meta-scriptGRAMMY Insider: Kelly Clarkson, Eminem, Lady Gaga, Michael Jackson, Taylor Swift, Kanye West | GRAMMY.com

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GRAMMY Insider: Kelly Clarkson, Eminem, Lady Gaga, Michael Jackson, Taylor Swift, Kanye West

All the GRAMMY winners news, including the nominees for the inaugural YouTube Music Awards

GRAMMYs/Dec 3, 2014 - 05:06 am

(The GRAMMY Insider keeps you up to date about news on your favorite GRAMMY winners, including information about new album releases, tour updates, notable media appearances, interviews, and more.)

Awards
The nominees for the first-ever YouTube Music Awards include Lady Gaga for Video of the Year; and Eminem, Rihanna and Taylor Swift for Artist of the Year. The winners will be chosen by fan votes and will be announced Nov. 3 in New York.

Nuptials
The weather is getting cooler but celebrity relationships are still aflame. Kanye West proposed to North West's mama Kim Kardashian on Oct. 21 (also the reality star's 33rd birthday). West reportedly rented out AT&T Park in San Francisco to pop the question and presented Kardashian with a 15-carat Lorraine Schwartz sparkler. Oh, and she said yes. … Kelly Clarkson married artist manager Brandon Blackstock on Oct. 20 at a private ceremony in Eastern Tennessee.     

Business
Michael Jackson has reached No. 1 yet again. The King of Pop has topped Forbes' annual list of top-earning deceased celebrities, making an estimated $160 million between October 2012 and October 2013. Another King, Elvis Presley, was No. 2, bringing in $55 million. Other musicians making the list include Recording Academy Lifetime Achievement Award recipients Bob Marley (No. 5, $18 million) and John Lennon (No. 7, $12 million).

Record Store Day
Can't wait to load up on Record Store Day exclusives in April 2014? Music fans are in luck as RSD will again host a Black Friday promotion on Nov. 29 featuring exclusive releases from GRAMMY winners such as Blind Boys Of Alabama with Jason Isbell and John Paul White, the Civil Wars, Dave Matthews Band, Bob Dylan, Elvis Costello and the Roots, Duran Duran, Lady Gaga, Metallica, Nirvana, Robert Glasper Experiment, and the Rolling Stones, among others. 

New Music
How's this for an unlikely pairing? On Nov. 25 Green Day's Billie Joe Armstrong and Norah Jones will release Foreverly, a covers album featuring interpretations of all 12 traditional songs featured on the Everly Brothers' 1958 album, Songs Our Daddy Taught Us.

Tune In
This Thanksgiving some will be saying Gaga Gaga instead of gobble gobble. Lady Gaga is set to star in a 90-minute special titled "Lady Gaga & The Muppets' Holiday Spectacular" on Nov. 28. "Can't wait to see the gang again, and I hope Miss Piggy's still not mad about Kermit," Gaga said regarding her second appearance alongside the Muppets. "We're just friends!" Kermit the Frog added, "What an incredible opportunity. We won't even mind if she mistakes some of the Muppets for pieces of her wardrobe — again." The special will also feature a guest appearance by Elton John.

#theysaidit
In a recent interview with Songfacts.com, Christopher Cross opened up about beating out Pink Floyd and Frank Sinatra in 1980 for Album Of The Year at the 23rd GRAMMYs. "When I met [Pink Floyd guitarist] David Gilmour the first thing he said to me was something like, 'I'll never forgive you for beating us out for the GRAMMY,'" said Cross. "He was teasing, but .... And then someone joked that I beat Sinatra, so I'd better watch my back."

Morgan Heritage’s 'Don’t Haffi Dread' At 25: How Rasta Sibling Group Created A Roots Rock Anthem & Brought Spirituality To The World
Morgan Heritage

Photo: William Richards, courtesy of VP Records

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Morgan Heritage’s 'Don’t Haffi Dread' At 25: How Rasta Sibling Group Created A Roots Rock Anthem & Brought Spirituality To The World

In their first interview since the passing of Peetah Morgan, siblings Una, Gramps and Mojo of GRAMMY-winning reggae band Morgan Heritage reflect on the 25th anniversary of their breakthrough roots reggae album.

