meta-scriptJonas Brothers Bring Happiness To GRAMMY U SoundChecks In New York | GRAMMY.com

Jonas Brothers with GRAMMY U members

news

Jonas Brothers Bring Happiness To GRAMMY U SoundChecks In New York

The sibling trio, back in a bigger way than they ever imagined, drew from their collective two decades of industry experience during a Q & A with GRAMMY U students in Manhattan

GRAMMYs/Sep 9, 2019 - 10:01 pm

"Make sure that if you do go into a management position or you work for a label, you do your best to align with the right people who will work as hard as you will work for them. That’s the standard we set with our team. We know how much effort goes into making this whole thing run.” -Nick Jonas

Those words hit the ears of 44 GRAMMY U members gathered to gain insight on the music industry during a SoundChecks event featuring the Jonas Brothers at legendary New York City venue Madison Square Garden on Thursday, Aug. 29.

If it sounds like oddly sage advice for a 26 year old, consider that Nick Jonas made his Broadway debut nearly 20 years ago, and released his first single at the age of 10.

Students from New York University, Pace, Baruch College, Emerson, Northeastern, Fordham, Rider, Stevens, Five Towns, Hofstra and University of New Haven not only watched as Nick, Joe and Kevin Jonas stood together at MSG for the first time since August 2008; they also jumped at the invitation from the band to join them onstage for a group photo.

Rubbing elbows with fans, of course, is part and parcel of being one of the most enduring pop acts to skyrocket out of the previous decade.

“It was something that built our career from very early on,” Joe Jonas explains to the Recording Academy backstage, ahead of the SoundChecks event. “Whether we would do meet-and-greets after every club show, in a gymnasium at somebody’s school–we would meet everybody. And those are the fans still coming to see us here at MSG. We’ve seen familiar faces for the last 11 shows we’ve done. We got to know their stories and hear about how the music helped them.”

<iframe width="620" height="349" src="https://www.youtube.com/embed/CnAmeh0-E-U" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

It’s a strategy that paid off. During a lengthy hiatus that saw the brothers pursue individual projects, being accessible early in their career kept the band etched deeply in their audience’s collective consciousness. Happiness Begins, the first Jonas Brothers studio album in 10 years, debuted atop the Billboard 200 in June. It was the biggest debut from a group in 2019, with, according to Nielsen, a total consumption of 414K units, including 68 million streams. Likewise, inescapable lead single “Sucker” became their first single to hit No. 1 on the Billboard Hot 100. It landed the trio the MTV VMA for Best Pop Video in August, the same month their sprawling Happiness Begins Tour kicked off.

“It definitely wasn’t up to me. I was just the first to raise my hand and say, ‘I’m ready to do this again’,” Nick said to the Recording Academy of the band’s reunion. “Certain benchmarks I’d set out to accomplish on my own, I did. But there was a magic missing from it that I had with my brothers. After a few shows of throwing in a Jonas Brother song here and there, I realized there was still an appetite for it, as well. We’d done enough work as brothers and family that we could do this again, and it could be the healthy version [of the band], which was the most important thing to all of us. Once we had those conversations and began that journey, we all said we were ready to give this another go.”

Later, during the Q & A with GRAMMY U students, Joe planted his tongue in cheek and quipped, “Really it started with Nick–he broke up the band, and then he got the band back together. He gets to take all the credit, really.”

Family healing (and teasing) aside, Nick, Joe and Kevin knew that in order to succeed again with this project, they’d have to mesh the sounds they’d individually explored during their solo endeavors and evolve as a band to an industry landscape that has rapidly changed over the decade since the release of the brothers' previous album.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Sold out show at Madison Square Garden. Can’t beat it. Thank you NYC!! <a href="https://twitter.com/hashtag/HappinessBeginsTour?src=hash&amp;ref_src=twsrc%5Etfw">#HappinessBeginsTour</a> <a href="https://t.co/RKfVWpK6Co">pic.twitter.com/RKfVWpK6Co</a></p>&mdash; Jonas Brothers (@jonasbrothers) <a href="https://twitter.com/jonasbrothers/status/1167310000382853121?ref_src=twsrc%5Etfw">August 30, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

“It wasn’t until we worked with Ryan Tedder and Greg Kurstin that I think we cracked that code,” Nick explained during the SoundChecks event. “Probably the first song that really broke the ice in a sense was ‘Sucker,’ which Tedder had started with [co-producer] Frank Dukes prior to showing it to us. What he said to us is that he wanted to record it really bad, but didn’t feel like it was right for OneRepublic.”

Nick admitted that they wouldn’t have been as open to recording outside material in the days when they were riding the charts with their own compositions, like “Burnin’ Up.” But this is just one of the industry shifts they've adapted to, along with the advent of streaming, the dominance of social media platforms such as Instagram and uh, the rise in face tattoos–a trend Kevin joked he and his brothers missed out on.

“Way more face tattoos than there were in 2005,” Joe deadpanned to the GRAMMY U crowd. “There’s still time.”

<iframe width="620" height="349" src="https://www.youtube.com/embed/veg1PmVSj8c" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

From a fan perspective, perhaps the most significant way their idols have grown is that all three brothers have gotten married. Kevin, so far the only band member to have children, offered up the same advice to those contemplating a career in the music business that he’d give his own kids.

“This year one of my biggest moments is [my daughters] getting to see me play for the first time, so it’s a huge win,” he told the Recording Academy. “Seeing that joy in their eyes, I can understand how a young person would want to do this for themselves. So I would hope that whoever is going into this world knows that it does take hard work, and not just expect it to happen." 

Kevin underscored how the Jonas Brothers' long journey took many twists and turns before landing on the iconic MSG stage.

"We played years of New York City, New Jersey, Connecticut and Boston club shows before we ever stepped on a stage that had a real PA," he said. "We grinded it out, and that’s what it is.”

BTS Shine At GRAMMY U SoundChecks In Chicago

Demi Lovato, Miley Cyrus, and Selena Gomez
(L-R) Demi Lovato, Miley Cyrus, and Selena Gomez during the 2008 Teen Choice Awards.

