meta-scriptHow Will Coronavirus Shift Electronic Music? Maceo Plex, Paul Van Dyk, Luttrell, Mikey Lion & DJ Manager Max Leader Weigh In | GRAMMY.com
Maceo Plex

Maceo Plex

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How Will Coronavirus Shift Electronic Music? Maceo Plex, Paul Van Dyk, Luttrell, Mikey Lion & DJ Manager Max Leader Weigh In

"Now, the silver lining could be that people are going to make some amazing music coming out of this. When you don't have the pressure of making a hit track for the club, you usually make something more interesting," Maceo Plex predicts

GRAMMYs/Mar 26, 2020 - 11:06 pm

Amidst all the uncertainty of the coronavirus pandemic, one certainty is this will affect everyone in some way, and it already has had huge effects on all who work in the music industry. As major music events like Coachella, Ultra, SXSW, Glastonbury, Time Warp and many more continue to be canceled or postponed, as well as upcoming tour and club dates, many artists, managers, promoters and the crew members are facing gravely reduced or non-existent income over the next few months and possibly beyond.

We reached out to four globe-trotting DJ/producers—Barcelona's Maceo Plex (Ellum Audio), Los Angeles' Mikey Lion (Desert Hearts), San Francisco's Luttrell (Anjunadeep) and Berlin's Paul Van Dyk (Vandit Records)—and London/New York-based DJ manager Max Leader to learn how the pandemic is directly affecting them and those they work with. While this crisis is radically shifting their plans this year, they all see silver linings, especially in the sense of unity felt in the dance music community and, increasingly, humanity as a whole.

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The Show Might Go On

Longtime (he's been in it since '90s raves) underground legend Maceo Plex, a.k.a. Miami-born Eric Estornel, was set to headline Ultra, Movement (which was recently rescheduled from May to September) and Time Warp plus a bunch of major club dates over the next few months. He underscores that this is going to be hard for everyone as they all scrambles to readjust, reschedule and recover losses, and thus will likely reshape the electronic music industry as a whole.

"It's not just DJs it's musicians, bands, anybody that their job is to congregate people together to hear music is affected. That can be promoters, DJs, they all have the same story, club owners, everybody's pretty much screwed. It does give you a sense of unity because everyone's in it together," the Ellum Audio label head told us over the phone late last week.

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Leader has been in the industry for years, formerly as a promoter and currently, for the past 18 years, as a manager of a roster of major DJs. He also paints the picture of a challenging year for everyone planning and playing events in 2020, highlighting just how many dates and dollars have already been lost.

"The bread and butter for my artists and for me is in live shows. My clients tend to do anywhere from six to 12 shows a month and we work three to six months in advance. So, what happened two weeks ago, was the cancellation or attempt to reschedule the gigs, between one to three months from that moment to three months ahead," he explained during a phone chat last week. "And the promoters that were booking for three to six months from that point, were not booking anymore because they didn't know what was going on, which means that you're already at nine months of no shows. So, if you start looking at nine to 12 months, it means in the space of two weeks, you're suddenly 12 months away from receiving any income from touring."

Canceling even just a few shows could be financially crushing to promoters, as well as the clubs and everyone else who works for them. "Also, these promoters, some of them are weekly promoters, some of them are monthly promoters, and they try to honor deals. Now you lose one show for artists of the caliber that I work with, you could lose $25,000, $30,000. If you lose that amount two or three times in a row, you could be out of business," Leader noted.

For Estornel, van Dyk and Leader, their long, successful careers have put them in a place where they are currently okay financially. Of course, dipping too far into savings is stressful, as is not having an income stream to share with your team. "I'm already going into savings, because of having to cancel the ongoing business," Leader added. "I would say that my business is 90 percent gigs, so I have effectively lost 90 percent of my business right now. And it happened immediately. It happened overnight."

Estronel was set to debut his new M^3 live show in Los Angeles on March 14, which, as he put it, ended up being "the first weekend that no events were happening pretty much anywhere." Two days before the event, California banned all gatherings over 250 people (now restrictions are even tighter) in the interest of public health and safety.

"I was waiting, too. I'm not a promoter, but I was promoting [M^3] pretty much in conjunction with Factory 93, so I already had the production and all the equipment and everything paid for. So that's why it's super important to reschedule. But, at the same time, I think Factory 93 was giving money back to whoever wanted it. I don't know how they were doing it, but I had to pay for a lot of that production out of my pocket. It was already there and I was like, 'Well, f**k it. Let's do this stream.' That wasn't anywhere near what we were going to have planned for the holograms and all kinds of crazy stuff, but at least we used some of the cool lights. So those can kind of come together quickly."

Both van Dyk and Luttrell had major tours slated this year in support of their 2020 albums—the German trance legend's 10th album, Guiding Light, drops on April 17, while the S.F. deep house hero's sophomore LP, Lucky Ones, came out on March 13. Of course, with global spring dates, both tours have been put on hold.

Luttrell was also set to make his Coachella stage debut in April, which will now have to wait until October. "It's affected it quite a bit thus far. I have an album tour that was set to begin April 2. Now everything is being pushed back a few months to end of July through August. Feeling good about getting most of the shows rescheduled at least!" he shared over email.

For Mikey Lion and his Desert Hearts crew (the label/party maestro squad he leads and co-founded in 2012 in San Diego), their flagship "72+ hours of nonstop house and techno" festival was slated for April 23-26, but luckily they were able to find new dates pretty quickly. Some of the other festivals the crew were booked to play have also been affected, including at Lighting in a Bottle, whose 2020 edition was canceled, and Vujaday in Barbados, which was postponed to November. Desert Hearts is also beloved for the fun club nights and block parties they throw in a bunch of different cities. Those will have to wait this year as well.

"We postponed the festival to Oct. 22 to 26, 2020. Luckily our fest is in a really good place right now to come back because we were able to find a make-up date quickly and we didn't have too many deposits out there right now because we were monitoring the whole situation," Lion explained over the phone. He noted how this is not necessarily the case for other independent festivals and events, and that could have far-reaching negative effects in the industry. "I think that that's probably the biggest problem that all the other festivals are going through right now, is that if you're an independent festival that's not backed by Live Nation, AEG or some other big financial backer, you're using your ticket money to secure the acts that you're having, all the equipment, everything. You have so many deposits out there. Then we have this totally unforeseen disease that's coming through and everyone's having to cancel, and then all of a sudden all the fans are looking for refunds and those festivals don't have the money to be paying their fans back because it's all tied up, it creates this really hectic ecosystem where the fans think that they're getting ripped off and festivals can't do anything about it."

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For all the events and festivals that are able to successfully reschedule and bring the majority of their lineup with them, that is a big relief, but of course a year's worth of events can't all happen in the fall and winter, especially outdoor events in colder climates. And who will get to play in the more limited event pool? Probably the bigger DJs, for the most part, with less slots for local opening acts—and less money for everyone overall. It is hard to predict exactly how hard the crisis will strike the global economy, but it has already done damage, with many hourly or gig workers currently out of work. For most people, the less income they make, the less money they will spend on going out, festival tickets and travel, so it becomes harder to get people to clubs and festivals.

