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GRAMMYs

Tricky

Photo by Erik Weiss

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Tricky On 'Fall To Pieces', Billie Eilish & More tricky-reflects-his-musical-legacy-no-one-sounds-me-and-i-sound-no-one

Tricky Reflects On His Musical Legacy: "No One Sounds Like Me. And I Sound Like No One"

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Ahead of his latest LP, 'Fall To Pieces,' the trip-hop veteran talks to GRAMMY.com about teaming up with Polish singer Marta Złakowska and what he plans to do next
Noah Berlatsky
GRAMMYs
Aug 14, 2020 - 8:53 am

"Hate This Pain," from Tricky's new album Fall To Pieces, may be the most affecting track of his career. Over a repetitive piano loop and Marie-Claire Schlameus' cello, Tricky half whispers lines about his daughter, Mazy Topley-Bird, who died in 2019. "What a f**king game/I hate this f**king pain/Was crying on the coast/Baby girl, she knew me most." Singer Marta Złakowska repeats the chorus, as if trying to lift the song out of Tricky's head. But it's no use; it falls down into his voice again, a grinding cycle of grief.

Topley-Bird's death winds through Fall to Pieces. It's in the dark clatter of "Chills Me to the Bone," the REM-like melancholy burr of "Take Me Shopping," or the wistful drag of "Thinking Of," where Zlakowska sighs, "Goodbye my love/always thinking of." But as much grief as there is in the record, there's also a lot of hope.

Tricky's been making music for more than 25 years, and virtually invented the trip-hop genre on his 1995 debut Maxinquaye. You can still hear his love of creating, as he grabs a Middle Eastern tune for "Running Off," or soars into pure pop bliss on "I'm in the Doorway." In his 2019 autobiography, he said that if he knew the book would end with his daughter's suicide, he wouldn't have started it. But Fall To Pieces, one of the loveliest albums of his career, shows that despite his grief, he didn't stop creating.

Tricky understandably did not want to talk about his daughter for this interview. But he answered other questions about his career, his album and what he plans to do next.

One interesting thing you say in you autobiography is that you hadn't really experienced racism until you became wealthier.

Yeah. Because there's different kinds of racism, right? I experienced racism when I was younger from police in Bristol. But then I've got white friends who also experienced not racism, obviously, but because they are from Norwest, they have a hard time from the police, or they have a hard time, like getting the job because they're from the wrong area. So, classism.

So that's one kind of system of classism and racism. But the first proper racism I had is when I had money. Like, going on British Airways, and I had a first class ticket. And the stewardess said to me, "Excuse me, sir, you're going the wrong way." And I'm like, "Why," and, she goes, "Economy's that way."

Or going into a hotel in Boston, and the guy would open a door for everybody except me. And I have to say to them, "Listen, I'm staying here." I don't care about someone opening the door for me. I don't expect that kind of service. But if that's your job, and you're doing it for everybody. Why aren't you doing it for me?

I experienced racism when I was young. But when I had money I noticed it more.

Have you been thinking about or following the Black Lives Matters protests?

No, I don't watch news and I don't have social media. My manager runs my Instagram and my Facebook.

But to me, it's divide and rule. You've got poor white people who vote for Trump because they feel like things ain't good for them in America. To me, they're being f**ked by the same people you're voting for.

But it's business. You've got to demonize a race of people for other people to feel better about themselves. If I'm poor and white and I can't get a job, it kind of makes you feel better if you hate the n*gger, you feel better about yourself even though you ain't got anything better in your life. You're in the same position as a Black person, you know.

I don't watch the news. I don't do social media or anything. But I don't need the news to tell me what's really going on. I've experienced racism for real, I'm Black. And watching this stuff with the police is too upsetting. I just can't watch it.

Can you talk about your main singer on this album? I'm afraid I'm going mispronounce her name, Marta Złakowska.

I still can't say it! I've been with her two years, and I can't say her last name.

How did you meet her?

Really she's on this record because of a promise. I was touring in Poland. And we did one show. We did a rehearsal with a girl. I can't remember her name now. But we didn't rehearsals and she sounded great in rehearsals. But when it came to the show—not that she didn't sound good. It was just the vibe didn't work.

So I said to the promoter, "Do you know any singers?" And Marta was working in a bar. They knew she was a singer. So she came, and she did one of the songs. So we did it in sound check. And she sounded great. And I'm like, can you learn a couple more today?

