Latin GRAMMY Nominee Leslie Grace: How The Pandemic Has Changed My Creative Process

Leslie Grace

Photo by John Parra/Getty Images


Latin GRAMMY Nominee Leslie Grace: How The Pandemic Has Changed My Creative Process

In a brand-new open letter series, the Recording Academy asks membership to reflect on their their career journey, the current state of the music industry, what we can do to collectively and positively move forward in the current social climate

GRAMMYs/Oct 28, 2020 - 07:48 pm

In a brand-new editorial series, the Recording Academy has asked its membership to reflect on their their career journey, the current state of the music industry and what we can do to collectively and positively move forward in the current social climate. Below, Latin pop performer and Florida chapter member Leslie Grace shares her open letter with readers.

Dear fellow creatives,

A good friend once told me, "every challenge is but an opportunity for growth." I’ve never come to understand that more than in the last six months of my life. Correction—our lives. What a doozy it’s been. For most of us, we can agree that there have been a number of challenges. Rather than list all the challenges we’ve faced to some degree or other, I’d rather use this space to share an area of my life I feel I and, in some ways, all of us have been granted to the opportunity to grow: MEANING.

I’d be lying if I said that I wasn’t one of the millions of people trying to guess on a daily what all of this chaos "means" for us, as a people, as a planet, as spiritual beings and as creatives. Newsflash: I’ve spent most of this COVID summer trying to figure it out and I still ain’t got it! But in my search for meaning, I did find something else almost just as satisfying—my need for meaning. 

As humans, we all have the remarkable capability of creating and imposing our own meaning to whatever life presents us with. It’s the reason people make a hobby out of visiting art museums and walk around insisting they know exactly what Basquiat "meant" with pieces like "Hollywood Africans" or know exactly why the Mona Lisa is smiling. HA! It’s why the internet is flooded with countless forums on the symbolism found in movies like The Matrix and how it nods at the validity of an alternate universe. The jury’s still out! It’s also the reason why one song can mean so many different things to so many different people from so many different walks of life. The Eagles' "Hotel California," for example. I digress!

To some people, the importance of meaning isn’t something they spend too much time pondering. To artists, however, it’s the whole point. Meaning is the sole purpose of the artist and what they create. For an artist, the art is almost always less about what is created and more about how and why they’re creating it. It’s about the journey from something seemingly insignifican—a feeling, a thought, a story—to something magnificent: a hit song, a number one album, a mixtape about Alexander Hamilton turned record-breaking broadway musical/movie (sorry, I had to).

My point is, we’ve known forever that the stuff of life is found in the journey, not the destination. That fulfillment is found not in where we’re going, but in how we get "there," and why we set out to go in the first place. Or at least we’ve said that a billion times in hopes that we’d someday believe it. But what about the idea that where we’re going is determined by how we get there? The idea that the journey is not only better than the destination, but that if we’re honest, the journey actually determines the destination. And if we’re talking longevity here, the journey never ends until we do. So the journey’s all we’ve got! So why do we so easily overlook and underrate the journey as it pertains to creating? (When I say "the journey," I mean the little details in our creative process that either make the time spent making something exhilarating or excruciating.) What leads us to believe that how we feel throughout our creative process (the journey) won’t bleed into our work (the destination)?

As a multi-hyphenate artist, starting at the early age of 16, I spent years compromising my "why’s" and "how’s" for the sake of the "what." It's only recently that I’m figuring out that whenever I am conscious of the best "how" in the process of creating, it usually yields the best result out of every circumstance, be it a writing session, a read of a scene, or even a brainstorming session with my team. That being said, in so many ways, our industry encourages that most creative conversations start with "what are we creating?" rather than "how do we want to create today?" Maybe it’s because we haven’t had a strong enough "why?" Maybe we’ve drowned out why we originally set out to create in the first place in order to just create something. Whether conscious or not, we've let productivity trump the need for meaning in our creative processes. I must admit that on many occasions, I’ve allowed the pressure of being "digestible" halt the most meaningful and original of my ideas dead in their tracks long before I can even express them. Now, by no means am I saying it doesn’t help to have a game plan when creating, but our need for knowing what we’ll create before we even begin should not be so great that it supersedes our need for why and how we’ll create that day. Our longing to make beautiful art consistently that we can share and hopefully monetize should motivate us to be precious with how we make it in a way that makes us feel good in the process. Trying to anticipate or will our art into being "something" in advance can very well be what gets in the way of the result we’d like in the end. 