"The festivals are already rescheduling and they're not going to be able to pay the same," Estornel noted. "So DJs fees are definitely going to go down in general. Which is kind of a trickle-down effect; the bigger DJs will have to charge less and some of the smaller DJs' fees will then obviously go down as well. Then resident DJs that live in that city might not even play at all. Or if they do, for very cheap, because the promoters are not going to be able to charge the same entrance at the same ticket price or entrance at their clubs or whatever because people are not going to have any money,

"Rescheduling events, in my case, because of the fact that I'm in a position to headline, I get to reschedule first before others. I feel bad for all the other people that are, to promoters, maybe second or third tier artists that aren't getting rescheduled right away… I'm in a position where I can't complain because I can reschedule. But then again, I can't because I'm booked. I was booked up for the rest of the year."

Estornel also underscores that festivals moving towards later dates is going to cut into the bottom line of clubs, as everyone is now competing for a limited window of dates and likely a smaller pool of attendees with any money to spend on nights out. "A lot of these festivals are moving to those [later] months and they're going to take up a lot of the weekends that clubs function really well in those parts. So economically, it looks pretty crazy," he explained.

Leader echoed both of these points, that there are a limited number of dates for events and DJs to fill for the rest of the year and smaller pool of money for everyone. He is also cautious about predicting that events will be back up and running before at least a few months off. He notes recent conversations he's had with promoters, those who are looking ahead to book fall/winter dates—no one can pay deposits right now. Everyone is pretty much just trying to stay afloat at this point.

"The conversation that I do have with bigger promoters is, 'Okay, we're looking at the last two weekends in October, the first two in November, the New Year's Eve, we're looking to fill these holes. This is who I want from your roster on that. However, obviously we can't contract this right now. We obviously can't pay any deposits for it right now," Leader said.

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Livestream Nation

van Dyk explains how not being able to travel to his sold-out Moscow show on March 13 led him to play via livestream to the packed venue in Russia from an empty club in Berlin. From that experience, he decided to launch a weekly livestream series from the club, which he's calling PC Music Night. He and fellow German DJ/producer Chris Bekker have shared two livestreams so far, much to the delight of trance and progressive house fans around the world.

"I was supposed to play in Moscow last weekend and because they have restrictions of people from Germany flying into Russia because of the Coronavirus and you have to go into quarantine," van Dyk explained. "What do people do when their shows are canceled and something cannot happen? Well we use the latest technology. We came up with the idea of me going into an empty club here in Berlin, have everything set up and then stream my performance from Berlin live to Moscow. It obviously is not the same as me being there because, it's difficult to interact. I had a little monitor so I was able to see what's going on in the venue in Moscow, but it was one way to sort of cope with the grim times and the possibilities that there are right now. and we came up with an idea from that streaming experience."

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Since both the epic Paul van Dyk and Maceo Plex sets aired on March 13 and 14, respectively, many DJs and artists have understandably jumped on the livestream wagon, craving a way to continue to share their music with the world and engage with their fans. It's safe to say that music livestream offerings are a bit oversaturated at the moment, but it has been fun to see the different ways artists and their fanbases have been engaging with them. For Estornel, he's aiming to think outside of the box when it comes to interacting with his fans during quarantine times:

"Everything's flooded with DJs doing streams. So now I'm thinking of new ideas… something more interesting. Somewhere between nerdy, like a studio talk but musical where you could dance to it. Hopefully we'll do something for these months, until things get back to normal."

Since we spoke last week, Lion and the Desert Hearts squad have started a new daily livestream series that's very on-brand with their colorful, playful vibes. Stepping out of the box a bit, the eclectic offerings include Q&A on Mondays with Lion, cooking lessons with his brother and labelmate Porky on Tuesday, yoga on Wednesdays and DJ sets from the squad on Sundays.

It's About Time For Unity!

While not being able to interact with others "irl" is difficult for all of us, connecting online, especially over music, can be especially powerful during these times of isolation. van Dyk witnessed this during his first PC Music Night livestream, where he encouraged fans to send track requests and special shout-outs in the comments.

"Chris Bekker and myself played for five hours for free for everyone who wanted to join, just simply to put a smile on people's faces, for people to connect. There was so much interaction going on from people from the U.S. talking to people from Italy, from Italy talking to people in South America. It's like they were all interconnecting. There was a sense of community, a sense of being there for each other. That is the essence of what we are trying to do with this DJ set."

The Berlin legend underscored the importance of staying in touch with others while we are apart, as during times of global distress, we all need comfort and support. "It's those little things to still be there for each other. I don't really like the term social distancing because what we have to do is stay physically apart from each other. But if anything, we should be socially closer and support each other. I think this is what we can do, and this is what we should do in crazy times like this."

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Seeing as the coronavirus crisis really does affect everyone, van Dyk sees this as an opportunity to put aside our differences and practice real empathy and growth. "In these times right now, I think we can all interconnect. At the end, of the day it doesn't really matter if you're a Trump supporter or if you support Sanders. At the end of the day, it's about the species, us as humans. Everyone is affected by it. We have to be there for each other. And that's about actually putting the human first, putting the real us first and therefore being there for each other," he added.

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Lion pointed to the surprising and rather atypical unity we're seeing here in the States between Democrats and Republicans as they try to address the crisis is something to be celebrated. It could also have policy implications that change our lives for the better going forward.

"I think that things like universal healthcare and ideas like universal basic income are at the forefront right now of things we're realizing would be a massive help. It's crazy to see Republicans even embracing those things right now because of the situation that we're in. I don't think they would ever come to grips with and accept it unless they're seeing it affect them," Lion stated. "Hopefully we start getting some relief for people that are really struggling right now."

"I think that people are going to come out of this much more understanding of other people's situations and we are all in this together," he added. "I think that we're going to start seeing a lot more compassion from people in the world."

Luttrell echoed their messages, in sharing what gives him the most hope right now: "I feel like a big crisis like this—especially one that affects the world all at once—gives us an opportunity to come together and become closer as humans on this planet."

In the midst of trying to reschedule, reorganize and roll with the waves of the world, everyone we spoke to has already felt unity across the electronic music scene and the larger music and events industry. As Lion noted, many artists have been understanding about returning deposits for canceled events, given the circumstances, even though money will not really be coming in for a bit. At the end of the day, everyone in entertainment is more or less in the same boat right now.

"For the most part, I think that agencies and the artists are being really cool with getting back to the deposits in a lot of circumstances because I think everyone gets it, that we're all in this together," Lion said. "People are definitely working together on it. At the same time, that's money coming out from the artists and all of our foreseeable calendar just got completely wiped out, basically. I don't have any income coming, none of the other Desert Heart guys do, and we don't know how long this is going to last.

"It's a really harrowing experience, and it's not just the artists that are going through it, it's the managers, the agents, all the photographers and videographers, security, bartenders, all the logistics people to build teams. The list goes on and on and that's just the music industry. You know, the entire entertainment industry is getting absolutely battered right now. Think about Las Vegas, it's a city of almost 700,000 people and their entire ecosystem is based on entertainment. That entire city's pretty much out of work right now, I'd imagine."

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For van Dyk, it is important to him to be able to personally esure his regular team is financially stable during this time. "It requires us being socially aware of our surroundings, of the people who need help and then actually do something. I'm committed to do this in this way, and therefore I don't think my crew needs to be too worried about it."

