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How Young Musicians Are Using Instagram As A Music Platform
A new generation of artists is taking to social media to show the world their art and perhaps changing the confines of the platform as a picture-focused service
The way music fans consume music has radically changed over the past decade or so, and as younger artists enter the music world, they continue to shift the playing field, finding new and innovative ways to spread their sound and reach new fans. Recently we've seen a new generation of musicians, like young hip-hop artists Jaden Smith and Tierra Whack, turn to Instagram as a new way to expose more people to their music.
Indie music distributor AWAL, or as they call themselves, a "unique alternative to the traditional music label," recently wrote blogged about this new phenomena of the new generation of musicians releasing music on Instagram. They point to 23-year-old Whack who released her entire debut album Whack World on her Instagram earlier this year. She made a video for each song, all of which were just one-minute-long, and uploaded all of them to the social platform the day the album dropped.
She also released the album on music streaming services, including Spotify and SoundCloud, and while views and listens of her music on her social don't provide a direct revenue stream as they would on Spotify and Apple Music, social media (and SoundCloud) allows artists like her to take distribution into their own hands. Her approach makes a lot of sense when you take into consideration the fact that Spotify's algorithms tend to favor male artists and its popular hip-hop centric playlists primarily feature male rappers.
It is vital for younger and emerging artists to find exposure in creative ways to reach new fans. As AWAL points out; "The opportunity cost of a 'free' project, sans ad revenue, on Instagram is somewhat marginal, because if a would-be fan enjoys the sample they spent 15 to 60 seconds with enough, they'll likely generate the bulk of their repeat spins somewhere else."
Smith also used his Instagram to release music this year, a remix version of 2017's Syre. Unlike Whack's Whack World, his Syre: The Electric Album, is not available on Spotify, but can be streamed on SoundCloud, although only with a premium listener account. Visiting either artists' Instagram page and seeing the video thumbnails form the album cover is intriguing enough to click to listen—in this day and age, with more content from more sources and quicker scrolling from consumers, it feels important to find new ways to catch the attention of peoples' eyes and ears.
As AWAL quotes MusicAlly; "The existing subscription streaming giants are primarily platforms for distribution, after all, not interaction – and from an artist's perspective, distribution by third-party corporations is not neatly aligned with the control afforded by social media."
You can catch both Smith and Whack performing at Camp Flog Gnaw in Los Angeles this weekend, which will be livestreamed.
Allen Hughes' "The Defiant Ones" Wins Best Music Film | 2018 GRAMMY
Director Allen Hughes' four-part documentary takes home Best Music Film honors for its portrayal of the unlikely partnership that changed the music business
The team behind The Defiant Ones celebrated a big win for Best Music Film at the 60th GRAMMY Awards. The crew awarded include director Allen Hughes and producers Sarah Anthony, Fritzi Horstman, Broderick Johnson, Gene Kirkwood, Andrew Kosove, Laura Lancaster, Michael Lombardo, Jerry Longarzo, Doug Pray & Steven Williams.
In a year rife with quality music documentaries and series, the bar has been set high for this dynamic category. The Defiant Ones is a four-part HBO documentary telling the story of an unlikely duo taking the music business by storm seems better suited for fantastical pages of a comic book, but for engineer-turned-mogul Jimmy Iovine and super-producer Dr. Dre, it's all truth.The Defiant Ones recounts their histories, their tribulations and their wild success. These include first-hand accounts from those who were there in Iovine's early days, such as Bruce Springsteen and U2's Bono, as well as those on board when Dre and Iovine joined forces, such as Snoop Dogg and Eminem.
The competition was stiff as the category was filled with compelling films such as One More Time With Feeling, Two Trains Runnin', Soundbreaking, and Long Strange Trip.
Photo: Kevin Mazur/WireImage.com
Pearl Jam Named Record Store Day 2019 Ambassadors
Pearl Jam's Mike McCready says "if you love music," record stores are the place to find it
Record Store Day 2019 will arrive on April 13 and this year's RSD Ambassadors are Pearl Jam. Past ambassadors include Dave Grohl, Metallica, Run The Jewels (Killer Mike and El-P), and 61st GRAMMY Awards winner for Best Rock Song St. Vincent.
McCready was also the 2018 recipient of MusiCares' Stevie Ray Vaughan Award.
The band was formed in 1990 by McCready, Jeff Ament, Stone Gossard, and Eddie Vedder, and they have played with drummer Matt Cameron since 2002. They have had five albums reach No. 1 on the Billboard 200 and four albums reach No. 2.
"Pearl Jam is honored to be Record Store Day's Ambassador for 2019. Independent record stores are hugely important to me," Pearl Jam's Mike McCready said in a statement publicizing the peak-vinyl event. "Support every independent record store that you can. They're really a good part of society. Know if you love music, this is the place to find it."
With a dozen GRAMMY nominations to date, Pearl Jam's sole win so far was at the 38th GRAMMY Awards for "Spin The Black Circle" for Best Hard Rock Performance.
Pearl Jam will be performing on March 3 in Tempe, Ariz. at the Innings festival, on June 15 in Florence, Italy at the Firenze Rocks Festival and at another festival in Barolo, Italy on June 17. On July 6 Pearl Jam will headline London's Wembley Stadium.
Portugal. The Man To Aida Cuevas: Backstage At The 2018 GRAMMYs
Also see James Fauntleroy, Reba McIntire, Latroit, and more after they stepped off the GRAMMY stage
What do artists do the moment they walk off the GRAMMY stage from presenting, accepting an award or performing? Now, you can find out.
Also see Best Pop Duo/Group Performance GRAMMY winners Portugal. The Man posing with their first career GRAMMY Award, Best Roots Gospel Album GRAMMY winner Reba McIntire right after she walked offstage, Best R&B Song GRAMMY winner James Fauntleroy, Best Remixed Recording GRAMMY winner Latroit, and many more, with these photos from backstage during the 60th GRAMMY Awards.
Photo: Daniel Boczarski/Getty Images
Original Misfits Unleash One Night Only L.A. Reunion Show
Dark punk legends to play first show with Glenn Danzig and Jerry Only since last year's Riot Fest reunion
There's big news today for punk-rock fans aware that the Misfits made much more than just T-shirts.
The massively influential punk band announced a special show touted as the "only 2017 performance in this world… or any world" and billed as "The Original Misfits" in Los Angeles at the Forum on Dec. 30.
This will be the first Misfits show featuring original singer Glenn Danzig and original bassist Jerry Only with long-time guitarist Doyle Wolfgang von Frankenstein since the band reunited for a pair of Riot Fest appearances in Chicago and Denver in 2016. Last year's Riot Fest gigs, which featured drummer Dave Lombardo, marked the first time in 33 years the original Misfits members played together.
"OK Los Angeles, you've waited almost 35 years for this, here's your chance to see the "Original Misfits" in this Exclusive L.A. only performance." said Glenn Danzig. "No Tour, No BS, just one night of dark metal-punk hardcore brutality that will go down in the history books. See you there."
Tickets for this "one night only" show go on sale Friday, August 25.