What’s that phrase people use in politics? "The end justifies the means." In the case of songwriting and many other creative processes, I’ve found that the end never justifies the means if the means have no meaning other than to get an end. Which begs the question: Have we as creatives been more interested in making something that can be easily categorized, more than we are interested in expressing something new, authentic, and thought-provoking? Are we really in the business of making art or in the art of making business? I for one think we should be concerned with both. Are we taking full ownership of our processes when we write, arrange, produce, create? Are we allowing our ideas to flow more than we are manipulating them to be something different before we’ve even given them a fair shot? Are we building on or chipping away at essence? Are we holding a marketing meeting in the studio before we even write the song? We should keep asking ourselves these questions frequently. 

I’ve been having this conversation more often with myself and other fellow creatives as we step into some new habits thanks to the major opportunity set before us by this global pandemic. We definitely did not invite it but we are making the best of what it’s brought out of us. We’re coming back to the familiar (yet almost forgotten) feeling of creating for expression's sake because merely speaking words wouldn’t be enough! We’re remembering what it is to create in a safe space with people who invite vulnerability and how much our art benefits from that. We’re allowing art to be the process through which something is made, not from nothing, but from a feeling, before we call it "something." I think we’re all returning to ourselves, in a way we haven’t in a long time, however whole or broken we may be, and finally creating from that place. I think we’ve all gone fast and far enough only to realize that it’s always been how we do what we do that gives us meaning, not what we do. 

And if all of this is just my reasoning with chaos for the sake of finding some kind of meaning, well then I think I’m well on my way and that’s a marvelous thing…

All my love and light and blessings,

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Who's Performing On The Latin GRAMMYs?

From Ricky Martin and Pitbull to Natalie Cole and Jesse & Joy, view a complete list of 14th Latin GRAMMY performers

GRAMMYs/Dec 3, 2014 - 05:06 am

With the 14th Annual Latin GRAMMY Awards quickly approaching, it's time to think about finalizing your to-do list for your official Latin GRAMMY party. Snacks? Check. Favorite beverage? Check. Dessert? Check.

Now, all you have to do is tune in to the Univision Network on Nov. 21 from 8–11 p.m. ET/PT (7 p.m. Central). To help you get Latin GRAMMY-ready, we've compiled a handy alphabetical guide to artists who will be taking the Latin GRAMMY stage.

And the performers for the 14th Annual Latin GRAMMY Awards are:

Pablo Alborán

Marc Anthony

Banda Carnaval with Calibre 50

Miguel Bosé

Willy Chirino, Oscar D'Leon, Jose Alberto "El Canario," Sergio George, Ismael Miranda, and Tito Nieves in a special segment celebrating salsa

Natalie Cole

El Dasa with Wisin (of Wisin Y Yandel)

Leslie Grace with Zarkana by Cirque du Soleil

Enrique Iglesias featuring India Martínez

Jesse & Joy featuring Mario Domm

Juanes, Ricky Martin and Laura Pausini paying tribute to 2013 Latin Recording Academy Person of the Year Miguel Bosé

Natalia Lafourcade

Maluma with Becky G

Gian Marco with Yandel (of Wisin Y Yandel)

Paquita La Del Barrio with Mariachi Sol De México De José Hernández

Pitbull with El Cata

Draco Rosa

Alejandro Sanz with 29 students from Berklee College of Music

Carlos Vives

For updates and breaking news, visit The Latin Recording Academy's social networks on Twitter and Facebook.



