The GRAMMY Awards has the unique power to harness fans, artists and social media, spur music sales and spark a global conversation. This cumulative activity is known as the "GRAMMY Effect." See how artists such as Alabama Shakes, Beck, Kendrick Lamar, and Sam Smith have been positively impacted by Music's Biggest Night. Who will benefit from the GRAMMY Effect this year? Tune in to the 59th Annual GRAMMY Awards live on CBS Sunday, Feb. 12 at 8 p.m. ET/5 p.m. PT.