meta-script21 Savage Pledges Money To Financially Responsible Kids, Continues Literacy Campaign | GRAMMY.com
21 Savage Pledges Money To Financially Responsible Kids, Continues Literacy Campaign

21 Savage 

Photo: Prince Williams/Wireimage via Getty Images

news

21 Savage Pledges Money To Financially Responsible Kids, Continues Literacy Campaign

The GRAMMY-nominated rapper even instructed 40 students during a second phase of his campaign

GRAMMYs/Mar 25, 2019 - 11:38 pm

GRAMMY-nominated "Bank Account" rapper 21 Savage has donated money to financially responsible students after holding a literacy workshop and participating in other youth events in Atlanta last week.

The rapper held a 21 Century Banking Workshop as a part of his Bank Account financial campaign with nonprofit organizations Get Schooled and Juma to continue bringing financial management resources to youth in Atlanta, instructing 40 students during a second phase, according to Rolling Stone. He also partnered with Congressman Hank Johnson and spoke with students about the negative effects of gang violence and gun violence, taught financial literacy to fourth graders, and paid visits to classrooms to highlight career paths in the music industry at Camp Jewell House Academy school. 

21 Savage gave $100 per student who attended the event and opened a bank account, Rolling Stone also reports. In order to keep students educated, he created monthly lessons on earning income, budgeting and more on the Get Schooled website.   

The rapper first began the campaign in March 2018. According to research, many Americans lack "basic levels of financial literacy." Only 19 percent of high school graduates have basic financial knowledge, while only 65 percent of Americans with graduate degrees do. Surveys show that blacks and Latinos have less knowledge of debt and other financial knowledge than white Americans. Congressman Johnson highlighted the benefits of learning about money management at an early age.

"Learning the invaluable lessons of financial literacy at an early age is critical to helping our young people grow and thrive as adults, and close the wealth gap with their peers,” he said. “Last year, I had the privilege of participating in one of 21 Savage’s philanthropic enterprises."

RELATED: 21 Savage Expands Bank Account Campaign To Provide More Youth With Financial Education

The rapper, who was born in the U.K. and released from ICE custody in February after being detained, has been open about not knowing much about financial responsibility growing up. 

"To really get ahead, you need to know how to manage your money, not just make it," Savage said at the event. "As I have gotten smarter about financial management, I realize how important it is to control your money rather than be controlled by it. I want to help kids with a background similar to mine to get smart about their money."

Canada Pledges $15M In Funding To Create Greater Opportunities For Musicians

A Timeline Of Drake's GRAMMY Moments, From His First Win To Performances & Beefs
Drake in 2011, 2009, 2019, 2010 and 2011

Photos: Kevin Mazur/Wire; Steve Granitz/WireImage; Jeff Kravitz/FilmMagic; Larry Busacca/Getty Images For The Recording Academy

news

A Timeline Of Drake's GRAMMY Moments, From His First Win To Performances & Beefs

Drake's relationship with the GRAMMYs has been all over the map. The five-time GRAMMY winner's comments about the Awards have sparked debate, as has his relationship to submitting his work for consideration.

GRAMMYs/Jan 16, 2024 - 03:02 pm

When Drake attended his first GRAMMY Awards in 2010, he was 23 and hadn’t yet released a debut album. By the time he received his nominations for the 2024 GRAMMYs — Best Rap Album, Best Rap Performance and Best Melodic Rap Performance for his collaborations with 21 Savage —  he was Spotify’s most-streamed artist of all time, and the holder of more Billboard chart records than we can possibly list in this intro. 

In between, his relationship with the Academy’s yearly showcase has been all over the map. He’s lost (mostly), won (five times), and performed alongside some of pop culture’s biggest names. But more to the point, starting in 2017 his public comments about — and during — the GRAMMYs have sparked debate. He’s gone back and forth about submitting his music for consideration, and even went as far as to demand that nominations be retracted (more on that later).

Drake is nominated for Best Rap Album among other awards at the 2024 GRAMMYs. Here is a year-by-year account of the relationship between one of music’s biggest stars and Music’s Biggest Night. 

2010 — 52nd GRAMMY Awards

Nominations: Best Rap Song ("Best I Ever Had"), Best Rap Solo Performance ("Best I Ever Had")

Performances: "Drop the World"/"Forever" with Eminem, Lil Wayne, and Travis Barker

This was Drizzy’s first GRAMMYs, and he was still green enough that he got "reassurance" from Eminem in advance of their performance. 