Photo: Kevin Mazur/TCA 2008/WireImage/Getty Images

feature

Disney's Golden Age Of Pop: Revisit 2000s Jams From Miley Cyrus, Selena Gomez & More

As Disney Music Group celebrates its defining era of superstars and franchises, relive the magic of the 2000s with a playlist of hits from Hilary Duff, Jesse McCartney and more.

GRAMMYs/Apr 23, 2024 - 06:41 pm

"...and you're watching Disney Channel!" For anyone who grew up in the 2000s, those five words likely trigger some pretty vivid imagery: a glowing neon wand, an outline of Mickey Mouse's ears, and every Disney star from Hilary Duff to the Jonas Brothers

Nearly 20 years later, many of those child stars remain instantly recognizable — and often mononymous — to the millions of fans who grew up with them: Miley Cyrus, Selena Gomez and Demi Lovato. Nick, Kevin and Joe

Each of those names has equally memorable music attached to it — tunes that often wrap any given millennial in a blanket of nostalgia for a time that was, for better or for worse, "So Yesterday." And all of those hits, and the careers that go with them, have the same starting point in Hollywood Records, Disney Music Group's pop-oriented record label.

This time in Disney's history — the core of which can be traced from roughly 2003 to 2010 — was impactful on multiple fronts. With its music-oriented programming and multi-platform marketing strategies, the network launched a procession of teen idols whose music would come to define the soundtrack to millennials' lives, simultaneously breaking records with its Disney Channel Original Movies, TV shows and soundtracks.

Now, two decades later, Disney Music Group launched the Disney 2000s campaign, honoring the pivotal, star-making era that gave fans a generation of unforgettable pop music. The campaign will last through August and lead directly into D23 2024: The Ultimate Fan Event with special vinyl releases of landmark LPs and nostalgic social media activations occurring all summer long. April's campaign activation was Disney 2000s Weekend at the El Capitan Theatre in Hollywood, which featured special screenings of 2008's Hannah Montana & Miley Cyrus: Best of Both Worlds Concert and 2009's Hannah Montana: The Movie and Jonas Brothers: The 3D Concert Experience.

But before Miley and the JoBros, Hollywood Records' formula for creating relatable (and bankable) teen pop stars began with just one name: Hilary Duff. At the time, the bubbly blonde girl next door was essentially the face of the network thanks to her starring role in "Lizzie McGuire," and she'd just made the leap to the big screen in the summer of 2003 with The Lizzie McGuire Movie. In her years with Disney, Duff had dabbled in recording songs for Radio Disney, and even released a Christmas album under Buena Vista Records. However, her first album with Hollywood Records had the potential to catapult her from charming tween ingénue to bonafide teen pop star — and that's exactly what it did.

Released on August 26, 2003, Duff's Metamorphosis sold more than 200,000 copies in its first week and debuted at No. 2 on the Billboard 200. The following week, the bubblegum studio set performed the rare feat of rising from No. 2 to No. 1, making the then-16-year-old Duff the first solo artist under 18 to earn a No. 1 album since Britney Spears.

The album's immediate success was no fluke: Within a matter of months, Metamorphosis had sold 2.6 million copies. Music videos for its radio-friendly singles "So Yesterday" and "Come Clean" received constant airplay between programming on the Disney Channel. (The latter was eventually licensed as the theme song for MTV's pioneering teen reality series "Laguna Beach: The Real Orange County," giving it an additional boost as a cultural touchstone of the early '00s.) A 33-date North American tour soon followed, and Hollywood Records officially had a sensation on their hands. 

Naturally, the label went to work replicating Duff's recipe for success, and even looked outside the pool of Disney Channel stars to develop new talent. Another early signee was Jesse McCartney. With a soulful croon and blonde mop, the former Dream Street member notched the label another big win with his 2004 breakout hit "Beautiful Soul."

"When 'Beautiful Soul' became the label's first No. 1 hit at radio, I think that's when they really knew they had something," McCartney tells GRAMMY.com. "Miley [Cyrus] and the Jonas Brothers were signed shortly after that success and the rest is history.

"The thing that Disney really excelled at was using the synergy of the channel with promoting songs at pop," he continues. "I did appearances on 'Hannah Montana' and 'The Suite Life of Zack & Cody' and my music videos were pushed to Disney Channel. The marketing was incredibly brilliant and I don't think there has been anything as connected with an entire generation like that since then."

By 2006, Disney had nearly perfected its synergistic formula, continually launching wildly popular tentpole franchises like High School Musical and The Cheetah Girls, and then giving stars like Vanessa Hudgens and Corbin Bleu recording contracts of their own. (Curiously, the pair's HSM co-star Ashley Tisdale was never signed to Hollywood Records, instead releasing her first two solo albums with Warner.) 

Aly Michalka showed off her vocal chops as sunny girl next door Keely Teslow on "Phil of the Future," and fans could find her off-screen as one half of sibling duo Aly & AJ. In between their 2005 debut album Into the Rush and its electro-pop-charged follow-up, 2007's Insomniatic, Aly and her equally talented younger sister, AJ, also headlined their own Disney Channel Original Movie, Cow Belles. (Duff also helped trailblaze this strategy with her own early DCOM, the ever-charming Cadet Kelly, in 2002, while she was simultaneously starring in "Lizzie McGuire.")

Even after years of proven success, the next class of stars became Disney's biggest and brightest, with Miley Cyrus, Selena Gomez, Demi Lovato and the Jonas Brothers all joining the network — and record label — around the same time. "Hannah Montana" found Cyrus playing a spunky middle schooler by day and world-famous pop star by night, and the network leveraged the sitcom's conceit to give the Tennessee native (and daughter of '90s country heartthrob Billy Ray Cyrus) the best of both worlds. 

After establishing Hannah as a persona, the series' sophomore soundtrack introduced Miley as a pop star in her own right thanks to a clever double album that was one-half Hannah's music and one-half Miley's. It's literally there in the title: Hannah Montana 2: Meet Miley Cyrus.

From there, Cyrus' stardom took off like a rocket as she scored back-to-back No.1 albums and a parade of Top 10 hits like "See You Again," "7 Things," "The Climb," "Can't Be Tamed," and the ever-so-timeless anthem "Party in the U.S.A."

