meta-scriptMeet The First-Time GRAMMY Nominee: Lido Pimienta Summoned All Her Creative & Artistic Powers On ‘Miss Colombia’ | GRAMMY.com
Lido Pimienta

Lido Pimienta 

Photo: Daniella Murillo 

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Meet The First-Time GRAMMY Nominee: Lido Pimienta Summoned All Her Creative & Artistic Powers On ‘Miss Colombia’

Recently, Lido Pimienta spoke to GRAMMY.com from her studio in Canada about her ‘Miss Colombia’ GRAMMY nomination, aspiring to be Enya and what she’s doing outside of music

GRAMMYs/Feb 24, 2021 - 03:45 am

Lido Pimienta’s La Papessa, the independently released sophomore album that launched the Colombian-born, Canada-based artist into the spotlight, wasn’t meant to be a record at all. A mix of experimental synth, cumbia rhythms and ritualistic vocals, with themes of colonization and abuse, it was meant to be a casual artistic project she made with friends. 

"I didn't take it extremely seriously," she tells GRAMMY.com from her art studio in Canada. But listeners did: In 2017, it was the first Spanish-language album to receive Canada’s Polaris Prize, a coveted award for the country’s most distinct and promising artists, including Arcade Fire, Kaytranada, and Feist. Since then, she has gone from an "under the radar" artist to one to watch.

But her true magic manifested when she placed meaningful intention into La Papessa’s follow-up: Miss Colombia. The sequel arrived in the spring of 2020 on ANTI-, inspired by a 2015 blunder in which Steve Harvey crowned the wrong Miss Universe. Miss Colombia is like a healing wound for Pimienta. It tackles anti-Blackness—especially on "Pelo Cucu," which highlights how much the Latinx community subjects itself to European standards of beauty. But Black and indigenous empowerment shines through in the music: Throughout the album, Afro-Colombian and indigenous sounds braid together as one, and the result is a mesmerizing assemblage of sounds a listener will feel in their bones.

Pimienta made Miss Colombia on a tight budget, but it didn’t matter—the impressive production quality only highlight’s Pimienta’s resourcefulness. Almost a year later, the album continues to ensnare new fans. In 2020, the album earned both a GRAMMY nomination, for Best Latin Rock Or Alternative Album, and a Latin GRAMMY nomination, for Best Alternative Music Album. 

With her newfound recognition, she hopes more money will come her way for her future projects. "I just think that I need to get more money. That's it. I feel like I'm at this point in my career where I hope whoever is watching is ready to invest," she says. "I know that I'm good at it, I know that I'm fantastic; I know that my voice is great; I know I'm a little cute. I know all of these things and I'm ready for it."

GRAMMY.com caught up with Lido Pimienta over Zoom at her studio in Canada about her GRAMMY nomination, aspiring to be Enya and what she’s doing outside of music.

This interview has been edited and condensed for clarity.

How are you doing during this weird time?

I'm making all kinds of art. All kinds of new music. I'm listening to a lot of music I wouldn't necessarily be listening to, even six months ago. I'm exploring a lot of things that don’t have to do with me. I've been trying to use time [to the fullest] and trying to not let this situation get in the middle of my creativity. 

I'm here all the time. This is where I live. This is my art studio and I'm making stuff and I have a little seat for my daughter and she makes a mess and I'm loving it. I watch "[Ru Paul’s] Drag Race" and I make art. It's been my therapy. It's been my escape and it's been my way of keeping my juices flowing.

What music are you listening to? And who’s your favorite "Drag Race" performer?

I've always listened to Enya in a joking way, but now, I'm listening to her seriously and trying to understand why she's so popular. Why does she resonate so much? Why is she this cult-like figure? She's really strange to me. I was listening to Enya [recently], and I was like, "I'm really obsessed with this white Catholic."

I think about it, and maybe I want to be her. Maybe I'm the one who wants to live in a castle and I want to appear through the decades and still be relevant with my very soft music that only a small population of the world can understand. That's been interesting.

But then, of course, I need my "Drag Race." I don't know what's on this season, Season 13. From the UK, I love Lawrence Chaney. From the Gringo one, it's between Gottmik and Kandy Muse. Kandy because of her personality and what they represent, and Gottmik because of her style.

Here's the thing I really respect about you: you critique things and you have a lens that a lot of people who aren't white and privileged don't know of. But you're also very honest. I think how you spoke about Enya really speaks to that, how we're all complex. 

I don't know any other way to be. I also feel like I don't really have the pressure of hiding my true self like I feel a lot of people that are in the music industry have. They have to guard themselves and be a vessel for songs that don't actually have their own point of view. 

I don't have that pressure, luckily. I can be fat. I can get wrinkles. I can show off cellulite. This is not about the way that I look. It's really about what I think. It amplifies, elevates, solidifies and verifies everything that I am. I am what you see is what you get.

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What is something in music that makes you light up?

Traditional Afro-Colombian music. That's it. When I made up "Totó la Momposina," it was a huge deal to me. 

One day, I was asked to do Petrona Martinez’s portrait. That's an honor for me. It's like meeting Celia Cruz, rest in power. Sexteto Tabalá, that's the stuff where I'm like, I can't wait to go to Colombia and start recording them because I want to produce their next album.

