Sophie Allison of Soccer Mommy
Photo Courtesy Fat Possum Records
SXSW 2018: Fader Fort Will Host Soccer Mommy, SOB X RBE, Debut New Location
South By Southwest is so close we can taste it, and that means it's time for the event lineups to start rolling in. Who will make a splash this year? Which acts will take that crucial step from hanging on the verge of fame and walk out into the spotlight?
Long known as one of the premiere events to see new acts break at SXSW, FADER magazine's three-day "Fader Fort" concert series has now revealed its 2018 lineup. It's packed with some names we've had our eyes and ears tuned towards lately, namely Soccer Mommy, SOB x RBE, Mozzy, Now Now, YBN Nahmir, and BbyMutha, with more acts still to be announced.
Soccer Mommy is the band project of 20 year-old Nashville songwriter Sophie Allison – a tight-knit four-piece whose sound belies their young age. Allison began playing music at the age of six, but largely kept her songwriting and recording a secret from her local friend group, choosing instead to release her songs online without publicizing them. As she got older, however, the recordings on her Bandcamp page caught an organic buzz that led to bookings for live gigs, eventually landing Allison a record deal the summer after she graduated from high school.
SOB x RBE meanwhile, have been riding a rocket all through the first quarter of 2018, thanks largely to their fantastic contribution to the No. 1 charting Kendrick Lamar-curated and produced Black Panther: The Album. Their track "Paramedic!" has managed to become one of the standout tracks on a soundtrack album packed wall-to-wall with hits. As a follow-up to their success as part of Black Panther: The Album, SOB x RBE were next tapped to join the lineup for Post Malone's huge 45-date summer world tour alongside 21 Savage, which kicks off next month on with a two-weekend stint at Coachella Valley Music And Arts Festival. Tickets for the tour are still available; purchase links and additional show date details can be found on Post Malone's website.
— The FADER (@thefader) March 6, 2018
Playing the Fader Fort at SXSW has proven to be a crucial step in the careers of some of today's biggest acts. Over the past 16 years has played host to the breakthrough moments for acts such as Odd Future (introducing the world to Tyler, The Creator, Earl Sweatshirt, and Frank Ocean, et al.), Kid Cudi and Amy Winehouse, meaning that its annual presence at SXSW is always a hotspot of activity for brand ambassadors, artist managers and industry reps of all kinds who are in Austin looking for the Next Big Thing. The first 15 years of the Fader Fort will soon be documented in a new book called FADER FORT: Setting The Stage, which FADER will premiere at this year's event.
Photo: Roger Kisby/Getty Images
For its 17th annual installment, the Fader Fort has once again changed venues, moving up the street to 1501 East 7th St. in Austin, a joint indoor-outdoor space just three blocks from last year's venue.
"We wanted a little more space to be able to accommodate more fans at [the] Fort," explained FADER president and publisher Andy Cohn about the decision to change venues for the third time in three years. "We also wanted to enhance the experiences for artists with a larger stage, but still maintain the special, intimate experience with great sound quality that Fort is known to provide."