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UMG Launches Face Mask Line Featuring Ariana Grande, Justin Bieber, Tupac Shakur & More To Benefit MusiCares
Universal Music Group's merchandise wing Bravado is selling face masks to raise money for charities, including MusiCares COVID-19 Releif Fund.
The initiative, aptly title We've Got You Covered, began when UMG started giving masks to its employees and now Bravado has expanded to selling masks to the general public featuring logos from many of their popular artists. The masks cost $15 and are washable and reusable. So far, available artists masks include Ariana Grande, Billie Eilish, BLACKPINK, Tupac Shakur, Nas, Justin Bieber, Black Sabbath and Willie Nelson, with additional options on the way. Proceeds from sales will go to a variety of charities, including MusiCares.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” Bravado CEO Mat Vlasic said in a statement. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG along with our artists across the globe.”
Established by the Recording Academy and MusiCares, the COVID-19 Releif Fund to help music creators and professionals affected by the Coronavirus crisis. Thanks to support from various artists, organizations and charites, the fund has raised over $10 million so far, but much more is needed.
We’ve Got You Covered has also pledged to give 50,000 masks to various community service providers across the country.
Learn more about how you can donate to or apply for assistance via the Recording Academy's and MusiCares' COVID-19 Relief Fund.
Learn more about the financial, medical and personal emergencies services and resources offered by the Recording Academy and MusiCares.