Photo: Jason LaVeris/FilmMagic
Pandora Challenges College Students For Social Impact
GRAMMY winners Jack Antonoff and Common, along with BloodPop and Manchester Orchestra are participating with five universities in Pandora Challenge: Music & Social Impact events, held in conjunction with Real Industry.
The hands-on workshops provide students with access to data from Pandora's Artist Marketing Platform and Next Big Sound and coaches them through outreach and communication strategies to make a difference for important good causes.
Common will be at New York University's workshop on Oct. 11. On Oct. 21 Antonoff's workshop will be held at the University of Massachusetts, Lowell to promote The Ally Coalition for LGBT equality. Other workshops in the series included BloodPop's Oct. 4 event at University of Southern California and Manchester Orchestra on Oct. 9 at Middle Tennessee State University.
The Oct. 9 event promotes the 1 Million 4 Anna Foundation's work on behalf of Ewing sarcoma cancer sufferers. "It's about being a part of something that is bigger than you can even comprehend … helping people," said Manchester Orchestra lead guitarist Andy Hull.
A fifth workshop is scheduled for Nov. 19 at the Stanford University Innovation Fellows Conference.
"The energy and love of music the students possess is an incredibly powerful combination," said head of Next Big Sound Alex White. "With help from our partners at Real Industry, we're not only harnessing that combination for a good cause but also giving students experience and knowledge they can use to jumpstart their careers in the music industry."