Even the traditional Peruvian music, my heart is racing just thinking about it. To me, that's proper. That's real, that's transcendental, that's beyond pop and all that stuff.

I take it you never thought you'd be nominated for both a Latin GRAMMY and a GRAMMY during a pandemic.

Yeah. With or without the pandemic, I did not anticipate that plot twist. Let me tell you, I'm pretty sure the day of the Latin GRAMMYs, I was making fun of the award show in my own Lido Pimienta way when I was like, "Wait, I'm pretty sure the GRAMMYs are like Miss Universe for musicians."

The inspiration for Miss Colombia came from the infamous 2015 Miss Universe [pageant] when Steve Harvey messed up and gave the crown to Miss Colombia and then took it away and gave it to [the actual winner] Miss Philippines. I was [like], "This is hilarious! The Latin GRAMMYs are like Miss Colombia." I guess I'll save the joke for another year when I'm not nominated. 

Then, gosh. Here we go again with the gringo GRAMMYs. Then, at that point, I was kind of like, what do you mean only one nomination? Where are the other ones? I'm like, it's okay. Because now, it's like, you can be nominated for this huge award and you don't have to have a number one song in the entire world. Or as a woman, as a Latin woman, I actually don't have to show off my body and I'm still getting nominated.

[But] I don't think I'm going to win for this. The people that I'm going against are too popular.

You never know!

I'm very curious about the next record. I'm challenging myself. It's a fun game now.

One thing about your album is that you made it on a budget. You didn't have a lot of money. How did you make it work?

I'm resourceful. I do a lot of it myself. I feel like a lot of the albums that make it to huge platforms and are very, very popular have a lot of money behind them because they [are the product of the top producers, the top engineers working in a top studio. 

Working in a top studio can cost what I used for my [whole] album just in a day. It's basic math, really. I would love to work with the top engineer in the world or the top producer in the world. [But] it might sound cheesy to me, and I might not need that.

A few months ago, this art studio was my music studio. I had been working on these songs since 2015. I went to Chile, I went to Colombia. My process is different because it really is all me. These are my songs. I don't fish for songs at those writing camps or stuff like that. It's me. 

I feel like that's how I'm able to manage it because I write everything myself. What I would like is more budget for my videos, because I'm a visual artist and I feel like all of my videos so far are only scratching the surface.

I’m the one who critiques my work the most because I'm the only one who matters. I don't care if people like it or don’t like it, [but] it's wild to me to see how far Miss Colombia has gone. When I really think about it, it's like, I made it in my house. I don't have a hundred thousand dollars to make it.

But people are actually listening to this record. It has become the soundtrack for a lot of people in the pandemic. It's a huge honor and it kept me excited, and I know that I don't have to compromise my art. It all comes down to that [and] it shows that I am a good businesswoman.

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In your The Road To Miss Colombia documentary, you talk about how at some point, you had these rose-colored glasses when looking at Colombia and the album is you taking off those glasses. What is your relationship to your culture now?

It's the same as always. I feel very much at home and welcome in my territory, in my community. Once I step out of my circle and I go into a Colombia mainstream, people will think I'm weird. People will think I'm so strange.

But this thing about Colombia is that we’re infatuated with the idea that we’re a colony. People are very proud that they'll have one percent Spaniard in them. Closeness, affiliation and relatability to whiteness—a.k.a. the Spaniard in them—makes people feel like they are making it. 

One of the owners of [my] school—I forget her name, maybe because I blocked it so much—[was] this white Colombian. I remember her grabbing me and telling me, "Why are you in this classroom, Black child? Why are you in here? You're going to steal from us." I'm wearing my uniform. I'm obviously a student in this school. She was so bothered that I was taking space. 

You remember these things and then, you're like, yeah, Colombia is messed up. But the redeemable qualities, it all lies in that we are Black and that we're indigenous. If we didn't have that, we would be empty. We would have no culture. 

When you grow up like that and then, you move to a country like Canada, you relive those moments. But now you're an adult and now you're able to vocalize and understand where the hatred is coming from. Now, you actually have the maturity and in my case, personality to clap back. 

That's where I live. That's my existence. It's like, that's my resistance. I use humor as my coping mechanism. I'm well-read and all that stuff. I'm a critical thinker.

Some of the things you coped with as a child, you're still coping with as an adult. That is a lot to carry. How do you deal with all that?

Art. That's it. Art and my children. I don't have a lot of friends, but the friends that I have are fantastic. I just want to make stuff. I'm constantly creating. I have so many dreams, and hopes and plans.

I know that certain people in this world who were born and granted suffering on many levels. The way that I have to experience it, I have to understand that the universe gave me this suffering, but also equipped me with strength, and wit, and intelligence. 

I'm learning how to not dwell. I'm learning how to resist and push forward because I know who I am. After I die, I'm 100% convinced that people will write about me and people will write about my art. My art is going to live longer than my physical body. My children are going to be living off of my name for year-to-year. 

That's the legacy that I'm building now. When I think about that and I think about this trauma and all that stuff, I know that it only gets better and that I'm real.

Does it comfort you at all that you are creating space not only for people who don’t fit the European standard of beauty but also with the music you make? You use a little bit of those reggaeton rhythms but it's not pop.

I don't even think that I'm creating anything for anyone other than myself. For whoever sees themselves in me, I feel like I'm setting a precedent that you don't really have to subscribe to the tropes of Latinidad in music. 

