Clockwise: Big Machine Label Group President/CEO Scott Borchetta, MusiCares Executive Director Laura Segura, Thomas Rhett, and Recording Academy Chair and Interim President/CEO Harvey Mason Jr.
Thomas Rhett & Big Machine Label Group President/CEO Scott Borchetta Surprise MusiCares With $100k Donation
Today, multi-platinum entertainer Thomas Rhett and Big Machine Label Group President/CEO Scott Borchetta surprised Recording Academy Chair and Interim President/CEO Harvey Mason Jr. and MusiCares Executive Director Laura Segura via video conference with a $100,000 donation toward MusiCares COVID-19 Relief Fund.
In March, Rhett released his uplifting hit song “Be A Light” featuring Reba McEntire, Hillary Scott, Chris Tomlin and Keith Urban and accompanied by an announcement that he and the song’s all-star collaborators would donate all proceeds from single to the ongoing MusiCares COVID-19 Relief efforts.
“Thank y’all so much for everything y’all are doing. The fact that y’all are helping people pay mortgages and hospital bills, I commend y’all so highly for that," said Rhett. “Hopefully we can get a lot more on board this train to continue to give and continue to help out our people.”
The donation arrives as “Be A Light” nears the top of the Country Radio charts, and fans all over the world share messages of hope with the #BeALight campaign. The song’s accompanying music video features fan-submitted footage of spreading love and kindness with the message of “Be A Light.” Thomas Rhett co-wrote the timeless message alongside Josh Miller, Josh Thompson and Matt Dragstrem.
In partnership with the Recording Academy, MusiCares established the COVID-19 Relief Fund to help people in the music industry affected by coronavirus. As cancellations of everything hotel and bar gigs to major music festivals continue to impact the music community, MusiCares helps across the spectrum of need – from physical or mental health emergency, addiction recovery, threat of eviction and preventative services.
"On behalf of the Big Machine Label Group, we are going to donate $50,000 today to the MusiCares COVID Fund to keep moving this forward in an aggressive way and try to be more aggressive that this terrible disease that we are dealing with,” Borchetta shared, before Rhett agreed to match the monetary amount.
The donation will go a long way toward directly supporting those in the music community with the greatest need, as the urgency for assistance remains high.
"That’s incredible you guys, that’s so generous," said Mason Jr. "That is really big and so important, so thank you so much."