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Sonos One Smart Speaker Launches With Alexa Support
Announced earlier this month, the Sonos One smart speaker became available on Oct. 25. Billed as "the smart speaker for music lovers," golden-ear listeners such as Rick Rubin were consulted during product development to ensure great sound quality. Sonos One is supported by the Amazon Alexa voice assistant at launch with support anticipated for Google Assistant and Apple's Siri next year.
"There are quicker paths to getting the product to market," director of partnerships Ryan Taylor told Billboard, "but there's also the right path to launching the right, intuitive experience that falls in line with consumers' expectations." In this case, make that high expectations, raised by Sonos' emphasis on sound quality and listening experience.
Sonos was in the running to be a bigger player sooner in the voice-controlled, connected home, and they still have relationships internationally and with artists that can help establish a strong market footing. Sonos presently has full voice support for Amazon Music, iHeartRadio, Pandora, and SiriusXM, with plans for Spotify and additional services later this year. Sonos also launched its "Works with Sonos" partnership program and developer portal earlier this month, hoping to reach a higher level both for itself, its partners, and for voice-controlled music at home.