Nielsen: Radio Reaches 98 Percent Hispanic Listeners Weekly
Crunching the numbers from the new Nielsen survey "State Of The Media: Audio Today 2017," Billboard found U.S. Hispanic listeners have grown to 42.4 million people and that 98 percent listen to some radio on a weekly basis.
With African-American listenership up to 32.3 million weekly, a cumulative total of approximately 75 million weekly radio listeners are African-American or Hispanic — representing nearly one-third of all U.S. radio listening. Both groups also saw jumps in smartphone use and music streaming.
Tastes among the U.S. Hispanic audience split as more English-dominant households and youngsters 12–17 are attracted to contemporary pop hits. Most Spanish-dominant listeners between the ages 12–64 in the U.S. prefer Regional Mexican genre radio.