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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div></a> <p style=" margin:8px 0 0 0; padding:0 4px;"> <a href="https://www.instagram.com/tv/B-Kwa5pjU7q/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;" target="_blank">Here&#39;s a fantastic new video that we&#39;ve made for you, I hope you enjoy it.⁣ ⁣ When I wrote this song and named this album, I never expected it would be released during a time like this. However, instead of dwelling on the obvious and unfortunate irony of it all, I&#39;m trying to make a conscious decision to continue reminding myself just how fortunate I am.⁣ ⁣ I make music. I’m not putting myself in danger every day like the medical professionals and everyone still out there working to keep our society running - like the head of the CDC, or the people keeping grocery stores stocked and functional - but I do hope that what I have to offer can help bring joy to people feeling stressed, overwhelmed, scared or hopeless right now.⁣ ⁣ If you’re stuck inside like the rest of us, put this music video on and dance around in your apartment, or lay in your bed holding your phone watching it, whatever you feel like. If you have one, get your dog all riled up. Give them lots of belly rubs and laugh at them zooming around the house to the music. Imagine how happy dogs are right now? Their favorite people are home all day. They’ll never disappear for hours on end (which to them probably seems like days). Dogs are possibly the most stoked they’ve ever been in history. Sadly, I don’t have a dog cause my landlord doesn’t allow them, but thinking of all the dogs out there living their best life with their favorite humans that are stuck at home right now makes me really happy.</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/ericluttrell/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Luttrell</a> (@ericluttrell) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-03-25T19:20:45+00:00">Mar 25, 2020 at 12:20pm PDT</time></p></div></blockquote><script async src="//www.instagram.com/embed.js"></script>

To Release Or Not To Release?

As van Dyk put it, music is a necessity in most people's lives, especially those who make it. Music plays an important part in all of our daily lives, and right now feels like a time where many of us are turning to music to escape or to dive into our feelings. "I'm a musician. To me, music is an essential of part of my life. When I'm sad I'm listening to music. When I'm happy, I'm listening to music. When I'm somewhat in between, I'm still listening to music. It's my passion. Therefore, music is something that's essential, from my perspective, in everyone's life," the German artist said.

"Right now, everyone has endless time on their hands," Lion added. "People are digging, people are paying attention, everyone's at their computer. It is a good time to get stuff into people's hands and really try to affect people in a positive way. Music's absolutely one of the best ways to do it."

"To me, music is an essential of part of my life. When I'm sad I'm listening to music. When I'm happy, I'm listening to music. When I'm somewhat in between, I'm still listening to music. It's my passion." – Paul van Dyk

Perhaps it's a great time to put out an uplifting track or music video, but what about releasing an album or club cuts? While many in the industry seem to be encouraging fans to support their favorite artists with online album and merch sales, other entities, like Amazon and even some artists themselves, have decided now is not necessary a good time to release projects. If you can't tour in support of the release, will the financial investment in the project be worth it?

For electronic artists specifically, who support and promote each others' new, often then-unreleased, records by playing them at their DJ sets around the world, the hype and release cycle just had a big wrench thrown through it. Additionally, if most of the DJs of the world are hunkering down in their home studios right now, which tracks and albums will cut through the noise when everything is dropped in a few months?

Leader's comments speak to this, and the "hustle," as he put it, that will ensue to get the gigs and have your music heard this year.

"You can definitely plan ahead in terms of what you're releasing to the world. Everyone is assuming that come July, August, this will die down. I personally am not having conversations besides with the most optimistic of promoters about shows, pre-October, right now. And really, most of the conversations are 'Well, let's see what the next couple weeks unfolds for us,' so you're not really banking on anything there. But in terms of products or music being released, and social media, building your fan base, and working on consultancy jobs or working with brands, there's still some business out there that can be done. It's a hustle."

"One thing that I am thinking is that all these DJs who usually are gigging Friday, Saturday and Sunday, home on Monday, recovering on Tuesday, making music on Wednesday, and then getting ready to tour again on Thursday, are finally having long periods of time to actually make music. And so, I think what we'll find is a plethora of music coming out at the same time, which has an effect on the developing artists," Leader continued. "Even if I'm looking in October [for their release], I think the market is going to be really excited about the [bigger] producer who's finally released some new material because they had four, five months off the road."

Estornel and Lion also spoke to releasing tracks during the age of COVID-19:

"You don't sell music to dance to or to DJ to when nobody can go out and dance," Estornel explained. "They're not really selling that much music. You have all these artists that had their releases planned and it's like if you postpone the schedule, then their music doesn't come out until way later, when that music's old, basically."

"You can't really go test out new tracks now. I feel like the entire record label promo system right now is just worthless, because how are people even going to go try out your tracks or get feedback on stuff?" Lion says. "I've been seeing a lot of artists go to moving all their stuff over to Bandcamp because it's a much more direct peer-to-peer system over there than having a middle man like Apple Music or Beatport. I'm actually running through and getting our Bandcamp set up today."

Read: Musicians Earn $4.3 Million From Bandcamp With Nearly 800,000 Items Sold On Friday

Creativity & The Future Of Dance Music

Regardless of artists' personal stances on releasing new music now, it's likely many of them will be using the ample free time to work on music in some way. 

"The city where I live, San Francisco is now on lockdown," Luttrell said. "I won't be traveling outside my apartment much the next few weeks. I'll take it as an opportunity to focus on having more interaction with fans online and come up with fun ways to promote different songs on the album... I'm already working on a bunch of new songs that will eventually be the next album, so I feel like there's going to be a lot of time to make that really special. A lot of those songs will have been written during this lock down in S.F., so maybe I'll use the weirdness of it all as some sort of inspiration."

Similarly, van Dyk also feels new music will come out of this experience for him. "I finished my new album," he said. "I was ready to be out on the road in the world to play my music in front of my audience. So it's a bit of a strange timing for me, but I constantly make music and so, I'm pretty sure whatever extra time I have at hands now, some music will come out of it."

Leader also sees these times as a creative challenge and powerful reset for his work. "I think that everyone's playing from a level playground now. You know, everyone is suffering, and in a way, we're all in it together for that reason. And I'm optimistic by nature. I believe that this will end, and we will get back to business, and that it allowed me to really think outside the box in terms of my business. If you're in an intense job like I'm sure you have, you're going a million miles an hour, and you always wish you had a second to breathe, this is giving us that second."

Quarantine Diaries: Beach Slang's James Alex Is Making Mixtapes & Watching "Yellow Submarine" With His Kids

Estornel, who has a young son, acknowledges the challenge of working from home if you have kids that are now out of school. Yet he is embracing the creative exploration that may likely come from the reduced pressure he and other DJs are inevitably facing to make the next club banger. 

"Now, the silver lining could be that people are going to make some amazing music coming out of this. When you don't have the pressure of making a hit track for the club, you usually make something more interesting," Estornel said. "So maybe something new will come out of this, but for the most part it also kind of depresses people because if things are kind of bad out there and you're making dance music and nobody's dancing. It's like, f**k. You don't feel inspired. It's tough.

Maceo Plex added, "I feel less pressure to make a bomb kind of, because there's no reason to right now. In the past, the reason why I have any kind of a bigger name is for all the music that I made that I wasn't worrying about making a bomb. I was just trying to make something that was cool and creative, or pretty or just different sounding tracks. Those ended up becoming bombs. So, I mean, it's kind of good. Creatively, I don't have that pressure. So I might have a bomb after this, I don't know. I'd rather not think about it."

Regardless of whether or not the world is gifted any glittering Maceo Plex bombs over the next month, electronic music will be shifting. With a halt as drastic as this, there is no way things will remain exactly the same when we return to the dancefloor. He sees parallels to the disco backlash in the late-70s that, while harrowing, directly led to the emergence of house music and thriving underground scenes in Chicago, New York City and beyond. As the saying goes, when one door closes, another one opens.