"He was like, 'Man, anytime you need to look over at me, don't get nervous. Just look over at me, man, and I'll give it back to you. Everything will be all right. Don't be nervous.' For him to say that to me — I feel like that was an important moment," Drake told MTV News at the time.

His first two nominations, both for "Best I Ever Had," came before he had even put out his debut album. And as you can see in an interview at the event, the awards circuit was new enough that his mother’s reaction to finding out that Drake was nominated was to text him a bunch of swear words. 

"I think she was excited," the rapper joked to a CNN reporter.

2011 — 53rd GRAMMY Awards

Drake performs with Rihanna

Nominations: Best New Artist, Best Rap Album (Thank Me Later), Best Rap Solo Performance ("Over"), Best Rap Performance by a Duo or Group ("Fancy" with Swizz Beatz and T.I.)

Performances: "What’s My Name" (with Rihanna)

This is the year that seems to sting Drake the most. Best New Artist was a tough battle, with Drizzy, Justin Bieber, Mumford & Sons, and Florence + the Machine in the mix. All of them lost to Esperanza Spalding, in a major upset

Drake’s bitterness about the moment lingers to this day. On his most recent album For All the Dogs, he has a surprisingly angry lyric about it: "Four GRAMMYs to my name, a hundred nominations/ Esperanza Spalding was gettin' all the praises/ I'm tryna keep it humble, I'm tryna keep it gracious/ Who give a f— Michelle Obama put you on her playlist?/ Then we never hear from you again like you was taken."

2012 — 54th GRAMMY Awards

Nominations: Album Of The Year (Rihanna’s Loud, as featured artist), Best Rap Performance ("Moment 4 Life" with Nicki Minaj), Best Rap/Sung Collaboration ("I’m On One" with DJ Khaled, Rick Ross, and Lil Wayne; "What’s My Name" with Rihanna)

This was Drake’s first year as a presenter, so he appears to be moving up in the award show hierarchy. But that doesn’t help him with hardware — he still goes home empty-handed. 

This is also the time that he has multiple nominations in the same category (in this case, two in Best Rap/Sung Collaboration), which is also a trend that would repeat throughout the years. 

2013 — 55th GRAMMY Awards

Wins: Best Rap Album (Take Care)

Nominations: Best Rap Performance ("HYFR [Hell Ya F—king Right]" with Lil Wayne), Best Rap Song ("The Motto" with Lil Wayne)

He finally wins! Drake gets his first victory (for Best Rap Album). Also, he is the only Canadian to win that year (sorry, Loreena McKennitt!) However, the big moment wasn't telecast and Drizzy hadn’t yet arrived at the ceremony. In a charming interview from later in the night, Drake recalled jumping out of his car in the middle of traffic to celebrate. There’s also a video of him receiving his GRAMMY in the mail after the fact, which is notable for him immediately taking a celebratory drink from the trophy.

2014 — 56th GRAMMY Awards

Nominations: Album Of The Year (Kendrick Lamar’s good kid, m.A.A.d city, as featured artist), Best Rap Album (Nothing Was the Same), Best Rap Performance ("Started From the Bottom"), Best Rap Song ("Started From the Bottom"; "F—in’ Problems" with ASAP Rocky, 2 Chainz, and Kendrick Lamar)

Drake gets five nominations — and again two in one category — with no wins. It’s hard to pinpoint where the tide might have turned regarding the rapper’s feelings about the institution, but this ceremony may well have been it. 

2015 — 57th GRAMMY Awards

Nominations: Album Of The Year (Beyoncé's Beyoncé, as featured artist), Best Rap Performance ("0 to 100 / The Catch Up"), Best Rap Song ("0 to 100 / The Catch Up"), Best Rap/Sung Collaboration ("Tuesday" with ILoveMakonnen)

Once again Drake gets an Album Of The Year nomination…for someone else’s album. It’s now the third time this has happened, following Rihanna and Kendrick Lamar. Still, four nominations during a year with no new album is impressive, and shows just how much of a fixture The Boy has become in the pop firmament at this point. 

