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Taylor Swift's Upcoming App Plans To Go "Deeply Social"
Taylor Swift and her developers Glu Mobile announced the upcoming app "The Swift Life" on Oct. 11 promising "a creative, inclusive and community-driven place for users to better connect with each other ... and Taylor."
A preliminary peak on YouTube highlights exclusive content, merch and virtual Taymojis; new songs, chats and ways to share; and most of all a safe place to interact with Swift. As an artist and a businesswoman who knows the value of sometimes having things her way, "The Swift Life" has been driven by her own creative vision.
"The result is a deeply social environment where Taylor and her fans are able to better connect with one another while expressing themselves in an interactive community," said Glu Mobile President/CEO Nick Earl. "We look forward to its worldwide launch later this year."