Look, looking for a singer live, it's difficult sometimes, you know, I can't be bothered with it. So I said, if you do all this tour for me, then you could come on my album and I don't have to look for a singer. So she ended up touring with me for two years, and now she's on the album. It's all kind of an accident.

What do you like abut her singing?

There's no bullshit about her.

She's from a little place in Poland. She ain't trying to be a superstar. She's just a really down to earth girl. And for me, that's more important because when someone is trying too hard you can hear it, or trying to be someone they're not, you can hear it.

So [she's] just really natural. All she wants to do is sing. If I did a tour next week and it was 10 people, she'd still love it. She isn't doing it to be so-called successful, and that comes across.

I was curious if there are artists you're listening to currently who influenced the record?

No, I'm lucky I don't have to keep up with things, I think it was about two years ago. I heard about Billie Eilish because a couple people kept saying one of her songs sounded like me. The last person I heard was Dave East, a rapper from New York. He has some wicked tracks.

I've always been like that to a certain extent because I come from a subculture. We used to go to illegal reggae parties in houses. When I got into hip-hop, it was underground. So I've always been doing my own thing.

So what are you doing with yourself, since you're not paying attention to media?

I live! I walk, I cook, I'm just living, you know.

The song "I'm in the Doorway" is a really lovely, catchy song. Do you feel like it's a bit of a change from some of your earlier music?

"Fall Please" and "Doorway" are from about 10 years ago, when I was living in Paris. But I didn't put them out because I thought they sounded too poppy. So they're well old.

Even now like a year ago I said to my management, "Come to my house I want to play something." I played [it for] them and they were like, "It's a hit record!" And I was like, "Yeah, that's the problem." 

But Rachel my manager kind of explained to me that like, the drums in "Doorway," which I think of as poppy—they're weird. They've still got my vibe, right? She's like, look, someone would want to play this straight away. But it don't sound like a pop song.

So these are the same tracks that you had 10 years ago? Did you rework them?

With "Doorway," nothing's changed except for I think I put a bit of cello on there. And "Fall Please" is the same except for Marta's on that. Originally, that song there was sung by Oh Land, the same girl on "Doorway."

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Oh Land must be pleased to have the song finally come out.

It's probably a good thank you because she wanted to do an album with me and then they dropped her. I can't see any other reason why she would have been dropped, because she was doing well until I produced her album.

So you know, she deserves a thank you.

What are you working on next?

I don't understand waiting seven years to bring an album; I'd go nuts. I'm recording constantly. I've got another two albums, waiting to be finished now once I get this album out. They just need a week or so of finishing. It's a difficult thing for me—the waiting.

Your management doesn't want you to put them out right now?

We can't because I've got to promote this album! The mechanics of things don't work out, just throwing music out there.

Has your approach to making music changed? I mean, you've been in the industry a long time now.

No, I don't have to change my approach because I've got my own sound. I'm lucky.

No one sounds like me. And I sound like no one. I think when you have to change your approach is when you don't have your own sound. Then you have to keep reinventing yourself. I don't have to do that because my music sounds strange.

DaBaby Talks 'BLAME IT ON BABY (DELUXE),' Black Lives Matter Remix Of "ROCKSTAR" And Rap's Obsession With Deluxe Albums

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Black Lives Matter Protest in New York City

Photo by Erik McGregor/LightRocket via Getty Images

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How To Safely Film Police Misconduct live-tape-how-safely-film-police-misconduct

Live To Tape: How To Safely Film Police Misconduct

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As racial justice protests continue to thrive across the country, the Recording Academy has compiled a list of ways to safely and ethically film incidents involving police misconduct
GRAMMYs
Jun 10, 2020 - 1:58 pm

Over the past few weeks, protests have been staged across the nation in response to the deaths of George Floyd, Breonna Taylor, David McAtee and many other Black people at the hands of police. Due to increased police presence and the deployment of the National Guard to several major cities, thousands of protesters have been arrested, and many violent incidents involving the police have been filmed and subsequently gone viral. 

Palika Makam, who works at the human rights organization WITNESS as senior U.S. program coordinator, writes in Teen Vogue: "Using the camera in your pocket can be a valuable way to ensure the world bears witness to abusive policing and systemic racism, help hold authorities accountable, and advocate for the real safety of our communities."

As protests continue amid the coronavirus (COVID-19) pandemic, the Recording Academy has compiled a list of ways to safely and ethically film incidents involving police misconduct.

