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YouTube Charts Crown Latin Artists As Kings Of Summer 2017 Pop Sounds

Latest YouTube charts show complete domination of summer pop sound by Latin artists

GRAMMYs

Sep 11, 2017 - 2:13 pm

As if the recent U.S. chart successes of songs like Luis Fonsi & Daddy Yankee's "Despacito" and J Balvin & Willy William's "Mi Gente" weren't enough of an indication, YouTube's top 25 Song Of The Summer charts have overwhelmingly confirmed that Latin artists were the undisputed kings of the global pop sound of summer 2017.

The 'Songs Of The Summer' charts were compiled from songs released in the past year, and ranked by number of views gained both globally and in the U.S. between Memorial Day and Labor Day 2017 to determine which songs reign supreme over the metaphorical internet airwaves.

Despite musical entries from every corner of the globe, the international chart was dominated by Latin sounds, grabbing a whopping 16 of the 25 spots with artists like Shakira, Daddy Yankee, Maluma, and of course Luis Fonis. Puerto Rican trap and reggaeton singer Ozuna also grabbed four of the top global video slots on his own.

Check out the full listings of the top 25 Songs Of The Summer global and U.S. charts as originally shared over at Billboard.

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Music Streaming: Huge Q3 Led By Big Albums, Viral Hits

Nielsen Music's quarterly report shows big jumps for streaming, continuing declines for physical sales and the return of a classic album to the top of the heap for vinyl sales

Brian Haack

GRAMMYs

Oct 3, 2017 - 5:20 pm

Nielsen Music's Q3 2017 report has some excellent news for the ever-growing music streaming market: a 40.5 percent-plus jump in music consumption from the same time in 2016.

Billboard reports that the first three quarters of 2016 saw approximately 315 billion on-demand streams, a metric nearly surpassed in 2017 by just the end of Q2. The 40.5 percent increase in streams is likewise up from the 36.4 percent growth rate clocked by Nielsen just three months ago, proving that the market still has plenty of growth headroom.

Luis Fonsi and Daddy Yankee's "Despacito," this year's most-streamed track so far, has already pulled in 1.11 billion streams. That's almost twice what Desiigner's "Panda" had achieved by the end of Q3 last year. Furthermore, another six tracks have also surpassed the 674.4 million streams that Desiigner's "Panda" had by this time last year.

On the album side, Kendrick Lamar's DAMN. currently leads the charge with 2.35 million consumption units, with Ed Sheeran and Drake's 2017 offerings coming in second and third at 2.13 million and 2 million, respectively.

Both physical album sales and single track downloads showed continued declines, while vinyl album sales notched a slight 3.1 percent increase. The best-selling vinyl album of the year so far? The Beatles' Sgt. Pepper's Lonely Hearts Club Band, which isn't totally surprising, given its recent 50th-anniversary special-edition reissue.

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Billboard 200 Album Chart To Count Video Plays From Streaming Services Starting In 2020

The implementation of video data will also impact other genre album consumption charts

John Ochoa

GRAMMYs

Dec 13, 2019 - 2:10 pm

In what may be an industry-shifting change, Billboard will soon begin counting video and audio plays and data from the leading video and streaming services into the Billboard 200 album chart for the first time ever, it was announced today (Dec. 13). Taking into effect with the charts dated Jan. 18, 2020, which track sales and streaming figures between Jan. 3-9, the forthcoming chart metrics will now reflect officially licensed video content plays from YouTube, Apple, Spotify, Tidal and Vevo. The change will also impact other genre album consumption charts, including country, R&B/hip-hop, Latin and others.

The implementation of video data into the Billboard 200 chart, which ranks the best-selling albums and EPs in the U.S. each week, follows a major change in 2014 when it pivoted from a strictly sales-based ranking to a multi-metric chart reflecting streaming figures and digital track sales—what's known as a "consumption model."

The Billboard 200, as well as the genre album charts, will only count "official licensed video content uploaded by or on behalf of rights holders," according to Billboard. Its counterpart, the Billboard Hot 100, the weekly chart ranking the top songs in the U.S., has counted YouTube streams and nonofficial user-generated videos since 2013.

Read: What Was YouTube's Most-Streamed Music Video Of The Decade?

"As the steward of the definitive charts that uphold the industry's measurement of music consumption, our goal is to continually respond and accurately reflect the changing landscape of the music," president of Billboard-The Hollywood Reporter Media Group, which oversees Billboard magazine, Deanna Brown said in a press release announcing the chart changes. "Our decision to add YouTube and other video streaming data to our album charts reflects the continuing evolution of the music consumption market and the ways in which consumers connect to album-related content."

Added Lyor Cohen, Global Head of Music at YouTube: “YouTube's inclusion in the Billboard 200 is a very important moment in making the chart a more accurate representation of what people are listening to. Genres like Latin, hip hop and electronic, which consistently dominate the YouTube charts, will now be properly recognized for their popularity. This is another great step in bringing YouTube and the industry together and we're so grateful to Billboard and the music business at large for making this addition.”

The Billboard 200 update is the latest development in a string of industry and chart changes throughout the years, which include the launch of the Social 50 and digital download charts as well as streaming chart changes.

