Go Behind The Velvet Rope With GRAMMY Live

GRAMMY Live multiscreen experience kicks off Feb. 10, offering insider's view into events leading up to and throughout Music's Biggest Night
February 09, 2012 -- 4:51 pm PST

For the third consecutive year, music fans worldwide will have unprecedented access to VIP and backstage events leading up to and throughout the 54th Annual GRAMMY Awards with GRAMMY Live, available on GRAMMY.com and CBS.com.

GRAMMY live begins Friday, Feb. 10 at 2 p.m. PT, and will run through Sunday, Feb. 12, featuring three days of exclusive live videos, blogging, tweets and retweets, and official news reports and entertaining updates from GRAMMY Live hostsTai Beauchamp, Andrew Burnette, Alison Haislip, and John Norris.

Viewers will go behind the scenes with GRAMMY cams that will provide an insider's view into some of the most exclusive GRAMMY Week events, including the Social Media Rock Stars Summit and MusiCares Person of the Year tribute honoring Paul McCartney on Feb. 10; and the Special Merit Awards Ceremony & Nominees Reception and Pre-GRAMMY Gala on Feb. 11. On Feb. 11 at 7 p.m., GRAMMY Live will also feature an exclusive live performance by Almost Kings, winners of CBS.com's From Your Garage To GRAMMY Live contest.

On GRAMMY Sunday, GRAMMY Live will kick off with the 54th Annual GRAMMY Awards red-carpet arrivals at noon. From 1–3:30 p.m. GRAMMY Live will feature a live stream of the Pre-Telecast Ceremony, which will award GRAMMYs in nearly 70 categories. Subsequently, additional behind-the-scenes footage will offer viewers a "multiscreen" experience, complementing the CBS GRAMMY telecast with red-carpet coverage, backstage interviews, exclusive photo sessions with GRAMMY winners with official backstage GRAMMY photographer Danny Clinch, press room question-and-answer sessions, and past GRAMMY moments.

Users can also download the GRAMMY Live mobile app, available now for iPad, iPhone and iPod touch users, offering videos and news about GRAMMY nominees and presenters, a GRAMMY Twitter feed, GRAMMY trivia, and more.

Don't miss the 54th Annual GRAMMY Awards on Sunday, Feb. 12, and complement your experience by tuning in to GRAMMY Live starting Feb. 10 at 2 p.m. 

Follow GRAMMY.com for our inside look at GRAMMY news, blogs, photos, videos, and of course nominees. Stay up to the minute with GRAMMY Live. Check out the GRAMMY legacy with GRAMMY Rewind. Keep track of this year's GRAMMY Week events, and explore this year's GRAMMY Fields. Or check out the collaborations at Re:Generation, presented by Hyundai Veloster. And join the conversation at Facebook, Twitter, and YouTube.

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