The Recording Academy and Curalate have teamed for "Pin Your Way To The GRAMMYs" — a first-of-its-kind social media promotion offering Pinterest members the opportunity to share exclusive GRAMMY images. For the first time, The Academy is partnering with Curalate, the premier marketing platform for visual sites such as Pinterest, for this unique experience, which will launch Dec. 13 and run through Jan. 16, 2013.
Fans of the GRAMMYs on Facebook can click the "Pin Your Way To The GRAMMYs" tab to enter the sweepstakes for a chance to win two tickets to the 55th Annual GRAMMY Awards, which will be held on Sunday, Feb. 10, 2013, at Staples Center in Los Angeles and will be broadcast live in HDTV and 5.1 Surround Sound on the CBS Television Network from 8–11:30 p.m. (ET/PT).
"The GRAMMYs remains focused on connecting fans, not only with their favorite artists, but with each other," said Evan Greene, Chief Marketing Officer of The Recording Academy. "The exclusive images on Pinterest will allow fans to show their love of music in a creative way."
Apu Gupta, CEO of Curalate, said, "We are proud to power this unique promotion. Music has always been about emotions. Images are no different. Together, Curalate and The Recording Academy will make the GRAMMYs the first awards event to leverage Pinterest. In doing so, we will give fans new ways to express their love for music, the artists and the GRAMMYs."
With more than 13 million social media comments made during last year's telecast, the GRAMMYs achieved the honor of having the biggest social media event in the history of television at the time. Now, the GRAMMYs will make history again by being the first awards event to leverage Pinterest to connect with fans.
Images for the 55th Annual GRAMMY Awards ad campaign, "#TheWorldIsListening," debuted online on Dec. 13. Exclusive photos will only be seen on the official GRAMMY Pinterest page.