Photo: Slaven Vlasic/Getty Images/HBO
Revitalized Sesame Street Records Is Stepping Into The Streaming Age
On Nov. 27, Sesame Workshop and Warner Music Group announced their new partnership to relaunch Sesame Street Records. The revitalized label will be housed under WMG's Arts Music division, bringing the classic characters' extensive back catalog to music streaming services. New titles mined from the children's television show as well as other performances will become available in 2019 for streaming and download, as well as on CD and even vinyl.
— Warner Music Group (@warnermusic) November 27, 2018
"This new partnership continues the almost 50-year-old legacy of combining music and the Muppets of Sesame Street to create uniquely fun learning experiences," said Jennifer A. Perry, Sesame Workshop's Vice President and Publisher, North America Media Products. "We are excited to work with Arts Music to take Sesame Street Records into the future with new and classic songs, which will help kids learn and families wiggle and giggle for years to come."
Arts Music is WMG's new division dedicated to underserved genres including Broadway, classical, jazz and children's music. "I watched the first episode, owned their first album, shared this music with my kids," said Arts Music President Kevin Gore. "I can't think of a better brand or mission as our foundation in this space."
This will be the first time in over 20 years that Sesame Street songs have received a consistent schedule of new releases. Arts Music Vice President Product Development, Creative & Operations Andrea Craig said, "They're songs about letters and numbers, and so much more: friendship, community, joy, and heart." For today's youngest generation the revitalized label will inspire new ways to learn and share online, with their parents' help of course. The results are likely to become unforgettable.
Muppets creator and puppeteer Jim Henson received his first nomination at the 13th GRAMMY Awards when "Rubber Duckie" was nominated for Best Recording For Children. He had a total of 23 nominations and 5 wins, culminating at the 29th GRAMMY Awards when "The Alphabet" won in the same category.