GRAMMYs/Mar 22, 2024 - 01:36 pm

In the late '90s, a time when synthesized dancehall riddims dominated Jamaica’s airwaves, Rastafarian sibling band Morgan Heritage remained steadfast in their dedication to roots reggae. Their passion would resonate internationally via 1999's Don’t Haffi Dread, an album that brought renewed vitality and youthful enthusiasm to roots reggae. 

Released via New York label VP Records on March 23, 1999, Don’t Haffi Dread was a personal and professional advancement for Morgan Heritage, earning the band widespread accolades and a designation as reggae’s future. Filled with rebel statements, spiritually empowering sentiments and R&B-infused lover’s rock, Don’t Haffi Dread is perhaps remembered most for its title track. The song's catchy and somewhat contentious lyric, "yuh don’t haffi dread to be rasta," asserted that listeners don't have to wear dreadlocks to embrace Rastafari’s teachings. 

Decades later, the song remains one of the most popular in the group’s expansive catalog. "That was the first time a Rastafarian said something like that on record," the group’s lead singer Peetah Morgan told me at the time of Don’t Haffi Dread’s release, in an interview for Air Jamaica’s SkyWritings Magazine. "It caused a lot of controversy and got us a lot of attention, even in places we had never performed."

Although it was the band’s fourth album, Don’t Haffi Dread  was the first time they recorded playing their instruments live in the studio. This was a remarkable achievement, Peetah explained, "because it was done at a time when we were told live recording would never come back to Jamaica." 

Peetah’s vocal dynamism led the band’s many heartfelt appeals for unity as persuasively as his paeans to Jah can stir the souls of the most hardened non-believers. He died at age 50 on Feb. 25. 

"The journey has been a blessing. May God continue to keep our brother Peetah," says keyboardist and vocalist Una Morgan. "Our dad used to compare us to a body with two hands, two feet and Peetah was our head; to be celebrating this album in Peetah’s honor is the greatest feeling ever."

In their first interview since Peetah's passing, members of Morgan Heritage reflected on the 25th anniversary of their breakthrough album. "Recording Don’t Haffi Dread…we honed our craft and became a force to be looked at; now we are called icons, legends," Una continues. 

Don’t Haffi Dread established Morgan Heritage as one reggae’s most popular acts and one the very few self-contained bands to emerge from Jamaica in the 1990s. "Everything opened up for Morgan Heritage with the release of Don’t Haffi Dread," comments Cristy Barber, former Head of A&R, VP Records. "They were featured on a segment on 'CBS Sunday Morning' with their father; they played a private party for Johnny Cash, performed before an audience of millions on the televised Special Olympics and became the first reggae band on the Vans Warped Tour."

Morgan Heritage are five of the 30 children of the late Jamaican singer Denroy Morgan, whose 1981 hit "I’ll Do Anything For You" reached the Top 10 on Billboard’s Hot R&B/Hip-Hop Songs chart. Siblings Memmalatel "Mr. Mojo" (percussion, vocals), Nakhamyah "Lukes" (guitar), Roy "Gramps," (vocals, keyboards), and the band’s sole female member Una, and Peetah were raised in Rastafarian households. They lived in Springfield, Massachusetts, where they attended school, and spent weekends in Brooklyn, immersed in music studies.

In 1992, Morgan Heritage was an eight member aggregation that included older siblings David, Denroy Jr. and Jeffrey. Immediately following their debut performance at Jamaica’s now defunct Reggae Sunsplash festival, they were signed to MCA Records and released one album, 1994's pop-reggae leaning Miracle. Displeased with the label’s lack of support, the Morgans chose not to record a second album for the company. With their increasing personal responsibilities, including caring for their young children, David, Denroy Jr., and Jeffreyleft the group. 

However, it was papa Denroy’s decision to return to his Jamaica birthplace in 1995 that put Morgan Heritage on their path to success. Morgan Heritage’s remaining five members, now in their early to mid 20s, followed their dad to Jamaica. The band spent over a year alternating between morning recording sessions with producer Lloyd "King Jammy" James and afternoons with producer Robert "Bobby Digital" Dixon. The band wrote songs and recorded their vocals over pre-made riddims (rhythm tracks), a standard practice in Jamaican music making. Their diligence yielded two albums: the Digital-produced Protect Us Jah and One Calling, produced by Jammy.

The band returned to Bobby Digital (whose extensive production resume includes landmark albums by Sizzla, the late Garnet Silk and multiple hit singles by Shabba Ranks) to produce Don’t Haffi Dread. This time, they played their own instruments alongside other musicians live on the album’s recording sessions.