2016 — 58th GRAMMY Awards

Nominations: Best Rap Album (If You’re Reading This It’s Too Late), Best Rap/Sung Collaboration ("Only" with Nicki Minaj, Lil Wayne, and Chris Brown), Best Rap Performance ("Back to Back"; "Truffle Butter" with Nicki Minaj and Lil Wayne), Best Rap Song ("Energy")

From four nominations in 2015 to five this year, tying his personal best from 2014. They are all for rap-related awards, perhaps because Drake didn’t release a "proper" album that might have ended up in one of the big categories — If You’re Reading This It’s Too Late had a convoluted rollout. 

2017 — 59th GRAMMY Awards

Wins: Best Rap/Sung Performance ("Hotline Bling"), Best Rap Song ("Hotline Bling")

Nominations: Album Of The Year (Views), Best Rap Album (Views), Record Of The Year ("Work" with Rihanna), Best Pop Duo/Group Performance ("Work" with Rihanna), Best R&B Song ("Come and See Me" with PartyNextDoor), Best Rap Performance ("Pop Style" with The Throne)

The results of this year marked the beginning of Drake’s public issues with the GRAMMYs. Drake didn't attend the ceremony and, in an interview just after the ceremony, he pushed back against his own victory, upset that "Hotline Bling," a song with no rapping, won two rap awards.

"Last night at that awards show, I’m a Black artist," he said. "I’m apparently a rapper, even though ‘Hotline Bling’ is not a rap song. The only category that they can manage to fit me in is in a rap category, maybe because I’ve rapped in the past or because I’m Black." 

He was also upset that his hit "One Dance" wasn’t nominated in any general categories. 

"There’s pop obligations that [the Recording Academy] have," he said. "And I fluked out and got one of the biggest songs of the year, that is a pop song, and I’m proud of that. I love the rap world and I love the rap community, but I write pop songs for a reason. I want to be like Michael Jackson.

"I won two awards last night, but I don’t even want them for some reason," he continued. "It just feels weird. It feels like you’re purposely trying to alienate me or pacify me by handing me something, putting me in that [rap] category because it’s the only place you can figure out where to put me." 

Perhaps because of these issues — it was never confirmed — he never submitted his 2018 project More Life for GRAMMY consideration. Regardless, he ended up with no nominations the following year.

2019 — 61st GRAMMY Awards

Wins: Best Rap Song ("God’s Plan")

Nominations: Album Of The Year (Scorpion), Best Rap Performance ("Nice for What"; "Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Best Rap Song ("Sicko Mode" with Travis Scott, Swae Lee, and Big Hawk), Record Of The Year ("God’s Plan"), Song Of The Year ("God’s Plan")

This was a year that heightened the Drake/Recording Academy tension even further. First, he turned down a chance to perform during the ceremony. And then, during his acceptance speech for Best Rap Song, Drizzy let awards shows have it. 

"We play in an opinion-based sport, not a factual-based sport," he began. "Look, the point is, you already won if you have people singing your songs word for word, if you’re a hero in your hometown. You’re already winning, you don’t need this right here."

The broadcast went to commercial while he was still talking, something that fans thought was an intentional slight. The Academy said otherwise.

"During Drake’s speech there was a natural pause during his speech and at that moment the producers did assume that he was done and then cut to commercial," the Academy said in an official statement. "However the producers did speak with Drake following his speech and did offer him to come back on stage to finish whatever his thoughts were, but Drake said he was happy with what he said and didn’t have anything to add to it."

2020 — 62nd GRAMMY Awards

Nominations: Best R&B Song ("No Guidance" with Chris Brown), Best Rap Song ("Gold Roses" with Rick Ross)

Drake didn’t publicly react to his two losses this year, but he did speak out on a friend’s behalf. The superstar was upset that The Weeknd didn’t receive any nominations, and said so in an Instagram story. He went far enough as to say that awards shows like the GRAMMYs "may no longer matter" to up-and-coming artists.

"I think we should stop allowing ourselves to be shocked every year by the disconnect between impactful music and these awards and just accept that what once was the highest form of recognition may no longer matter to the artists that exist now and the ones that come after," Drake wrote. "It’s like a relative you keep expecting to fix up but they just can’t change their ways.

"The other day I said @theweeknd was a lock for either album or song of the year along with countless other reasonable assumptions and it just never goes that way," he continued. "This is a great time for somebody to start something new that we can build up over time and pass on to the generations to come."

He went on to list artists he believed should be been nominated: Lil Baby, Pop Smoke, Party Next Door, Popcaan, and "too many missing names to even name." 

