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UK Music Consumers Gravitate Toward Media You Can Touch
In August a representative sample of British consumers were polled by eBay U.K. and ICM Unlimited to produce "A Guide To Physical Media," a report exploring the meaning of buying physical products in a world transformed by digital. Trends such as Instagram book "shelfies" or "phygital" sales bundles that combine physical with digital instigated this closer look at how traditional "goods" retain special appeal while entertainment is increasingly available on streaming services.
Surprisingly, the report found that young people are responsible for the resurgence in the sales of physical goods. Among U.K. buyers between the ages of 18 and 24, 47 percent bought a CD and 25 percent bought a vinyl record. The Beatles, David Bowie and Pink Floyd have done especially well among collectors, representing buyers' desire to own some of the most meaningful music they listen to.
Whether gift-giving, showing off at home to guests or sharing digital pix of tangible purchases online, young U.K. consumers are proving that real-world things have not outgrown their appeal. This is certainly good news for e-tailers like eBay, but it also raises the thought heading toward the holidays that digital convenience hasn't made the sentimental satisfaction of ownership obsolete.