"I think this may be the biggest blow to clubbing since the disco backlash back in the late-'70s, early 80s when everybody was for just a moment it was like this media-driven burning of disco records and stuff." Maceo Plex said. "Since then, clubbing got bigger and better and dance music got way more popular over the past 30, 40 years. I think this is kind of like a reset. I'm hopeful we're going to come out of this strong. Nothing can really stop people from listening to dance music and dancing. …We'll be fine, in other words. It's just that it's going to take a couple of years to get back to the size of festivals that we were used to for a little while. They're kind of almost ridiculous at this point; 100,000 people festivals and stuff like that. I don't feel bad for them as much but because they've made so much money, but EDM, this is probably going to be such a huge blow to commercial EDM music more so than underground music."

"I think underground dance music's going to get big. It's going to get bigger, in a way. It's going to see a Renaissance," Estornel concluded. "Whatever happens, the dance music community is in for a wild ride, with new faces and sounds likely emerging over the coming years."

Quarantine Diaries: L.A. Pop Luminary Katelyn Tarver On Quarantining With Siblings, IN-N-OUT Burger & White Wine

Curtis Jones, aka Cajmere & Green Velvet, performing live. Jones is wearing dark sunglasses amid a dark background and green strobe lights.
Curtis Jones performs as Green Velvet

Photo: Matt Jelonek/WireImage

interview

Dance Legend Curtis Jones On Cajmere, Green Velvet & 30 Years Of Cajual Records

As Green Velvet and Cajmere, DJ/producer Curtis Jones celebrates everything from Chicago to acid house. With a new party and revived record label, Jones says he wants to "shine a light on those who sacrificed so much to keep house music alive."

GRAMMYs/Apr 17, 2024 - 02:19 pm

Curtis Jones is a dance music legend, whose multiple monikers only begin to demonstrate his deep and varied influence in the genre.

Jones has been active as a producer and DJ for decades, and is among a cadre of dance music acts forging a connection between the genre's origins and its modern iterations. Crucially, he  joined Chicago house legends Honey Dijon and Terry Hunter on Beyoncé's house-infused RENAISSANCE, providing a sample for "Cozy." He’s also produced tracks with house favorites Chris Lake and Oliver Heldens, and DJed with Dom Dolla and John Summit.

Jones contributed to the aforementioned collaborations, young and old, as Green Velvet. He’s been releasing dance hits like "Flash" and "Answering Machine" under that name since the mid- '90s. He is also currently a staple of the live circuit, his signature green mohawk vibing in clubs and festivals around the globe — including at his own La La Land parties in Los Angeles, Denver, Orlando, and elsewhere.

Green Velvet is appropriately braggadocious, even releasing the popular "Bigger Than Prince" in 2013. But by the time Jones had released the heavy-grooving tech house track, his artistry had been percolating for decades as Cajmere.

Where Green Velvet releases lean into acid house and Detroit techno, Cajmere is all about the traditional house sound of Jones’ hometown of Chicago. When Jones first debuted Cajmere in 1991, Chicago’s now-historic reputation for house music was still developing. Decades after the original release, Cajmere tracks like "Percolator,” have sustained the Windy City sound via remixes by prominent house artists like Will Clarke, Jamie Jones, and Claude VonStroke.

"I love doing music under both of my aliases, so it’s great when fans discover the truth,” Jones tells GRAMMY.com over email. Often, Jones performs as Cajmere to open his La La Land parties, and closes as Green Velvet. 

But beyond a few scattered performances and new tracks, Cajmere has remained dormant while Green Velvet became a worldwide headliner, topping bills in Mexico City, Toronto, Bogotá and other international dance destinations. He’s only shared two original releases as Cajmere since 2016: "Baby Talk,” and "Love Foundation,” a co-production with fellow veteran Chicago producer/DJ Gene Farris.

This year, Jones is reviving Cajmere to headliner status with his new live event series, Legends. First held in March in Miami, Jones' Legends aims to highlight other dance music legends, from Detroit techno pioneers Stacey Pullen and Carl Craig, to Chicago house maven Marshall Jefferson. 

"My intention is to shine a light on those who sacrificed so much to keep house music alive," Jones writes. "The sad reality is that most of the legendary artists aren’t celebrated or compensated as well as they should be."

Given that dance music came into the popular music zeitgeist relatively recently, the originators of the genre — like the artists Jones booked for his Legends party — are still in their prime. Giving them space to perform allows them to apply the same innovation they had in the early '90s in 2024.

Jones says the Miami Legends launch was an amazing success."Seeing the passion everyone, young and old, displayed was so inspiring."

Curtis Jones Talks House, Cajmere & Green Velvet performs at Legends Miami

Curtis Jones, center, DJs at the Miami Legends party ┃Courtesy of the artist

The first Legends party also served as a celebration of Cajual Records, the label Jones launched in 1992 as a home for his Cajmere music. Over the past three decades, Cajual has also released tracks from dance music veterans such as Riva Starr, as well as contemporary tastemakers like Sonny Fodera and DJ E-Clyps. 

Furthermore, Jones’ partnership with revered singers such as Russoul and Dajae (the latter of whom still performs with him to this day) on Cajual releases like "Say U Will” and "Waterfall” helped to define the vocal-house style.

Like the Cajmere project, Cajual Records has been moving slower in recent years. The label has only shared four releases since 2018. True to form, though, Jones started another label; Relief Records, the home of Green Velvet's music, shared 10 releases in 2023 alone.

Jones says he's been particularly prolific as Green Velvet because "the genres of tech house and techno have allowed me the creative freedom I require as an artist."

Now Jones is making "loads of music” as Cajmere again and recently signed a new distribution deal for Cajual Records. The true sound of Chicago is resonating with audiences in 2024, Jones says, adding "it's nice that house is making a comeback."

Jones remembers when house music was especially unpopular. He used to call radio stations in the '80s to play tracks like Jamie Principle's underground classic "Waiting On My Angel,” only to be told they didn’t play house music whatsoever. In 2024, house music records like FISHER’s "Losing It” were certified gold, and received nominations for Best Dance Recording at the 66th GRAMMY Awards. Jones is embracing this popularity with open arms.

Read more: The Rise Of Underground House: How Artists Like Fisher & Acraze Have Taken Tech House, Other Electronic Genres From Indie To EDC

"The new audience it’s attracting is excited to hear unique underground-style house records now. This is perfect for my Cajmere sets,” Jones says. "I never saw Green Velvet being more popular than Cajmere, and both sounds being as popular as they are even today.” 

While Jones is finding success in his own artistic endeavors, he points to a general lack of appreciation for Black dance artists in festival bookings. Looking at the run-of-show for ARC Festival, a festival in Chicago dedicated to house and techno music, legendary artists play some of the earliest slots. 

For the 2023 edition, Carl Craig played at 3 p.m on Saturday while the young, white John Summit, closed the festival the same night. In 2021, the acid house inventor, Chicago’s DJ Pierre, played the opening set at 2 p.m. on Saturday, while FISHER, another younger white artist, was the headliner.

In 2020, Marshall Jefferson penned an op-ed in Mixmag about the losing battle he is fighting as a Black DJ from the '90s. He mentions that younger white artists often receive upwards of $250,000 for one gig, whereas he receives around $2,000, despite the fact that he still DJs to packed crowds 30 years after he started.

