Premiere: Ginger Root Is A One-Man Band In Charming "Ohio" Video
SoCal band Ginger Root led by singer/songwriter Cameron Lew is making atmospheric pop music that will have you pressing play over and over again for their infectious upbeat rhythms. The band's latest video single "Ohio" is no exception.
Lew's soft vocals instantly put you at ease as an equally soft piano and guitars, drums and bass that he plays all by himself, come together. Wearing his signature black rimmed glasses and a helmet in the video, Lew is surrounded by '70s neon-style lighting as a camera rotates around him playing all his instruments. The video was originally set to be shot outside in Huntington Beach, Calif., but due to strong winds that Lew says "never [happen] in Huntington Beach," the set had to be taken indoors.
Influenced by Toro Y Moi, the band's latest music is reflective. Songs on Ginger Root's most recent album, Mahjong Room, are about trying to figure out the future. Many of the songs were written during a time in which Lew, who has a film school education, was thinking of dropping out of college. But "Ohio" was actually about the moments after his time in school.
"'Ohio' is about me debating whether to move far away from home after college," Lew told the Recording Academy. "For a quick moment before graduating, I wondered what it would be like if I just up and left Southern California, left my friends, left my family. Not necessarily to Ohio, but somewhere totally different than where I’m from."
— Ginger Root (@gingerrootmusic) October 1, 2018
"Ohio" is representative of a kind of change that is just hard to imagine. "January's cold/Where I’ll be when I move to my Ohio/But why is it so hard to believe?" Lew sings.
A huge fan of GRAMMY winner Feist's songwriting, Lew is practically a one-man band in Mahjong Room, the follow up to Ginger Roots debut EP Spotlight People. The rising frontman got his start in music when his parents gifted him a guitar for Christmas just so we would have "something to do."
"After learning through the included DVD, I started to pick up other instruments," he said. "It wasn’t until high school were I learned how to record what I was playing, where music became a huge part of my life."
Catch Ginger Root live on a U.S. tour with Houston trio Khruangbin:
Nov. 27 - Minneapolis, MN @ First Ave
Nov. 28 - Chicago, IL @ The Vic Theatre
Nov. 29 - Toronto, ON @ Danforth Music Hall
Nov. 30 - Philadelphia, PA @ Union Transfer
Dec. 1 - Columbus, OH @ Newport Music Hall