partner on the production side was Russell Simmons. Simmons, who has been accused over the past seven years of numerous instances of sexual assault dating back decades, was back in 1983-4 the person providing the creative vision to match Smith’s musical knowledge.

Orange Krush’s drummer Trevor Gale remembered the dynamic like this (as quoted in Geoff Edgers’ Walk This Way: Run-DMC, Aerosmith, and the Song that Changed American Music Forever): “Larry was the guy who said, 'Play four bars, stop on the fifth bar, come back in on the fourth beat of the fifth bar.' Russell was the guy that was there that said, ‘I don’t like how that feels. Make it sound like mashed potato with gravy on it.’”

It wasn’t just the music that set Run-DMC apart from its predecessors. Their look was also starkly different, and that influenced everything about the group, including the way their audience viewed them.

Most of the first generation of recorded rappers were, Bill Adler remembers, influenced visually by either Michael Jackson or George Clinton and Parliament-Funkadelic. Run-DMC was different.

"Their fashion sense was very street oriented," Adler explains. "And that was something that emanated from Jam Master Jay. Jason just always had a ton of style. He got a lot of his sartorial style from his older brother, Marvin Thompson. Jay looked up to his older brother and kind of dressed the way that Marvin did, including the Stetson hat. 

"When Run and D told Russ, Jason is going to be our deejay, Russell got one look at Jay and said, ‘Okay, from now on, you guys are going to dress like him.’"

Run, DMC, and Jay looked like their audience. That not only set them apart from the costumed likes of Grandmaster Flash and the Furious Five, it also cemented the group’s relationship with their listeners. 

"When you saw Run-DMC, you didn’t see celebrity. You saw yourself," DMC said in the group’s recent docuseries. 

Read more: 20 Iconic Hip-Hop Style Moments: From Run-D.M.C. To Runways

Another thing that set Run-DMC (the album) and Run-DMC (the group) apart from what came before was the fact that they released a cohesive rap album. Nine songs that all belonged together, not just a collection of already-released singles and some novelties. Rappers had released albums prior to Run-DMC, but that’s exactly what they were: hits and some other stuff — sung love ballads or rock and roll covers, or other experiments rightfully near-forgotten.

"There were a few [rap] albums [at the time], but they were pretty crappy. They were usually just a bunch of singles thrown together," Cory Robbins recalls.

Not this album. It set a template that lasted for years: Some social commentary, some bragging, a song or two to show off the DJ. A balance of records aimed at the radio and at the hard-core fans. You can still see traces of Run-DMC in pretty much every rap album released today.

Listeners and critics reacted. The album got a four-star review in Rolling Stone with “the music…that backs these tracks is surprisingly varied, for all its bare bones” and an A minus from Robert Christgau who claimed “It's easily the canniest and most formally sustained rap album ever.” Just nine months after its release, Run-DMC was certified gold, the first rap LP ever to earn that honor. "Rock Box" also single-handedly invented rap-rock, thanks to Eddie Martinez’s loud guitars. 

There is another major way in which the record was revolutionary. The video for "Rock Box" was the first rap video to ever get into regular rotation on MTV and, the first true rap video ever played on the channel at all, period. Run-DMC’s rise to MTV fame represented a significant moment in breaking racial barriers in mainstream music broadcasting. 

"There’s no overstating the importance of that video," Adler tells me. vIt broke through the color line at MTV and opened the door to a cataclysmic change." 

"Everybody watched MTV forty years ago," Robbins agrees. "It was a phenomenal thing nationwide. Even if we got three or four plays a week of ‘Rock Box’ on MTV, that did move the needle."

All of this: the new musical style, the relatable image, the MTV pathbreaking, and the attendant critical love and huge sales (well over 10 times what their label head was expecting when he commissioned the album from a reluctant Russell Simmons — "I hoping it would sell thirty or forty thousand," Robbins says now): all of it contributed to making Run-DMC what it is: a game-changer.

"It was the first serious rap album," Robbins tells me. And while you could well accuse him of bias — the group making an album at all was his idea in the first place — he’s absolutely right. 

Run-DMC changed everything. It split the rap world into old school and new school, and things would never be the same.

Perhaps the record’s only flaw is one that wouldn’t be discovered for years. As we’re about to get off the phone, Robbins tells me about a mistake on the cover, one he didn’t notice until the record was printed and it was too late. 