More Latin GRAMMY Performers Announced

Gian Marco and Yandel to team for 14th Latin GRAMMY Awards performance

GRAMMYs/Dec 3, 2014 - 05:06 am

A performance by nominees Gian Marco and Yandel (of Wisin Y Yandel); nominee Leslie Grace in a unique performance with Zarkana by Cirque du Soleil; and a special segment celebrating salsa featuring Willy Chirino, 2013 Lifetime Achievement Award recipient Oscar D'León, Jose Alberto "El Canario," current nominee Sergio George, Ismael Miranda, and current nominee Tito Nieves are the latest performances announced for the 14th Annual Latin GRAMMY Awards telecast. Confirmed to present are current nominees Luis Angel Franco and Samuel Sarmiento (of Banda Los Recoditos), Tito "El Bambino," and nominees Mala Rodríguez and Aleks Syntek, as well as actor Charo and Miss Universe Gabriela Isler. The Biggest Night in Latin Music is set for Nov. 21 at the Mandalay Bay Events Center in Las Vegas and will air live on the Univision Network from 8–11 p.m. ET/PT (7 p.m. Central).

Ten-time Latin GRAMMY and three-time GRAMMY winner George has three nominations: Record Of The Year for "Vivir Mi Vida" (by Marc Anthony), Best Tropical Song for "Para Celebrar" (along with Jorge Luis Piloto), and Producer Of The Year.

Three-time Latin GRAMMY winner Marco has two nods in Album Of The Year: one for his own album, Versiones, and one as an engineer on Andrés Cepeda's Lo Mejor Que Hay En Mi Vida.

Grace is nominated for Best Contemporary Tropical Album for Leslie Grace.

Nieves is up for Best Salsa Album for Que Seas Feliz.

Latin GRAMMY winner Yandel (of Wisin Y Yandel) has a nomination for Best Urban Music Album for Lideres (along with Wisin).

Previously announced performers for the 14th Annual Latin GRAMMY Awards are current nominees Pablo Alborán, Marc Anthony, Banda Carnaval (with Calibre 50); Miguel Bosé, El Dasa, Jesse & Joy Featuring Mario Domm, Natalia Lafourcade, Maluma (with Becky G), Mariachi Sol De México (with Paquita La Del Barrio), Pitbull (with El Cata), Draco Rosa, Alejandro Sanz (with 29 students from Berklee College of Music), Carlos Vives, and Wisin; and a performance by Juanes, current nominee Ricky Martin, and Laura Pausini paying tribute to 2013 Latin Recording Academy Person of the Year Miguel Bosé.

Confirmed to present are current nominees Cepeda, Alex Cuba, Illya Kuryaki, Gaby Moreno, and Julieta Venegas, as well as 2013 Latin Recording Academy Trustees Award recipient Mario Kreutzberger, aka Don Francisco; and actors Omar Chaparro, Ninel Conde, Ximena Navarrete, Iván Sánchez, Blanca Soto, Mayrin Villanueva, and David Zepeda. Actor/singer Lucero once again will host the Latin music industry's premier event.

The 14th Annual Latin GRAMMY Awards will be supported on radio via Univision Radio (the official Spanish-language radio network of the Latin GRAMMY Awards), and highlighted at and, including video interviews and photos, an extensive archive of past shows, a live-blog, and dedicated forums for fans to share their excitement leading up to the live broadcast. Additionally, the telecast will be distributed internationally to more than 100 countries.

For the third year in a row, will feature Latin GRAMMYs en Vivo, which will include live coverage of the 14th Annual Latin GRAMMY Awards and interviews from various locations such as the green-carpet arrivals, the Pre-Telecast Ceremony, backstage, and the media center beginning at 2 p.m. PT.                    