2021 — 63rd GRAMMY Awards

Nominations: Best Rap Song ("Laugh Now Cry Later" with Lil Durk), Best Melodic Rap Performance ("Laugh Now Cry Later" with Lil Durk), Best Music Video ("Life Is Good" with Future)

Drake again misses out on everything he’s nominated for, which might have something to do with what happened the following year.

2022 — 64th GRAMMY Awards  

Nominations: Best Rap Album (Certified Lover Boy), Best Rap Performance ("Way 2 Sexy" with Future and Young Thug) - Both withdrawn

Things came to a boiling point in 2022. Drake was nominated for two awards, but his management asked the Academy to remove the nominations, which they did. 

2023 — 65th GRAMMY Awards

Wins: Best Melodic Rap Performance ("Wait For U" with Future and Tems)

Nominations: Album Of The Year (Beyoncé’s Renaissance, as songwriter), Best Rap Song ("Wait For U" with Future and Tems, "Churchill Downs" with Jack Harlow)

Drake didn’t submit any material for GRAMMY consideration this time around, but it didn’t stop him from receiving four nominations, and winning once. 

There was one other unexpected Drake-related Grammy moment this year as well. Several days before the ceremony, he made a speech at the Black Music Collective’s Recording Academy Honors event praising one of the evening’s honorees, Lil Wayne. Even when paying tribute to his mentor, Drake seemed to be referencing his ongoing issues with the Academy. His knowing winks to the camera whenever he said the phrase “Black Music Collective” appeared to be a nod to his ongoing complaints that contemporary Black artists were being ignored by the Grammys.  

2024 — 66th GRAMMY Awards

Nominations: Best Rap Album (Her Loss with 21 Savage), Best Rap Song ("Rich Flex" with 21 Savage"), Best Rap Performance ("Rich Flex" with 21 Savage), Best Melodic Rap Performance ("Spin Bout U" with 21 Savage)

In a sign that a change might be underway in the often-stormy relationship between Drake and the GRAMMYs, the rapper actually submitted material for nomination for the 2024 GRAMMYs. His collaboration with 21 Savage, Her Loss, was put up for Album of the Year (which it didn’t get a nom for) and Best Rap Album (which it did). The songs "Rich Flex" and "Spin Bout U" were also offered up in multiple categories, and each ended up with nominations. 

A Timeline Of Beyoncé's GRAMMY Moments, From Her First Win With Destiny's Child to Making History With 'Renaissance'

Here Are The Nominees For Best Rap Song At The 2024 GRAMMYs

list

Here Are The Nominees For Best Rap Song At The 2024 GRAMMYs

Get a deeper look into the five tracks from Doja Cat, Nicki Minaj and Ice Spice, Lil Uzi Vert, Drake and 21 Savage, and Killer Mike, André 3000, Future and Eryn Allen Kane that earned the Best Rap Song nod at the 2024 GRAMMYs.

GRAMMYs/Nov 11, 2023 - 02:44 pm

Rap music has changed a lot since the Best Rap Song category was introduced at the 2004 GRAMMYs. Most of the first year's nominees, even if they're still making music, now spend the majority of their time on things like making hit TV shows or running iconic fashion brands.

But the category, then and now, has its finger on the pulse; it gives us a cross-section of what makes hip-hop so important to so many people. The Best Rap Song nominees for the 2024 GRAMMYs are no different. The Category includes a pop princess taking a big left turn; two New Yorkers paying tribute to the greatest of all dolls; a Philly rapper taking us to the club; a duo who can't stop flexing on us; and a Dungeon Family reunion that spans generations. 

Below, take a deep dive into the five tracks up for Best Rap Song at the 2024 GRAMMYs.

Attention" — Doja Cat

Rogét Chahayed, Amala Zandile Dlamini & Ari Starace, songwriters (Doja Cat)

"Attention" marked a new era for Doja Cat — one where she moved away from the pop sounds that made her famous, and into something harder and more aggressive.

In the weeks leading up to the track's release, Doja called her earlier rapping attempts "mid and corny" and referred to the music that broke her into the big time as "mediocre pop." So it only made sense that her big statement single would be exactly that — a statement. 