At the same time, Gomez had top billing on her own Disney Channel series, the magical (but less musical) "Wizards of Waverly Place." That hardly stopped her from launching her own music career, though, first by fronting Selena Gomez & the Scene from 2008 to 2012, then eventually going solo with the release of 2013's Stars Dance after the "Wizards" finale aired.

For her part, Lovato — Gomez's childhood bestie and "Barney & Friends" costar — got her big break playing Mitchie Torres in Camp Rock alongside the Jonas Brothers as fictional boy band Connect 3, led by Joe Jonas as the swaggering and floppy-haired Shane Gray. Much like Duff had five years prior in the wake of The Lizzie McGuire Movie, Lovato released her debut solo album, 2008's Don't Forget, just three months after her DCOM broke records for the Disney Channel. 

Building off their chemistry from the movie musical, nearly the entirety of Don't Forget was co-written with the Jonas Brothers, who released two of their own albums on Hollywood Records — 2007's Jonas Brothers and 2008's A Little Bit Longer — before getting their own short-lived, goofily meta Disney series, "Jonas," which wrapped weeks after the inevitable Camp Rock sequel arrived in September 2010.

As the 2000s gave way to the 2010s, the Disney machine began slowing down as its cavalcade of stars graduated to more grown-up acting roles, music and careers. But from Duff's Metamorphosis through Lovato's 2017 LP, Tell Me You Love Me, Hollywood Records caught lightning in a bottle again and again and again, giving millennials an entire generation of talent that has carried them through adulthood and into the 2020s.

To commemorate the Disney 2000s campaign, GRAMMY.com crafted a playlist to look back on Disney's golden age of pop with favorite tracks from Hilary Duff, Vanessa Hudgens, the Jonas Brothers, Miley Cyrus and more. Listen and reminisce below.

Beanie Feldstein (L) and Ben Platt (R) speak onstage during the GRAMMY U Conference.
Beanie Feldstein (L) and Ben Platt (R) speak onstage during the GRAMMY U Conference.

Photp: Rob Kim/Getty Images for The Recording Academy

press_release

Recording Academy & Amazon Music Host 2024 GRAMMY U Conference In New York Featuring Ben Platt

The two-day conference included a showcase of GRAMMY U performers and Infinity Song, as well as panels and workshops geared toward live television and Broadway musical performances, in addition to a thought-provoking keynote from Ben Platt.

GRAMMYs/Apr 22, 2024 - 06:57 pm

GRAMMY U hosted a two-day conference presented by Amazon Music for GRAMMY U members in New York City on April 19 and 20. The event, spearheaded by GRAMMY U Senior Director Jessie Allen, offered an immersive experience designed to enrich and empower emerging talents within the music industry. 

An emerging artist showcase took place on Friday, April 19, followed by a day-long series of panels and breakout sessions on Saturday, April 20, highlighting the live performance industries of Broadway and television talk shows, featuring GRAMMY, Tony, and Emmy-winning artist and actor Ben Platt as the keynote speaker.

The summit marks the beginning of a new cornerstone collaboration between GRAMMY U and Amazon Music, in which Amazon Music will play an integral role in the growth of GRAMMY U’s year-round programming, development and impact. Mastercard was also a participating sponsor of the conference.

“We were all thrilled to bring the GRAMMY U Conference to the heart of New York City. It’s a testament to the dedication of Jessie Allen, whose leadership has elevated this event year after year,” said Ruby Marchand, Chief Awards Officer of the Recording Academy. “I extend heartfelt gratitude to the Amazon Music Team for supporting GRAMMY U; this marks the genesis of an extraordinary collaboration, and together, we look forward to crafting an array of programs that will empower our GRAMMY U members throughout the year.”

The emerging artist showcase featured dynamic performances by GRAMMY U members Kayla Erhardt, Kühlname, Serena Laurel, Nicknames, Liv Paris, and Your Future Is Now scholar Jawan Audè. The evening concluded with a captivating performance by New York soft rock sibling ensemble, Infinity Song.

Saturday’s programming kicked off with keynote speaker Ben Platt. In a thought-provoking keynote discussion moderated by actor Beanie Feldstein, Platt delved into his musical journey spanning Broadway, film and television, inspiring attendees with his insights. The day continued with a performance workshop led by GRAMMY, Emmy, and Tony-winner Billy Porter. Moderated by SiriusXM Program Director Julie James, attendees immersed themselves in a captivating session aimed at honing their live performance skills. 

Read more: Inside Ben Platt's 'Honeymind': How Queer Love, Live Performance & More Led To His Most Authentic Album Yet

The conference included a panel featuring “Late Night with Seth Meyers” Music Associate Producer Yeji Cha-Beach, former member of the “Late Night with Seth Meyers” 8G Band, Marnie Stern, and musician Remi Wolf. Titled “On Screen: Performing on Live TV,” the panel covered the challenges and nuances of delivering live musical performances on television, and was moderated by Siobhan Schanda, Co-Executive Producer of “SHERRI.” 

Programming continued with a panel titled “Sounds of the Stage,” moderated by Thomas Winkler, Head of Publisher, Songwriter and Society Relations at Amazon Music, featuring SVP of Warner Music Entertainment and Theatrical Ventures Kurt Deutsch, Co-Founder of Park Avenue Artists David Lai, and composer, conductor and producer Kathy Sommer, where they explored sound production on stage and cast recordings.

Additional panels included “Side Stage: The Team Behind the Curtain,” featuring industry executives moderated by Michael Kushner, founder of Michael Kushner Photography and Dear Multi-Hyphenate, featuring producer, actor and director Erich Bergen, President of A&R of Atlantic Records Pete Ganbarg, Executive Producer of DR Theatrical Management Adam Hess, and Tony-nominated Broadway producer and vocalist Christen James, where they detailed the business of Broadway and how teams bring shows to life every night.

Guaynaa's Tips For Collaboration & Managing Your Image: 5 Takeaways From His 2023 GRAMMY U Conference Keynote

A composite image collage featuring images of Taylor Swift in (L-R) 2023, 2008 and 2012.
(L-R) Taylor Swift in 2023, 2008 and 2012.