There was something (Robbins doesn’t quite recall what) between Run and DMC in the cover photo. The art director didn’t like it and proceeded to airbrush it out. But he missed something. On the vinyl, if you look between the letters "M" and "C,", you can see DMC’s disembodied left hand, floating ghost-like in mid-air. While it was an oversight, it’s hard not to see this as a sign, a sort of premonition that the album itself would hang over all of hip-hop, with an influence that might be hard to see at first, but that never goes away. 

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African music has become increasingly mainstream, with Afrobeats gaining global popularity in recent years. As Burna Boy, Davido, Wizkid, and Tems have become household names, and the Recording Academy presented the inaugural Best African Music Performance award in 2024, all eyes are on Africa.

Hip-hop is a crucial thread running through Afrobeats, which also mixes traditional African rhythms with pop and dancehall. Hip-hop landed in Africa between the 1980s and 1990s, first in Senegal in 1985 and in South Africa the following decade. Over time, African hip-hop advanced from imitating American styles, to a focus on artists incorporating their own cultural experiences, languages, and social commentary.

The result was a distinctly African sound, present across the continent from West to East Africa. In Nigeria, the rap scene is almost mainstream with artists like Olamide earning a GRAMMY nomination for Best African Music Performance for his hit song with Asake; Tanzania has gained enormous respect on the international rap scene for its own "Bongo Flava." 

Women have been a part of African hip-hop since its onset, contributing to the genre’s foundation. Nazizi Hirji is known as the "First Lady of Kenyan Rap" for becoming the first successful female artist in her country at age 16. Mariam of the Malian duo Amadou and Mariam created a distinctive sound by fusing elements of hip-hop and traditional Malian music. 

Africa's hip-hop community is ever-evolving, and women are at the forefront. The following 10 African women rappers are bringing their unique voices, experiences and sounds to the scene.

SGaWD

After leaving her career as a lawyer to pursue music, the Nigerian rapper SGaWD is beginning to make her mark on the scene. Fusing elements of hip-hop and Nigerian alté, SGaWD creates a sound without restrictions. 

She released her debut EP, Savage Bitch Juice, in 2021 and collaborated with fellow Nigerian artist Somadina on flirty lead single "Pop S—." In the second single "Rude," SGaWD detailed the nuances of her romantic and sexual experiences with men. She followed this with a slew of singles, including "INTERMISSION " and "Dump All Your Worries On The Dance Floor."

Her summer anthem "Boy Toy" is a sexy and melodic blend of rap and R&B. Her comfort with sexuality goes beyond lyricism; the music video for "Boy Toy" shows her comfort and embrace of sexuality via wardrobe choices and choreography.

But it's not all sex; SGaWD is dedicated to organizing her community. In December 2023, she organized The Aquarium, a sonic experience that included performances from herself and other female rappers.

Lifesize Teddy

Mavins Records is known for producing back-to-back breakout stars — from Rema to Arya Starr — and fans now expect a new artist from them annually. When Lifesize Teddy was introduced to the scene, rapping as her alter ego PoisonBaby, she got deep. Her intro video dissected her relationship with her inner child and explored her roots in Port-Harcourt, Nigeria. 

After spending three years of artist development in the Mavin Records Academy, she started her music career, by releasing two EPs in the span of four months in 2023. Her self-titled debut EP was led by the single "Hypnotic," a flirty song of sexual freedom that merges hip-hop and Afrobeats. Her second EP, POISN, featured five songs with one featuring her fellow Mavins Records artist, Magixx.

She ended last year headlining different shows in Lagos’ Detty December and is a special guest on Ayra Starr World Tour. 

Eno Barony

Ghanaian rapper Eno Barony's name reflects her aura and essence: "Eno" is Twi for mother, and quite fittingly she is referred to as "The Mother of Rap" in Ghana. Raised by missionary parents, she uses her music to spread the message that women should not be silenced. 

She has been releasing music for over a decade, with singles "Tonga," "Megye Wo Boy", "The Best," "Touch the Body," and "Do Something" gaining mainstream attention on the continent. Eno Barony released her first album in 2020 and, the following year became the first female rapper to win Best Rapper at the Ghana Music Awards. 