Jones is doing his part to even the playing field with Legends, and according to him, things are going well after the first edition. "Seeing how much respect the fans have for the Legends was so special,” Jones says. "Hopefully they become trendy again.” 

The story of Curtis Jones is already one of legend, but it is far from over. "I feel it’s my duty to continue to make creative and innovative tracks as well as musical events. I love shining the light on new upcoming and emerging artists as well as giving the originators their proper dues,” Jones says. 

How LP Giobbi & Femme House Are Making Space For Women In Dance Music: "If You Really Want To Make A Change, It Can Be Done"

Excited fans in a crowd shot at Coachella 2024
Fans at weekend one of Coachella 2024

Photo: Christina House / Los Angeles Times via Getty Images

feature

Meet The Coachella Die-Hards: 5 Super Fans You'll Find In The Desert

It's not only influencers and celebrities heading to Indio, California. The "real Coachella" brings together people from across the country, including super fans who come year after year for the killer live show, community, and the occasional beer chug.

GRAMMYs/Apr 16, 2024 - 01:32 pm

After 25 years, Coachella is like a live music holiday. Every year, thousands of people from all walks of life descend upon the Empire Polo Club in Indio, California to enjoy artists whose music is as diverse as the crowd assembled. No matter what style anyone prefers, an artist they love is playing at Coachella.

This year alone, attendees can enjoy the classic Britpop sounds of Blur, trendy house music beats from John Summit, a reunion of the ska-punk icons, Sublime (featuring the late frontman's son, Jakob Nowell), and a headlining set from enigmatic rapper Tyler, The Creator.

Coachella also offers the opportunity for audiences to see artists they may never see elsewhere, like a rare American performance by the jazz-house master St.Germain, a shared set from the now-defunct dance music supergroup J.E.S.u.S. (Jackmaster, Eats Everything, Seth Troxler, and Skream), or pop legend Jai Paul’s first live show ever. 

Then, of course, there are the Coachella sets that will live in infamy: From Daft Punk’s debut of The Pyramid, which is largely credited with launching the popularity of electronic music in the United States, to Tupac’s resurrection in hologram, to Beyoncé's marching band of HBCU students soundtracking a reunion of Destiny’s Child.

The people of Coachella revel in these eclectic and epic offerings. Approximately 125,000 people per day touch down on the grass at the Empire Polo Club, and upwards of 100,000 have been reported to gather for a single set. And while hundreds of thousands of people are on the ground worshiping the music, 40 million people are watching the magic through YouTube, wishing they were there.

Coachella is a spectacle. So often the people who went one year bring their friends or family the next, and those people become obsessed. Others meet people at the festival and become best friends, family, and lovers — relationships born from a shared reverence for live music. 

With its massive popularity, it's easy to assume influencers and celebrities have taken over the polo grounds. A key moment in Billie Eilish’s documentary, Billie Eilish: The World's a Little Blurry, the young pop sensation meets her lifelong hero, Justin Bieber, for the first time at Coachella. But any long-time attendee will tell you, that the celebrities and influencers don’t engage with the true Coachella.

"The Kardashians are having one experience, and I’m having a different experience out in the field," says Ashton Aellarose who’s attended Coachella 12 times in eight years. "If you don’t want to be that, then you don’t see that…there’s the real Coachella for real people."

Real fans of Coachella stay all day and night, braving the heat and the dust, to engage with the epic performances and their fellow music lovers. Alaskan Alex Rodriguez creates an Artist of the Day post on the Coachella Reddit, posting every day from when the lineup drops until the festival. He flies in from the Last Frontier because Coachella provides something that other festivals simply can’t.

"Whether it be over-the-top productions, unexpected guest appearances or simply the chance to let others hear your unfamiliar sound to others, Coachella invites performances that you simply won’t see anywhere else," Rodriguez tells GRAMMY.com via email. 

Coachella’s community is built on the idea that music is the universal language. Whether you’re coming for the first time or the 25th time, whether you’re a senior citizen, a new parent, or a college kid on spring break, Coachella is a space for live music fans to celebrate what they love more than anything, and celebrate each other. GRAMMY.com spoke to five Coachella die-hards — attendees who count Coachella as an annual, important part of their year — to learn what Coachella means to them.

From Fan To Music Industry Professional: The 25-Year Attendee 

Coachella Die-Hards: 5 Fans To Meet In The Desert Josh Brooks

Josh Brooks DJing in 2011┃Josh Brooks

Name: Josh Brooks

Number of Coachellas attended: 26

Favorite set: The Chemical Brothers, 1999

Josh Brooks has attended every year of Coachella since the first edition in 1999, and credits the festival for his career in music. To date, he's worked as a booking agent, tour manager, and DJ who has played Coachella on several occasions. In 2023, he played a slot during the after-hours silent disco in the campgrounds. 

Back in 1999, Brooks had just started college at UCLA and was studying physical science, geology, and geography. He went to Coachella on a whim because tickets were $50 per day to see Rage Against The Machine, Tool, Beck, Morrissey, and the Chemical Brothers. Everything in his musical life snowballed from there. 

"[Coachella] really opened my eyes to this whole world of music that I didn’t know existed," Brooks tells GRAMMY.com. "I’ve played music my whole life. I played clarinet, trumpet, and saxophone. I was in the California Young Musicians Orchestra for a year in high school. Music has always been really important to me. But that’s where I really started to find myself musically." 

In 2011, Brooks found himself as a part of Coachella. That year, Global Inheritance — the nonprofit that organizes all of Coachella’s sustainability efforts —hosted a human-powered stage called the Energy Factory. Brooks submitted a DJ mix as part of a contest to play a slot on that stage, and he won. 

"I just played at the festival that I have been enamored with for the last 12 years. I just made a dream come true," Brooks said.

A year after that, he got laid off as a high school science teacher, and he’s been working in music ever since. Currently, he’s the booking agent and tour manager for respected house music artist Sacha Robotti, and revitalizing their SLOTHACID brand. But in between his workload, he’s still taking time for a trip to the desert for some live music. 

The Fan That Made Coachella A Family Affair

Meet The Coachella Die-Hards: A family affair

The Glazer family┃MIkey Glazer

Name: Mikey Glazer

Number of Coachellas attended:  16

Favorite set: M.I.A., 2008

Every year at Coachella, you see a handful of parents celebrating live music with their children. In fact, there are meetups for families at the festival. Among this somewhat unusual sight, you'll find Mikey Glazer and his 5-year-old son, Axwell. 

Glazer has been attending Coachella since 2003, and used to be one of the festival's more typical attendees (a 20-something attending for the party and the tunes). Now, at age 47, Coachella has become his yearly family vacation. Glazer and his wife, Melissa, brought Axwell to the festival four times: three in the flesh, and once in utero.

During the pandemic, Mikey, Melissa, and Axwell listened to music as a family. Especially electronic artists like Skrillex and Tiësto. (Axwell is also the artist moniker of one of the members of the GRAMMY-nominated electronic trio Swedish House Mafia.) When the family went to Coachella together, they saw Axwell express that love of music in full force.

"Seeing a DJ and the visuals, he just loved it. To see it through his eyes is absolutely amazing," Glazer says. "Nobody who doesn’t have kids would ever want to have a kid with them at Coachella. But when you spend every day with your kid, you’re going through new music Friday; he’s picking out songs he likes, and you listen to music together every day; when you get to Coachella, to see him enjoy it is great."