Record With The ACLU Mobile Justice App

Depending on which state you live in, you can download the ACLU’s Mobile Justice App (for example, in California, the app is called “Mobile Justice CA”). The ACLU’s app lets you record and report interactions with law enforcement, and all footage and reports submitted are sent immediately to your local ACLU affiliate.

Understand Your Rights

As WITNESS explains on its website, laws around filming authorities vary by country, so it helps to understand your rights before you hit “record.” In the U.S., you have a 1st Amendment right to record law enforcement in public spaces as long as you don’t interfere. Check out these tips from Makam:

  • Whether or not you are interfering is totally up to the police officer in the moment (and later up to a judge or jury), so it’s best to keep at least six feet of distance (or a car’s length) between you and the incident while filming, especially during social distancing.
  • If the police officer tells you to back up, comply with their orders. You can even film your feet as you’re backing up and say aloud, “I’m complying with orders.”
  • If the police officer tells you to stop filming, you can assert your right to film if you feel comfortable doing so.
  • You can stay safe and still film critical footage from a distance, like from a window, balcony, rooftop, or fire escape.

Verify That You Are The One Recording, And Where You Are

WITNESS recommends speaking into the camera to verify that it’s you doing the recording. “Alternately,” they write, “keep a written record with the original video file. If you need to be anonymous for security reasons, use a code name.”

WITNESS also recommends that you document where and when the incident is occurring. “Your media is easier to verify if you capture the date, time and location of your footage. If possible, turn on automatic date, time and GPS location capturing features. Alternately, film newspapers, intersections, street signs and landmarks.”

Prepare Your Device

If your phone does not have a six-digit passcode, it would be wise to set one up—in addition to a touch ID, face ID and/or pattern lock. As Makam writes, “You have a 5th Amendment constitutional right to not give up your cell phone passcode during a legal search. But that right is murkier when it comes to touch ID, face ID, or pattern lock, and courts have ruled both ways in the past. So it’s safest to just stick with a six-digit passcode for now.”

Also, Makam recommends that you set your phone to automatically back itself up to the cloud, be it Dropbox or Google Drive. Therefore if you were to lose or break your device, anything you record won’t be lost.

Know The Right Tools To Bring

WITNESS recommends a checklist of tools for capturing your surroundings, should you be out at a protest: an external microphone to potentially record interviews, extra memory cards, headphones, a tripod, a notebook and pen for recording dates, times and locations, and an extra battery and charger.  

Have Help Readily Available

WITNESS also recommends bringing a partner or friend with you to protests to help keep you safe and watch out for important situations to document. “Memorize emergency contact information, or keep it written in a secure location,” they write on their site. “Use a camera strap or tie your camera to your wrist. Know your equipment. If you can’t run with it, don’t bring it.”

For more information for how to safely and ethically film police misconduct, visit WITNESS’ site, the ACLU or read Makam’s Teen Vogue piece in full. 

Want To Support Protesters And Black Lives Matter Groups? Here’s How

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Bartees Strange

 
 

Photo by Julia Leiby

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Bartees Strange Talks Debut LP, 'Live Forever' bartees-strange-live-forever-why-it-shouldnt-be-weird-see-black-rock-bands

Bartees Strange On 'Live Forever' & Why "It Shouldn't Be Weird To See Black Rock Bands"

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Speaking to GRAMMY.com, the D.C. songwriter and producer discusses his musical upbringing, his journey towards making 'Live Forever' and what he says to anyone who asks about his "genre-defying rock music"
Hannah Jocelyn
GRAMMYs
Sep 26, 2020 - 7:40 am

Bartees Strange is clearly a student of all things indie rock, and that was clear as soon as his introductory EP, the National covers project Say Goodbye To Pretty Boy. Inspired by a concert where he was one of the only Black audience members, he wanted to re-interpret their catalog and connect it to his own experience. While working on the project, he would slip in references to Bryce Dessner’s project Clogs or even other National songs he didn’t cover. A close listen to "Mr. November" reveals the chord progression of Sleep Well Beast highlight "I’ll Still Destroy You."

You just need to hear "Mustang" to understand how versatile Bartees Strange is, but also where his primary loves lie. "Mustang" started as a country song but evolved into something that takes inspiration from 2000s rock like the Walkmen’s "The Rat," while introducing unexpected time signature changes and glimmering synths. Then an unexpected hardcore breakdown at the end of the track hints at the chaos to come over the next half hour. Live Forever, his debut album releasing via Memory Music on Oct. 2, pulls together elements of country, rap, IDM and rock into something unlike any record out this year. Despite comparisons to TV on the Radio, his eccentric approach puts him just as much in line with iconoclasts like St. Lenox and Young Fathers.

