Winning Bidder To Place Alicia Keys Signed Piano In Inner City Rochester, NY Venue
When the final auction bell rang on Aug. 15 for the beautiful Steinway-designed Boston 126E upright piano, signed by 15-time GRAMMY winner Alicia Keys, it signaled more new beginnings than an end. The final sale generated $35,000 for MusiCares’ COVID-19 Relief efforts, which seek to alleviate some of the enormous financial burden placed on people in the music industry who are adversely impacted by the global pandemic, and the piano itself will go to an inner city venue in Rochester, NY, where it will inspire and motivate people of all ages.
"Having performed professional style concerts as a singer at nursing homes for over 25 years, I am aware of the power of music to change lives," said auction winner Andy Nahas. "I bid on this piano on behalf of MusicPower, a charity I established to support exceptional music related initiatives such as MusiCares. I'm further excited because we've chosen to donate the piano to another impressive initiative called the Avenue Blackbox Theatre in Rochester, New York, which will launch an expanded music learning program for inner city youth and adults upon receipt of Alicia's beautiful Steinway piano."
Donated by Steinway and used by Keys in her home for three months, you may have caught a glimpse of this bright, turquoise upright in Keys' recent Amazon livestream event and in a promotion for the 2020 New York Census. The piano has actually been part of Keys' musical life, photobombing her social media and being practiced and performed on by Keys herself in her home.
"I feel so blessed that this piano—which has so many personal memories for me—is going to be auctioned for MusiCares, which has helped so many artists and creators and the music community during the pandemic," Keys said. "I can’t wait for whoever gets this piano to feel the magic inside of it."
The Steinway-designed Boston piano captures Steinway DNA through the unique patents and expertise that have made the Steinway heritage synonymous with musical excellence since 1853. Keys’ signature elevates the piano to a one-of-a-kind collector’s item, and its success as an auction item is a testament to both the artist’s reputation and to the goodwill of MusiCares’ supporters seeking to help music professionals during this very difficult time.
"This auction was even more successful than we initially anticipated," said Ron Losby, President and CEO of Steinway & Sons. "We have Alicia Keys and her stunning musical spirit to thank. What’s more, the generosity of the winning bidder is simply staggering. Not only did the winner gift $35,000 to MusiCares, he also has committed to place the piano at an inner-city venue in Rochester, New York. Alicia’s piano will inspire and motivate many people for years to come."
From its new home in Rochester, the magic piano will nurture performing arts interest among youth and adults, providing the opportunity to create music for those who might not otherwise have that exposure.
"We expect this autographed piano will inspire and motivate many people to make music creation an important part of their lives," Nahas continued. "A big thank you to Alicia Keys, Steinway, and MusiCares for offering this multiple win opportunity!"