The beat by Rogét Chahayed and Y2K has a drum loop that wouldn't sound out of place on Ultimate Breaks and Beats, and Doja lets the world see her inner hip-hop fan with some serious rapping — no mid or corny verses here. This is the Doja who can quote underground faves like Homeboy Sandman and Little Brother at the drop of a hat

"Attention" finds Doja addressing her often-contentious relationship with fans and social media, as well as the controversies she went through leading up to the song's release. But the whole thing is playful and ambiguous. Does she want the world's attention, now that she has it? What is she willing to do to keep it? In this song — and even more so in its video — Doja plays with these questions like a truly great superstar.  

"Barbie World" [From Barbie The Album] — Nicki Minaj & Ice Spice Featuring Aqua

Isis Naija Gaston, Ephrem Louis Lopez Jr. & Onika Maraj, songwriters (Nicki Minaj & Ice Spice Featuring Aqua)

Aqua's "Barbie Girl" was too sexy for Mattel when it was released in 1997 — the company sued the band, claiming that people would associate lyrics like "Kiss me here, touch me there" with their wholesome children's toy. So it's both ironic and, given the post-irony tone of the movie itself, somehow fitting that "Barbie Girl" is sampled in a major song from the new Barbie movie.

And who better to bring Barbie to life in rap form than the head of the Barbz? Soundtrack producer Mark Ronson said that there was no way to have a Barbie soundtrack without Nicki Minaj, and he was absolutely right. Nicki, with her career-long association with Mattel's most famous toy, was the perfect choice. Joining her on the track is the hottest rapper of the moment, Ice Spice. Ice's go-to producer RiotUSA did the music for the song, which accounts for both its aggressive drums and its sample drill-style use of the once-verboten Aqua hit. 

Nicki and Ice have great chemistry in the song. Nicki doesn't treat the song like a movie soundtrack throwaway — her rhyming is clear, sharp, layered, and funny. And she gets extra points for referring to a bob-style wig as her "Bob Dylan."

"Just Wanna Rock" — Lil Uzi Vert

Mohamad Camara, Javier Mercado & Symere Woods, songwriters

Lil Uzi Vert took "Just Wanna Rock" from TikTok all the way to the GRAMMYs.

The track began as a snippet on the social media app, where it went viral, garnering hundreds of millions of views; even celebrities like Kevin Hart got into the act. When the actual song came out, at just about two minutes long, it wasn't much longer than a TikTok video. But it didn't need to be — the full track kept all the joy and danceability of the memeable excerpt.

"Just Wanna Rock" features Uzi acting as an MC, but not in a traditional going-for-the-cleverest-rhyme way. Instead, his voice is used more for its rhythmic qualities, darting in and out of the four-on-the-floor pounding of the kick drum with short, punchy phrases. "I just wanna rock, body-ody-ya" may not look like much on the page, but it's placed perfectly, and it's the kernel that blossoms into the rest of Uzi's performance.

He takes the rhythm of that initial phrase and plays with it throughout in increasingly intricate ways, while never losing sight of the source material. The song is heavily influenced by the Jersey club sound that has been all over hip-hop this year. As the most popular rap/Jersey club crossover of 2023, it makes perfect sense that "Just Wanna Rock" is in the running for Best Rap Song — even if it is unfinished.

"Rich Flex" — Drake & 21 Savage

Shéyaa Bin Abraham-Joseph, Charles Bernstein, Isaac "Zac" De Boni, Brytavious Chambers, Aldrin Davis, Aubrey Graham, J. Gwin, Clifford Harris, Gladys Hayes, Anderson Hernandez, Michael "Finatik" Mule, Megan Pete, B.D. Session Jr & Anthony White, songwriters

Simon and Garfunkel. Sam and Dave. Hall and Oates. To that list of great duos, it might be time to add Drake and 21 Savage. Seven years after their first collaboration, Toronto and Atlanta's finest finally got together for a full-length project in 2023, and Her Loss standout (and opener) "Rich Flex" is now up for an award on Music's Biggest Night.

"Rich Flex," like much latter-day Drake, has multiple beats. But in this case, that adds to the song's playful mood. Drizzy and 21 sound like they're actually having fun — Drake even playfully lapses into a sing-songy, nursery rhyme-esque melody on occasion. Savage, for his part, seems to be having a blast interpolating Megan Thee Stallion's "Savage" — a move which earned the Houston rapper a writing credit on the track. 

Drake, as in a lot of his recent work, seems consumed with the costs of fame: haters everywhere you look, hangers-on who make your house feel like a hotel; women who won't leave you alone; unwanted attention from law enforcement. But he almost never sounds this engaged, even joyful, when addressing these topics. Maybe what he needed all along was a duet partner. 