The references to indie rock continue: "Mustang" quotes the Antlers' "Epilogue" ("you’re screaming and cursing")—but it’s more an album about Bartees’ personal journey. Growing up in Oklahoma, Bartees worked for non-profit organizations while moonlighting as a drummer in various bands. Second single "Boomer" documents the moment when he finally felt at home in Brooklyn, the title not referring to the oft-mocked generational term but a period of time Bartees felt like he was "booming." Other songs like "Mossblerd" directly address his status as a Black man operating in a space dominated by white men—that title is a combination of "Mossberg" and  "blerd," itself a portmanteau of "black" and "nerd," over a heavily compressed noise collage. It’s fitting, because Live Forever is essentially a series of musical portmanteaus.

Speaking to GRAMMY.com over the phone, Bartees discusses his musical upbringing, his journey towards making Live Forever and his suspicion of labels.

How are you holding up? You just got a new job at a studio? And I remember hearing that you were working on a new record with Will Yip producing?

Will and I are talking about doing our next record together, and I'm going to pre-produce it in October and just see what I pull out. But I finished a bunch of it already, I’m just trying to see what the next one will be like. I'm excited about it. I just moved out of my old spot, which was my apartment. It’s been really cool to have bands reach out and want to work with me. I’ll be producing a bunch of bands and artists through the year while keeping up with my stuff. I always wanted to do this so I think it will be fun.

How did you discover music was a passion of yours?

I found music through my parents. My mom's a singer and my dad is a really avid music collector and like speakers and record players and he really liked that kind of stuff, even though he wasn’t a musical person. I got to hear a lot of interesting things that way, but my personal journey with music and being able to really seek it out and buy the things I want probably started when I was in middle school. I was one of the only Black people in my school where I was going. There were a bunch of people that were into heavier music, they were into Glassjaw and a bunch of Christian hardcore bands, all the Tooth & Nail bands and As Cities Burn. They also looked different, they were like a little bit more diverse [of a] crowd. And then all the white people looked really f**king weird and I felt like I could kind of slide into that crew and kinda be a little more anonymous. I was just kind of sick of sticking out all the time. But it was through that, that I found At The Drive In and a ton of other bands that really changed my life.

Read More: Philly Producer/Engineer Will Yip Works Harder Than You

I read that your mother was a Jubilee singer. If at all, how does what your parents grew up listening to (and performing) inform the music you’re making now?

Legacy is something that weighs heavy on me. Like, I always grew up hearing about my mom singing when she was younger and all over North Carolina. Everyone knew my mother, and I would remember being a kid and every time we go home in North Carolina, I was listening to her sing in all these huge churches. As I got older, I learned more about my mom's side of the family, and all of these people who were tremendous singers and vocalists and guitar players and bass players, and all the way back as far as like anyone can think. And this is like Chitlin' Circuit, era, Black music in the South.

My first solo project I ever put out was a six-song folk album that was all about just connecting country music and blues and all of these like super Black sounds together. It's definitely in the backdrop of the music I make.

Before we get to the full-length, I want to ask about the National EP for a second, Say Goodbye to Pretty Boy. On "Lemonworld," you changed the line from "I was a comfortable kid" to "I'm an uncomfortable kid, but I don't think about it much anymore." Can you talk about that change and those kinds of easter eggs?

The EP is called Say Goodbye To Pretty Boy and in my theme of the record is like, I felt like I had always been precious in my previous life. Like before I really started taking music seriously, I was very precious. And I felt like I was trying to be this person that I really didn't like. And a lot of the record was about saying goodbye to that. It's like me sneaking in saying that I'm growing, I'm moving on, and I'm feeling better about who I am and I'm more comfortable now.

It's just fun songwriting to put your own kind of feel into it and to reference things. I always kind of think of it as like sending smoke signals up to people that I want to work with one day, like there's shit that I did in the National record purely because I wanted Aaron Dessner to hear it. I was like, “Yo Graham, we should do this, it's a Clogs reference." It's just nerdy shit that I enjoy. I guess subconsciously, I want people to catch t, but I don't plan for that, you know?

Have you thought about making a record with Aaron?

Oh, I'd love to. I mean, I just don't think Aaron has ever considered doing that with me. She probably would imagine he's pretty busy, but I would love to work with him.