I'm honestly like, I'm just bored. You know what I mean? It's like, really? Those two making another song? Oh, the other three are making—oh, wow! You know what I'm saying?

It all comes down to what people like. If the majority of people like serious, arty music, then I would be where they are. But that's not even what we're doing here. I get a song in my head, I sing it out loud. If I sing it still after a week, then I record that. It's as simple as that. 

I don't think about who's going to listen to it. I don't think where they're going to listen to it. I don't think about if it's going to get released on a CD or vinyl, I don't think about any of that in the process of creation. It's just creation. That's it—hope you like it. 

In the meantime, I'm home washing my sheets because my daughter peed on my bed, which actually happened three minutes ago.

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On Miss Colombia, you recorded yourself and produced a lot of those songs. I know on your last album, you didn't get to do any of that. What did it mean to you to be able to do that?

I also did it on my last album. We had many more cooks because La Papessa was an album that wasn't supposed to be an album. It was supposed to be an audio experience that would go with these illustrations I made that were inspired by the Tarot and the High Priestess [card.]

It was like an art project; I was new to Toronto and I made these new friends. We were hitting record and jamming. I didn't really take it extremely seriously. Then, I went to Chile and I started working on Miss Colombia, an album that I actually was like, "You know what? I'm going to get serious" … Then, I come back and they're like, "We're going to shortlist it for the Polaris Prize in Canada."

I couldn't believe it because I was like, "Is this a prank? That album is a joke." But [now], I have to own it. The songs are real. I talk about a lot of real stuff. The production could be better, but it's very unique. It's very experimental. It's different points of view. 

So, yeah, I was glad they gave me that recognition. It gave me the impulse and the motivation to write more music that more consciously and with more intention. Here, we have Miss Colombia and here I am not going on tour, so I'm working on new material.

What shifted that mindset from more fun and playful to intentional?

When I realized that I could work from home and still make a living, and a single mom to a boy that only has me, that I'm the only one that takes care of him. People were interested in booking me for shows and I realized that I could make money from that, I said, "Well, I don't want to feel like I'm cheating people. I want to do really good work," because I'm an artist and I did it. So, Miss Colombia was the summoning of all of my powers but doing them in a very intentional, serious way, giving a character, a purpose whether the character was me or whoever sees themselves in me coming up a beginning, a middle, and an end.

What's next for you? What else are you working on?

A TV show, like real segments and skits for my YouTube channel which I'm titling Lido TV, which is going to be really fun. Also, I'm writing an album for an artist, Julie and I'm singing a bunch of songs for other people in North America. Just another day in the life.

Do you have anything else to share about the next album? What the inspirations and sound might be?

People are going to say that I'm the Caribbean Enya.

Fito Páez Looks Back On His Influential Albums, Talks Love, Astrology & Inspiration Ahead Of 2021 GRAMMY Awards Show

Coi Leray

interview

Meet The First-Time GRAMMY Nominee: Coi Leray On Why Breakthrough "Players" Was Just The "Icing On The Cake" For Her Multifaceted Career

With two GRAMMY nominations in two different Categories at the 2024 GRAMMYs, Coi Leray is already proving to be a versatile artist. But as she promises, she's building a brand much bigger than her music.

GRAMMYs/Jan 24, 2024 - 03:00 pm

Even after a flight and an hours-long photo shoot, Coi Leray exudes brightness and warmth as she discusses her monumental year. She carries a vibrant energy that matches her music — all of which is reminiscent of hip-hop's beginnings and bright future

Leray brought that vitality to "A GRAMMY to 50 Years of Hip Hop," where she held her own among genre legends with a dynamic performance of her smash hit, "Players." Exactly one month prior to the Dec. 10 event, Leray added another milestone to her booming career: her first GRAMMY nominations.

"Players" earned Leray a nod for Best Rap Performance at the 2024 GRAMMYs, where she's also nominated in the new Best Pop Dance Recording Category, for her collaboration with David Guetta and Anne-Marie, "Baby Don't Hurt Me."

"One of the biggest things and accomplishments for me as a artist is for people to know me and admire my versatility," Coi told the Recording Academy. "To be nominated for two of my voices — my melodic, my rap, my singing — it's a dream come true. I wouldn't want it no other way." 

Her versatility expands outside of her music, too. From her signature braided hairstyle to launching her own beauty and haircare products, the New Jersey-raised rapper is also building a name for herself in the fashion and beauty industries. What's more, Leray has entered the philanthropic space as well, with plans to launch her mental-health-focused Camp Courage World Foundation later this year. 

Even just a few years into her career, Leray is steadfast in leaving a multi-faceted legacy for herself — one that takes inspiration from icons like Beyoncé and J.Lo, but feels uniquely hers. And while she sees herself in every business venture, the rapper vows for one thing to remain true: she'll always be having fun. 

Ahead of the 2024 GRAMMYs, Leray sat down with GRAMMY.com to discuss what she learned in 2023 — and how her breakthrough year was the perfect setup for a long career. 

Congratulations on a wonderful year — from receiving your first GRAMMY nominations for "Players" and "Baby Don't Hurt Me" to opening up for Beyoncé at the Renaissance World Tour in Los Angeles. How would you describe 2023 for you?