Preceding the Awards telecast, Univision will present exclusive "Noche De Estrellas" ("Night Of The Stars") coverage of the celebrity arrivals direct from the Latin GRAMMY Awards green carpet starting at 7 p.m. ET/PT (6 p.m. Central). Hosted by Univision celebrities Giselle Blondet and Chiquinquira Delgado — and joined by television personalities Raúl de Molina, Rodner Figueroa, Alejandra Espinoza, and Tony Dandrades — "Noche De Estrellas" will feature live interviews and commentary on the stars and their fashions, and will provide viewers an intimate and up-close look at Latin music's most glamorous gala event.

For updates and breaking news, visit The Latin Recording Academy's social networks on Twitter and Facebook.


Black Eyed Peas, Katy Perry, Ne-Yo, Saweetie & More To Play Rock The Vote Livestream

Black Eyed Peas in 2018

Photo: David M. Benett/WireImage/Getty Images


Black Eyed Peas, Katy Perry, Ne-Yo, Saweetie & More To Play Rock The Vote Livestream

Big Freedia, Amara La Negra, Eve, Chuck D and Senator Elizabeth Warren will also make appearances during the two-hour digital party

GRAMMYs/Jun 15, 2020 - 11:21 pm

Rock The Vote has revealed the details for their first Democracy Summer 2020 livestream event featuring performances from Katy Perry, the Black Eyed Peas, Ne-Yo, Eve, Chuck DBig Freedia, Amara La Negra, Saweetie and more. The two-hour digital party, taking place this Thurs., June 18, will also feature speeches from senators Elizabeth Warren and Cory Booker, as well as activists and others encouraging young people to get out and vote.

The kick-off event will be hosted by actors Logan Browning ("Dear White People") and Rosario Dawson ("Briarpatch," Sin City, Josie & The Pussycats) and also include performances from Lucy Hale, Rich Brian, Sklyar Astin, Max, Leslie Grace, Dove Cameron and Sofia Carson.

Read: Amara La Negra Will Keep Talking About Her Afro-Latina Identity Until Things Change

"I'm excited to be a part of this kickoff to Democracy Summer 2020 with so many amazing talents, activists and speakers," Perry said in a statement. "The young people of America are speaking loud and clear on the streets and online, and come November, it will be more important than ever to fight for justice and equality, and against systemic racism, with our ballots."

More Democracy Summer 2020 events will be announced later, as part of a push to encourage voter registration and turn out during the pivotal elections this year. Democracy Summer is a collaboration with Rock The Vote and almost two dozen other non-profits, including Voto Latino, Drag Out The Vote, Get Lit and the House of Blues Music Forward Foundation.

The concert begins on Thurs., June 18 at 8:00 p.m. ET / 5 p.m. PST, streaming on, Facebook and YouTube. Visit their website for more info and to register.

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14th Latin GRAMMY Awards Nominations To Be Announced Sept. 25

Natalie Cole, Aida Cuevas, Draco Rosa, and Julieta Venegas among artists to help announce nominations for the 14th Latin GRAMMY Awards at press conference in Los Angeles

GRAMMYs/Dec 3, 2014 - 05:06 am

The Latin Recording Academy will host a press conference to announce nominations for the 14th Annual Latin GRAMMY Awards on Sept. 25 in Los Angeles.

Confirmed presenters scheduled to help announce the nominations are GRAMMY-winning artist Natalie Cole,  Latin GRAMMY winner Aida Cuevas, bachata artist Leslie Grace, singer/songwriter Gaby Moreno, lead vocalist of Intocable Ricky Muñoz, two-time Latin GRAMMY-winning singer/songwriter Draco Rosa, and five-time Latin GRAMMY and GRAMMY winner Julieta Venegas. Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy, Chiqui Delgado, co-host of Univision's No. 1 hit reality dance competition "Mira Quien Baila," and key members of the music industry and cultural community will also be in attendance.

The 14th Annual Latin GRAMMY Awards will be broadcast live on the Univision Network from the Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 21 at 8 p.m. Eastern/7 p.m. Central. For breaking news and exclusive content, join the organization's social networks on Twitter and Facebook.