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Carson Daly and 50 Cent on "TRL" set in 2008

Carson Daly and 50 Cent on the set of "TRL" in 2008

Photo: Theo Wargo/WireImage.com

News
MTV Will Bring Back "TRL" total-request-live-mtv-reboots-classic

"Total Request Live": MTV Reboots A Classic

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MTV turnaround slates classic "TRL" to return in October with multiple co-hosts
Philip Merrill
GRAMMYs
Jul 31, 2017 - 1:53 pm

"TRL," aka "Total Request Live," was cancelled in 2008 but MTV recently told The New York Times that the fan-favorite show will return this October.

The original show featured a countdown of popular music videos while a live studio audience looked on in hopes of a celebrity guest dropping by, all hosted by personality Carson Daly. The show was pivotal in launching the careers of teen pop sensations in the late '90s and early '00s, including Britney Spears, Christina Aguilera and Jessica Simpson, while N'Sync and Backstreet Boys reached their commercial height after appearing on the hit series.

The new version of "TRL" will initially air for a one-hour timeslot, with the option to expand to two or three hours in the future. It will be helmed by five co-hosts, including comedian/rapper DC Young Fly and radio personality Erik Zachary.

"TRL" caters to MTV's core audience of 18- to 34-year-olds, the voices of whom MTV President Chris McCarthy wants to highlight as MTV works to reinvent itself and get back to its roots.

"MTV at its best — whether it's news, whether it's a show, whether it's a docu-series — is about amplifying young people's voices," McCarthy said. "We put young people on the screen, and we let the world hear their voices."

Bringing back "TRL" is just one way McCarthy plans to do this. "When you talk to artists and they say to you, unaware of what we're doing, can you bring back 'TRL'? We'd be crazy not to reinvent that."

So what's next, by request?

A new iconic studio to house "TRL" is under construction, and McCarthy's plans to feature "young people's voices" in his new slate of programming show promise across the network's schedule.

Get ready for New York with the 60th GRAMMY Awards on Jan. 28

Ed Sheeran

Ed Sheeran

Photo: James Devaney/GC Images

News
MTV's "TRL" Ratings Show Boost Among Teenagers mtvs-total-request-live-hit-among-teenagers

MTV's "Total Request Live" A Hit Among Teenagers

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The reboot of MTV's classic music video show has an encouraging start among teenagers, according to the ratings
Renée Fabian
GRAMMYs
Oct 16, 2017 - 11:11 am

During its heyday before being cancelled in 2008, there was one place to be for live audiences and fans watching at home alike — MTV's "Total Request Live."

Ed Sheeran Wins Best Pop Solo Performance

Now that the popular music video countdown show has been brought back on the air in a one-hour timeslot with guests such as Ed Sheeran, Demi Lovato, Noah Cyrus, and Lil Uzi Vert, the verdict is in on how well the "TRL" reboot has been going, and the numbers are positive with the key teenage demographic.

The ratings among the P12-17 rating group were up 89 percent during the first week of "TRL," which featured Sheeran and a ticket giveaway during the first episode. In total, MTV saw a 93 percent bump among the P12-17 demographic compared to the network's previous four weeks.

In addition, "TRL" has social staying power, as it consistently ranks among the top 10 most social shows every day, sometimes beating out mainstays such as "Jimmy Kimmel Live!" and "The Tonight Show Starring Jimmy Fallon," according to Nielson.

"From our perspective, our goal was to bring younger voices back, more music and drive video and social views," MTV President Chris McCarthy told Billboard. "The prime numbers in growth we had was tremendous in our sort of phase one of our reinvention. Having this live sort of heartbeat and cultural conversation and artistry every day has almost amplified that success to a whole new level. So, we're incredibly optimistic about TRL and MTV and our plans for the future."

Remember These 11 Most-Requested "TRL" Videos?

Carson Day and Britney Spears on TRL in 2001

Carson Daly and Britney Spears on the set of "TRL" in 2001

Photo: Kevin Mazur/WireImage.com

List
MTV Memories: 11 Most-Requested '"TRL" Videos remember-these-11-most-requested-trl-videos

Remember These 11 Most-Requested "TRL" Videos?

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We bet many of you remember every word and scene from these music videos, all of which climbed to the No. 1 spot during the 10-year run of MTV's "Total Request Live"
Brian Haack
GRAMMYs
Aug 2, 2017 - 5:12 pm

The cat is officially out of the bag on MTV bringing back its long-dormant flagship music video program, "Total Request Live," after a near 10-year hiatus. The waves of nostalgia are starting to come on heavy — it does bring back memories.

We've cracked into the not-so-secret vaults of "TRL" royalty and picked 11 fan-favorite No. 1 videos we guarantee many of you watched at least 1,000 times — and still couldn't wait to see again. Take a look, take a listen and you might be surprised how many sets of lyrics you know by heart.