Tell me about the timeline of recording and releasing Live Forever.

In December, 2018, I hit up [No Earbuds founder and indie publicist] Jamie Coletta and I was like, "Hey, I have this song, but I also am about to go and record an album. Would you be down to work with me? Like at all?" She was like, "I don't want to commit to the album, Let's just see how this single goes." And so we released that single ["In A Cab"] and then I went and recorded the album. I went for like almost two weeks in February and recorded 17 songs. And then me and Brian DiMeglio started mixing it right after that. And he and I shot a bunch of versions back and forth, like over the next month, probably a month and a half. And then we got it mastered by Jesse Cannon, who's in New York and he's a great engineer. It's a cool studio up there.

And then, I circled back up with Jamie and we were like, cool, we've got a record. Let's see if we can build a team around it and see if we can find the label. We shopped it for a long time and no one really was that into it, to be honest. Like, I think people thought it was cool, but maybe it just wasn't the right time or something. And then we just kept on going and we got some booking help and eventually like we got it to Will and then he was really, really into it, like super pumped. And that was honestly like right before we put out Pretty Boy. So we were shopping the album around for almost a year.

It must have been frustrating to have this whole album ready to go without actually releasing it!

I really felt like I wanted to take the time, I know I've seen a lot of bands release music and I've been in a lot of bands that released music and we always did it way too fast. And Jamie gave me great advice. She was like, "We should take our time. Like if it takes a year, like it takes a year. They're like, we're gonna just get it to as many people as we possibly can." And it worked. Eventually, we found somebody, but I think in that year I also locked down the Pretty Boy project and recorded it. So, we had a label to do one release and I think that was like a really great thing to happen. I think it was like a good way to introduce my music. So it all worked out somehow.

There are several left-field experiments like "Flagey God" and "Mossblerd." Can you talk about that song in particular?

I really wanted the album to be like an exploration of sounds. And I feel like I naturally am writing a lot of different things all the time. Like it's always been hard for me to just be write hardcore songs or just punk songs or whatever. I felt like with songs like "Kelly Rowland" and "Mossblerd" and some of the more beat-driven ones, it's hard for me to say that there's like a through line between those and like the rock songs. But I remember looking back at the projects and saying, "I don't have to be afraid that all these songs sound different" because the through line I think is just me, just that I made them. And that it's my story and my voice and my experiences. I think beyond that, there's no sonic element that makes everything similar. I'm just kinda pulling it together. 

One of the differences I noticed between you and a comparison point like TV on the Radio is that their lyrics are less directly about Tunde Adebimpe’s life and more conceptual. Meanwhile, on Live Forever, there’s an in-joke about your PR work ("I lie for a living now that’s why I can’t tell you stuff"), there’s an Antlers reference, there’s even a reference to the Hershey Relays. That kind of storytelling about your own life is very rooted in rap. Was that contrast deliberate?

Yes. I think that was very deliberate. One thing that I love about hip-hop for me is, I know what's going on. Like, shit is very clear. All of the messages are sharp and succinct and clear and if you're not familiar with the lexicon, I guess that's a barrier, but if you are familiar, you can know what's happening. And I feel like in rock music, you could be talking about anything in a rock song, but if it's arranged right, it can just be great.

And I wanted to bring that type of approach that's normally used in hip-hop with writing lyrics and making things super clear and concise. "Boomer" starts like a DaBaby song, like right on beat one. Like there's no intros, it's just like, boom, like we're in the song [and] I'm rapping, you know? That was something I wanted to do a lot. I did it on "Mossblerd" too. Cause I thought that shit was genius. Like those DaBaby songs are so simple and they start so fast and so quickly, it's like a freight train. And I was like, "How can we do that in a pop punk format?” Which in my mind is like a freight train, but just in a different way. Those were some ways that I was like, "Maybe I can smash these two ideas together." And I liked how it sounded.

When you're writing, are you thinking in terms of "this is my National song, this is my weird trap song?" Or is it just like, "I'm going to make a loop or a piano part and just see what happens?"

So I normally start with a loop or a piano part. Once I work that section, I just start collecting sections, like, so like literally in project files. Then, once I like have as many sections and ideas collected, I just start arranging them and when I can hear it and I can look at it and say like, "Oh, it would be sick if I was rapping. Or if there was a drum and bass beat here." I go through incrementally like that. But I definitely don't think like, "Oh, let me make [this kind of] song." I'll just think like, "I love when DaBaby does this, I want to try and find a way to do that on a song."

