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World Cup Fever Heats Up As Jason Derulo Drops Video For 2018 Anthem "Colors"
Florida-based R&B singer Jason Derulo's energetic 2018 World Cup anthem "Colors" has been catching ears and popping up on charts around the world in anticipation of the upcoming quadrennial meeting of soccer's top teams set to duke it out in a month-long series of matches to determine the sport's new world champion. Just one month after releasing the song itself, Derulo is back with a dizzying new music video.
Derulo explained in a statement that his goal in writing "Colors" was to, "celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams."
The new video sees Derulo dance his way around the world in a visual celebration of multinationalism uniquely suited to a globally-focused event like the World Cup. From a castle in Haiti to Derulo's hometown of Miami, dancers are seen waving flags representing their countries of origin as he sings, "there's beauty in the unity we've found/…/hands up for your colors."
The 2018 World Cup will kick off in Russia on June 14 and run through July with matches taking place in a host of venues across western Russia. The final championship match will take place on July 15.