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Tidal Launches Personalized Video Playlist Feature: 'My Video Mix'
Streaming service Tidal announced the launch of a new video playlist feature called My Video Mix. The algorythm-based feature will incorporate human curation to create up to eight distinct playlists from the more than 250,000 videos hosted by the platform.
TIDAL now has a new "Video" section that features "My Video Mix," a personalized curation of music videos that offers an easy way to listen and watch all your favorites in one place.
Haven't seen it, yet? Update TIDAL in your phone's App Store. pic.twitter.com/tm0qR2ASAV
— TIDAL (@TIDAL) November 26, 2019
"From original content, to full-length movies and stunning visuals from artists in its unparalleled video catalog, Tidal provides its members with a well-rounded music experience," Tidal COO Lior Tibon said. "My Video Mix and the app redesign reaffirms TIDAL's commitment to create a best-in-class experience for members."
The new video playlist feature follows My Mix, Tidal's daily personalized audio-only playlist generator and answer to Spotify's Discover Weekly playlist.
Tidal partnered with the Recording Academy recently for Behind The Record, a social media initiative highlighting all of the creators that made your favorite albums and records possible.
The new My Video Mix feature is available now on Tidal.