"The riddim thing is part of Jamaican culture but with Don’t Haffi Dread, our father pulled the reins and said, that’s not how the greats do it," Gramps explains, adding, with a Jamaican inflection, "yuh don’t hear Michael Jackson say to Quincy Jones, 'Let mi vibe something on di riddim!' 

"Our father always said, you have to do this at the highest level because you have great potential," Gramps continues. "Bobby trusted the process and gave us artistic freedom so Don’t Haffi Dread was a turning point: We got out our guitars, wrote songs, brought them to the studio and played/recorded them live."

Written by Gramps and Peetah, "Don’t Haffi Dread" utilizes shimmering guitar riffs that underscore the melodic sing-along chorus delivered by Peetah with innate emotional conviction and precocious wisdom that made it a 21st century reggae anthem. There are two versions of "Don’t Haffi Dread" on the album, including an exquisite acoustic guitar rendition that closes the set. 

"We wrote that song in Brooklyn, it was our truth growing up in the Twelve Tribes of Israel branch of Rastafari (Bob Marley was a member), which was about bringing together Jah’s children from afar," explains Gramps. "We saw white Rastas, Asian Rastas, Rastas in New Zealand, Australia and Mexico. We knew it wasn’t about growing dreadlocks, wearing an Emperor Halie Selassie I button or even dietary laws. It was about how we lived, the love in our hearts. By sharing our truth, many people realized they didn’t have to wear dreadlocks to identify with the messages of Rastafari."

The Rastafari way of life originated in Jamaica in the 1930s, following the crowning of Ethiopian Emperor Haile Selassie I, whom Rastas recognize as the Messiah. Many early Rasta adherents wearing dreadlocks faced continuous persecution, their locks forcibly shorn, their housing settlements demolished while others were killed by authorities just for their way of life. Some listeners perceived "Don’t Haffi Dread" as insensitive to that suffering.

"The division, the uproar that took place…provided clarity like nothing else in our life," shares Mojo. "Seeing the impact of our music on a global scale, the effect it had on human lives was an epiphany; we realized that we’re here for more than just a good time and that gave us a sense of purpose. We started to understand the assignment before that term came about. The conviction and messages heard throughout our music is because of our experiences with Don’t Haffi Dread."

Rasta anthems and socially conscious statements abound on Don’t Haffi Dread. The rousing "Earthquake," is a "chant down Babylon" style tribute to Rasta elders; "Ready to Work" offers a clarion call to rise up, unify and change the world. The acoustic guitar-driven plea on "Freedom," a powerful missive that parallels the most effective songs that soundtracked the civil rights movement, features Gramps’ robust baritone, Mojo’s rapped rhymes and Una’s graceful harmonies, each complementing Peetah’s stunning vibrato rendering. 

Bobby Digital’s burnished production utilizes a few premade riddims. A bubbling interpolation of the musical backing to Bob Marley’s "Bend Down Low" undergirds "Reggae Bring Back Love," an engaging celebration of the genre's positive vibrations, highlighted by Peetah’s exuberant vocals. While not originally intended for Don’t Haffi Dread, "Reggae Bring Back Love" became one of its biggest hits, as Gramps recollects. 

"Bobby gave us a cassette of the riddim as we were leaving the studio. We got in the car, pushed in the cassette and just before we pulled off, Peetah started singing ‘reggae bring back love’ over the riddim. We went back inside and recorded the song in less than 10 minutes," he recalls. "Bobby was so excited," adds Una, "he said, ‘dis is why mi love dat group yah.’"

With the release of Don’t Haffi Dread, Morgan Heritage became — and has remained — one of reggae’s busiest touring outfits, taking their impassioned, spell-binding performances around the world, fronted by Peetah Morgan’s charismatic voice. Peetah’s passing is the profound loss of a gifted, generation-defining singer and a beloved brother whose spirit will inform his siblings’ future plans. 

"When Lukes and Una came off the road (in 2015 and 2017, respectively) Peetah, Mojo and I carried it," Gramps muses. "Now Peetah is gone. We’re still grieving but we know Peetah would have kicked us in our butts and said, ‘gwaan and do Jah work,’ so, the legacy must continue."

Living Legends: Stephen Marley On Old Soul, Being A Role Model & The Bob Marley Biopic

The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales
Taylor Swift performs during the Eras Tour in Sao Paulo, Brazil, on Nov. 24, 2023.