"Scientists & Engineers" — Killer Mike Featuring André 3000, Future And Eryn Allen Kane

Paul Beauregard, Andre Benjamin, James Blake, Tim Moore, Michael Render & Dion Wilson, songwriters

It was Andre 3000's first appearance on a song in two years that got all the attention at first. But there's a lot more to "Scientists & Engineers" than the fact that the reclusive half of OutKast shows up.

For one thing, it's what he shows up with. Andre's verse is smart, well-observed, poetic, and somehow manages to change focus completely in the middle and yet still hold together as an artistic statement.

But he's far from the only talent on the song. The track is a veritable all-star fest — not for nothing did Killer Mike call it a "hip-hop fantasy." On the music side, there are contributions from legendary producers No ID and Three 6 Mafia's DJ Paul, hip-hop's favorite singer/songwriter James Blake, and TWhy. Singer Eryn Allen Kane adds her gorgeous vocals. And Future, who lest we forget, began his career as a "second generation" member of the Dungeon Family collective that included OutKast and Mike, adds his patented boastful vulnerability.

Then there's Mike himself. He needed to bring a stellar performance in order not to be buried by all his very special guests, and he more than pulls it off. "I am Thelonius Monk in a donk," he rhymes, and the combination of the innovative jazz legend and the classic car with big rims perfectly describes not only him, but the entire mood he sets with this song.

The 2024 GRAMMYs, officially known as the 66th GRAMMY Awards, returns to Los Angeles' Crypto.com Arena on Sunday, Feb. 4, 2024, and will broadcast live on the CBS Television Network and stream live and on-demand on Paramount+ at 8-11:30 p.m. ET/5-8:30 p.m. PT.

The Recording Academy and GRAMMY.com do not endorse any particular artist, submission or nominee over another. The results of the GRAMMY Awards, including winners and nominees, are solely dependent on the Recording Academy's Voting Membership.

2024 GRAMMY Nominations: See The Complete Winners & Nominees List

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016
Kendrick Lamar

Photo: Jeff Kravitz/FilmMagic

video

GRAMMY Rewind: Kendrick Lamar Honors Hip-Hop's Greats While Accepting Best Rap Album GRAMMY For 'To Pimp a Butterfly' In 2016

Upon winning the GRAMMY for Best Rap Album for 'To Pimp a Butterfly,' Kendrick Lamar thanked those that helped him get to the stage, and the artists that blazed the trail for him.

GRAMMYs/Oct 13, 2023 - 06:01 pm

Updated Friday Oct. 13, 2023 to include info about Kendrick Lamar's most recent GRAMMY wins, as of the 2023 GRAMMYs.

A GRAMMY veteran these days, Kendrick Lamar has won 17 GRAMMYs and has received 47 GRAMMY nominations overall. A sizable chunk of his trophies came from the 58th annual GRAMMY Awards in 2016, when he walked away with five — including his first-ever win in the Best Rap Album category.

This installment of GRAMMY Rewind turns back the clock to 2016, revisiting Lamar's acceptance speech upon winning Best Rap Album for To Pimp A Butterfly. Though Lamar was alone on stage, he made it clear that he wouldn't be at the top of his game without the help of a broad support system. 

"First off, all glory to God, that's for sure," he said, kicking off a speech that went on to thank his parents, who he described as his "those who gave me the responsibility of knowing, of accepting the good with the bad."

Looking for more GRAMMYs news? The 2024 GRAMMY nominations are here!

He also extended his love and gratitude to his fiancée, Whitney Alford, and shouted out his Top Dawg Entertainment labelmates. Lamar specifically praised Top Dawg's CEO, Anthony Tiffith, for finding and developing raw talent that might not otherwise get the chance to pursue their musical dreams.

"We'd never forget that: Taking these kids out of the projects, out of Compton, and putting them right here on this stage, to be the best that they can be," Lamar — a Compton native himself — continued, leading into an impassioned conclusion spotlighting some of the cornerstone rap albums that came before To Pimp a Butterfly.

"Hip-hop. Ice Cube. This is for hip-hop," he said. "This is for Snoop Dogg, Doggystyle. This is for Illmatic, this is for Nas. We will live forever. Believe that."

