In the midst of GRAMMY Week, The Recording Academy, Gold House and Pacific Bridge Arts Foundation came together for the first-ever Gold Music Alliance reception — an intimate, yet powerful celebration of the Pan-Asian community's vast contributions to the music industry.
"This is the first gathering, but it's definitely not going to be the last," promised Harvey Mason jr., CEO of the Recording Academy, in opening remarks at the Jan. 31 event, which was held at the Fairmont Century Plaza in Century City, California. "We're going to continue to grow, we're going to continue to evolve. This organization and this group of constituents, music makers — it's going to be a powerful platform to make a difference. The importance of this group is so the Academy can listen and learn and understand."
As the son of Harvey Mason Sr. — the acclaimed jazz drummer from Fourplay and original drummer of Herbie Hancock's The Headhunters — Mason jr.'s entire life has revolved around music. Even though he's always been immersed in sound, Mason jr. understands that he needs to keep his ears open to other perspectives within the industry.
"We don't know everything that's going on in every group of music makers or music people," he said, "so having different groups being able to get together, have insight and give us feedback — how can we serve better? How can we represent your group, your constituency, your community better? We need to understand what's missing, what's lacking, how can we get it better?"
Harvey Mason jr. speaking with guests at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images
"Thank you, Harvey, for listening," said Jonathan Yip, who is currently serving as a Trustee, and is the first AAPI+ Trustee elected to the Recording Academy's National Board of Trustees from the Los Angeles Chapter. "You nailed it! That is exactly what we need. We need allies and, with you and the Recording Academy backing us and what we're trying to do here, it means everything to us. So thank you very much for that.
"When I first moved out to LA in 2001, I worked at a couple different record labels, and when I would go in there, I didn't see anybody that looked like me," Yip, a two-time GRAMMY winner for his producing work as part of Stereotypes on "That's What I Like" by Bruno Mars, which took home golden gramophones for Song Of The Year and Best R&B Song in 2018, added. "But, what I did notice 20 years forward, I see a lot, and I think the growth of our community within the music industry is something to be proud of."
Yip acknowledged how important it is to have the Recording Academy's support in pushing the Gold Music Alliance initiative, which he said will "help bridge the gaps in the future and the younger people in our community to give them opportunities to be creative." And the GRAMMY Week reception wasn't just impactful because of the promise in the room, but because it's a moment that the community has long hoped for.
"We've all been in the music industry where we've always wanted a voice, we've always wanted that visibility," Yip noted. "So for us to be here, to be able to reach out to the community and let them know that it's accessible, that we're here and we have a voice — that to me is a huge moment."
With its mission grounded in lifting Asian founders, creative voices, and leaders, Gold House has played a pivotal role in working with major media companies to help reshape screens in TV and film, with successes like Beef and Everything Everywhere All at Once. Now, the nonprofit organization is bringing its passion to the music business by sponsoring the Inaugural Gold Music Alliance GRAMMY Week reception.
"We all know that awards are so critically important to all of our creative industries, and voting bodies have historically looked very singular," noted Gold House CEO Bing Chen. "So we are so excited to be able to diversify, not just for representation, but for creative excellence, the next waves of artists, producers, musicians and companies."
DJ Virman at the Gold Music Alliance Reception on Jan. 31, 2024 | Anna Webber / Getty Images
As Frankie Yaptinchay, Amazon Music's Senior Product Manager, Audience Development & Creative Partnerships, added, the hope and vision of the Gold Music Alliance is that it will be around for generations to come.
"I think the big thing the Gold Music Alliance is doing is we want to build accessibility," said Yaptinchay, who also serves as governor of the Pacific Northwest chapter of the Recording Academy. "We want to build accessibility, for not only us and the creators, and executives, but for the next generation. We want to use the vehicle that the Recording Academy has built and the prestige and share that with our community. I think this is our time to be visible, our time to speak up, and I'm really really excited we can do this.”
"We are all about uplifting the next generation in music," agreed Annie Lam, executive director of Pacific Bridge Arts Foundation. The nonprofit was founded by Far East Movement, the first Asian-American group to top the Billboard Hot 100 charts with their 2010 party hit "Like a G6". The group's Kev Nish is integrated in every aspect of the event, serving as PBA's Chair of the Board and founder, a Gold House board member, and the Recording Academy's Los Angeles Chapter Governor; his bandmate DJ Virman provided the musical accompaniment for the reception.
"The work that we do is really shaped by their journey and experiences," Lam continued, highlighting some of their programs, including The Bridging Arts Talk, which features GRAMMY nominees, GRAMMY winners and music executives. "We are so proud that all of these leaders are part of our network to give back, because we know the value of mentorship and how important they are and we are working step by step to knock down those barriers. We're still fighting the good fight and hope that you will continue to work with us to keep up with the movement."
Before the event came to a close, Grace Jun Baca, Recording Academy Director of Governance, Member & Industry Relations, expressed her thanks for those who helped make the event a success.
"Tonight was made possible because of the support of Ryan Butler, VP DEI and DEI's DREAM (Diversity Reimagined by Engaging All Musicmakers) Initiative, serving underrepresented groups at the Academy, and of course the ultimate green light from CEO Harvey Mason, jr. Like Harvey said, this is only the beginning. There's much more to come!"
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