Photo: Buda Mendes/TAS23/Getty Images for TAS Rights Management

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The Taylor Swift Effect: 8 Ways The Eras Tour Broke Records & Shattered Sales

As the Eras Tour hits Disney+ with 'Taylor Swift: The Eras Tour (Taylor's Version)', take a look at some of the mind-boggling feats the pop superstar has accomplished with her culture-shifting trek.

GRAMMYs/Mar 14, 2024 - 05:13 pm

Taylor Swift has continuously redefined what it means to be a pop superstar for almost two decades. But 2023 might have been her most defining year to date, thanks to the Eras Tour.

With 152 dates in stadiums across five continents, the Eras Tour isn't just Swift's personal biggest tour to date — it's a feat few other artists have accomplished. The sprawling 3 1/2-hour show is an impressive feat in itself, but the tour has gone on to break records and boost economies, firmly cementing Swift's stratospheric position as one of pop's all-time greats. 

There's a reason why the term "The Taylor Swift Effect" has been coined — it captures the impact Swift has had not just on music, but society as a whole. Swift's latest concert tour weaves through her 10- (and soon to be 11-) album discography, totaling a whopping 44 songs across 10 different acts for each "era." Between the allure of each set's surprise song and the next-level fan engagement, the tour has become far more than your average concert — it's a full-on cultural moment. 

Though the trek still has a bewildering nine months to go (it will hit Europe and another North America stretch from May to December), Swift is celebrating the Eras Tour's one-year anniversary by bringing its record-breaking concert film to Disney+ on March 14th. 

As fans get ready to stream Taylor Swift: The Eras Tour (Taylor's Version), GRAMMY.com looks at the impact of the Eras Tour so far, exploring the records Swift has shattered since it first began.

Becoming The Highest Grossing Tour Ever

In eight months, Swift's Eras Tour did something no other artist has ever done: gross over $1 billion on a single tour. Pollstar reported the news in December 2023, stating that the 60+ shows she played in 2023 accumulated to 4.3 million tickets sold. 

This number is even more staggering when compared to Elton John's farewell tour, which lasted five years and had 328 shows and accumulated $939 million. Not only has Swift been able to do the same with 152 shows, but she still has nine months to go — and at the pace she's going, Pollstar projects that she could pass the $2 billion mark.  

Shattering Attendance Records

From breaking the all-time record for attendance during her three shows at Nashville's Nissan Stadium in May 2023 to playing the largest shows of her career at Melbourne's Cricket Ground in February 2024 (performing to 288,000 fans over three days), Swift couldn't stop breaking attendance records at various stops. Including those venues, she's broken eight attendance records at seven so far: Seattle's Lumen Field, New Jersey's MetLife Stadium, Pittsburgh's Acrisure Stadium, AT&T Stadium in Arlington, Texas, and Sao Paolo's Allianz Parque (where she broke one-day and three-day attendance records).

Although her friend and collaborator Ed Sheeran already broke some of her attendance records during his own 2023 world tour, Swift has done the impossible again by creating an entirely new record to break: how many people are both inside and outside the venue. Cities like Tampa and Detroit all had "Taygating" — mass parties with thousands of fellow Swifties that include singalongs, cookouts, and trading handmade friendship bracelets like the fans inside. In Philadelphia alone, cell phone usage data in the area determined that around 57,000 fans "taygated" outside throughout the tour's three nights.

Spiking Craft Sales

Creating costumes for Taylor Swift concerts is something that fans have been doing since Swift's Fearless Tour in 2009 and 2010, but a lyric from MIdnights' "You're On Your Own Kid" created a new way for fans to engage with each other. The lyric "So make the friendship bracelets/ Take the moment and taste it" sparked a friendship bracelet frenzy, and caused a 40 percent chainwide increase in jewelry sales overall at Michaels craft stores, with locations within Eras Tour stops seeing a 300 percent sales increase in beads and jewelry categories leading up to the concert.

Since the start of the tour, Michaels has also helped Swifties create over 22,0000 bracelets in their bracelet-making classes in-store. And that simple lyric has inspired other fandoms to take part — Formula One fans are handing bracelets off to drivers before races, and British soccer players are making them to help boost team morale.