This year was the icing on the cake to what my future entails. You know with "Players" being nonstop on the radio, getting nominated to all these big award shows, performing on Beyoncé's stage, and getting a written letter from Beyoncé. 

She told me that she's been watching me grow. It shows how hard I have been working. Most importantly, it shows them what to look forward to in the future. I feel like I'm one of those artists that is going to be here for a very, very long time.

As you described, "Players" has maintained a chart-topping position since its release. The single has a sweeter meaning to it because you are paying homage to the rappers, such as The Grandmaster Flash & The Furious Five, who have come before you.  The group has even publicly thanked you for re-introducing them to the younger generation. 

I wanted to ask about your decision to pay homage to them, because we exist in an era where a majority of songs have samples, but few artists go out of their way to pay respect to the pioneering artists.

I feel like it is my job to educate the youth as much as possible.

I'll be 27 in May. As I get older, I remember when I was 16, 13, 10, 18, 21. Everything that you hear now is inspired by so many great artists, such as Busta Rhymes and The Grandmaster Flash & The Furious Five; those icons in hip-hop made a huge statement. What's derived from Busta's creativity, his flows, his music videos and everything — a lot of kids have to understand the music they hear today and the videos they see are inspired by him and that's where it came from.

I remember the moment where I sat down and listened to Sade. She has one of the most beautiful tones in the music industry, and one of my biggest inspirations. When I go to the studio, I try to master my tone, my melodies, and my voice.  Sade helped me grow, and [I] realize how big she is to hip-hop, the industry, and music in general.

All the icons study music. The way in which you spoke about developing your melodies and voice speaks to that, and shows your dedication to the craft. Another icon that you have spoken of in high regard and worked with is Pharrell Williams. 

He's not only an icon in music, but fashion as well. You sat front row at his debut collection for Louis Vuittion and have become a regular attendee for other notable luxury fashion houses. Are you carving out your own path as an entertainer who has one foot in music and the other in fashion?

I have always been into fashion. I have been building my brand. To me, it's bigger than being an artist. It helps me build my brand. 

I've been building my relationship with YSL. When I landed my Fendi by Marc Jacobs campaign, I was on the frontpage of Fendi's website, alongside Kendall Jenner. I have done Fashion weeks and been dressed by amazing designers, like Jeremy Scott at Moschino, Alexander Wang, AREA, Diesel, and more.

As I continue to elevate and and my music continues to grow, "TWINNEM" ended up on the charts, the success of "Players" and to land with Pharrell, then sit front row at Louis Vuitton; it just shows how much I have been progressing. 

It's also a reminder that through all the hate and negativity that I am going through, even my personal tribulations, it's those moments that make me realize, "Yo! You are a star!" and this is happening in real life. Whether it's next week, next month, you're elevating.

The weekend where I sat front row at Louis Vuitton, I was in the studio with Pharrell. We made four records. I learned so much in my 24 hours with him. I built the most amazing relationship. Pharrell is a mastermind not only when it comes to not only fashion, but when it comes to music. 

2024 GRAMMYs: Meet The Nominees

In previous interviews, you referred to yourself as a "walking brand." As of late, you have garnered partnerships with brands such as Yves Saint Laurent, Tommy Hilfiger, Ray-Ban, and more. In your interview with Angie Martinez, you mentioned the possibility of a haircare line. I would like to hear more about the business components of your brand and how you are building an empire, adjacent to the music industry?

I have always had braids since I was a kid. When I did my first song, "Huddy," and throughout the beginning of my career, I always wore braids. I always had my baby hairs out.

It was important to me when I signed my deal to make sure that I'm good in the long run. So I sat down and thought about, what is going to help me be a better person? 

Create longevity. Create an asset. 

As much as I did my baby hairs, I ended up inventing a baby hair brush. I'm just getting my first mold. It's been a process because I want this brush to be perfect, and it's crazy because once it's complete, I want to go add something else. It's a learning process, and it feels so good to be able to financially invest into myself, grow my brand, continue to learn, have errors, make mistakes at this age and in my career.

I got my first top 10, but I never got a top five. I'm aiming bigger and everything is on God's timing. With my branding, my music and my YouTube series, "Cooking with Coi Leray," my skincare products, and my nail line products that's coming, it's all going to come in perfect timing because everything's on God's timing.

It brings me joy to hear a young woman artist, especially a Black woman, discuss their plans on building their legacy and ensuring longevity for the duration of their career. I saw this in your decision to have Trendsetter Studios, your creative agency, direct the music video for "Players." Could you walk me through the decision making process to start your agency?

I started Trendsetter Studios because I have always been into content. I've always been the creator behind everything I do. They say that I'm big on TikTok and a lot of these platforms, which I am, and I take pride in it because I'm good at what I do.

I'm great at making content. I'm great in front of the camera. I love the camera. When I signed my deal, I invested in a lot of equipment because I knew this is something. When I want to do a video, I want to be able to just grab the camera whenever I want to. Be able to create my own thing.

There's so many music videos up that Trendsetter Studios produced. I'm very grateful for my team. We're still learning. We're still growing. 

It's still in development. The goal and the key is longevity, having access and being able to build, do what you want, when you want, and how you want it.