Photos (L-R): Buda Mendes/TAS23/Getty Images for TAS Rights Management, Jeff Kravitz/FilmMagic, Christopher Polk/Getty Images for Clear Channel

feature

Songbook: An Era-By-Era Breakdown Of Taylor Swift's Journey From Country Starlet To Pop Phenomenon

Upon the arrival of Taylor Swift's 'The Tortured Poets Department,' take a deep dive into her discography and see how each album helped her become the genre-shifting superstar she is today.

GRAMMYs/Apr 19, 2024 - 09:32 pm

Editor’s note: This story was updated on April 19 to reflect the release of The Tortured Poets Department.

The world now knows Taylor Swift as a global pop superstar, but back in 2006, she was just a doe-eyed country prodigy. Since then, she's released 11 studio albums, re-recorded four as "Taylor's Version," and cultivated one of the most feverish fan bases in music. Oh, and she's also won 14 GRAMMY Awards, including four for Album Of The Year — the most ever won by an artist.

Swift has become one of music's most notable shapeshifters by refusing to limit herself to one genre, moving between country, pop, folk and beyond. A once-in-a-lifetime generational storyteller, one could argue that she is music's modern-day maverick, constantly evolving both her music and the culture around her.

Every album era has seen Swift reinvent herself over and over, which has helped pave the way for artists to explore other musical avenues. In turn, Swift hasn't just become one of the biggest artists of all time — she's changed pop music altogether.

To celebrate Taylor Swift's newest era with The Tortured Poets Department, GRAMMY.com looks back on all of her albums (Taylor's Versions not included) and how each era shaped her remarkable career.

Taylor Swift: Finding Her Place In Music

In a genre dominated by men, the odds were already stacked against Swift when she first broke into country music as a teenage female artist. The thing that differentiated her from other writers — and still does to this day — is her songwriting. She didn't want to be just "another girl singer" and knew writing her own songs would be what set her apart. 

Written throughout her adolescence, Taylor Swift was recorded at the end of 2005 and finalized by the time Swift finished her freshman year of high school. Serving as a snapshot of Swift's life and teenhood, she avoided songwriting stereotypes typically found in country music. Instead, she wanted to capture the years of her life while they still represented what she was going through, writing about what she was observing and experiencing, from love and friendship to feeling like an outsider. 

As a songwriter, Taylor Swift set the tone for what would be expected of her future recordings — all songs were written by her, some solely and others with one or two co-writers. One writer in particular, Liz Rose, applauded Swift's songwriting capabilities, stating that she was more of an "editor" for the songs because Swift already had such a distinct vision. 

The album's lead single, "Tim McGraw," an acoustic country ballad inspired by Swift knowing her relationship was going to end, represents an intricate part of Swift's songwriting process; meticulously picking apart her emotions to better understand them. With its follow-up, "Our Song" — which spent six consecutive weeks on the top of Billboard's Hot Country Songs chart — she became the youngest person to solely write and sing a No. 1 country single; she also became the first female solo artist in country music to write or co-write every song on an album. 

Although Swift's eponymous debut is underappreciated now — even lacking its own set on Swift's Eras TourTaylor Swift's forthcoming rerecording is arguably the most anticipated by fans, who are eager to hear the songs with the singer's current and more refined vocals. Still, for fans who haven't properly explored Taylor Swift, it's easy to tie together Swift's earlier work to her current discography. 

On the track "A Place In This World," a song she wrote when she was just 13, Swift sings about not fitting in and trying to find her path. While her songwriting has developed and matured, feeling like an outsider and carving her own path is a theme she still writes about now, as seen on Midnights' "You're On Your Own, Kid." 

Even as a new country artist, critics claimed that she "mastered" the genre while subsequently ushering it to a new era — one that would soon see Swift dabble in country-pop. 

Fearless: Creating A Different Kind Of Fairytale

If Taylor Swift was the soundtrack to navigating the early stages of teenhood, Fearless is Swift's coming-of-age record. More than its predecessor, Fearless blurs the line between country and pop thanks to crossover hits like "Love Story" and "You Belong With Me," yet still keeps the confessional attributes known in country songwriting. 

Most of Fearless is Swift coming to terms with what she believed love to be. On the album's liner notes, Swift says Fearless is about "living in spite" of the things that scare you, like falling in love again despite being hurt before or walking away and letting go. The 2008 version of Taylor wanted to "believe in love stories and prince charmings and happily ever after," whereas in Swift's Fearless (Taylor's Version) liner notes, she looks back on the album as a diary where she was learning "tiny lessons" every time there was a "new crack in the facade of the fairytale ending she'd been shown in the movies." 

Much of Fearless also sees Swift being reflective and nostalgic about adolescence, like in "Never Grow Up" and "Fifteen." Still wistful and romantic, the album explores Swift's hopes for love, as heard in the album's lead single "Love Story," which was one instance where she was "dramatizing" observations instead of actually experiencing them herself. 

Unlike the slow-burn of Taylor Swift, Fearless went straight to No. 1 on the Billboard 200 and stayed there for eight consecutive weeks. It won Swift's first Album Of The Year GRAMMY in 2010, at the time making her the youngest person to win the accolade at age 20. To date, it has sold 7.2 million copies in America alone. It might not be the romantic tale Swift dreamed of growing up, but her sophomore album signalled that bigger things were to come.

Speak Now: Proving Her Songwriting Prowess

Everything that happened after the success of Fearless pushed Swift from country music's best-kept secret to a mainstream star. But this meant that she faced more publicity and criticism, from naysayers who nitpicked her songwriting and vocals to the infamous Kanye West incident at the 2009 MTV Video Music Awards.

For the first time since becoming an artist, she was forced to reckon with the concept of celebrity and how turning into one — whether she wanted it or not — informed her own writing and perception of herself. No longer was she the girl writing songs like "Fifteen" in her bedroom — now she was working through becoming a highly publicized figure. Speak Now is the answer to those growing pains. 

Along with having more eyes on her, Swift also felt pressured to maintain her persona as a perfect young female role model amid a time when her peers like Miley Cyrus and Demi Lovato were attempting to rebrand to be more mature and sexier. During her NYU commencement speech in 2022, she reflected on this era of her life as one of intense fear that she could make a mistake and face lasting consequences, so the songs were masked in metaphors rather than directly addressing adult themes in her music. But that also resulted in some of her most poignant lyrics to date.