Spawning The Highest Grossing Concert Film Of All Time

When she announced that the Eras Tour concert film would be headed to the big screen, Swift opted to "bet on herself" by personally investing $10-20 million to bypass Hollywood entirely to facilitate a partnership directly with AMC. To say that bet worked would be an understatement: the Eras Tour concert movie became the highest-grossing concert film of all time, amassing $250 million in worldwide movie ticket sales. On the day it was announced, movie ticket buyers broke AMC's single-day advance ticket sales record, amassing $26 million within 24 hours.

The Eras Tour film would not only become a huge box office achievement, but would become the first concert film to ever be nominated for a Golden Globe, competing against other major box office blockbusters like Barbie and Oppenheimer.

Igniting Social Media

If fans can't physically be at the concert or "Taygate" outside the venue, they can tune in thanks to TikTok's live-streaming capabilities. Fellow fans provide streams of the entire concert for those who want to watch the gig. Although the viewer count varies, anywhere from 30k+ people can be tuning in on one stream (statistics have shown that most fans tune in for Swift's surprise songs).

Since the start of the Eras Tour, TikTok has been flooded with over 1.9 million videos, with Variety reporting that Taylor-related content can average around 380 million views per day and no day falling below 200 million views. Swift took note of some of the fan-fronted trends, too, including the viral "Bejeweled" dance, created by fan Mikael Arellano, as part of her choreography on tour.

Read More: Behind The Scenes Of The Eras Tour: Taylor Swift's Opening Acts Unveil The Magic Of The Sensational Concert

Boosting The Economy

Every weekend, cities that hosted the Eras Tour awarded Swift with something special — Nashville placed a bench in Centennial Park as a nod to a lyric in "Invisible String," Santa Clara made her an honorary mayor, Minneapolis renamed the city 'Swiftie-apolis,' and Rio de Janeiro projected Swift's junior jewels shirt from the "You Belong With Me" onto Christ the Redeemer. No matter how the cities honored Swift, her visit was certainly beneficial for their local economies — one stop of the Eras Tour averaged around $1,300 spending per person on travel, hotels, food, and merchandise. 

The U.S. Travel Association likened it to the Super Bowl, but happening 53 times across 20 cities, estimating the economic impact to be around $10 billion by the time the tour wraps. It's a tour that has single-handedly changing travel, according to CNN, with fans choosing their travel based on where they can get tickets. And since money talks, politicians and world leaders — from Canada's Prime Minister to the Chilean President — have come out in spades to beg for Swift to add their countries to the worldwide tour. 

Breaking Niche Records

Two nights in Seattle resulted in a "Swift Quake" after so many fans danced to "Shake It Off," which caused seismic activity equivalent to a 2.3 magnitude earthquake. Seismologist Jackie Caplan-Auerbach collected 10 hours of data — from the music to the speakers to the dancing — to see how that energy can impact the ground enough to shake it.

Although not an official record, within the Swiftie community, fans have had battles to see which city can have the longest-standing ovation after "champagne problems," as detailed on Reddit and Billboard. Right now, Swift's penultimate Los Angeles show at SoFi Stadium is the winner, clocking in at 8 minutes.

Elevating Swift's Discography

After the start of a tour, it's natural for artists to see their discography have a short influx of listeners and then taper off again. But after the first 10 weeks of the Eras Tour, Swift's catalogue was growing more and more with every stop — up to 79 percent more than where she was before the tour began. And instead of listeners streaming specific singles or albums, the streamers were all over Swift's set list; Billboard reported that 23 of the 42 songs performed have doubled in weekly streams. 

The tour even helped the resounding fan favorite from 2019's Lover, "Cruel Summer," transform from beloved deep cut to chart topper. Streams of "Cruel Summer" went up 304 percent, resulting in the track becoming both her 10th No. 1 on the Billboard Hot 100 and her sole longest-leading No. 1 on Billboard's all-format Radio Songs chart.

Using the Eras Tour to work in tandem with her rerecording release schedule has also become an integral marketing tactic. So much so that coinciding the tour and the releases (as well as the announcements) has helped contribute to her having six albums in the top 20 of the year-end Billboard 200, more No. 1 albums than any woman in history with 13 (as of press time), and 1989 (Taylor's Version) outselling the original — a staggering 1.3 million albums in its first week. 

Swift wrapped her first 2024 Eras Tour leg in Singapore on March 9, as she's now preparing to release her highly anticipated 11th album, The Tortured Poet's Department, on April 19. Three weeks later, the Eras Tour will pick back up in Nanterre, France, on May 9, with dates nearly every week until it wraps in Vancouver, British Columbia, on Dec. 8. 