"Larger Than Life," Backstreet Boys

The runner-up for title of longest-reigning No. 1 video in "TRL" history was the Backstreet Boys' catchy musical thank you note to their fanbase, "Larger Than Life." It was the most-requested video in "TRL" history before being usurped by their later video for "Shape Of My Heart." With production costs totaling more than $2.1 million for the CGI-heavy sci-fi stylings, "Larger Than Life" also places high on the list of the most-expensive music videos of all time.

"Bye Bye Bye," 'N Sync

The continuous battle of the boy bands between 'N Sync and the Backstreet Boys during the early '00s saw the two groups jockeying for the top spot on the totem pole of "TRL"'s most-requested list. "Bye Bye Bye" came in third place overall, just barely beaten out by the Backstreet Boys' "Larger Than Life." Despite having fewer total days in the top spot, "Bye Bye Bye" does hold the second-longest streak for most consecutive days (25) at No. 1 in "TRL" history. "Bye Bye Bye" also charted at No. 4 on the Billboard Hot 100 and earned two GRAMMY nominations, including Record Of The Year, at the 43rd GRAMMY Awards.

"Yeah!," Usher feat. Ludacris and Lil Jon

Let's go back to a simpler time. The year was 2004 and Lil Jon was well into his rise to worldwide fame and hard at work spreading the gospel of crunk. Your social stature among your closest friends would rise three points if could prove you knew every line of Ludacris' verse on "Yeah!" by heart. (And chances are many of you still know it.) Along with topping the Billboard Hot 100 chart for 12 consecutive weeks, the song netted both Ludacris and Lil Jon their first GRAMMYs as well as one for Usher at the 47th GRAMMY Awards. Now take that, and rewind it back.

"The Anthem," Good Charlotte

One of Good Charlotte's most popular and ubiquitously licensed songs of the early '00s, it's ironic to learn that "The Anthem" was originally an intended film theme song, but ended up not getting used. Despite humble beginnings, the band's "loser anthem" would be tapped for countless film, TV and video game placements over the coming years. Good Charlotte enlisted some friends from pop-punk groups Mest and Home Grown for cameos in the video, and the members of New Found Glory were reportedly on set as well. "The Anthem" grabbed 23 nonconsecutive days as the No. 1 most-requested video on "TRL."

"Like Toy Soldiers," Eminem

An almost uncharacteristically mature turn for an artist whose early public persona was built on poking the bear of public opinion at every opportunity — often at all costs — "Like Toy Soldiers" saw Eminem attempt to take the high road on the current state of hip-hop and some of his ongoing feuds with rival artists. He took a calculated gamble with the song's hook sample in the days when Kanye West was still working to prove his style of pitch-shifted anthemic pop samples, but "Like Toy Soldiers" won over music critics. NME called the song "perhaps hip-hop's first genuine lighters-in-the-air stadium anthem."

"Cry Me A River," Justin Timberlake feat. Timbaland

Time is a face on the water, you can never take back a mistake once you've made it, and you will never listen to Justin Timberlake's "Cry Me A River" again for the first time. The standout track from Timberlake's GRAMMY-winning debut album, Justified, it won Timberlake one of the first of his many career GRAMMYs at the 46th GRAMMY Awards, and marked the beginning of a long and fruitful collaboration with producer Timbaland. The song's music video purposefully worked to undermine the squeaky-clean persona Timberlake accrued from his years with 'N Sync by painting him as a voyeuristic and vengeful spurned lover with a penchant for smashing windows.

"… Baby One More Time," Britney Spears

Britney Spears is arguably the Queen of "TRL": She had a total of 14 videos air on the show and "… Baby One More Time" was the first and most memorable. Literally. It took the show's No. 1 spot on its final most-iconic videos of all-time countdown and is the last video the show ever aired. As the title track from her debut album, the music video features an innocent Spears in a Catholic schoolgirl get-up dancing her heart out. It was a smashing debut for the young singer. The catchy tune went to No. 1 on the charts, and helped earned Spears her first career GRAMMY nominations for Best New Artist and Best Female Pop Vocal Performance at the 42nd GRAMMY Awards in 2000.

"Hey Ya!," OutKast

A GRAMMY-winning song from an Album Of The Year GRAMMY-winning album. The video for "Hey Ya!" flips the script on the Beatles' first appearance on "The Ed Sullivan Show," showing OutKast frontman André 3000 as all eight members of the fictional band the Love Below during their first U.K. TV appearance. The video's two-day shoot was a marathon for André. Since he played all eight band members and the performance was shot from several angles, he ended up performing the song some 23 times in a row, leaving him totally exhausted. Fun fact: The decision to release "Hey Ya!" as a single was last minute, and André 3000 improvised most of the video's dance moves, as there had been no time to lay out the choreography. "Hey Ya!" made it to No. 10 on the final "TRL" most-iconic videos of all time list.