Ranking Coachella: The Fan Who Listens To Every Single Artist 

Fans inside the ferris wheel at Coachella

Brian Downing (second from right) with friends from Cincinnati┃Brian Downing

Name: Brian Downing

Number of Coachellas attended: 4

Favorite set: Madeon, 2022

For decades, Brian Downing has been ranking all the live artists he sees. He saw hundreds of artists the year he turned 50, and condensed all of them into a top 20 list.

When he comes to Coachella, he does the same thing, except instead of creating a list over the course of a year, he does it for three days. In the weeks leading up to the festival, he listens to every one of the 150 artists performing at the festival and gives them all a ranking.

"There are so many acts I don’t know going into it," Downing says. "Someone else might look at [the lineup] and go, ‘Oh my god, this is so overwhelming.’ I look at it and go, ‘Oh my god, I get to rank so many things’."

He ranks every artist on the lineup 1–10 and organizes the rankings on a spreadsheet that he shares with his friends who come to Coachella with him. A 10 is reserved for someone he is going to see, no matter what; one signifies someone he’s going to skip. That way, his group will know who they may or may not enjoy as well. 

Brian also frequently adds commentary to each artist. Here’s what he has to say about the drag-ready pop star Chappell Roan, who is performing on Friday at Coachella this year:

"I do loves me some Chapell Roan! She is an indie pop darling, and for good reason. Red Wine Supernova is an absolute bop! But she has so many other great songs too that haven't been hits yet. Don't want to miss this fun show! Side note: Remember to learn the entire H-O-T-T-O-G-O dance. You’re gonna thank me later. 10’s all day, baby! - 10."

The Fan Who Would Spend Eternity At Coachella 

Coachella Die-Hards: 5 Fans To Meet In The Desert Ashton Aellarose

At Coachella 2011┃Ashton Aellarose

Name: Ashton Aellarose

Number of Coachellas attended:  9

Favorite set: Postal Service, 2013

Throughout her life, Ashton Aellarose has lived in many places: Northern California, North Carolina, Colorado, even a few extended stints abroad. But no matter where she was residing, Aellarose would see the Coachella lineup in copies of SPIN magazine and dream of going somewhere with such vast musical offerings.

Now she’s attended nine Coachellas, and Coachella is the one place she calls home. Simply put, her life wouldn’t be the same without Coachella.

When she attended in 2014, Aellarose worked at an on-site lemonade stand. Not only did the experience lead to her working in festival vendor management for a time, but Aellarose met her best friend during her very first shift at the stand. That same friend introduced Aellarose to her boyfriend, whom she brought to Coachella for the first time last year. 

When she brought him, she showed him all the traditions she’d developed over numerous editions: Picking up last-minute camping supplies at the Wal-Mart in Indio; watching the first sunset performance of the weekend (one of her favorites was Violent Femmes in 2013); enjoying her favorite foods like the spicy pie and the arepas.

"It’s nice to have this place that’s so spiritual and consistent in such an inconsistent world," Aellarose says. "I thought it was cool when Skrillex said during the TBA set [in 2023], ‘This is the biggest party in the world right now where you’re at.’ I say that every year."

Coachella is such an important place for Aellarose, that she would like it to be her final resting place: "When I die, I want my ashes thrown around Coachella. No joke."

Creating Community With Beer & Cheer: The Fan Who Learned To Love At Coachella 

Coachella Die-Hards: 5 Fans To Meet In The Desert Joe Stamey

Joe Stamey and friend┃Joe Stamey

Name: Joe Stamey

Number of Coachellas attended: 16

Favorite set:  Beyoncé, 2018

At 1:32:14 in the Coachella documentary, Coachella: 20 Years in the Desert, Joe Stamey says:

"I come because I genuinely love music. I’ve seen more music here than I’ve seen in my entire life in other places. I see acts here that I will never see at the other festivals all over."

The filmmakers followed multiple attendees around the festival in 2019. Stamey is the only one who made it into the documentary. His love of music is a significant factor in why.

But more than his love of music, he genuinely wants everyone at Coachella to have an amazing time enjoying the live music like he does. Before our call is over, he even offers me to stay at his campsite. 

"​​I meet people that are my friends now forever because of things that I've done like that. Caring for people," Stamey says. "The festival did that to me."

Every year, Stamey organizes a beer chug at 10:40 a.m. on Friday in the campgrounds through the Coachella subreddit. Mikey Glazer (who you met above) attends every year as well. 

"It's literally just hundreds of people sitting around chugging beers at 10:40 a.m. And I just give everyone I can as big a hug as I can," Stamey says. "It’s a huge friend reunion. I run into so many people from 15 years of my life, and I love them all."

Coachella Weekend 1 Recap: 20 Surprises And Special Moments, From Billie Eilish & Lana Del Rey, To Olivia Rodrigo With No Doubt

Elyanna
Elyanna

Photo: Courtesy of Elyanna

news

Inside Elyanna's World: How Creating 'Woledto' Allowed The Singer/Songwriter To Find A New Layer Of Herself

Elyanna's distinctive new album, 'Woledto,' combines the sounds of her Palestinian and Chilean heritage with an appetite for powerful pop songstresses.

GRAMMYs/Apr 11, 2024 - 01:34 pm

Elyanna is every bit an artist of our specific moment. The 22-year-old Los Angeles-based singer weaves together global influences, merging sounds from her personal history with a wider pop sensibility. 

With hints of Rihanna’s sultriness and Astrud Gilberto's effortless cool, Elyanna's music is often accompanied by a pulsating beat and traditional Middle Eastern instruments. 

By uniting musical traditions from the Palestinian and Chilean sides of her family, she creates songs that are at once sweetly enticing and bracing. "Al Sham," for example, opens with ethereal, floating vocals before morphing to incorporate aggressive synths and drums. The result is a growing, idiosyncratic body of work made for both crying on the dancefloor and rump-shaking. 

Paradoxical? Sure, but there are no contradictions in Elyanna’s art, only unexpected connections that make sense as soon as she starts talking about how they fit together. Of her forthcoming album, Woledto (in English, I Am Born), Elyanna explains that she and her brother/co-composer/producer Feras wanted to create music with unusual depth. "I want people to find these clues, because that’s the kind of art I like, when it’s deep and not always on the surface," she tells GRAMMY.com.

She knows Woledto is a big swing, and relishes the feeling of freedom and self-determination that comes with that kind of risk. "I really put my heart and all my emotions, everything I feel in it, and what I love about it is that I think that it's ahead of its time."  

In 2023, Elyanna notched a unique milestone as the first Arab artist to perform in Arabic at Coachella. Her subsequent debut tour sold out every date, and her next performance in the U.S. is set for April 27 at Los Angeles’ storied Wiltern Theater. The singer/songwriter takes it all in stride, with a natural self-possession; Elyanna is an energetic, curious young woman who’s as at ease on the road as she is in the living room studio she maintains at her parents’ home. 

With Woledto out April 12, Elyanna sat down with GRAMMY.com to chat about writing authentic bangers, repping every facet of her identities at Coachella and beyond, and her seamless approach to sound and vision. 

This conversation has been condensed and edited.

Woledto is out this week – congratulations! How are you feeling about it?

I'm excited – it feels so cool! I really took my time with this one, because I was able to figure out this new layer of myself and was able to connect with my roots more than ever. 