Read More: For The Record: How Taylor Swift's 'Speak Now' Changed Her Career — And Proved She'll Always Get The Last Word

Writing the entire album herself, Swift used Speak Now to prove her songwriting prowess to those who questioned her capabilities. Much like her previous two albums, Swift included songs that were both inspired by her own life and being a fly on the wall. The album's title track pulled from the saying, "Speak now or forever hold your peace," inspired by a friend's ex-boyfriend getting engaged; meanwhile, "Mean" was everything Swift wanted to say to a critic who was continuously harsh about her vocals.

Retrospective and reflective, Speak Now is an album about the speeches she could've, would've and should've said. From addressing the aforementioned VMA incident in the forgiving "Innocent" to a toxic relationship in "Dear John," Speak Now also hinted that her rose-colored glasses were cracked, but Swift (and her songwriting) was only becoming stronger because of it.

Red: Coming Into Her Own

Highly regarded as Swift's magnum opus, Red sees the singer shed the fairytale dresses and the girl-next-door persona to craft a body of work that has now been deemed as her first "adult" record. On Red, Swift focused on emotions evoked from a hot-and-cold relationship, one that forced her to experience "intense love, intense frustration, jealousy and confusion" — all feelings that she'd describe as "red." 

Unlike most of her previous writing that had been inspired by happy endings and fairytales, Red explores the lingering pain and loss that can embed itself within despite trying your hardest to let go. In her liner notes, she references Pablo Neruda's poem "Tonight I Can Write," stating that "Love is so short, forgetting is so long" is the overarching theme for the album. She plays with time — speeding it up in "Starlight," dabbling in the past in "All Too Well," and reframing it in "State of Grace" — to better understand her experiences. 

After releasing country-pop records, Red toed the line between genres more than ever before. Swift leaned further into the full pop territory by working with esteemed producers Max Martin and Shellback for the dubstep-leaning track "I Knew You Were Trouble," the punchy lead single "We Are Never Getting Back Together," and the bouncy anthem "22." But even when the pop power players weren't involved, her country stylings still leaned more pop across the album, as further evidenced with the racing deep cut "Holy Ground" and the echoing title track. 

The slight change of direction became polarizing for critics and fans alike. Following the more country-influenced Speak Now, some critics and fans found the pop songs on Red were too pop and the lyrics were too repetitive, possibly indicating that she might be selling out. If that wasn't enough, Red became an era where Swift's personal life went from speculation to tabloid fodder, with misogynistic headlines and diluting her work to just "writing about her exes." It's an era that would eventually inspire many tracks on Red's successor, 1989, like "Blank Space" and "Shake It Off."

Commercially, Red debuted at No. 1 on the Billboard 200 and sold 1.2 million copies in its first week, becoming the fastest-selling country album and making Swift the first female artist to have three consecutive albums spend six or more weeks at the top of the chart. The impact of Red extended beyond its own success, too. Often mentioned as a record that inspired a generation of artists from Troye Sivan to Conan Gray, Swift's confessional, soul-bearing authenticity set a new standard for straightforward pop music. 

1989: Reinventing Into A Pop Genius

The night Red lost the GRAMMY for Album Of The Year in 2014, Swift decided that her next album would be a full-on pop record. After years of identifying as a country artist and flirting with pop, Swift departed her roots to reinvent herself, no matter what her then-label or critics had to say. And in true Swiftian fashion, turning into a pop artist didn't just prove her genre-shapeshifting capabilities — it further solidified her as an artist who is at her best when she freely creates to her desires and refuses to adhere to anyone.

1989 was lauded by critics for its infectious synth-pop that was reminiscent of the 1980s, yet still had a contemporary sound. Swift opted to lean more into radio-friendly hits, which resulted in songs like "Style," "Wildest Dreams," "Blank Space," and "Shake It Off," all of which became singles. And where some might trade a hit or two at the expense of their artistic integrity, Swift didn't falter — instead, her lyrics were just as heartfelt and intimate as they were on prior albums.

After exploring pop-leaning sonics she first found with Red, Swift worked with Martin and Shellback again on most of 1989. This reinvention brought new (and very important) collaborators as well. Swift's now-frequent collaborator Jack Antonoff credits her as the first person to take a chance on him as a producer with "I Wish You Would" and "Out Of The Woods"; both tracks exemplified how future Antonoff-produced songs would sound on albums like reputation, Lover and Midnights.

At the time, 1989 became Swift's best-selling album to date. It sold nearly 1.3 million copies within release week in the U.S., debuting atop the Billboard 200 and reigning for 11 non-consecutive weeks. The album also earned Swift several awards — including her second Album Of The Year GRAMMY, which made her the first female artist to ever win the award twice. 

Following the release of 1989, Swift became a cultural juggernaut, and the album has had an omnipresence in music since. Swift didn't just normalize blending genres, but proved that you can create a sound that is uniquely yours by doing so. In turn, Billie Eilish, Dua Lipa and more pop stars have refused to conform or stick to what they've done prior. 

reputation: Killing The Old Taylor

For years, Swift was on a strict two-year cycle — she'd release an album one year, tour the next, and then release a new album the following year. But following the heightened scrutiny and highly publicized tabloid drama that followed the end of the 1989 era, Swift completely disappeared for a year. She stayed away from public appearances, didn't do any press, and missed the album schedule fans became accustomed to. It wasn't until summer 2017 when she returned from her media (and social media) blackout to unveil the fitting title for her new album: reputation.

Born as a response to the naysayers and name-callers, reputation follows Swift shedding her public image — which includes the pressure to be perfect, the drama, and the criticism — by declaring, "There will be no further explanation. There will just be reputation." Leaning on the same tongue-in-cheek songwriting techniques she used while penning "Blank Space," Swift wrote from the mindset of how the public perceived her.

When Swift released the lead single "Look What You Made Me Do," a song she initially wrote as a poem about not trusting specific people, many assumed the album would center on vengeance and drama. Although Swift said that the album has its vindictive moments — even declaring that the "old Taylor" is dead on the bridge of "Look What You Made Me Do" — it's a vulnerable record for her. Swift described reputation as a bait-and-switch; at their core, the songs are about finding love in the darkest moments. 