You’ve spoken extensively about how your race informs your songwriting; what does it mean to you for someone to "sound Black"?

It’s hard not to say that most Western music doesn’t sound Black. Many of our most popular forms, pop-rock-dance-soul-funk-gospel-country-folk-blues, hip-hop, all seem to be rooted in Black people. Or at least shaped by formative Black artists.

I think that it's kind of strange and impossible to be expected to stay within a genre. And I feel like genres, and how they've played out, just in the categorization for Black artists, it's all just kind of set up so we'll lose. When Tyler, the Creator put out Flower Boy and Igor, I remember listening to them and being like, Whoa, these are pop records. Like, these are huge, super future-facing pop records, you know? I don't see how naming them all Urban [helps]. I think that Black people that are just, you know, the shit and it shouldn't be weird to see Black rock bands. Like, there should be tons of them. It shouldn't be weird for them to also have hip-hop influences.

That sounds like it ties into "Mossblerd."

And also just like how genres grow to impact your life and how you see yourself and the contributions that your community makes. I ended the song talking about my nephew who is a pretty outstanding rapper. But I remember being 16 and Black, and I know a lot of young Black guys that all thought they were going to be rappers and we were just going to sell drugs and just be rappers you get that from the shit you see on TV. And it's all tied back to genres and what we're telling people that they can accomplish. So it can be kind of dangerous.

That's why when people ask me, Oh, what's it like making "genre-defying rock music." I'm like “All that is just Black music and I'm Black," and that's it, that’s the whole thing.

So someone wants to get into playing music—maybe they’re also into the National and those kinds of bands but don’t see themselves in it. Do you have a message for them, the kind of thing you wish you heard when you were 16 and thinking you were going to be a rapper?

I didn't know what I could do or become until I saw it.

And I remember seeing Bloc Party and TV on the Radio and bands that had people that looked like me and how much it meant to me. And I think that was really important and something I've just learned in making music is that sometimes you just have to be your own biggest fan, and you have to build the thing that no one else knows is real yet. You might be the only one for a while that knows that you have something special to offer. And that doesn't mean that you're wrong. I spent a lot of time, in my teens and 20s, playing in all sorts of bands, trying to fulfill myself because I didn't trust myself.

And I didn't believe that my music was worth making because I didn't look like other people. And my voice was so resonant. And I just sounded like a church kid in a hardcore band, which is weird to hear my Black voice over these riffs. You just feel like you can't do it cause no one has seen it, but you might just be on some shit that other people can't do. And you have to learn to trust yourself and really learn to go with your gut early. And then people will just form around you because you'll be doing something that is genuine and from the heart. And that's the hardest thing, to create things that actually connect with people.

Is there anyone you want to shout out?

Melanie Charles. I think she's the best vocalist and hip-hop producer... ever in New York. I would want to shout her out. Taja Cheek and her band, L’Rain. I really loved their music. Felicia Douglas. Felicia is in Dirty Projectors, but she's got two side projects that are amazing. I look up to those people quite a bit and their music is always super tasteful and excellent. I’m loving everything Dancer is putting out, I’m loving everything Pinkshift from Maryland is putting out. I'm not sure if there are [more Black bands] now or if people are just elevating those people more. But I do know that there have always been people of color and Black people in rock bands and they just didn't always get the same opportunities. So, maybe it's like a little bit of everything.

Matt Berninger's Optimistic Malaise

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Michael "Wanz" Wansley

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Wanz: "Equality Is More Than Just A Word" equality-more-just-word-michael-wanz-wansley-how-music-industry-can-effect-real-change

"Equality Is More Than Just A Word": Michael "Wanz" Wansley On How The Music Industry Can Effect Real Change

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The Recording Academy checked in with the "Thrift Shop" singer and Pacific Northwest chapter member to get his thoughts on the current situation, what change looks like and how the music industry at large can contribute
GRAMMYs
Jun 15, 2020 - 12:45 pm

Many might recognize singer/songwriter/rapper Michael Wansley—a.k.a. "Wanz" or "TeeWanz"—as the vocals on the hook of Macklemore & Ryan Lewis' 2012 smash "Thrift Shop," for which the trio won two GRAMMYs for "Best Rap Performance" and "Best Rap Song." But the performer and Recording Academy Pacific Northwest Chapter member has been in the game since the '80s, having formed cover troupe Boys Will Be Boys and moving on to pick up the bass in Seattle acts The Rangehoods and Lifering. 