To Pimp a Butterfly singles "Alright" and "These Walls" earned Lamar three more GRAMMYs that night, the former winning Best Rap Performance and Best Rap Song and the latter taking Best Rap/Sung Collaboration (the song features Bilal, Anna Wise and Thundercat). He also won Best Music Video for the remix of Taylor Swift's "Bad Blood." 

Lamar has since won Best Rap Album two more times, taking home the golden gramophone in 2018 for his blockbuster LP DAMN., and in 2023 for his bold fifth album, Mr. Morale & the Big Steppers.

Watch Lamar's full acceptance speech above, and check back at GRAMMY.com every Friday for more GRAMMY Rewind episodes. 

10 Essential Facts To Know About GRAMMY-Winning Rapper J. Cole

5 Essential Hip-Hop Releases From The 2020s: Drake, Lil Baby, Ice Spice, 21 Savage & More

list

5 Essential Hip-Hop Releases From The 2020s: Drake, Lil Baby, Ice Spice, 21 Savage & More

The 2020s swapped record sales for big personalities and artists with a penchant for virality. Read on for five crucial songs and albums that defined the decade.

GRAMMYs/Jul 31, 2023 - 06:58 pm

It’s only been three years into the new decade, but a new era of hip-hop artists have already made their mark on the ever-evolving genre. 

In the 2020s, social media platforms like TikTok have played a growing role in the trajectory of an artist's career. Social media has given artists like Finesse2tymes, Coi Leray, Baby Keem, Ice Spice, and others their first sign of momentum, and they have all ascended to stardom by following the same formula. 

The decade has also proven to be a golden age for female rap stars, with emerging talents like Latto, Megan Thee Stallion, Sexyy Red, GloRilla, and others adding to the femme-powered charge. Male artists including Lil Durk, Fivio Foreign, Lil Baby, and others have become the leading voices of their respective cities.

Meanwhile, now-veteran MC Drake remains one of the genre's biggest names and most consistent hit-makers. Rap supernovas J. Cole, Tyler, the Creator, and Kendrick Lamar have continued to flex their culture-shifting powers in the '20s, while the legacies of late artists Nipsey Hussle, Pop Smoke, DMX, PnB Rock, Takeoff, and others have been immortalized by musical dedications, video tributes, and posthumous projects supported by those that cherished their contributions.

Sounds and styles of other regions continue to meld with those of domestic hip-hop artists. Among the biggest cross-genre trends, afrobeat, reggaeton, and afro-swing hits like Travis Scott and Rosalia’s "TKN," J Hus and Drake’s collab "Who Told You," and Chris Brown and WizKid’s "Call Me Every Day" showcase hip-hop’s musical expansion. While the 2010s pointed to the boundless nature of rap music, the genre is as socially diverse as ever in the 2020s. 

From new flows, collabs, and incredible beats, hip-hop will undoubtedly continue to evolve over the next six and a half years. Read on for five releases that have defined the 2020s thus far.

Lil Baby - My Turn (2020)

Lil Baby has blossomed into one of the leading figures in Atlanta rap. He built up momentum with mixtapes Too Hard, Street Gospel, and his collaborative project with Gunna, Drip Harder. But Baby’s full ascension came with the delivery of My Turn, a culmination of his biggest street anthems and most conceptualized hits.

The 20-track project was filled with the year’s biggest trap records, which featured fellow rap stars Lil Uzi Vert, Moneybagg Yo, Future, Young Thug, Rylo Rodriguez, Lil Wayne, and 4 Pockets Full signee 42 Dugg. The album drew an all-star ensemble of beat makers too, with super-producer Hit-Boy, Murda Beatz, Tay Keith, Quay Global, Twysted Genius, and others lending a hand in the production. 

My Turn earned Lil Baby his first No.1 album and topped the charts in 10 countries. And along with major sales, the single "Bigger Picture" was nominated for two GRAMMY Awards in 2021 and introduced the world to the Quality Control Music rapper on a global scale. 

Tyler, the Creator - Call Me If You Get Lost (2021)

Tyler, the Creator took a sonic pivot on Flower Boy and 2019’s Igor, which earned the "See You Again" artist a broader audience and new hardware for his trophy collection. The two albums were deeply transient, personal bodies of work that showed Tyler’s artistry in ways previously unseen. 

