Toronto's OVO Fest: Drake Delivers, Promises New Album
For the city of Toronto, and Drake fans around the world, the Aug. 7 OVO Fest was hotly anticipated — tickets had sold out in minutes — and yesterday Drake and his lineup of special guests smashed it while fans set their sights on upcoming projects he teased on stage.
Promo's for the announced lineup from OVO Sound's artist roster — dvsn (pronounced "division"), Majid Jordan, PARTYNEXTDOOR, and Roy Wood$ — have been lighting up the Toronto skyline for weeks. Guest artists on stage last night included Cardi B, Tory Lanez, and fellow Canadian The Weeknd. Drake put The Weeknd on the spot on-stage — while apologizing, "I don't want to do this to you on stage" — that even greater collaborations between these two Torontonians should get done. Their fans agree.
As this year's OVO Fest excitement became (another) one for the history books, Drake teased his forthcoming album, following up on March's More Life success. With hometown pride, Drake declared, "I'm about to go back to making this new album in Toronto, just for you. I will see you next year! We'll be bigger, we'll be better. I go by the name of Drake, this is an OVO Sound thing for life!" On the map and steadily growing, Toronto's cultural impact on the world music scene still feels like a newcomer. Not for long.
More at Billboard, including video clips, on how Drake — having won two GRAMMYs earlier in the year — is managing this emerging sonic phenomenon that is bigger than himself.