Now, with Black Lives Matter protests being staged across the nation in response to the deaths of George Floyd, Breonna Taylor, David McAtee and many other Black people at the hands of police, the Recording Academy checked in with Wanz to get his thoughts on the current situation, what change looks like and how the music industry at large can contribute.

How would you describe our current situation? 

As a older Black man, I'm caught in between the reminders of the past and the promise and optimism of today and the future.

How did we get here?

"We" got here through faith and perseverance. Believing in change, having faith in the changing hearts and minds of those becoming aware of injustice and prejudice on many levels. From Trayvon Martin to George Floyd— [it] has been a journey of discovery for many.

What does change look like?

Change or evolution? I prefer evolution from an older perspective to a newer one driven by the progression of Black People never backing down from their truth. Equality is more than just a word.

What are you doing to activate/advocate?

I am sharing my experiences and memories from 1967-1972 when this country lost MLK and Bobby Kennedy. There are many parallels between then and now for me. The biggest difference, as with the Vietnam War, has been televised displays questioning the perception of equality. I point to the horror of the eight minutes and 46 seconds that George Floyd lost his life and the manner in which that life was taken is the same as the lynchings and assassinations of old.

How are you coping?

Mostly, I'm reflecting. Thinking. Admiring those who feel they must take to the streets.

I remember crying with my father as we watched Obama's inauguration, I wish he and many in my family were still alive to see the evolution taking place before my eyes. I'm also trying very hard to be patient with those who still do not see or connect the injustices of today as an extension of prejudices of the past. Black History is undervalued in the educational system. The events of today will expand the educational perspectives of tomorrow and hopefully continue the positive evolution of American Society.

How can the music community at large contribute?

Remind the community of when music spoke to social and political issues. Popular music in the late '60s and early '70s dealt with prejudice, war, politics, social change—the music community needs to rediscover its gift and power to inspire. Raps by LL Cool J and Nick Cannon are examples of how music artists can stir the emotional core of almost anyone! The music industry as a whole needs to de-emphasize monetary importance and encourage using our gifts to empower and inspire fan bases.

In your opinion, what should non-Black people be doing to support the Black community?

Ask questions honestly and without political agenda. Then, listen. After the listening, people can decide for themselves what action or inaction to take, but without the transfer of accurate information, advancing positive evolution doesn't happen as fast.

Want To Support Protesters And Black Lives Matter Groups? Here’s How

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The Best Apps & Tools For Recording And Monetizing Music In The COVID-19 Era

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Here's a rundown of some easy-to-use apps and tools for recording and monetizing your music in the COVID-19 era
GRAMMYs
Jun 9, 2020 - 3:04 pm

We are currently living in an unprecedented era around music creation and touring. Due to the ongoing COVID-19 pandemic, all business has been forced to become remote, making it difficult for artists to maintain their usual level of activity. Of course, though the music landscape looks totally different right now, artists are finding new and innovative ways to get their music heard, be it through livestreams, engaging with fans via social media or launching subscription models that offer exclusive content to fans. To that end, here's a rundown of some exciting new apps and tools for recording and monetizing your music in the COVID-19 era. 

Recording Tools

There are plenty of social media options for getting your work out there: Facebook, Instagram, YouTube, TikTok and Twitch are just some of the possible platforms you can use to capture your recording. 

There's also a new all-in-one app called RMusic, which allows songwriters to collaboratively write music on the go. Not only does RMusic let you to record ideas directly onto a virtual project file, but you can punch in new lines, edit takes, invite other collaborators from your address book, type lyrics, undo takes and communicate with project members from within the app.

Live Broadcast & Streaming Channels

Facebook: According to a new Remote Musicians Handbook put together by the Berklee College of Music, Facebook is the best venue for livestreaming if your audience skews a little older. 

Instagram: Meanwhile, Instagram, which has a feature that allows other people to join your live stream as guests, is ideal for younger audiences. "Based on your social media engagement on each platform, you can make an informed decision about which platform will be best for your fans," the handbook writes. "Both of these are well-suited for unannounced livestreams as notifications will go out to engaged fans, as well as letting your fans know ahead of time when you will be streaming."

YouTube: Then there's YouTube, which offers a number of monetization options and scheduling tools, such as pre-stream and in-stream ads, donations and merch sales. YouTube will even notify your followers when you go live and will allow you to schedule a live stream ahead of time. And as the stream takes place, YouTube lets viewers ask questions and interact with the streamer. 