Swift still remained in the pop lane with reputation, largely leaning on Antonoff and the Martin/Shellback team. The sound almost mirrored the scrutiny Swift faced in the years prior — booming electropop beats, maximalist production and pulsing synthesizers dominate, particularly on "End Game," "I Did Something Bad," and "Ready For It…?" But the "old Taylor" isn't entirely gone on songs like "Call It What You Want," "So It Goes…" and "New Year's Day," where she lets her guard down to write earnest love odes.

Even after Swift spent some time away from the spotlight, the public didn't immediately gravitate toward her return. And even despite matching the 1.2 million first-week sales of her previous releases, some concluded that the album was her first commercial failure when compared to 1989. With time, though, it became clear that the response to reputation became muddled with the public's overall perception of her at the time — some even claimed that Swift was ahead of her time with the album's overall sound.

For her 2023 TIME Person of the Year profile, Swift described reputation as a "goth-punk moment of female rage at being gaslit by an entire social structure." For years, she felt the pressure to be "America's Sweetheart" and to never step out of line. Writing reputation became a lifeline following the events that catalyzed it  — a way to shed the so-called snakeskin and make peace with however the public wanted to view her. 

Lover: Stepping Into The Daylight

After finding love amongst chaos with reputation, Swift was learning to deal with the anxiety and fear of losing her partner — became a major theme of another aptly titled album, Lover. Both sonically and visually, Lover was a complete change from reputation. After touring reputation, Swift found that her fans saw her as "a flesh-and-blood human being," inspiring her to be "brave enough to be vulnerable" because her fans were along with her. Stepping away from the dark and antagonistic themes around reputation encouraged Swift to step into the light and be playful with her work on Lover.

Swift also found a new sense of creativity within this new mindset, one where she aimed to still embed playful themes in her songwriting but with less snark than that of "Blank Space" and "Look What You Made Me Do." Leaning into Lover being a "love letter to love," Swift explored every aspect of it. Tracks like "Paper Rings" and "London Boy" exude a whimsical energy, even if they center on more serious themes like marriage and commitment. Other songs, including "Death By A Thousand Cuts" and "Cornelia Street," are Swift at her most vulnerable, reflecting on a love lost and grappling with the extreme worry that comes when you could potentially lose someone. 

Looking at Lover retrospectively, it's an album that almost symbolizes a bookend in her discography. She was playful yet poignant, picking apart her past lyrics and feelings and looking at them with the perspective of someone who was once on top of the world, hit rock bottom, and survived in spite of it. This evolution is mentioned throughout Lover, particularly in a direct callback to 2012's Red, "Daylight," which sees her describe her love as "golden" rather than "burning red." 

Lover also marked the first time Swift divulged into politics and societal issues, like campaigning against Donald Trump, releasing the Pride-infused "You Need To Calm Down," and feeling disillusioned by the political climate with "Miss Americana & the Heartbreak Prince." Swift's documentary Miss Americana explores this change further, discussing how she regrets not being vocal about politics and issues prior, in addition to opening up about her body image issues and mental health struggles.

Lover became Swift's sixth No. 1 album in America, making her the first female artist to achieve the feat. But Lover was more than any accolades could reflect — it was Swift's transitional album in many ways, notably marking the first album that she owned entirely herself following leaving Big Machine Records for Republic Records in 2018.

folklore: Looking Beyond Her Personal Stories

After the pandemic started and Swift cancelled her Lover Fest, she spent the early stages of quarantine reading and watching a myriad of films. Without exactly setting out to create an album, she began dreaming of fictional stories and characters with various narrative arcs, allowing her imagination to run free. The result became folklore, 2020's surprise archetypal quarantine album.

Crafting a world with characters like the folklore love triangle between those in "betty" and "august," as well as Rebekah Harkness from "the last great american dynasty" (who once lived in Swift's Rhode Island mansion), was Swift's way of venturing outside her typical autobiographical style of writing. She'd see visceral images in her mind — from battleships to tree swings to mirrored disco balls — and turned them into stories, sometimes weaving in her own personal narrative throughout, or taking on a narrator role and speaking from the perspective of someone she had never met. 

She worked remotely with two producers — again working with her right-hand man Jack Antonoff, and first-time collaborator Aaron Dessner from The National. Some songs, like "peace," were recorded in just one take, capturing the essence and fragility in the song's story, whereas the lyrics for the sun-drenched "august" were penned on the spot as Swift was in her makeshift home studio in Los Angeles.

Another aspect that separated folklore from her previous work was the obvious decision not to create hits made for radio play, so much so that Dessner claimed that she made an anti-pop record at a time when radio wanted clear "bops." Sonically, it ventured into genres Swift hadn't explored much outside of a few folkier tracks on Lover. Rather than relying on mostly electronic elements, Swift, Antonoff and Dessner weaved in soft pianos, ethereal strings, and plucky guitars.

folklore's impact on the zeitgeist at a time where everyone was stuck at home helped shape people's quarantine experience. Fans rejoiced at having songs to comfort them during difficult times, and artists like Maya Hawke, Gracie Abrams, and Sabrina Carpenter credit folklore for inspiring them to create and be even more emotionally honest in their songwriting. After its release, folklore became the best-selling album of 2020 after selling 1.2 million records. At the 2021 GRAMMYs, folklore took home Album Of The Year, making her the fourth artist in history to win three times in the Category. 

evermore: Embracing Experimentation

It was exciting enough for Swifties to experience one surprise album drop from Swift, an artist who typically has an entire album campaign calculated. So when evermore was released just six months after folklore, fans were in shock. 

Like its (literally) folklorian sister, evermore was a surprise release at the end of 2020, marking the first time Swift didn't have distinct "eras" between albums. She felt like there was something "different" with folklore, stating in a social media post that making it was less like she was "departing" and more like she was "returning" to the next stage of her discography. In turn, the album served as a similar escape for Swift as folklore did.

Bridging together the same wistful and nostalgic themes as heard on its predecessor, evermore sees Swift venture even further into escapism. She explores more stories and characters, some based in fiction like "dorothea," and some real, like "marjorie," written in dedication to Swift's grandmother. 

