The Recording Academy has partnered with Hitlab for a unique opportunity to give an unsigned, up-and-coming artist or band the chance to perform at The Academy's third annual Social Media Rock Stars Summit during GRAMMY Week on Feb. 10, 2012.
The Emerging Talent Competition launched on Nov. 2, and the winning artist will perform a set at the reception following the Social Media Rock Stars Summit. Part of the performance will be streamed live on GRAMMY.com and CBS.com as part of The Academy's GRAMMY Live coverage during the three days leading up to the 54th Annual GRAMMY Awards telecast on Feb. 12, 2012.
The competition is open to unsigned artists worldwide from Nov. 2 – Dec. 31. After original music is submitted to the contest's website, it will be analyzed by Hitlab's patented algorithms and 10 finalists will be announced Jan. 9, 2012. The final winner will be chosen by a combination of online voting and a blue-ribbon panel, announced on Jan. 25, 2012, and subsequently flown to Los Angeles during GRAMMY Week to perform at the Social Media Rock Stars Summit reception. Additionally, the winner will be invited to walk the red carpet and attend the 54th Annual GRAMMY Awards and official GRAMMY Celebration after-party. Hitlab will also have a dedicated blog for the contest winner on GRAMMY.com, and facilitate promotion of the winning song on official GRAMMY social media platforms.