I know that not everyone's gonna get it right away, and I believe that when you want to create art that feels timeless, you have to make sure that you don't rush it. It's fine if it takes its time. I just wanted to create something that felt outside of the world, and had its own feeling and world. 

Can you expand a bit about pouring your whole self into this album? You mentioned your feelings, your identity, and you have such an interesting, multinational identity as a Palestinian-Chilean woman who now lives in Los Angeles. How did you incorporate all of that – and other aspects of yourself – into Woledto?

I come from two different backgrounds, and it's always very natural for me to put those together; I was born and raised in Nazareth, Palestine, and I am also part Chilean, so this is my world. I love to dig deeper into culture, and find more inspirations — there's so many hidden gems in my cultures, and I feel like it's time for the world to see it and to hear about it. 

I took inspiration from my grandfather — he’s the only featured performer on this album. I saw this video of him singing in a wedding; he was a singer and a poet, and he was doing a freestyle in Arabic. I sampled that video in a song called "Sad in Pali" — me and my brother were in Palestine for a visit after a few years away, and we felt very disconnected from everything there. This album has a lot of intentional inspirations that I want people to find.

Your music videos feed into that goal, too — they’re very arty, the imagery is so distinctive. The song that leaps to mind first is "Gheneni", which opens with a male vocal — I thought maybe it was a call to worship — and then channels Rihanna in your vocal, while the visuals are a hybrid of belly dance and you and your girls all hanging out in the desert. How do you weave all of those things together into a song that means "Drive Me Crazy"?

So my studio is at home in the living room, super humble, and it’s always full of friends and family sitting around while me and my brother [Feras] are working there. 

One day my dad was watching a very dramatic Arabic show, and my brother heard this music in the back that felt so powerful, so spiritual. So my brother took that and sampled it, and that’s the vocal that opens the song. Then he made a beat that feels like tribal fusion to follow. I always say "Gheneni" is spiritual, and also reminds me of "Gasolina" by Daddy Yankee, because it’s got so much swag. I’m rapping and just doing my thing on it, it’s a rollercoaster of emotions and very sassy. I love it. 

You look so free in that video, and I noticed that in most of your videos, there’s at least a few big moments of you being surrounded by other women. It’s really memorable in "Mama Eh," too. Tell me a little bit about the aesthetic and approach you use when you’re making these videos?

I really love to collab with people — I try my best, always, to be open to ideas. Usually how it starts is with my brother, we make the music and take care of the visual creativity of it. He’s my creative director, so we always keep sharing ideas together, brainstorming, and we save it all in this little folder to use whenever the time’s right. I love to always come in ready for my videos, live performances, but I never want to forget to be natural, and I don't want to be too ready, sometimes I want to be free. Sometimes all you need is just to be you, singing on camera, and that's enough. 

I love having a lot of female empowerment around me, too. I was raised that way — my mom is a very strong woman, my grandma is a very strong woman, my sister is a very strong woman, and I find so much power, if I'm feeling down, to talk to my sister and to talk to my girlfriends. So especially as an Arab woman, I want to make sure that I lift this female energy up for all the girls out there, and all the girls in the Middle East to feel that they can dream big, and they don't have to be always so soft. 

That’s really who I am, sometimes aggressive, very passionate and on fire. I feel like every human, we have a little bit of both, and I don't want to hide any of them. I want to be real and honest.

It seems like another throughline in your music is its cinematic quality. Woledto’s title track is also the album opener, and it sounds like it could as easily have been something you wrote for a film. If you could pick any film scene for your music to play over, what would it be?

I'm such a movie nerd! Right now, the film that felt so much like the world that I create in my music is Dune, Part Two or The Black Swan. There's so many scenes that I love, but it makes so much sense from what we were just talking about the different, changing parts of our personalities that I feel like the last performance where Natalie Portman had to perform as both the white swan and the black swan would be perfect for the outros of "Kon Nafsak" or "Sad in Pali." 

I understand you had a really special experience meeting Lana del Rey on one of your music videos. It makes sense that you’d love her, her work is so cinematic and she has such a recognizable style. 

Yes! Lana’s sister Chuck is an amazing director, and she shot one of my videos, for "La Vie en Rose." It’s a cover of the Edith Piaf song, and Chuck has such a beautiful vision. 

So Lana was there for the whole shoot, and she picked my dresses, and gifted them to me! She was an angel, just the coolest, and she did not disappoint. I've been listening to Lana since I was 10, and was obsessed with her. She was literally on my phone case. Meeting her and working with her and fully trusting what she says — I cried at the end, it was amazing

How great to have an experience that disproves the advice never to meet your heroes. In your cover, do you sing in French, English, or Arabic? 

It’s in Arabic, the title for my version is "Al Kawn Janni Maak." I actually co-wrote that translation with my mom and my brother; I’d always wanted to hear it in Arabic. 

That's really cool. It sounds like your work is very rooted in your family, not just having them with you at home or on tour, but they’re a big part of your music itself, too. 

It was always this way, even when I was little — I was 7 years old, 10 years old, and just dreaming of being an artist. My brother is the one who discovered my talent — he’s a pianist, and he would sit next to me for hours while I'm singing with a big mic, saying "Yo, you can do this note better." 

My mom writes my music with me, and it’s very powerful and so interesting. My sister Tali is part of it, too; she’s always been very good with fashion and is my stylist. We’d always be doing fashion shoots in our backyard, where my sister would dress me and my brother would take the pictures. I don't think anything’s changed since then, it’s just on another level, a bigger scale. We complete each other. 

Let’s talk about your influences and how you find your way to them. You’ve got this great playlist on Spotify that includes such a diverse group of artists, including ones that were delightful surprises: Pink Floyd, Nancy Sinatra, Chris Isaac, and Sadé. How do you discover artists who have a long history but are new to you?

I grew up listening to and singing jazz, I used to be obsessed with it. And it was very rare in Nazareth, but I must have found videos on YouTube. Etta James’ songs feel so real and timeless. There’s a lot of live instruments, it’s very detailed and very raw. It’s so beautiful! The lyrics, the production, even the fashion —it’s a world that I just really, really love.

I am very open when it comes to music. The best thing is to have conversations with people and meet new people, they bring you so much knowledge that you can bring into your own world. 

Speaking of sharing worlds, you did that on a massive scale by playing at Coachella last year. You’re the first Arab artist to perform in Arabic at that festival, and it’s kind of shocking that it took so long for that milestone to happen. What does that experience mean to you?

I like to look at the bigger picture; you know, it was very exciting, and it's not only for me, it's for our culture, for our people. It was an honor singing at an iconic festival, and I do not want to be the last person that performs there in Arabic. 

It was a moment that I feel like we needed for our culture, and I was surprised by how many people saw that performance — I didn’t expect it, so many people were there from completely different cultures, probably not knowing what I was saying, but they still loved it. 

That mirrors your interest in and embrace of always experiencing and looking for something new, giving that to the audience, too. 

Exactly. It was new to me, too, because Coachella was really my first real performance. I'm there thinking that's a lot of responsibility on me now, so I have to make it work, to make it the best I can. I was able to bring the belly dancing, the tribal fusion dancing, all these elements that we have in our culture, like the coins on my hips — it means a lot to me that people took it in like that. 