Her most recent album, Ladies First, captures the nuances and complexity of being a woman in Ghana and serves as a form of resistance to patriarchy. Opening track "God Is a Woman," featuring Ghanaian singer/songwriter Efya, establishes the tone: Eno is "entering every lane" even though "it’s a man’s world and she entered without a passport". 

Eno Barony continually pours vulnerability into her music. On these lead singles; "Heavy Load" and  "Don’t Judge Me" she raps about accepting her body image and addresses the culture of unconstructive criticism in the music industry, respectively. Last month, she released a new single "Good Enough," a romantic and reflective tune.

Nadai Nakai

Hailing from both Zimbabwe and South Africa, Nadai Nakai has been a fixture in the African rap scene for over a decade. She was the first female rapper to win the Mixtape 101 competition on the hip-hop show, "Shiz Niz."   

A mentee of pioneering Kenyan hip-hop artist Nazizi, Nakai released her first single "Like Me" under Sid Records in September 2013. The rightfully braggadocious song detailed her many talents and skills, wrapped in clever lyricism. She continued to release a slew of singles, including "Naaa Meaan" (a collaboration with Casper Nyovest, a South African male rapper), which garnered over 1 million views. Her debut album, Nadai Naked, was an ode to women making liberating choices. 

Her hip-hop and R&B-inspired songs highlight her values of female free expression and strength. Her most recent single, "Back In," announced Nakai's return to the industry after grieving the death of her boyfriend, AKA. She plans to release a tribute EP dedicated to AKA.

Deela

Deela saw a hole in the Nigerian music industry that needed to be filled. Where were the women who talked and behaved like her, with brazen confidence and an unfiltered sense of expression? 

She started making music during the pandemic lockdown, releasing singles such as the raging "Bitch Boi" and trap track "Rolling Stones." Both tracks later appeared on her debut album, Done Deel. Deela's most popular single, "Get A Grip," shows the rapper is demanding autonomy while owning her promiscuity and single life.

Deela's experimental sound includes ventures into trap, drill and more. Her 2023 album Is This On? showcased this range via UK rap-inspired "Trapstar" and straight-up hip-hop track "Take That Up" featuring Flo Milli.

She hit the ground running in 2024, releasing a collaboration with Somadina titled "Lagos" and a love-themed EP, Love Is Wicked. 

Deto Black

Lagos-based rapper Deto Black is an artistic polymath who dabbles in modeling, acting and photography. Her music spans hip-hop, Afrobeats, rap, pop and rock, and is becoming known in the alté scene following her collaboration with Odunsi the Engine, Amaarae and Gigi Atlantis on "Body Count." Deto’s verse on the 2020 track is  sex-positive, and encourages listeners to follow her example. 

Deto released her debut EP, Yung Everything, in 2021 and followed with singles "Nu Bag" and "Just Like Deto." At the start of 2024, she released "It’s A No From Me" featuring Chi; its music video was directed by notable alté artist Cruel Santino.

Rosa Ree

Tanzanian rapper Rosa Ree addresses the nuances of womanhood in male-dominated spaces. She entered the scene in 2016 with the goal of proving her naysayers wrong, releasing the aggressive "One Time" to dispel any notions that a woman couldn't exist in hip-hop.

In her 2022 single "I’m Not Sorry," Rosa Ree dismisses criticism and asserts that she won’t be sorry for showing her true image or voice. She also explores the unique bond between mother and child in 2023's "Mama Omollo," further showcasing the multifaceted identities of women in music.

Rosa Ree's 2024 single "In Too Deep" further showcased her introspective side by exploring themes of emotional hurt, betrayal and disappointment.

Candy Bleakz

Nigerian rapper Candy Bleakz fuses Afrobeats, amapiano and hip-hop, with heavy emphasis on street music. She started making music in 2019 and quickly began developing a community. Candy Bleakz collaborated with Zlatan and Naira Marley on "Owo Osu." 

Her resume now includes hits like "Baba Nla," "Kelegbe," "Virus", and "Kope." Her single "Won La" was even featured on the American TV series "Flatbush Misdemeanors." The most amazing thing about Candy Bleakz, though, is her courage to question the established quo and push for female representation in the infamously male-dominated street music scene.

She released her debut EP, Fire, in 2022 and raps proudly about her life and talent. On its breakout single, "Tikuku," she addresses her haters head-on. This song has garnered over 300,000 posts on TikTok going as far as eliciting a challenge in the Nigerian section of TikTok.