Evermore follows folklore's inclusion of natural imagery and motifs, like landscapes, skies, ivy, and celestial elements. In contrast to the fairytale motifs and happy endings of Fearless, evermore saw Swift become fixated on "unhappy" endings — stories of failed marriages ("happiness"), lifeless relationships ("tolerate it"), and one-time flings ("'tis the damn season"). 

Sonically, evermore is a slight departure from its sister record; where folklore relies on more alt-leaning and indie-tinged sounds, evermore takes the sonics from all of Swift's past records — from pop to country to indie rock — and features all of them on one album. Country songs like "cowboy like me" and "no body, no crime" reaches back to Swift's earlier work in narrative building, seamlessly crafting a three-party story with ease. "Closure" is a "skittering" track that has the same energy as tracks like Lover's "I Forgot That You Existed," whereas the ballad "champagne problems" is thematically reminiscent of Swift's Speak Now track "Back To December" where she takes responsibility for her lover's heartache. 

Working mostly with Dessner on evermore, Swift was emboldened to continue creating and opted to embrace whatever came naturally to them rather than limiting themselves to a sound. Swift felt a "quiet conclusion" after finishing up evermore, describing that it was more about grappling with endings of all "sizes and shapes," and the record represented a chapter closing. Even so, its poetic lyricism and mystical storytelling cleverly foreshadowed what was to come with subsequent albums, particularly The Tortured Poets Department.

Midnights: Encapsulating Her Artistic Magic

After coming out of the folklorian woods following folklore and evermore, fans and critics alike were intrigued to see what direction Swift would take on her next studio album. On Midnights, Swift leaves behind indie folk sounds and returns to the pop production of 1989 and Lover.

Her most conceptual album to date, Midnights charts 13 sleepless nights and explores five themes, from self-hatred and revenge to "what if" fantasies, falling in love, and falling apart. They are the things that keep her up at night, like the self-critiquing in "Anti-Hero," her rise to fame in "You're on Your Own, Kid," and the anxiety of falling in love again in "Labyrinth." Similarly to Swift's cheeky songwriting style that sees her create caricatures of herself in songs like "Blank Space" and "Look What You Made Me Do," she doubles down on claims she's "calculated" on "Mastermind," a song about devising a plan for her and her lover. 

Although the album is a departure from the two pandemic sister albums, the overall creation process didn't differ too much. In addition to working alongside Antonoff (and bringing Dessner in for the bonus-track-filled 3am Edition), Swift's worldbuilding is still the throughline that connects Midnights and Swift's recent albums, whether she's dreaming of a Parisian escape in "Paris" or using war imagery as a metaphor for the struggle of love in "The Great War."

Read More: 5 Takeaways From Taylor Swift's New Album 'Midnights'

Following the success with folklore and evermore, Swift's intrigue was at a then-all-time high upon the release of Midnights. Along with breaking several streaming records — including becoming the first album to exceed 700 million global streams in a week — it was Swift's 11th No. 1 debut on the Billboard 200, and was the highest-selling album of 2022 (and, remarkably, the second best-selling of 2023).

To say that Swift's celebrity has become otherworldly since the release of Midnights would be an understatement. Celebrating her genre-defying and varied discography through The Eras Tour has resulted in old songs having a resurgence, new inside jokes and Easter eggs within the fandom, and a plethora of new listeners being exposed to Swift's work. 

As a result, there has arguably never been more excitement for a Taylor Swift album than for The Tortured Poets Department — especially because the announcement came on the heels of her lucky 13th GRAMMY win in February. Midnights helped further solidify Swift's larger-than-life status at the finale of the 2024 GRAMMYs, too, as she became the only artist in history to win Album Of The Year four times. 

The Tortured Poets Department: A Grief-Stricken Poetic Odyssey

It’s been a while since Swift has penned a full-fledged breakup album. On The Tortured Poets Department, she navigates the five stages of grief — denial, anger, bargaining, depression and acceptance — after her long-term relationship ended. Taking a page from the release of folklore and evermore, she dropped a double album and announced The Tortured Poets Department: The Anthology at 2 a.m. on release day. Throughout a total of 31 tracks, the prolific songwriter shelved the glittery pop radio-friendly tunes in favor of more subdued, synthy and heart-wrenching songs. 

On Instagram, Swift described the album as a collection of poetic songs that reflect the "events, opinions and sentiments from a fleeting and fatalistic moment in time," Swift pulled out the fountain and quill pens to craft songs about the "tortured poets" in her life — sometimes musing about lovers, sometimes taking aim at villains, and sometimes pointing the finger at herself. 

TTPD is also her most confessional album thus far. It pokes fun at so-called fans who overstep with her personal life ("But Daddy I Love Him"), says goodbye to a city that gave her a home ("So Long London"), and muses on how her own celebrity has stunted her growth ("Who's Afraid Of Little Old Me?"). To help explain this chapter of her life, Swift brings together a myriad of collaborators — from Stevie Nicks as fellow poetess, to duets with Florence Welch and Post Malone — and leans on real and fictional characters, like Clara Bow, Peter Pan ("Peter"), and Patti Smith.

In the same post, Swift declared that once she’s confessed all of her saddest stories, she’s able to find freedom. Yet The Tortured Poets Department (and its accompanying 15-track anthology) spends much time reflecting: she toys with her own lore, self-referencing past songs from albums like 1989 and poems from her reputation era. 

Fourteen years ago, Swift declared that she would never change, but she’ll never stay the same either. The Tortured Poets Department proves that in the throughline of Taylor Swift's many artistic eras is a commitment to exploration and a love of autobiographical lyricism.

All Things Taylor Swift

Singer and actor Ben Platt seated and posing
Ben Platt

Photo: Vince Aung

interview

Inside Ben Platt's 'Honeymind': How Queer Love, Live Performance & More Led To His Most Authentic Album Yet

Ben Platt's expansive artistry has taken him from Broadway to the recording studio, and his new album continues this evolution. 'Honeymind' shows Ben Platt at his most honest and vulnerable, embracing a new sound.

GRAMMYs/Apr 18, 2024 - 01:47 pm

Ben Platt has never allowed the world to dictate his fate. The GRAMMY, Tony, and Emmy-winner's artistic outpouring has been relentless, and he's still early in his career. 

