"Get Me To The GRAMMYs," a unique social media game for music fans nationwide, will launch Dec. 17 and run through Jan. 29, 2013. Fans of the GRAMMYs on Facebook will have the chance to win seven weekly prizes from each of the GRAMMYs’ six participating partners: Delta Air Lines, Harman, Hilton Hotels & Resorts, Hitlab, MasterCard, and Procter & Gamble.
Prizes range from music gift cards to the Ultimate GRAMMYs Superfan prize featuring two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, Feb. 10, 2013, at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8–11:30 p.m. (ET/PT).
"We're proud that last year's GRAMMY telecast was the biggest social event in the history of television to date, drawing 13 million social media comments," said Evan Greene, Chief Marketing Officer of The Recording Academy. "There's no denying the power of music fans and their passion to engage others about their favorite artists and their love of music."
The "Get Me To The GRAMMYs" games, including GRAMMY trivia and completing song lyrics, were designed to engage fan dialogue. Participants earn points based on their interaction with each of the partners' Facebook pages and can follow their progress on the leaderboard viewed on the GRAMMY Facebook page, on which complete rules and instructions can be found.