**When you look at the projects you have worked on in 2023, such as "Self-Love" on  Spiderman: Across The Spider-Verse soundtrack and your sophomore album, Coi. What are some lessons that you've learned from those projects that you're going to apply in 2024?**

I learned to have fun. This [past] year, I kind of got wrapped up in it. It's hard to not get wrapped up in the political stuff or the numbers or the fans. I don't pay attention to the negative comments and stuff like that. But, it was at a point where I was paying attention to what someone else wanted versus myself.

I realized, in 2024, I'm only catering to what I want to do. I'm going to live in my truth. I'm going to keep growing as a young lady, as a young woman. Do what I want to do, and keep making great music, and just have fun, not get too wrapped up in the other stuff.

I want to have fun. Life is about having fun, and I'm at an age where I need to have fun. In 2024, we're having fun, and I feel like everybody's gonna feel that in my music, in my videos, in my vlogs, and whatever it is I'm doing, they're gonna feel that energy, and I'm gonna make sure of that, because that's the goal.

It seems to be a trend that icons release self-titled albums. 2023 was the 10-year anniversary of Beyoncé's self-titled album. When you look back at Coi, an album that will always be synonymous with you, where do you place that album in your legacy as an artist? 

It's gonna be here forever. It's gonna be one of those records where people are gonna go back and they're going to be like "Yo, what the hell?!"and I know that because it's such an amazing body of work. 

I write through experience, so as I go through new experiences, as I learn new things in the studio or work with more amazing creatives — creatives in all aspects, whether they're producers, engineers, songwriters, videographers, directors, creative directors, labels. As I'm working with all those people. I'm learning and every single time I just end up scoring better.

My next body of work is always my best body of work, but that doesn't mean take away the greatness from that work. It just means that I've been elevating in every single way. Coi is one of those projects where I elevated it, it has amazing music just like Trendsetter.

The more I create and the bigger I get, the more people will go back, listen, and really appreciate the body of work for what it is.  

You have not only achieved success domestically, but internationally with high placements on the Global and K-Pop charts, as well as participating in Paris and Milan fashion weeks. You have crossed over to being a well-known performer across the world. You're a girl from Jersey who has received global recognition. How does that feel for you? 

Recognition is dope. When you go over to places like Australia and Paris, they treat you like a major star. The love over there is immaculate. I get really inspired overseas. There's so many great things.

For example, Paris has so many great music video directors. Their music videos are insane. I had to go out there to really understand that.

It made me want to be the voice that when I come to America, "I'm like, I want to use more videographers so people can see how amazing they are too." It's a blessing to be able to travel.

You mentioned a desire to work with music video directors in Paris and abroad. You have already worked with international talents such as David Guetta and TOMORROW X TOGETHER. It seems you are pivoting yourself as an entertainer who uses music to bridge the gap between these cultures. 

Well, David Guetta is an incredible artist.

He is a mastermind when it comes to the studio, and I want to continue to work with David. We have an incredible relationship, and amazing chemistry in the studio. He's one of the first DJs to bring hip-hop and EDM together. That's another life experience for me that I'm going to remember forever.

You know, being a young Black queen in the music industry and being able to have so much versatility, it allows me to collaborate with so many great artists. David Guetta, he's a mastermind. That's another way to educate the young kids on David Guetta too. I know he's already a major, but they don't know the history.

Some people might not know the history, and I feel like it's important. David Guetta getting nominated with me — I'm getting nominated with my rap song and the pop electronic recording record. It's just a dream come true, I'm telling you. 

**In your music video for "Wasted" with Taylor Hill from Blue Moon, you showed a side of you that is different from your previous works. The video displayed a tender and vulnerable side of you. Can we expect to see more of that from you in 2024?** 

I can admit that I haven't done my best at showing that side. I was under my rock a little bit, but I promised to myself that in 2024 I am going to show more of my process, bring people into my world, my fans, and I think I owe it to my fans 1000%. I think that they want to know Coi Leray outside of Instagram, The Shade Room, social media, and blogs.

I want them to also understand who I am as a woman, as a person. Music is important, but relationships are important. Just as much to me, and I admire that.

Read More: Women In Hip-Hop: 7 Trailblazers Whose Behind-The-Scenes Efforts Define The Culture

Icons not only inspire us through music, but the way they invest in their community. In 2023, you organized a Thanksgiving Giveback in your hometown. What led you to start doing philanthropy efforts? I think people will always want to root for the girl who made it big and paid it forward.

That's why I started my Camp Courage World Foundation. I'm super excited to launch that at the top of 2024.

It's something I've wanted to do for a long time. I finally thought of an amazing name for it and I'm excited. We're focusing on mental health because I feel like that's something that I've dealt with my entire life, my childhood, growing up and now, and there's so many things that I do that I'm pretty sure that these girls would want to know and learn.

For example, just reading books and waking up every day, praying, finding my spirituality and sticking through it, staying consistent, going to church, even if they're not physical, online every Sunday, speaking to my pastors, my life coach, getting therapists, whatever it is that's going to make me better, that doesn't have me relate to anything that can self harm myself mentally, physically, financially, emotionally.

I'm excited for that launch because that's also going to be the next step in a big part of my career that I feel is one of the most important things. 

Having major records is cute. That's fire. Everybody wants a number one record, but with that number one record, you want to be able to give back and inspire because, at that point, what are you doing it for?