With an already record-breaking tour and a new album on the way, there's no doubt that the world will continue to feel the impact of Taylor Swift and her pop star prowess — throughout 2024 and beyond.

5 Reasons Why Taylor Swift's Eras Tour Will Be The Most Legendary Of Her Generation

Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More
(Clockwise, from top left): Jennie, Janelle Monáe, Anitta, Taylor Swift, Victoria Monét, Ariana Grande, Lainey Wilson

Photos (clockwise, from top left): Emma McIntyre/Getty Images for Coachella, Paras Griffin/Getty Images, Lufre, MATT WINKELMEYER/GETTY IMAGES FOR THE RECORDING ACADEMY, Paras Griffin/Getty Images, JOHN SHEARER/GETTY IMAGES FOR THE RECORDING ACADEMY, Kevin Mazur/Getty Images for The Recording Academy

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Listen: GRAMMY.com's Women's History Month 2024 Playlist: Female Empowerment Anthems From Beyoncé, Ariana Grande, Jennie & More

This March, the Recording Academy celebrates Women's History Month with pride and joy. Press play on this official playlist that highlights uplifting songs from Taylor Swift, Victoria Monét, Anitta and more.

GRAMMYs/Mar 8, 2024 - 04:44 pm

From commanding stages to blasting through stereos, countless women have globally graced the music industry with their creativity. And though they've long been underrepresented, tides are changing: in just the last few years, female musicians have been smashing records left and right, conquering top song and album charts and selling sold-out massive tours.

This year, Women's History Month follows a particularly historic 66th GRAMMY Awards, which reflected the upward swing of female musicians dominating music across the board. Along with spearheading the majority of the ceremony's performances, women scored bigtime in the General Field awards — with wins including Best New Artist, Record Of The Year, Song Of The Year, and Album Of The Year.

Female empowerment anthems, in particular, took home major GRAMMY gold. Miley Cyrus' "Flowers" took home two awards, while Victoria Monét was crowned Best New Artist thanks to the success of her album Jaguar II and its hit single "On My Mama." As those two songs alone indicate, female empowerment takes many different shapes in music — whether it's moving on from a relationship by celebrating self-love or rediscovering identity through motherhood.

The recent successes of women in music is a testament to the trailblazing artists who have made space for themselves in a male-dominated industry — from the liberating female jazz revolution of the '20s to the riot grrl movement of the '90s. Across genres and decades, the classic female empowerment anthem has strikingly metamorphosed into diverse forms of defiance, confidence and resilience.

No matter how Women's History Month is celebrated, it's about women expressing themselves, wholeheartedly and artistically, and having the arena to do so. And in the month of March and beyond, women in the music industry deserve to be recognized not only for their talent, but ambition and perseverance — whether they're working behind the stage or front-and-center behind the mic.

From Aretha Franklin's "RESPECT" to Beyoncé's "Run the World (Girls)," there's no shortage of female empowerment anthems to celebrate women's accomplishments in the music industry. Listen to GRAMMY.com's 2024 Women's History Month playlist on streaming services below.

8 Reasons Soundgarden's 'Superunknown' Is One Of The Most Influential Grunge Albums
Soundgarden in Tokyo in 1994.

Photo: Koh Hasebe/Shinko Music/Getty Images

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8 Reasons Soundgarden's 'Superunknown' Is One Of The Most Influential Grunge Albums

Six years into their career, Soundgarden surged into the grunge stratosphere with their fourth LP, 'Superunknown.' Thirty years after its release, here's why the album is still rocking.

GRAMMYs/Mar 8, 2024 - 03:56 pm

Despite being the first grunge group to sign with a major label in the late '80s, Seattle four-piece Soundgarden were one of the last major players to break through to the mainstream. In fact, by the time they released their fourth LP, Superunknown, in March 1994, Pearl Jam had already sold 20 million records, Stone Temple Pilots had won a GRAMMY, and Nirvana were only a month away from tragically imploding.  

However, when frontman Chris Cornell, lead guitarist Kim Thayil, bassist Ben Shepherd, and drummer Matt Cameron finally entered the big league, they did so in major fashion. Superunknown instantly topped the Billboard 200, and went on to spawn five top 20 hits on the U.S. Mainstream Rock chart, win two GRAMMYs, and achieve five-time platinum status in the United States alone. 