TikTok: If you're on the super music-friendly app TikTok, did you know that you can activate a live stream if you have more than 1,000 followers? Once watching your livestream, viewers can purchase stickers, and a portion of the money is donated to the streamer. According to the aforementioned handbook, on TikTok these purchases are made using "coins." Coins start at $0.99 for 65 coins and go up to $99.99 for 6,697 coins. In turn, users can buy stickers, called "Virtual Gifts," for anywhere from 1 to 100 coins.
     
Twitch: The video game streaming platform can be useful for engaging new fans. Because this app hosts as many as 4 million viewers at once (according to TwitchTracker) actively encourages discovering new streamers, artists can show up under Twitch's "Music & Performing Arts" section (with 2.3 million followers). Here, according to the handbook, "the music ranges from metal to violin covers to singer-songwriters, and is generally more diverse genre-wise than more mainstream platforms."

If you want to monetize your work on Twitch, know that streamers get paid when new subscribers follow them and viewers donate to the streamer. Some streamers use new followers and donations as mechanisms to unlock new content or segments. Some will take requests at certain follower count or donation levels, others run merch giveaways, or give followers access to exclusive content.

OBS Software: OBS (Open Broadcaster Software) is free and open source software for video recording and live streaming. Stream to Twitch, YouTube and many other providers.

Nugs.net: Get live music on demand. Nugs.net offers a collection of more than 15,000 full-length concert recordings from the likes of Pearl Jam, Widespread Panic, Umphrey’s McGee, Dead & Company and more. Try it free with a 30-day trial.

Houseparty: This social networking service enables group video chatting through mobile and desktop apps. Users receive a notification when friends are online and available to group video chat. 

StageIt: Founded in 2009, Stageit is a web-based performance venue that hosts paid livestreamed performances. Artists choose when they want to perform, for how long, and how much they want to charge. 

Crowdcast: This video platform hosts live video Q&As, interviews, summits, webinars and more.

Streamlabs: This streaming platform can stream audio to Twitch, YouTube and Facebook. 

BandsInTown: Use BandsInTown to promote your live stream shows. You can even engage new fans and monetize shows through BandsInTown's Twitch partnership.

Fan & Membership Platforms

Patreon: Patreon gives fans access to exclusive artist content for a monthly fee, might be the first option that comes to mind when it comes to fan and membership platforms. But Patreon is only the beginning. Gumroad lets creators offer digital and physical products for sale, while its dashboard provides insight into how your sales are doing and how fans are consuming your content.

Squarespace: Offers subscription products in their store, integrating directly with your website and can be sold alongside your other merch products. 

Shopify: For $40/month, Shopify offers apps that allow you to offer subscriptions from your Shopify ecommerce store, which is helpful if you are offering physical goods as part of your subscription. 

Bandzoogle: Sell music, merch, downloads  and tickets, commission-free. Once you add a store, you can start selling music, downloads, tickets and band merch. Monthly fees start at $8.29.

Ghost: With Ghost, which is free to join, you can publish content online, grow an audience with email newsletters and make money from premium memberships.

Memberful: Memberful helps independent publishers, educators, and creators sell memberships to their audience and build sustainable businesses. You can integrate with Wordpress, send email newsletters, create private podcasts and more. Pricing is free to start and goes up to $25 or $100 per month.

Digital Production Marketplaces, including licensing and sell music, samples, and custom sounds:

Splice: Splice Studio gives you access to millions of royalty-free samples, MIDI and presets on mobile, web and desktop for $7.99/mo. 

ScoreAScore: This music production, licensing and supervision company puts producers in need of original music directly in contact with the composers who create it.

Beatstars: Beatstars is an online marketplace to buy and sell beats.

Putting The Plan Into Action

Now that you have the tools, all you need is to put a plan into action. The Remote Musicians Handbook suggests that you first analyze your audience to get a sense of their social media profiles. Then, you may want to run an unnanounced test live stream, just to get a sense of who's showing up. Then, schedule a series of announced live streams on the platform(s) of your choice. Once livestreams are part of your routine, consider partnering with artist friends on YouTube where you can cross-promote each other's work. From there, consider monetizing your work on Patreon with exclusive content. All the while, to engage new fans, hop on music-discovery tools TikTok and Twitch.

Now that you have the resources to build a fully functional music online platform from the safety and comfort of your home, the rest is up to you. Good luck!   

How Musicians Are Staying Positive & Productive Amidst A Pandemic

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.