Photo: Jerod Harris/FilmMagic
Committing To Kindness: MusiCares Teams Up With Lady Gaga’s Born This Way Foundation For The #BeKind21 Challenge
Launched in 2018, the #BeKind21 campaign was built upon the idea that habits are formed by repeating an action for 21 consecutive days. Those who partake in the #BeKind21 challenge are encouraged to perform one act of kindness each day for the first 21 days of September, with the goal of turning those singular actions into lifelong habits. Since the campaign’s inception, over 20 million participants have pledged nearly 50 million acts of kindness throughout the world.
Founded in 2012 by Lady Gaga and her mother, Cynthia Germanotta, The Born This Way Foundation seeks to create a kinder and braver world by supporting the mental and emotional well-being of young people. The foundation drives innovative programming designed to build community, foster inclusivity, and encourage healthy conversations about mental health. The foundation also invests in quality research regarding the mental health of young people and the factors that affect their well-being. In 2012, Gaga was awarded the LennonOno Grant For Peace for her work with the foundation.
Kindness is imperative to the work of MusiCares. Founded by the Recording Academy as a 501c3 charity in 1989, MusiCares protects and supports the health and well-being of the music community. Through their financial assistance program, MusiCares provides music professionals with funding for things like therapy and substance abuse treatment, along with other personal or financial emergencies. Additionally, MusiCares creates programming aimed at eliminating the stigma around mental health.
In partnership with the Born This Way Foundation, MusiCares invites everyone to join them in their commitment to kindness by taking the pledge to #BeKind21. “As we all navigate these uncertain times and the unique challenges they present, we’re so excited to support Born This Way Foundation’s #BeKind21 campaign. Together we want to encourage intentional acts of positivity and erase the stigma around mental health. Music has a special ability to inspire, lift and heal us during our darkest moments. Alongside #BeKind21 throughout September, MusiCares will encourage the sharing of the music, songs and performances that move us and spread kindness in the world.” – Laura Segura, Executive Director of MusiCares
To celebrate, MusiCares has created a Kindness Playlist: a selection of 21 uplifting songs that have helped people through challenging times. Today, practice kindness towards others – and be kind to yourself by embracing in the healing power of music.