Perhaps the most ironic part is that Soundgarden went stratospheric with an experimental 70-minute opus that resolutely drowns in despair — and that paradox was not lost on Cornell. "There's an eeriness in there, a kind of unresolvable sadness or indescribable longing that I've never really tried to isolate and define and fully understand," the singer told Rolling Stone in 2014, three years before he died by suicide. "But it's always there. It's like a haunted thing." 

Indeed, the cleaner-cut Cornell may have trimmed his signature locks in time for Superknown's array of MTV-friendly videos, but the album is hardly a streamlined affair tailor-made for the masses. Still, its intensity, uncompromising nature, and eclecticism — let's not forget it boasts a cameo from a street artist named Artis the Spoonman — has helped it remain one of premier grunge classics. 

To celebrate the 30th anniversary of Superunknown, here's a look at why the record is a benchmark of Gen X rock.    

It Proved Grunge Could Survive the Death Of Its Hero

Many say that the grunge movement died the day Kurt Cobain took his own life on April 5, 1994. Yet while the tragedy nearly instantly made Nirvana obsolete, many of their peers still enjoyed major success for several years before the slightly more earnest sound dubbed post-grunge took up the angst-ridden mantle.  

Released just a month before Cobain's passing, Superunknown had already joined Nevermind and In Utero, Alice in Chains' Jar of Flies, and Pearl Jam's Vs. on grunge's list of Billboard 200 chart-toppers. But it had a remarkable shelf life, too, spending 80 weeks on the chart and becoming the 13th biggest seller of 1994.  

A 20th anniversary re-release and accompanying tour in 2014 further highlighted how seminal the record had become, with even Cornell — a man typically averse to all things nostalgic — appearing to accept its classic status. "It was showing what we were, not just a flavor of the month," he told Rolling Stone. "We had the responsibility to seize the moment, and I think we really did." 

It Broke The Grunge Mould

While the likes of Pixies, Dinosaur Jr., and Sonic Youth were key reference points for most grunge outfits, Superunknown took inspiration from a much broader musical palette. Producer Michael Beinhorn looked toward the ambient techno of Aphex Twin and the punishing Dutch dance music known as gabber to capture the required intensity; he also pointed Cornell in the direction of specific Frank Sinatra songs to help hone the frontman's performance style. 

There was also a strong Beatles influence, particularly on the Lennon-ish melodies of "Black Hole Sun" and the "Tomorrow Never Knows"-esque drum breaks of "My Wave." "We looked deep down inside the very core of our souls and there was a little Ringo sitting there," Thayil told Guitar World in 1994.. 

The Shepherd-sung "Half," meanwhile, further embraced the band's Middle Eastern tendencies, while the use of mellotrons ("Mailman"), clavinets ("Fresh Tendrils"), and, most intriguingly, various kitchen equipment ("Spoonman") further proved Soundgarden weren't afraid to push the genre outside of its comfort zone.   

It Won The Great Rock War Of 1994

You could say that March 8, 1994 was a momentous day for game-changing American rock, and indeed music retailers across the country. Not only did Soundgarden unleash their blockbuster fourth album, but Nine Inch Nails dropped their very own magnum opus, too.   

Combining transgressive themes such as S&M, self-hatred and substance abuse with pioneering electronics and strong melodic hooks, NIN's The Downward Spiral is credited with pushing industrial rock into the mainstream. And in most other weeks, its first-week sales of 118,000 would have been enough to land the No. 1 spot.  

Unfortunately for Trent Reznor and co., it went up against an even bigger commercial juggernaut. Superunknown sailed to the top of the Billboard 200 with a remarkable 310,000 sales, winning the unlikely chart battle by a landslide. 15 years later, Reznor admitted he'd been wounded by the defeat, but following a brief online beef with Cornell, the two outfits kissed and made up with a 2014 joint tour.   

It Inspired A Generation Of Rockers

Between The Buried and Me ("The Day I Tried to Live"), Halestorm ("Fell on Black Days"), and Ufomammut ("Let Me Drown") are just a few of the modern-day rock bands who've paid tribute to Superunknown with various covers over the years. Its most high-profile champion, though, was another iconic frontman also sadly no longer with us. 

Chester Bennington regularly sang the album's praises, describing it as "one of the best rock records of all time" while also selecting "Limo Wreck" on his ultimate playlist for Shortlist. The Linkin Park singer had struck up such a close friendship with Cornell he was invited to perform at the latter's funeral in 2017 just two months before his own tragic death.  

