Photo: Randall Michelson/Getty Images
Transformed Las Vegas Palms Counts Down To "Unstatus Quo" Relaunch
Las Vegas, get ready to "Get On The Good Foot," as per the James Brown song providing both the promotional video soundtrack and the core philosophy behind the Palms Casino Resort's "Unstatus Quo" mega renovation. Set to open next week, the new Palms thinks of itself as "different by design" and seeks to share how they have "completely reimagined" the Las Vegas excursion experience, including the debut of their Kaos nightclub and dayclub venues.
The video, directed by GRAMMY winner Sam Brown, is a vision-statement featuring celebrities from sports and the fine arts as well as musical talents including GRAMMY winner Cardi B, Marshmello, Ezra Miller, Rita Ora, and Latin GRAMMY nominee Ozuna.
Anticipation during this lead-up is intense. The Palms invested $690 million to embody its bid for restored relevance as a cultural destination. Restaurants, gaming, luxury suites, multiple music venues and residencies, surrounded by museum-caliber fine art are about to be put to their first real-world test — combining graciously together into an unforgettable get-away.
A signed Cardi B microphone and one of Marshmello's signature helmets are among the giveaways in the "Unstatus Quo" video, which can be unlocked in daily YouTube Card promotions from Mar. 29 to Apr. 5. The Palms website has also been redesigned so that visitors' digitally interactive experience blends seamlessly with the Palms' on-site hospitality.
The attitude, vision and commitment are reassuring. The new Palms' first guests will judge their success in just a few days.