Since your debut, conversations about your body, your image, and your contributions to hip-hop have been a point of contention in the cultural zeitgeist. It seems you have decided to take control of the narrative in the media and the press. Whether it is through the development of your brands or the creation of your talent agency, do you feel as if you are on a path of reclamation? 

I'm taking control of it. I should be able to tell it. It's my life.  

I was sitting down talking to my people. I had told them. I said, "Yo. 2024. The future is so bright that the only thing that can stop me is me."

A lot of people don't know what I go through outside of this stuff. I go through a lot, you know what I mean? But going through what I went through, it taught me a lot about myself. 

I realized this year was all about self-awareness, and it prepped me for 2024. Like I said, I'm the only one that can get in my way. 

It's about just staying focused, staying level-headed, staying consistent. And staying prayed up. 

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GRAMMY nominee Coco Jones
Coco Jones

Photo: Courtesy Coco Jones

interview

Meet The First-Time GRAMMY Nominee: Coco Jones On Her Breakthrough Year, Turning Rejection Into Purpose & Learning From Babyface

Coco Jones is nominated across five categories at the 2024 GRAMMYs, including Best New Artist and Best R&B Album for her EP, 'What I Didn't Tell You.' The first-time nominee discussed her hit, "ICU," working with legends and the power of representation.

GRAMMYs/Jan 8, 2024 - 02:23 pm

Coco Jones is feeling more inspired than ever following a year of exciting surprises and breakthroughs. In 2023, the 25-year-old budding star celebrated her first Billboard Hot 100 entry thanks to her platinum-selling "ICU" single, embarked on her first headlining tour, and earned her first GRAMMY nominations.

"Being a GRAMMY-nominated artist changes everything. It's such a different creative mindset when the world says, 'You're good, we like what you do,'" Jones tells GRAMMY.com. "It's like a gold star. It makes you want to work harder, it makes you wanna continue to impress, and it makes you impressed with yourself, too."

Jones is nominated across five categories at the 2024 GRAMMYs: Her 2022 EP What I Didn't Tell You is up for Best R&B Album and its "ICU" will compete for Best R&B Performance and Best R&B Song. Her feature on Babyface's "Simple" has received a nod for Best Traditional R&B Performance. Jones is also up for the coveted golden gramophone for Best New Artist.

In recent years, her vocal prowess has received praise from SZA, Janet Jackson, and Beyoncé, but anyone who's even remotely familiar with Jones' story knows that her newfound success is anything but overnight. Jones first found success at age 14, when she starred in the 2012 Disney movie musical Let It Shine. The Tennessee native faced colorism early on, which she addressed in a 2020 YouTube video that went viral.

"I always wanted that representation that my dreams were possible growing up," she shares. "I definitely was not based in reality of what the entertainment industry is. It's tough and it's challenging and sometimes it isn't fair and that is not what I was prepared for as a kid."

During the pandemic, Jones secured a spot in "Bel-Air" (Peacock's reimagining of "The Fresh Prince of Bel-Air") as the spoiled yet beloved Hilary Banks, but she never let go of her love of  music. Following her 2014 departure from Hollywood Records, Jones released music independently, including the ominous "Hollyweird" and "Depressed"; when Def Jam approached her in the summer of 2021, she was ready for her close-up.

Fast forward to present, and Jones is gearing up for one of the most pivotal nights of her blossoming career. But perhaps the most precious thing she's collected along the way is self-assurance. "I'm learning that I have to believe in my creative choices and that I shouldn't second guess what I feel because it does well," she says with a laugh.

Of her recent success, Jones says the back-to-back accolades shocked her, but like a true artist, she's already thinking ahead and manifesting an exciting first for 2024: "I want my debut album to hit No. 1 on the Billboard 200 chart."

Ahead of the 2024 GRAMMYs, Jones discusses the power of representation for dark-skinned Black women, why her mother is her biggest inspiration, and how joining forces with Babyface created momentum in her career.

This interview has been condensed and edited for clarity.

After finding out that you received five GRAMMY nominations, you posted an Instagram video showing you and your mother reveling in the excitement of it all. Tell me more about that moment and your mother's role in this journey.

I'm one of four children and my mom owned multiple businesses, but she made us all feel loved and supported while also being a boss. Watching her navigate the entertainment industry — which she had no prior experience with — was very inspiring. She took every challenge head-on and still managed to make time with all of her kids. 

She's always been a visionary, so I think for her, it's like, This is exactly what we worked for. The end goal is to be award-winning, to be show-stopping, to be classic, to be timeless. That's what she saw for me even when I was a little girl on stage singing Aretha Franklin.

There were times when it was hard for me to see what she saw in me, especially when you're dealing with the rejection that is the music industry. But she always knows the right thing to say to keep me going and to keep my faith. So, when it wasn't like how it is now, she was the entire team. She did anything she could to help me progress.

You retweeted a meet-and-greet with a fan, who donned your merch from 2018, which seemed to take you by surprise. It seems like your 2023 breakthrough was a win for not just yourself, but for those early supporters as well.

I would definitely say it's a win for my fans and my supporters, but also for young Black women who look like me and have big dreams and just want to see what they are dreaming about is possible. I know that I inspire so many young Black women — they tell me almost every day that seeing me win helps them believe in themselves winning.

My goal is to continue to break those barriers down for young Black women so that it's not such a surprise when we succeed.

