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Tidal Brings Master Quality Authenticated Audio To Mobile Android
Two years ago, the major labels and the trade association RIAA announced their support for the hi-res initiative "Stream The Studio," and streaming subscription service Tidal launched its desktop HiFi tier, using Master Quality Authenticated technology. Consumers wondered how soon it would be possible to enjoy master-quality recordings on mobile. On Jan. 7 that question was answered, as Tidal Masters announced its MQA support for Android devices.
"This is a major advancement for the audiophile community and TIDAL's HiFi members," said Tidal COO Lior Tibon. "As our platform evolves, our partnership with MQA continues to expand and cements our position as a leader in the High-Fidelity audio space."
The MQA format was launched in 2016 by its inventor Bob Stuart and uses what it calls "Music Origami" to permit compressed tracks to unfold with maximum quality, matching the in-studio sonic detail approved by recording artists, whenever possible.
"We know that most music fans are choosing to stream on their phones," said MQA CEO Mike Jbara. "MQA's view is that you should have the best quality sound regardless of where you're listening. We're delighted that, through our ongoing collaboration with TIDAL, access to master quality audio is now expanding across mobile."
Mobile communications have led the music streaming revolution and it is the beginning of a new era that audiophile-grade listening is now enabled on the convenient devices. For artists reaching out to fans in new ways via social, studio-quality sound enhances their musical power to move listeners.