Proof of just how wide-reaching Superunknown's appeal was, however, came with the fact '80s hair metallers Def Leppard also cited it as a source of inspiration for 1996's Slang, while nine years on, legendary crooner Paul Anka covered "Black Hole Sun" in a big band style on Rock Swings.  

It Spawned The Scene's Defining Video

Soundgarden's controversial video for Badmotorfinger's "Jesus Christ Pose" received a ban from MTV in 1991. In stark contrast, the promo for Superunknown's lead single three years later became a regular fixture on the network.  

Directed by Howard Greenhalgh, the attention-grabbing clip centers around a suburban community which gradually becomes consumed by, well, a black hole sun. While the band make an appearance, valiantly performing while the apocalypse rages on, they are inevitably overshadowed by the nightmarish locals and their exaggerated wide eyes, maniacal grins, and slithering lizard tongues.  

Heavily inspired by the opening minutes of David Lynch's 1986 cult classic Blue Velvet, "Black Hole Sun" was one of the few videos Soundgarden were satisfied with, according to Thayil. And one could argue that alongside Nirvana's "Smells Like Teen Spirit" and Pearl Jam's "Jeremy," it's the grunge movement's visual piece-de-resistance.  

It Made GRAMMYs History

Stone Temple Pilots might have won grunge's first GRAMMY in 1994 (Best Hard Rock Performance for "Plush"). However, Soundgarden were the scene's first — and only — act to pick up two awards in the decade it reigned supreme. 

Rather surprisingly, Nirvana were only ever recognized in 1996 when MTV Unplugged in New York won Best Alternative Music Performance. Likewise, Pearl Jam, who picked up Best Hard Rock Performance for "Spin the Black Circle" (they did win a second in 2015 for Best Recording Package). And although Scott Weiland's outfit received a further two nominations, they never got the chance to make another acceptance speech. 

Both of Soundgarden's victories came for Superunknown in 1995, with "Spoonman" winning Best Metal Performance and "Black Hole Sun" Best Hard Rock Performance. The latter also got a nod in Best Rock Song (which went to Bruce Springsteen's "Streets of Philadelphia"), while the LP itself lost to the Rolling Stones' Voodoo Lounge for Best Rock Album.  

It Put The Poetry Into Grunge

"I write my best songs when I'm depressed," Cornell once told Melody Maker. And the frontman certainly appeared to be going through a lot during the making of Superunknown

"Let Me Drown" was self-described as a song about "crawling back to the womb to die." "Mailman" is the tale of a man driven to murder — specifically, shooting his boss in the head — by the pressures of work. And as its title suggests, "Fell on Black Days" reflects on the moment you realize, "everything in your life is f—ed." 

Yet, having reportedly immersed himself in the works of Sylvia Plath before recording, Cornell's lines are a little more poetic than the usual "woe is me" platitudes. See "Safe outside my gilded cage/ With an ounce of pain, I wield a ton of rage" from "Like Suicide," the haunting closer about a bird who flew fatally straight into his house window. Or "Shower in the dark day, clean sparks diving down/ Cool in the waterway where the baptized drown," from "4th of July," the recounting of a dread-filled LSD trip experienced on an Indian reservation. 

Not every track on Superunknown is particularly deep and meaningful: In a 1996 interview, Cornell freely admitted the album's breakout hit is simply a bowl of word salad. But on the whole, it's a record as intriguing lyrically as it is sonically.  

It's Grunge's Most Immersive Album

"A perfect headphones album." That's how Thayil described Superunknown to Spotify while promoting its 20th anniversary reissue in 2014. And he's not wrong. Although the full-throttle title track and punky "Kickstand" proved Soundgarden could still rock out without any bells and whistles, most of their accompanying tracks are of the intricate variety, the group leaning into their free-wheeling, psychedelic side stronger than ever before.  

Each band member gets the chance to display their versatility throughout the multi-layered affair, with subtleties that unfurl with each listen. Alongside Cornell's expressive vocal range, there's Thayil's winding guitar solos, Shepherd's fluid basslines, and Cameron's dexterous rhythms. The result is a record that appears specifically designed to be experienced via a pair of Dr. Dre's finest (or whatever the equivalent of Beats was back in 1994) — and one that has remained just as jammable and beloved 30 years on.

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