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Nia Archives On New Album 'Silence Is Loud'
Nia Archives

Photo: Lola Banet

interview

On 'Silence Is Loud,' Nia Archives Creates A Jungle Of Emotion

On her debut record, British jungle artist Nia Archives plays with contrast. "Jungle is so chaotic and intense," she says, adding that her music is often emotional. "Bringing the two together always makes something quite interesting."

GRAMMYs/Apr 10, 2024 - 04:15 pm

Since Nia Archives came on the scene in 2020, she has been making noise.

The 24-year-old native of Northern England produces jungle — the dance subgenre known for its loud, raucous breakbeats — and her achievements in her short career (figuratively) match the volume of her chosen style.

Over four years, Nia Archives has released tracks with tens of millions of Spotify streams like "Headz Gone West" and "Sober Feelz," started her own event series, Up Ya Archives, and become friends with the jungle originator Goldie. Nia also closed a stage at Coachella 2023, and opened for Beyoncé during the London RENAISSANCE tour show.

Nia’s also made significant strides for equality in dance music. In 2022, she wrote a letter to Britain’s MOBO (Music Of Black Origin) Awards imploring them to include a dance and electronic music category. In response, not only did they add the category that same year, but Nia won it.

For as much noise as she’s made in recent years, Nia always makes room in her life for contrast. Out April 12, Nia Archives' debut album, Silence Is Loud, the singer, producer, and DJ shows that there is just as much power in the quiet.

"Silence can be weakness for some people: You didn't say what you wanted to say; you were too weak to make noise," Nia tells GRAMMY.com. "But it can also be powerful. Keeping your silence. Holding your tongue and not saying what might not have been beneficial." 

This contrast is central to Nia’s music, and sees new heights on Silence. Her sweet, ringing voice counters the heaviness of jungle beats, while lighter genres are layered over fast-moving breaks. On tracks "Cards On The Table" and "Out of Options," the melodic foundation is built on Britpop-esque acoustic guitar chords. On the album's title track, Nia contrasts massive kick drums and high-pitched squeals, with softer, heartfelt lyrics detailing her dependence on her little brother.

GRAMMY.com spoke to Nia Archives about finding balance in contrast, her writing process, and making noise in the near-silent U.S. jungle scene.

This interview has been edited for clarity.

The hallmark of jungle music is busy breakbeats. How do you incorporate the concept of silence into the genre?

Jungle is so chaotic and intense. That's one of the things I've always loved about the music — the hectic drum patterns. But in my music, the songwriting is always quite emotional with a lot of meaning in it. Bringing the two together always makes something quite interesting. 

With this project, I really wanted to focus on songwriting. I took the time to research the great songwriters from the Beatles to Amy Winehouse, Radiohead, Blur. Kings of Leon were a huge inspiration to me throughout this project as well. 

In the past, a lot of music I was writing was quite surface-level. I wasn't going as inward as I could; maybe out of fear. The process of this project was different. 

I'd write the songs in bed in the morning, and then make the drum patterns on my laptop. I’d take my little demo [to my friend and producer Ethan P. Flynn] and we’d make the song in like three hours. That process really worked for me because it meant I could really get deep. 

I'd write loads of sh-t lyrics before I got to the good lyrics. In studios, it’s hard to get all the rubbish thoughts in your head and say them in front of people. So I quite enjoyed the privacy of writing in bed and taking it to Ethan. We’d just have fun and bang out all the tunes. 

How did the work of the Beatles and Radiohead manifest when you were making the album?

I've got really eclectic taste in music. I love jungle, that's my bread and butter, but I’ve always found fun in fusing genres together to make something new. 

I really enjoy deep-diving into the Beatles, Blur or Radiohead, [and] listening to the structures and the instrument choices. There are certain things that make them what they are, especially Blur with Britpop. I was listening to the Ronettes and a lot of Motown. I went to Detroit last year, and I got to go to the Motown Museum. I found that really inspiring; those productions, it's crazy what they did with what they had.

I'll never be able to make music how the people that I listen to make it — especially when you bring in jungle beats and 170 BPM. It's always gonna be a slightly off-kilter version of the original inspiration. But I think that makes something quite fun and unique.

Blur's Damon Albarn also leads Gorillaz, opening him up to all manner of collaborations. What would you think about being on a Gorillaz track at some point?

It'd be a dream come true! If there's anybody that I'm trying to get to listen to my album. It's definitely Damon Albarn. I'm actually gonna send him an unsolicited vinyl just because I really love his music. He's an incredible musician, artist, everything. He's a big inspiration to me.

You’ve said in previous interviews that jungle is "anything over a breakbeat." Why do you think contrasting sounds can fit so well over a breakbeat?

I think jungle, especially in the '90s, was so futuristic. The breaks themselves, depending on how you construct them, are so versatile. The breaks have so much room to go in whatever direction you want. You can go really heavy, or you can go really light and atmospheric. 

All of the original junglists have their own style. They weren't all trying to be the same. They were very strong in their identity, which is one of the other things I love about it.

What kind of modern music are you excited about integrating into jungle?

I quite like a lot of happy hardcore stuff, which is not new. I really enjoy those melodies [and you don't really hear that sound as much. I really love disco; I'd like to do something like that. 

You’re one of the only artists, if not the only jungle artist of this generation who has built an audience in the U.S. You’ve played Coachella and headlined U.S. tours. How does it feel to be a driving force in introducing jungle to America?

Older generations know about jungle. But I feel like a lot of the young kids in the U.S. are definitely discovering it, which is super exciting. It's really cool to build community in America as well. Every time I've played in America I get the proper ravers down. 

A big part of jungle is the culture and the community that comes with it. We have such a rich culture in the UK; we're kind of spoiled. Whereas in America it feels like people who like that music, they're still building [community].

I love playing in New York cause they've got a lot of new-gen junglists. There's a few new producers who are like 20-21 [years old] who I always hang out with when I go to New York. It's really cool to see their take on jungle, 'cause the American producers that I know have a different view of it.

In the UK we have so many jungle nights and so many raves constantly. In America, those jungle nights feel quite special and one-off. I feel really excited to keep coming back and keep building that community in America. I'm excited to see all the new producers that come up in the next couple of years, as well.

Have you supported any new American junglists by inviting them to perform at an Up Ya Archives party or playing out their tracks live?

There's a kid called Dazegxd. I got him on my Lot Radio takeover for Up Ya Archives. Then he actually played at the Knockdown Center [in Queens, NY] for me which was amazing.

I've booked him to play his first London show at an Up Ya Archives party. That's a really meaningful connection to me 'cause he's quite young and he's so excited about the music; he's proper geeking out about jungle. I love people like that because I'm also a geek of this music.

I'm looking forward to meeting more people like that. I love creating friendships and relationships with people and getting them to play my parties. 

Where do you see your career, and jungle as a whole, going in the future?

I'd love to keep building on what I'm doing. My album, I'm hoping, is my flag in the sand moment for who I am as an album artist. There's a lot of fusions, and I'm hoping that people can hear it and understand where I'm trying to go.

I hope to make more albums and keep traveling the world. I've got a lot of exciting touring coming up this year. If I can do what I'm doing now, but a bit better in five years, I'll be a very happy person. 

My goal in life, similar to Goldie, is to do what I'm doing for the rest of my life. They've been doing it for 30 years. People come and go, but they've held it down for as long as they have, and they're still as relevant as they were 30 years ago.

That's what I want in my career. To still be able to play music and make music when I'm like 50. That is the real goal.

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