In light of the three-year partnership between Gucci and The Recording Academy — and the successful launch of the Gucci GRAMMY timepiece and jewelry collection — the two partners have teamed to help preserve one of the most important musical finds in recent years.
The GRAMMY Museum at L.A. Live is leading the effort in assessing a Muzak archive that was recently discovered in a warehouse in South Carolina. The archives included more than 20,000 never-released master recordings of American music dating back to 1934, from jazz to early spiritual. Gucci Timepieces & Jewelry is the first partner to help the GRAMMY Museum support the preservation of this historical musical discovery. The effort will focus on determining the best way to house, digitize and ultimately release the collection to the public.
"It's remarkable that an entire chapter of never-released American music has been discovered in this way," said GRAMMY Museum Executive Director Bob Santelli. "To have the opportunity to release these recordings and help tell their story is an honor. Gucci's preservation efforts in other domains, such as film restoration, fit perfectly with the GRAMMY Museum's commitment to celebrate the legacy of recorded music. We are thrilled to be working with the Gucci team on this important project."
Gucci Timepieces & Jewelry and The Recording Academy presented the exciting new project today in Basel, Switzerland, in addition to announcing a Gucci GRAMMY traveling exhibit with interactive features and items from the GRAMMY Museum, including information on the preservation program. Neil Portnow, President/CEO of The Recording Academy, and Santelli joined Gucci CEO Patrizio Di Marco and Gucci Timepieces & Jewelry President Michele Sofisti in announcing the new collaboration.