Candy Bleakz's second EP, Better Days, was released on March 22 and featured lead single "Para," a rap song featuring African drums, strings and chords. 

Femi One

At just 26 years old, Femi One is a renowned  Kenyan rapper and songwriter. Most of her songs are in Swahili and Sheng — a unique offering as many African rappers perform in a more universal language. 

Over the past five years, Femi One has released back-to-back singles, culminating in her 2019 debut EP XXV. " Two years later, her debut album, Greatness, further detailed her wild style and personality. Tracks like "Balance" are jam-packed with witty wordplay and hidden allusions. She also taps into her gospel roots on Greatness, thanking God for her career on "Adonai."

Her latest single, "B.A," is a pure Afrobeats song that invites listeners to lose themselves in the music and positive energy by throwing open the virtual club doors. 

Sho Madjozi

This South African rapper is known for her bold aesthetic, from her rainbow-coloured hair to her bright costumes. She released her first song, "Dumi Hi Phone," in 2017 and dropped her a genre-bending debut album the following year. Limpopo Champions League explores sounds from hip-hop to EDM.

Sho Madjozi has a quirky habit of writing songs about notable individuals. Her breakout single "John Cena," a tribute to the wrestler and actor, earned her the BET award for Best New International Act in 2019. She also collaborated with Sneakbo, Robot Boi and Matthew Otis on the hit amapiano song "Balotelli," which celebrated the renowned African soccer player. 

Sho Madjozi's music is entirely intertwined with her culture; she raps in the Bantu language Xitsonga and performs traditional dances such as xibelani wearing an adapted 

xibelani skirt. The xibelani (which translates to "hitting to the rhythm") dance is native to Tsonga women, and is performed by girls on special occasions as a celebration of their culture. Sho Madjozi's use of the dance and interpretation of its clothing helps shape her region’s cultural identity.

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A quarter century has passed since the mainstream music world was first introduced to a bottle-blonde enfant terrible virtuoso who grabbed everyone’s attention and wouldn’t let go

But enough about Christina Aguilera.

Just kidding. Another artist also exploded into stardom in 1999 — one who would become a big enough pop star, despite not singing a note, that he would soon be feuding with Xtina. Eminem’s biting major label debut The Slim Shady LP turns 25 on Feb. 23. While it was Eminem's second release, the album was the first taste most rap fans got of the man who would go on to be the biggest-selling artist in any genre during the ensuing decade. It also left an indelible imprint on hip-hop.

The Slim Shady LP is a record of a rapper who was white (still a comparative novelty back in 1999), working class and thus seemingly from a different universe than many mainstream rappers in the "shiny suit era." And where many of those contemporaries were braggadocious, Eminem was the loser in his rhymes more often than he was the winner. In fact, he talked so much about his real-life childhood bully on the album that the bully ended up suing him.  

It was also a record that played with truth and identity in ways that would become much more difficult once Em became world famous. Did he mean the outrageous things he was saying? Where were the knowing winks, and where were they absent? The guessing games that the album forced listeners to play were thrilling — and made all the more intense by his use of three personas (Marshall Mathers the person; Eminem the battle rapper; and Slim Shady the unhinged alter ego) that bled into each other.

And, of course, there was the rhyming. Eminem created a dizzying array of complicated compound rhymes and assonances, even finding time to rhyme "orange" — twice. (If you’re playing at home, he paired "foreign tools" with "orange juice" and "ignoring skill" with "orange bill.")

While the above are reason enough to revisit this classic album, pinpointing The Slim Shady LP's influence is a more complicated task. Other records from that year — releases from Jay-Z, Nas, Lil Wayne, Ludacris, and even the Ruff Ryders compilation Ryde or Die Vol. 1 — have a more direct throughline to the state of mainstream rap music today. So much of SSLP, on the other hand, is tied into Eminem’s particular personality and position. This makes Slim Shady inimitable; there aren’t many mainstream rappers complaining about their precarious minimum wage job, as Em does on "If I Had." (By the time of his next LP, Em had gone triple-platinum and couldn’t complain about that again himself.)

But there are aspects of SSLP that went on to have a major impact. Here are a few of the most important ones.

It Made Space For Different Narratives In Hip-Hop

Before Kanye rapped about working at The Gap, Eminem rapped about working at a burger joint. The Slim Shady LP opened up space for different narratives in mainstream rap music. 

