The GRAMMY Awards has the unique power to harness fans, artists and social media, spur music sales and spark a global conversation. This cumulative activity is known as the "GRAMMY Effect." See how artists such as Alabama Shakes, Beck, Kendrick Lamar, and Sam Smith have been positively impacted by Music's Biggest Night. Who will benefit from the GRAMMY Effect this year? Tune in to the 59th Annual GRAMMY Awards live on CBS Sunday, Feb. 12 at 8 p.m. ET/5 p.m. PT.
Witness The GRAMMY Effect
Celebrate the Compton, Calif., rapper's successful fourth LP, which brought home a total of five GRAMMY wins on Music's Biggest Night.
Watch Kendrick Lamar's powerful medley, including "XXX" and "DNA.," on the 60th GRAMMY Awards.
Celebrate Mars' pop-funk party album that went six-for-six in GRAMMY wins at the 60th GRAMMY Awards
Watch the duo's acceptance speech for Best Rap/Sung Performance at the 60th GRAMMY Awards.
Watch Rihanna, DJ Khaled and Bryson Tiller get wild with their showstopping performance of "Wild Thoughts" on the 60th GRAMMY Awards.
Music's Biggest Night is full of unforgettable moments, but they don't all make it on the telecast. See for yourself here!
Watch Bruno Mars & Co. accept Song Of The Year at the 60th GRAMMY Awards.
Watch the R&B singer/songwriter's acceptance speech for Album Of The Year at the 60th GRAMMY Awards.
Watch Bruno Mars accept Record Of The Year at the 60th GRAMMY Awards.
Watch Sam Smith's stirring performance of "Pray" on the 60th GRAMMY Awards.
Did you see the milestone 60th GRAMMY Awards? ICYMI: Take a look back at the standout moments from the telecast.
Relive the magic in the air. Watch Bruno Mars and Cardi B command the GRAMMY stage with their performance of "Finesse" on the 60th GRAMMY Awards.
Watch the rapper's acceptance speech for Best Rap Album at the 60th GRAMMY Awards.
Take a trip through GRAMMY history and look back at some of the incredible artists and albums that have been recognized for Album Of The Year.
Revisit T-Swift's 2014 pop masterpiece that led to her history-making GRAMMY moment