"Since U Been Gone," Kelly Clarkson

The lead single from inaugural "American Idol" contest winner Kelly Clarkson's sophomore album came packaged as a fun rock video showing the singer getting revenge on a former lover by trashing his new lady's house. Interestingly enough, "Since U Been Gone" was shopped around to several bigger name artists, including Pink and Hillary Duff, before Clive Davis convinced the track's writer/producers Max Martin and Dr. Luke to take a chance on Clarkson. The chance obviously paid off, as Clarkson went on to win the GRAMMY for Best Female Pop Vocal Performance for the song at the 48th GRAMMY Awards.

"Complicated," Avril Lavigne

This debut single from a then-18 year-old Avril Lavigne was inescapable in 2002, so it's no surprise the music video became a "TRL" No. 1 shortly after its release. Shot at Los Angeles' Eagle Rock Plaza Mall with real-life mall patrons and customers in the background, the video introduced the world to the young Canadian singer's skate-punk stylings and positioned her as a driving force for both the fledgling pop-punk genre and for female-fronted pop music that traded on the punk aesthetic. The song earned the singer two GRAMMY nominations at the 45th GRAMMY Awards.

"Helena," My Chemical Romance

Bring your feelings, because we're taking a trip down memory lane. My Chemical Romance's early fame is surely thanks in part to the strength of the music videos for "Helena" and "I'm Not Okay (I Promise)." Many of the funeral attendees shown in the video and a casket pallbearer were fans who answered an email  to appear in the music video. The pouring rain outside the church near the end of the video was not planned for, but worked out well for the video's overall look and feel. The song climbed to No. 33 on the Billboard Hot 100, and the music video was No. 1 most-requested on TRL for a total of 15 days. "So long, and good night."

New Music Roundup: Did You Miss These 15 Stellar July Releases?

Jann Wenner photographed in 2006

Jann Wenner
 

Photo: Michael Loccisano/FilmMagic

News
'Rolling Stone': Penske Media Buys Majority Stake penske-media-acquires-rolling-stone-magazine-majority-stake

Penske Media Acquires 'Rolling Stone' Magazine Majority Stake

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The 50-year rock culture classic, reporting on music and important news, sells majority stake to Penske Media Corporation
Philip Merrill
GRAMMYs
Dec 21, 2017 - 12:12 pm

Following music and culture in the U.S. has often included reading Rolling Stone magazine over the past 50 years, thanks to the publishing success of Jann Wenner. So it came as a surprise last September when Wenner announced he would sell the magazine. Now, it has been announced Penske Media Corporation has acquired 51 percent of the magazine for an estimated $100 million. Wenner will remain on as editorial director.

Jay Penske, who also owns entertainment business magazine Variety, and PMC look forward to being a big part of what happens next.

"Our interest in Rolling Stone is driven by its people, its cultural significance and the globally recognized brand that has no peer in its areas of influence," Penske said. "We believe that Penske Media is uniquely qualified to partner with the Wenners to ensure the brand continues to ascend for decades across multiple media platforms."

The remaining 49 percent of Rolling Stone parent Wenner Media remains held by Singapore's BandLab.

Apple Acquires Music Recognition Service Shazam

firefighter fights the Thomas Fire

the Thomas Fire

Photo: David McNew/Getty Images

News
$1 Million From Apple To Help SoCal Fire Victims apple-pledges-1-million-southern-california-fire-relief

Apple Pledges $1 Million For Southern California Fire Relief

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In both Northern and Southern California, Apple's welcome generosity benefits victims of 2017 wildfires who need it the most
Philip Merrill
GRAMMYs
Dec 12, 2017 - 4:08 pm

Headquartered in Cupertino, Calif., Apple pledged $1 million on Dec. 12 for relief and rebuilding efforts in response to the devastation caused by the Southern California wildfires. These have consumed areas equivalent in size to entire cities and are not yet entirely contained.

This is the company's second gift this year to fight fire devastation in California. In October Apple also donated $1 million, at that time to fight fires raging in Northern California.

"Our thoughts are with all those affected by the fires in Southern California, including our colleagues, friends and their families," Apple said. "Apple is donating $1 million to aid in the rebuilding and recovery efforts of the communities that have been impacted." The company also expects to make digital media fundraising solicitations across its digital platforms.

Dave Matthews, Trey Anastasio Band To Perform Hurricane Relief Concert

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Some of the content on this site expresses viewpoints and opinions that are not those of the Recording Academy. Responsibility for the accuracy of information provided in stories not written by or specifically prepared for the Academy lies with the story's original source or writer. Content on this site does not reflect an endorsement or recommendation of any artist or music by the Recording Academy.