Rooted in the 1950s and evolving throughout the decades, the Billboard 200 chart adopted its current name in 1992.

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Luis Fonsi & Daddy Yankee in "Despacito"

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What Was YouTube's Most-Streamed Music Video Of The Decade?

"Despacito" by Luis Fonsi and Daddy Yankee earns the spot of the most-streamed music video of all time with over 6.5 billion views to date

Ana Monroy Yglesias

GRAMMYs

Dec 12, 2019 - 2:06 pm

YouTube has released data for the most streamed music videos of all time on its platform. Not surprisingly, Luis Fonsi's and Daddy Yankee's huge 2017 Latin GRAMMY-winning hit, "Despacito," earns the spot of the most-streamed music video of all time with over 6.5 billion (!) views to date.

To be clear, this is the original version, not the Justin Bieber-assisted remix, although the pop sensation also makes the top 10 list, at No. 6, for his 2015 bop "Sorry." The Purpose track earns the spot with over 3.2 billion views. In fact, each of the top 10 videos has racked up over two billion views.

The second most-viewed music videos on YouTube is one of the other catchy-as-hell, inescapable hits of 2017: Ed Sheeran's GRAMMY-winning "Shape Of You," which has over 4.5 billion views to date. Another one of the British pop star's GRAMMY-winning songs, 2014's "Thinking Out Loud," also makes the list, at No. 10 with over 2.8 billion video views.

As for the third and fourth spots, we have 2015's "See You Again" by Wiz Khalifa featuring Charlie Puth, a GRAMMY-nominated song from the Furious 7 Soundtrack, and 2014's GRAMMY-winning bop "Uptown Funk" by Mark Ronson featuring Bruno Mars. These two music videos have over 4.3 billion and over 3.7 views, respectively. Fifth place goes to PSY's 2012 meme-ready viral hit, "GANGNAM STYLE," at over 3.4 billion video views.

The seventh most video of all time goes to the song that allegedly prompted a stranger to throw sugar at Adam Levine's face, Maroon 5's GRAMMY-nominated hit "Sugar." The 2015 track's visual has over three billion views on YouTube and is followed by Katy Perry's 2013 GRAMMY-nominated empowerment anthem, "Roar" at over 2.9 million views. Finally, the number nine spot goes to OneRepublic's 2013 barn-stomping pop hit, "Counting Stars."

The data, which YouTube shared via a press release, broke out the top music videos by the last four decades, based on the year they were originally released because, of course, YouTube has only been around since 2004. While the aforementioned top 10 videos of the 2010s were also the top 10 videos of all time, the top music videos of the 2000s, 1990s and 1980s also had some interesting finds.

The No. 1 song of the 2010s is Axel F's "Crazy Frog" at over 1.9 billion views, surpassing Linkin Park's Numb," Lady Gaga's "Bad Romance" and Taylor Swift's "You Belong To Me," which followed chronologically on that decade chart. Guns N' Roses take the number one spots for both the 1990s and 1980s list, with "November Rain" topping the former and "Sweet Child O' Mine" the latter.

An honorable mention goes to "Baby Shark Dance," the kid's song that was released in 2016 by South Korean company Pinkfong and went viral earlier this year. The original video (not to be confused with the many spinoffs or official EDM remix by JAUZ) has earned more views than "Uptown Funk." Baby Shark's family takes the number five spot of the most viewed videos of all time (music or otherwise) list on YouTube. Don't worry, Fonsi and Yankee are still at the top of this all-content list, so they don't have to worry about any hungry baby sharks—for now, at least.

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Demi Lovato

Photo: Christopher Polk/Getty Images

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Listen To Luis Fonsi, Demi Lovato’s New English Version Of “Échame La Culpa"

The pop superstars have released a new English language version of their viral Latin hit “Échame La Culpa"

Brian Haack

GRAMMYs

Mar 2, 2018 - 3:23 pm

Since dropping last November, Luis Fonsi and Demi Lovato’s catchy collaboration “Échame La Culpa” has followed smartly in the footsteps of Fonsi’s previous worldwide smash hit “Despacito.” Riding that wave of popularity, “Échame La Culpa” has amassed nearly one billion YouTube and VEVO views of its own, and hit No. 1 on the iTunes charts in almost 60 countries. To celebrate the song’s success, Fonsi and Lovato have now released an English language version of the bubbly Reggaeton track, translated as “Not On You.”

The success of “Échame La Culpa” last December also helped Fonsi become just the third Latin artist in chart history to have two tracks ranking simultaneously in the Top 50 of the Hot 100 according to Billboard.

For her own part, Lovato has just set off on a brand-new tour with DJ Khaled, a production which she says she hopes will show fans who she is “as a person” while also taking advantage of the large-scale venue formats of the arenas she will be playing. The tour will support her latest LP Tell Me You Love Me, which she released this past July.

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YouTube Charts Crown Latin Artists As Kings Of Summer 2017 Pop Sounds

Music Streaming: Huge Q3 Led By Big Albums, Viral Hits

Billboard 200 Album Chart To Count Video Plays From Streaming Services Starting In 2020

What Was YouTube's Most-Streamed Music Video Of The Decade?

Listen To Luis Fonsi, Demi Lovato’s New English Version Of “Échame La Culpa"