In a 2022 interview, you said you wanted to experience the highs of being an entertainer and being on stage "even if it meant a lot of lows." Many creatives feel that way. Do you have any advice for struggling artists who feel like no one's paying attention?

You can make it this thing where you feel like you're running out of time, or you can make it feel like you're adjusting to time. Time is whatever you decide it is.

There were so many obstacles I didn't understand, but hindsight is 20/20. I needed the lessons that I learned, I needed the self-reliance, I needed the optimism and the faith. So, I think it was all very growing but still tough not knowing what was going to happen, not knowing if I was going to have that life-changing job, that life-changing song. 

I'm just grateful to God for protecting me through all the confusion and for not giving up. I had enough support around me and enough doors to open even though they felt far and few between to keep me sustained and pursuing this dream, even though I was pursuing it without any guarantees.

What I Didn't Tell You isn't the first EP you released, but it's the one that made you a first-time GRAMMY nominee. What was different this time around?

I was very supported; when Def Jam approached me, they seemed so understanding of my vision that I couldn't help but feel like we were already a team. They helped me put the pieces together. Before this, I was just on my own or it was me and my mom, so I felt more supported with this EP release. My label understands me and what I want to be, and there's no pushback against who I am and what I can naturally do. It's all about enhancing. 

As part of R&B's new class, what do you want to bring to the genre?

More uptempo! I want to be able to sing my heart out but make a bop that you wanna dance to. I love how Whitney Houston would do that with some of her songs like "I'm Your Baby Tonight" and "How Will I Know."

Your breakthrough single, "ICU," is up for Best R&B Song, but what lesser-known song off What I Didn't Tell You (Deluxe) would you nominate in the same category if you could?

"Fallin'" because it's a sensual song, and I feel like it sits in a really cool, pretty place in my voice. It also tells a good story of the chaos that my life is while also starting to fall for somebody.

In 2022, you joined forces with R&B legend Babyface for his collaborative Girls Night Out project. Your "Simple" duet with him is nominated for Best Traditional R&B Performance. Do you think collaborating with Babyface acted as a precursor for the incredible year you had?

When I learned Babyface wanted me on his album, I was beside myself. He was really one of the first legends to give me that stamp of approval. I definitely think the recognition I got from him was like a turning point in what was next for my life. The world started to notice around that time. 

When I interviewed Babyface soon after the release of Girls Night Out, he talked about doing his homework to better understand the differences in today's R&B. That was surprising to hear, because he's clearly an expert at writing hit songs but not above learning from others. What did you learn from his mentorship?

I just learned that you can be a legend and you can still be open to ideas, open to new talents, and open to suggestions. Just stay open to what’s new, who's new, and why they're doing well, and that's what will keep you legendary. 

I'm a big fan of studying music, so I will continue to be a student. Creating music and studying music are two different things to me. I study it and then I feel creative, so I think it's about separating them because sometimes if you're creating while studying, you just end up repeating exactly what somebody's doing and that doesn't feel authentic. It's more about getting inspired and then creating.

My love for music and being a creative is what keeps me going because it's not always fun, it's not always easy. Sometimes it's about business, sometimes it's about pushing past your exhaustion. I don't think I would do that, not for this long, if I didn't love the payoff of being a creative. 

How will you celebrate if you win a GRAMMY?

I haven't thought about how I'm gonna celebrate. I think my favorite type of celebrations are intimate. They're with people who are in the mud with me — my family, my team. I would probably just want to have a great dinner and think about how far we've come and what's next.

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Kendrick Lamar GRAMMY Rewind Hero
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

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He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

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Enya performing in 2016
Enya performs in Berlin, Germany in 2016.

Photo: Clemens Bilan/picture alliance via Getty Images

list

5 Artists Influenced By Enya: Brandy, Nicki Minaj, Grimes & More

Thirty-five years after Enya's second studio effort, 'Watermark,' ushered in the contemporary New Age scene, take a look at five artists who have professed their love of the four-time GRAMMY winner.

GRAMMYs/Sep 19, 2023 - 04:43 pm

Enya never used to be considered the epitome of cool. Perhaps that was due to her image as a reclusive castle dweller. Maybe it's because she's never played a single live show in her four-decade career. Or it could be that her music has often been snootily dismissed as the aural equivalent of a bath bomb.

But over time, the four-time GRAMMY winner born Eithne Pádraigín Ní Bhraonáin has received a deserved critical reevaluation. The modern-day consensus is that her ethereal blend of Celtic folk, classical and pioneering use of lush, multi-layered synths — developed in conjunction with long-term creative team Nicky and Roma Ryan — spearheaded a new age for, well, New Age.

She's now talked about in the same circles as Cocteau Twins' Elizabeth Fraser and Dead Can Dance's Lisa Gerrard, singers that, unlike Enya, were immediately celebrated for pushing their remarkable voices to new otherworldly places. And she's been sampled, namechecked or championed by artists as eclectic as industrial pioneers Throbbing Gristle, death metallers Blood Incantation and the many-monikered rapper, Diddy.

In fact, think of any Enya song, and it's no doubt been borrowed by an unlikely suspect. "Boadicea" formed the basis of Fugees' career-best "Ready or Not," and rather sneakily without the hip-hop trio asking first. "Wild Child" was given the hardcore techno treatment by Eurodance duo CJ Crew. And yes, that is her most recognizable hit you can hear in the chorus of hip-hop provocateurs Die Antwoord's "Orinoco Ninja Flow (Wedding DJ's Remix)."