The Slim Shady LP didn't feature typical rags-to-riches stories, tales of living the high life or stories from the street. Instead, there were bizarre trailer-park narratives (in fact, Eminem was living in a trailer months after the record was released), admissions of suicidal ideation ("That’s why I write songs where I die at the end," he explained on "Cum on Everybody"), memories of a neglectful mother, and even a disturbing story-song about dumping the corpse of his baby’s mother, rapped to his actual child (who cameos on the song). 

Marshall Mathers’ life experience was specific, of course, but every rapper has a story of their own. The fact that this one found such a wide audience demonstrated that audiences would accept tales with unique perspectives. Soon enough, popular rappers would be everything from middle-class college dropouts to theater kids and teen drama TV stars.

The Album Explored The Double-Edged Sword Of The White Rapper

Even as late in the game as 1999, being a white rapper was still a comparative novelty. There’s a reason that Em felt compelled to diss pretty much every white rapper he could think of on "Just Don’t Give a F—," and threatened to rip out Vanilla Ice’s dreadlocks on "Role Model": he didn’t want to be thought of like those guys. 

"People don't have a problem with white rappers now because Eminem ended up being the greatest artist," Kanye West said in 2015. You can take the "greatest artist" designation however you like, but it’s very true that Eminem’s success meant a categorical change in the status of white rappers in the mainstream.

This turned out to be a mixed blessing. While the genre has not, as some feared, turned into a mostly-white phenomenon, America’s racial disparities are often played out in the way white rappers are treated. Sales aside, they have more room to maneuver artistically — playing with different genres while insulting rap a la Post Malone,  or even changing styles completely like Machine Gun Kelly — to commercial approbation. Black artists who attempt similar moves are frequently met with skepticism or disinterest (see André 3000’s New Blue Sun rollout, which was largely spent explaining why the album features no rapping). 

Sales are worth speaking about, too. As Eminem has repeatedly said in song, no small amount of his popularity comes from his race — from the fact that white audiences could finally buy music from a rapper who looked like them. This was, as he has also bemusedly noted, the exact opposite of how his whiteness worked for him before his fame, when it was a barrier to being taken seriously as a rapper. 

For better, worse, or somewhere in between, the sheer volume of white rappers who are currently in the mainstream is largely traceable to the world-beating success of The Slim Shady LP.

It Was Headed Towards An Odd Future

SSLP laid groundwork for the next generation of unconventional rappers, including Tyler, the Creator.

Tyler is a huge Eminem fan. He’s said that listening to Em’s SSLP follow-up The Marshall Mathers LP was "how I learned to rap." And he’s noted that Em’s Relapse was "one of the greatest albums to me." 

"I just wanted to rap like Eminem on my first two albums," he once told GQ. More than flow, the idea of shocking people, being alternately angry and vulnerable, and playing with audience reaction is reflected heavily on Tyler’s first two albums, Goblin and Wolf. That is the template The Slim Shady LP set up. While Tyler may have graduated out of that world and moved on to more mature things, it was following Em’s template that first gained him wide notice. 

Eminem Brought Heat To Cold Detroit

The only guest artist to spit a verse on The Slim Shady LP is Royce da 5’9". This set the template for the next few years of Eminem’s career: Detroit, and especially his pre-fame crew from that city, would be his focus. There was his duo with Royce, Bad Meets Evil, whose pre-SSLP single of "Nuttin’ to Do"/"Scary Movies" would get renewed attention once those same two rappers had a duet, smartly titled "Bad Meets Evil," appear on a triple-platinum album. And of course there was the group D12, five Detroit rappers including his best friend Proof, with whom Eminem would release a whole album at the height of his fame.

This was not the only mainstream rap attention Detroit received in the late 1990s. For one thing, legendary producer James "J Dilla" Yancey, was a native of the city. But Eminem’s explosion helped make way for rappers in the city, even ones he didn’t know personally, to get attention. 

The after-effects of the Eminem tsunami can still be seen. Just look at the rise of so-called "scam rap" over the past few years. Or the success of artists like Babyface Ray, Kash Doll, 42 Dugg, and Veeze. They may owe little to Em artistically, but they admit that he’s done great things for the city — even if they may wish he was a little less reclusive these days. 

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