The 30-year-old actor and singer has performed in Broadway musicals like "Parade" and "Dear Evan Hansen," sold out Madison Square Garden and the Hollywood Bowl as a solo artist, and starred and co-wrote the film Theater Camp. Each project has marked a step into a new direction, but none more so than Honeymind — an album that captures what it's like to chase tender and safe intimacy in partnership, and the ecstasy that follows once found. 

His professional growth between 2021's Reverie and Honeymind is apparent not just thematically, but sonically and in production. This latest album sounds natural and lush, with input from GRAMMY-winning producer Dave Cobb and producer/songwriter/multi-instrumentalist Alex Hope. While  Honeymind shows a version of Platt some listeners may not be accustomed to, he's never sounded more comfortable in his own skin. 

To celebrate the release of Honeymind, Platt will headline a three-week residency in New York City's Palace Theatre and a subsequent nationwide summer tour and serve as the keynote speaker at this year’s GRAMMY U Conference. He spoke with GRAMMY.com about his latest album, upcoming residency, and the beautiful and, at times, tricky trappings of romantic love.

This interview has been edited for clarity.

Honeymind shifts away from the '80s electro-pop of Reverie and your Broadway roots. What made you gravitate towards a more tender, folky sound that exudes warmth and serenity?

The biggest catalyst was that I wanted to go and write Nashville because I admired so many songwriters there. When I started with my first round of writing sessions for this record — which was back in the spring of 2022 — what just very naturally started coming out was this super unadorned, very storytelling-forward type of music. 

When I made my first record [2019], it was very close after I had been on Broadway for a long time, and it was theatrically linked. Then, I experimented with leaning into pop and this Peter Gabriel vibe, but it felt like a landing pad this time. I closed my eyes and went, What's the most natural way to communicate in terms of what is specific to me? This seemed to fit really nicely. 

You worked with renowned producers like Dave Cobb on this album. There are times when the producer’s work stands out most, but Honeymind sounds like you. How did you ensure that all tracks sounded distinctly like you versus a Dave Cobb song?

​​I loved the idea of working with Dave! His specialty is unadorned things that are as essential as they can be. When it comes to my own sound, my priority is always obviously storytelling and songwriting, but certainly, to have the vocal performance be very much the focus. Dave was very amenable to that. 

I went and wrote the songs with my co-writers before starting work with Dave, and I sort of came in with all of his songs completed. He did a beautiful job of preserving the integrity of the songs I’d written. [He wanted] to present them in as organic and straightforward a way as possible, as opposed to trying to sort of put a secondary sound onto it. 

Your previous work has been personal to varying degrees, but your lead single, "Andrew," feels particularly candid.

I wrote that song with Alex Hope, one of my favorite longtime collaborators, and I had a session earlier in the week with someone else who was also wonderful. [This first songwriter] was talking to me about her son, who was 10 or 11, and how he had his best friend, a boy he loved so much. She shared that she had an inclination that more love was going towards this friend and was coming back to him [than] he could even really communicate. 

It reminded me so deeply and immediately of so many different experiences growing up: having straight friends in high school and middle school, who you just love and who aren't doing anything wrong, but just by virtue of chemicals and how we're born, you develop feelings that just can't be reciprocated. [That's] such a special kind of melancholy. It's no one's fault, and I hadn't heard that strain of unrequited love and that particular type of melancholy expressed in a song. 

The next day, I went in with Alex and pitched them a song, and they're queer as well and understood the perspective, so it came out very quickly.

What about queer love do you find most challenging to articulate?

Developing feelings for people that just don't have it in their blood to feel the same way is a uniquely queer experience, [as is] boundarylessness both positively and negatively. It's very particular to queer love in the sense that there are a lot less societal examples, and sort of prerequisites, for what queer relationships look like or shouldn't be. Which is so freeing and wonderful and makes for a really beautiful, honest relationship. Still, it's also a little scary because you're flying blind in a way that is very particular to being a queer person. 

There's an inherent sort of rebellion and statement that you have to be making every day when you're out in the world with your partner as a queer person because there remain so many people who are intolerant, don't understand, and are still fearful and judgmental. It requires an extra bit of courage just to engage in the relationship.

You have a three-week residency at New York City's Palace Theatre, where legends like Elvis Presley, Diana Ross, and Judy Garland performed and will tour afterward.  How are you feeling as you prepare for these concerts?

When I finish the record and sit on it, it exists in limbo; I start to second-guess it, feel like I'm losing my connection to it, or forget. I don't feel like I'm in the same place as I was when I wrote these things because they're so intimate. 

But for me, the whole shebang has always been getting to perform live, and that's just my greatest joy. The songs are the most mine when I'm singing them live. I also love sharing music with people, and hearing in person and online conversations, about how it applies to their lives, how it reminds them of things, and how they use it. The tour is always the part where I'm the most in love with the album, and when the tour ends, I'm ready to let it out into the world and say goodbye for a minute.

Beyond the risk of trying something new in your career, what roles do failure, trial, and error play in your creative process or other parts of your life?

For every song I've written that I love or even come out, there are eight to 10 that I never want to see in the light of day. 

It's hard to find the good things until you throw everything at the wall, and if you're too afraid to fall, then you'll never really try in the first place. And I was privileged because I started working quite young; things went from A to B to C in the sense that they went steadily. As I get older, I learn that a career is more about this longer journey that is not at all linear. Now that I have some hindsight, it's easy to appreciate the down moments and the valleys because that's the only way you recognize when something is going well. I try to be grateful for those moments of failure or misstep when they come because it's an essential part of being an artist — not the funnest part always, but necessary. 

You'll be the keynote speaker at the 2024 GRAMMY U Conference for young professionals. What do you want to share most with conference attendees?

I must share my transparency and experiences and try to help learn by failure and success. I've found, in all facets, that specificity begets universality, and I'm trying to be as specifically honest about my role in how I approached songwriting in my own artistry — whether that's something someone will directly connect to, create a tangential connection to something else, or be an example of something that doesn't work for someone. 

Art is so tailor-made, so it's just about sharing ideas and seeing what sticks.

New Broadway Musicals To See This Spring: "Hell's Kitchen," "The Wiz" & More