Luis Fonsi and Daddy Yankee
Photo: Kevin Mazur/Getty Images
Nielsen Music: "Despacito" Wins Early GRAMMY Effect Sales
Each year following the broadcast of the GRAMMY telecast, many artists experience the "GRAMMY Effect," a significant boost in sales. The 60th GRAMMY Awards was no different.
Nielsen Music's initial numbers for Jan. 28 following on-air GRAMMY performances show how they immediately influenced download sales in the U.S. The combined total shift of songs performed during the broadcast went from 17,000 downloads on Saturday to 74,000 on Sunday, a 328 percent increase overall.
The performance of "Despacito" by Luis Fonsi and Daddy Yankee was the night's big winner in downloads, moving from 3,000 the previous day to 10,000 units in sales, a 263 percent climb, including download sales for the Justin Bieber remix. So the summer smash that moved the most streams in 2017, also moved the most downloads on GRAMMY night in the U.S. It shows the power and longevity of such a rare hit that rather than being used up, energy and sales continue to surge with its beat.
Other songs performed at the 60th GRAMMYs that experienced impressive growth on the download charts included "Praying" by Kesha, which grew 720 percent, from 1,000 to 9,000 downloads. The performance of "1-800-273-8355" by Logic, Alessia Cara and Khalid, resulted in an increase from roughly 1,000 to 5,000, a 463 percent surge.
The performance of "Better Man" by Little Big Town spurred sales from less than 1,000 to 7,000 sold (up 2,166 percent). "Terrified" performed by Childish Gambino went from few sales to roughly 4,000 downloads, and Pink's "Wild Hearts Can't Be Broken" performance pushed her song to 5,000.