Sample or not, some musicians have been more vocal about their love of Ireland's second-biggest music export (only U2 have sold more records worldwide) than others. As her breakthrough album, Watermark, celebrates its 35th anniversary on Sept 19, here's a look at five.

Brandy

Brandy certainly doesn't see Enya as a guilty pleasure. The R&B star leapt to the defense of her unlikely musical hero during a 2020 interview with The Guardian when the journalist questioned the Irish icon's musical credibility. "Enya's a joke to you?" she asked incredulously. "That's not even possible. I'm a little bit offended."

The man who'd incurred her wrath should have known that Brandy takes Enya very seriously. You can hear the Irish' songstress' influence throughout her enduring career, from the gorgeous multi-layered harmonies of "Full Moon" to the hypnotic chant that weaves its way through the futuristic Timbaland production of "Afrodisiac."

"She has the voice of an angel," Brandy gushed in the introduction for an Apple playlist personally curated to reflect her life, with Enya's post-9/11 anthem "Only Time" appearing alongside Coldplay's "Yellow," three Whitney Houston cuts, and the best of her own material. "I first discovered Enya when I was 15. I love how she layered and stacked her voice."

Weyes Blood

Weyes Blood, aka baroque pop singer/songwriter Natalie Mering, was also forced to stick up for Enya when she was asked by The Irish Times whether her love of the New Age veteran was shrouded in irony. Her reply couldn't have made her sincerity any clearer.

"She is a completely uninhibited feminine force," said Mering. "A matriarchal force in music. She had so much success because of that distinctive sound. But because music people are obsessed with rock 'n' roll and drums, she doesn't get the attention she deserves. If you look at her record sales, she is, in my opinion, up there with the Beatles."

A year later, Mering waxed lyrical about the former Clannad singer in a Pitchfork piece about Enya's growing cultural cachet. She revealed that the Watermark and Shepherd Moons albums her parents played constantly back in the 1990s were a huge influence on her own LPs, 2016's Front Row Seat to Earth and 2019's Titanic Rising, particularly on the former's ballad "Generation Why." Mering then made a claim even bolder than her Fab Four comparison: "Enya's a drone artist, she's like the most mainstream noise artist there ever was."

Nicki Minaj

You wouldn't necessarily expect an album featuring a belated riposte to Sir Mix-A-Lot's "Baby Got Back" to also be partly influenced by the enigmatic darling of the New Age scene. But apparently, Nicki Minaj's The Pinkprint does nod to Enya on at least a couple of occasions.

Discussing her 2014 LP with V magazine, Minaj said, "One of my biggest [musical influences] is Enya. There are two records early in the album where the airiness and the whimsicalness remind me of Enya, and I sort of crafted it thinking about her and the way her music makes me feel."

And the rapper also tried to convert her son (still only known by his nickname, Papa Bear) to Enya's studio wizardry while he was still in the womb. The rapper explained on Twitter, "While pregnant I could only play him soothing music like Enya/classical, etc. He'd be more relaxed."

Grimes

Grimes' fondness for the Celtic goddess appears to have developed over time. When asked about her "Enya on steroids" label early on in her career, the Canadian seemed relatively non-committal. "I probably have the 'Best Of Enya' somewhere," she told NME. "I guess it makes a change from all the Cocteau Twins comparisons."

But over the following decade, Grimes showed more appreciation for Enya's talents. In 2013, she told Rolling Stone that her then-upcoming Art Angels album was heavily influenced by the Irishwoman's ethereal sound, particularly closer "Butterfly" in which she layered "so much Enya synth s—."

Five years later, Grimes included the haunting "Boadicea" on Playing Bloodborne, one of five mood-specific playlists she curated for Spotify. And during her 2022 DJ set at the Electric Daisy Carnival, Grimes no doubt confounded all the ravers expecting wall-to-wall EDM when she dropped in the geography lesson that is "Orinoco Flow."

Perfume Genius

"I also love Enya or Cocteau Twins, where I can't understand a word they're saying and they're pulling a thread that does not exist in the real world but is still so satisfying." Perfume Genius' 2020 interview with The New Yorker proves that the world music icon's influence extends the female sphere.

The singer/songwriter born Michael Alden Hadreas has repeatedly professed his admiration for Enya in recent years. "My wig has belonged to Enya since 1988," he tweeted in 2019. "Was Enya the first to ever pop off," he posted without any context a year later. And then in 2023, the art pop troubadour named "Caribbean Blue" as one of his 40 all-time favorite songs while joining in with the latest Twitter trend.

Hadreas' love of Enya has undoubtedly filtered down to his own sound, too. Hear the "Orinoco Flow"-esque intro of "Just Like Love," for example, or the celestial "Gay Angels." Speaking to Pitchfork in 2022, he explained that the Irishwoman's general aura is the key to her appeal — and what has helped classify her as a different kind of cool.

"There's something about Enya being so mainstream that is really soothing to me," he said. "Everybody knows who Enya is, but there's also this feeling that it's something spiritual and strange."

The star's unique vibe also gave Hadreas a sense of belonging — something Enya likely did for many of his peers as well. "It felt like a deeper thing, this secret, like I know that I am connected to something, and I know the way I am is OK."

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