He embraced a more alternative sound that was led by harmony-driven romantic tales, punk-ish "f–you" records, and occasional flashes of the Tyler of old. But 2021’s Call Me If You Get Lost ( (hosted by legendary music executive DJ Drama) was the full return of Tyler, the MC. Although it had been years since the California-based artist showcased his lyrical prowess on a full-length project, his skills never faltered.

Tyler regained his distinct delivery from 2013’s Wolf and his older works. He flaunted his riches on the braggadocio-fueled "Runitup" and "Lemonhead," explored romanticism on "Wusyaname," and addressed his rise from unknown artist to international fixture on "Massa." 

The sound of the project was largely crafted by Tyler himself with other contributions from producers Jay Versace, Madlib, and Jamie xx. The finished product was praised by critics and notched Tyler his second award for Best Rap Album at the 2022 GRAMMYs. And nearly two years after the album’s release, Tyler released a deluxe version of the album that featured eight additional songs with appearances from artists A$AP Rocky, YG, and Vince Staples. 

Kendrick Lamar - Mr. Morale & the Big Steppers (2022)

Before Mr. Morale & the Big Steppers, it had been five years since fans heard a full-length project from Kendrick Lamar. The Compton rapper took his time with the release of his fifth studio, which was a particularly sentimental one for the "DNA." artist. Not only did it mark his first project under his new creative collective PGLang, but it also closed the book on his time at Top Dawg Entertainment. 

With major changes brewing, Mr. Morale & the Big Steppers was a masterful reflective body of work that mirrored Lamar’s journey in therapy. Themes surrounding alcoholism, grief, celebrity worship, infidelity and childhood trauma are sprinkled throughout the album. The conscious undertones were overlaid with richly-crafted beats by long-time collaborators DJ Dahi, J. Lbs, DJ Dahi, Sounwave, and Bekon, with additional contributions from Boi-1da, the Alchemist, and others.  

The album was led by three singles, "N95," "Die Hard," and "Silent Hill" featuring Kodak Black, which helped the album shoot to No. 1 on the Billboard Hot 100. It was the "Alright" artist’s fourth chart-topping project and went on to earn him Best Rap Album at the 65th GRAMMY Awards and re-established his dominance in the genre.

Drake and 21 Savage - Her Loss (2022)

When one of the South’s biggest stars links up with rap’s most consistent hitmaker, it’s bound to shake up the genre. And after collaborating on songs like "Sneakin," "Issa," Mr. Right Now" and others, that’s exactly what Drake and 21 Savage’s Her Loss managed to do. 

The collab came at a good time for 21 Savage, who was two years removed from Savage Mode II, and for Drake, who had just released the critically mixed dance album, Honestly, Nevermind. The 16-track album was riddled with street hits like "BackOutsideBoyz," "Rich Flex" and "Treacherous Twins."

For all the album’s peaks, controversy loomed over the project immediately after its release. On the song "Circo Loco," many fans claimed Drake dissed fellow rap star Megan Thee Stallion on the song with the lyrics, "This bitch lie 'bout gettin' shots but she still a stallion / She don't even get the joke, but she still smilin'." The story was picked up by several publications, and fan theories circulated for weeks following the album’s release. 

Still, the album topped Billboard 200 with more than 400,000 album-equivalent units, replacing Taylor Swift’s Midnights from the top spot. All tracks debuted on the Billboard Hot 100, with eight of them landing in the top 10. 

Ice Spice and Nicki Minaj - "Princess Diana" (2023)

Ice Spice’s "Munch (Feelin’ U)" had fans gravitating to the curly-haired Bronx native, who struck gold with the viral hit that left a new generation of men questioning whether they’re called strictly for pleasure or genuine affection. The sudden stardom opened doors for the "Bikini Bottom" MC. 

After landing on magazine covers and appearing at the illustrious Met Gala, she collaborated with her idol Nicki Minaj on the hit "Princess Diana." The song was the second track on Spice’s debut EP,  Like..?, but the addition of Minaj boosted her twerk-obsessed, oats-loving brand to new heights. 

With the success of "Princess Diana," the two artists collaborated again on the Barbie movie soundtrack song "Barber World (with Aqua)." The collabs only added to her series of Internet smashes, a list that includes records like "Boy’s a Liar Pt. 2" and "In Ha Mood." She still has a long way to go for her success to be proven substantial, but Spice has already established herself as the hottest commodity in the 2020s. 

Essential Hip-Hop Releases From The 2010s: Ye, Cardi B, Kendrick Lamar & More